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Expo Day: Bridge Builders Collaborative, American Academy of Clinical Neuropsychology, and Canadian Centre for Aging and Brain Health Innovation

The document outlines the agenda for Expo Day presented by various organizations focused on mind-training and neuropsychology, showcasing speakers from numerous institutions discussing their approaches to cognitive fitness and well-being. It emphasizes the growing mind-training industry, its applications across healthcare, education, and corporate settings, as well as the importance of scientific backing for interventions. Additionally, it highlights the challenges and opportunities in creating scalable solutions for enhancing cognitive function, particularly among aging populations.

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Expo Day: Bridge Builders Collaborative, The American Academy of Clinical Neuropsychology & The Canadian Centre for Aging and Brain Health Innovation SCALEENTREPRENEURSSCIENCE
Sponsors Expo Day! 8.15am. Charlie Hartwell at The Bridge Builders Collaborative 9am. Dr. Bob Bilder at UCLA 9.30-am. Ron Riesenbach at the Canadian Centre for Aging and Brain Health Innovation (CC-ABHI) --10am. Break-- 10.30am. Dr. Daniel Perez-Marcos at MindMaze 11am. Alvaro Fernandez at SharpBrains 11.30am. Mark Watson at the Watson Centre for Brain Health --Noon. Lunch break-- 1pm. Franck Tarpin-Bernard at Scientific Brain Training (SBT) 1.30pm. Jessica Poulin at the Arrowsmith Program Expo Day Agenda
Copyright: 2016 Charlie Hartwell, ShiftIt Institute The Developing Mind-Training Industry Charlie Hartwell, Operating Partner Bridge Builders Collaborative
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Mind-Training is the cognitive capacity to become aware of how your thoughts impact your reality, and training your own mind to help create the conditions for your well-being. What is Mind Training?
Copyright: 2016 Charlie Hartwell, ShiftIt Institute The Evolution of the Movement to Well-Being 30 years ago: Physical Fitness SCALEENTREPRENEURSSCIENCE Today: Mind–Fitness (Mind–Training) Tomorrow: Fitness (Well-Being)
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Factors Creating Interest in Mind-Training Technology Science Stress Health Care costs Brain Fitness Initiative Mental Health Parity Act Big Data Accountable Care Act
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Mindfulness is Rigorously Researched, Now Mainstream 8 2 6 7 13 16 18 26 32 53 41 65 115 158 243 272 380 490 542 762 902 0 200 400 600 800 NumberofPublications Year Source: Articles in Web of Science TM Over 4,000 peer-reviewed articles have appeared in scientific publications (half in the past 3 years)
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Organizations are engaging in mind-training for various reasons: Culture Health Care Costs Resilience Innovation Productivity Customer Service Creativity Stress Reduction SafetyTeamwork Leadership Recruitment/Retention Employee Well-Being
Copyright: 2016 Charlie Hartwell, ShiftIt Institute It is being adopted in different distributions systems, for different reasons Medical: Improve health, Better patience experience, Cost Corporations: Cost, Productivity, Stress Insurance companies: Customer demand, Cost Military: Cogitative dominance, Resilience Education: SEL, Focus, Environment Government: Early stage B2C/Retail: Early stage, Mainly trackers, Apps Sports: Performance, Competitive edge
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Mind-training is increasingly being proven to help medical conditions. Irritable Bowel Syndrome Pain Management Anxiety Depression Cardiovascular disease Diabetes ADD/ADHD Arthritis PTSD Cancer Addictions
Copyright: 2016 Charlie Hartwell, ShiftIt Institute How organizations are accessing Conferences Apps – Games In person training Onsite meditation rooms Hardware Virtual RealityRetreats Live online classes Other Contemplative Practices
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Sports is using Mind-Training as next frontier – some examples Kevin Love, Eddie George lead Gaiam Yoga videos Halo Sports “Neuropriming” Seattle Seahawks meditating George Mumford teaching leading teams/athletes to mediate, just launched Lucid (with Soren G-Wisdom 2.0) Pro Golfer Andrew Parr uses Muse (rumor British Open champ does too) Nike, Reebok, RedBull, Under Armour showing strong interest US Women’s Beach Volleyball – 3x gold champ meditates Golden State Warriors values: wisdom, compassion, competitiveness
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Successful mind-training companies will either build engaging platforms or will specifically target high value conditions. Community Coaching Feedback UX Content Examples: Akili, Cansurround, SuperBetter Prescription Research UX Content Research Platforms High Value Conditions Examples: eMindful, Happify, Headspace, Lumosity
Copyright: 2016 Charlie Hartwell, ShiftIt Institute PHYSICAL FITNESS MIND-TRAINING SEGMENTS Gyms – Fitness Centers Emotional & Well-Being B2C B2B Training Equipment Brain Training Games Clothing & Shoes RX Brain Training Games Wearables Wearables Videos/Books Retail Experiences Conferences Market Segments of the Mind-Training Space
Copyright: 2016 Charlie Hartwell, ShiftIt Institute State of the Segment Crowded, 800+ apps, growing, not always a lot of differentiation, lots of media hype • Estimated 18-45 M Americans meditating. • Competition based on price, UX, instructors. • Cost of acquisition, churn major factors. • Still relatively small revenue bases – but some with large valuations • Headspace est. $220 M valuation • Has been conversion to stronger operating teams & outside financing. • Brands desire to build community • Leading apps based all over the world – no central location. • New entrants trying to capture either more niche markets or get better teachers. Recent new apps are for millenials, sports teams, education market, etc. • Some do B2B2C deals – with airlines, hotels, media, etc. • Several are working on how to incorporate with wearables or virtual reality Emotional & Mental Well-Being – B2C segment Headspace Gaiam Meditation Studio Insight TimerStop, Breathe, Think OMG I can meditate 10% Happier OmvanaMindfulness App BuddhifyCalm
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Emotional Well-Being – B2B segment • Google “cool” factor- lots of PR • Relationship w/ WHIL for digital • Non-Profit • Has been in person- for senior execs • World Economic Forum speakers • Non-profit – Janice Marturano • Mainly in-person trainings • Great global corporate partnerships • Globally organized • Non-profit • 2 RTCs (best science) • Insurer relationships • Online live classes • Behavioral Health Platform • Converting to B2B • Raised $9 M 2015 • Focuses on resiliance– early mover • Customer retention spotty • In person & digital platform • CBT w/ coaching • CBT w/ Coaching
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Brain Training Games/Platforms: State of the Segment • Most developed segment, several companies at later stages. • Larger customer acquisition budgets. • Propositions sold on fear • (in some cases) of cognitive decline or on benefits of keeping brain active. Some focus on performance. • Significant financing and acquisitions in this category. • Lumosity may be first IPO in mind-training space. • Controversy around science of some solutions – Lumosity fined $2 M. Some companies appear to have very strong science.
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Emotional & Well Being – B2B segment (continued) • B2B market is showing growing interest, beginning to make buying decisions. • Long sales cycles. • Currently, some are describing the market as a “land-grab.” • Several of the players in the space are non-profits. • Competition is based on science, relationships, engagement, and customer service. • Pricing is normally PEPM, although some pricing is shifting to actual engagement. • Buyers are in Employee Wellness, HR, and Leadership Development departments. • Up to this point, there’s not been as much head to head competition - this is changing. • Some companies are offering changes in DNA through hair samples or blood as proof of before/after effects. • Most companies push the front end of science and don’t have great back end science. • Services include such things as in-person, online, online live…with more people adding community features and coaching services. • Terminology is crucial for the sell – it’s important to fit a solution into the culture of buyers. • Buyers have many different reasons for engaging in these solutions. • The for-profits have attracted quite a bit of early stage financing. • There are many small players in this segment doing coaching, live training. • Companies are developing their own programs in some cases – particularly insurers.
Copyright: 2016 Charlie Hartwell, ShiftIt Institute RX Brain Training Games • Some positioned as drug replacement or enhancement solutions, seeking FDA approval • Companies pursuing FDA are being looked at/ valued akin to biotech. State of the Segment • Science is key underpinning, w/ randomized control trials needed and studied for conditions • Rich amounts of investment in RX at large pre-revenue valuations • Some companies pursuing consumer route.
Copyright: 2016 Charlie Hartwell, ShiftIt Institute State of the Segment • Various segments and form factors. • Crowded field - can be hard to find points of difference. • Capital intensive, manufacturing risk, distribution & selling risk, need software solutions. • Integration happening with other apps. • Sometimes software developed open source by others. • Retail has been focused on fitness wearables, this is new segment – lots of training. • Data may turn out to be very valuable to corporations. • Research being done using for treating medical conditions. Wearables Segment SENSELabs VR EEG Sensors in Strips HRV Bracelets Rings Holdables
Copyright: 2016 Charlie Hartwell, ShiftIt Institute State of the Segment • Retail segment beginning to grow, and major retailers beginning to put mind training on the shelves. • Several groups have looked at building national meditation studios or brain fitness retail outlets (none is yet past one location/city). • Conferences are continuing to grow audiences, more conferences forming. Other Retail Experiences Conferences The Path
Copyright: 2016 Charlie Hartwell, ShiftIt Institute The Mind-training industry is organizing itself geographically San Francisco Tel Aviv New York London Austin, TX Sydney Helsinki Singapore Seattle Other CentersMajor Centers Boston Boulder Toronto
Copyright: 2016 Charlie Hartwell, ShiftIt Institute A reflection as mind-training grows: According to IHRSA, the physical fitness industry grew from $20.3 B in 2010 to $24.2 B in 2014… ...And the state of health in America has never been worse “Mindfulness is quickly following yoga in becoming a billion-dollar industry.” - Emma Seppälä – HBR, Dec 14, 2015 ... How do we not repeat pattern of physical fitness?
Copyright: 2016 Charlie Hartwell, ShiftIt Institute One View of How it all Fits Together for Cognitive Fitness Source: TheSharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age
Copyright: 2016 Charlie Hartwell, ShiftIt Institute “Problems cannot be solved at the same level of awareness that created them.” Albert Einstein
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Mindfulness Self-Awareness Understanding Human Conditioning Behavior Change Changing Stories Impacting Greater GoodCurrent Industry To improve well-being, society needs to build further bridges in mind-training.
Copyright: 2016 Charlie Hartwell, ShiftIt Institute The road to awareness & well-being isn’t a straight path. Gateway Drugs Current Industry Source: Mindfulness to meaning theory: Garland, Farb, Goldin, Fredrickson
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Caring for the body Tending the mind & emotions Having meaningful relationships/co mmunity Knowing your purpose Impacting the greater good A framework for well-being
Copyright: 2016 Charlie Hartwell, ShiftIt Institute To invest in scalable enterprises that help people connect more deeply to themselves, so they can lead happier, healthier lives. We consider mind-fitness and brain-fitness to be part of an overall umbrella which we classify as mind-training. Bridge Builder’s Collaborative Mission
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Jeff Walker Finance Scott Beck Retail / Internet Austin Hearst Media Scott Kriens Technology Charlie Hartwell Marketing /Innovation Bridge Builders Collaborative Partners Eric Brooks Trading/Decision Making
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Bridge Builders Value Add – Serving the Entire Mind-Training Industry Industry Knowledge Investments Connections Business Experience Capital Engagement Platform (gloo) Physical Location – 1440 Multiversity BB Partners BB Mission
Copyright: 2016 Charlie Hartwell, ShiftIt Institute Platform Investment & Partner How We Evaluate Opportunities Scalable for-profits Minimum $1 M revenue Strong point of difference Integrated, Seasoned management Clear need & path in distribution channel Collaborative leaders Willing to receive our value add Path to cash-flow that we can believe in
• • •
Technological breakthroughs are creating enormous potential for the future of neuropsychology and triggering opportunities to create novel strategies for both assessment and intervention. Cognitive fitness is growing into a multi-billion dollar industry. Targets have shifted from diagnosis and treatment of established diseases to early intervention, prevention, and cognitive enhancement. Ubiquitous mobile devices enable both active and passive sensing of our cognitive and emotional states, and “the Internet of things” promises to offer both assessment and intervention strategies previously unimaginable (“...my car/clock/refrigerator does that...”). In keeping with this trend, the AACN seeks to stimulate innovations capable of changing the landscape of clinical neuropsychology in fundamental ways.
The pitch ideas need to focus on neuropsychological assessment and/or intervention, prevention, or improvement of cognitive functions, and be accessible to broad populations across the United States or the World. Applications are being accepted in two categories: • Shoot for the Stars: Unleash your wildest ideas. Change the world. Transform the practice of clinical neuropsychology. Timeframe: 5 to 10 years. • Push Current Boundaries: Given current practices for assessment and treatment or prevention, what is the next logical step to transform neuropsychology? How can you bring new technologies to enhance the existing state-of-the-art? Timeframe: 1 to 2 years.
• • • • • • • •
• • • • • • • •
• • • • • •
• WWW.THEAACN.ORG RBILDER@MEDNET.UCLA.EDU • RBILDER@MEDNET.UCLA.EDU • RBILDER@MEDNET.UCLA.EDU
45CANADIAN CENTRE FOR AGING & BRAIN HEALTH INNOVATION PRESENTED TO Sharp Brains Virtual Summit December 8, 2016 Ron Riesenbach VP Innovation & CTO CC-ABHI: A Solution Accelerator for Aging and Brain Health
TORONTO
BAYCREST 472 bed long term care home 300 bed complex continuing care hospital 192 suite assisted living facility 120 suite independent living facility 400+ ambulatory clinic visits / day
48CANADIAN CENTRE FOR AGING & BRAIN HEALTH INNOVATION GLOBAL LEADERSHIP IN • Geriatric care • Seniors’ residential living • Education of future healthcare professionals • Research and innovation
49CANADIAN CENTRE FOR AGING & BRAIN HEALTH INNOVATION Memory & Aging Executive Function Cognitive Rehab Audition and Language Imaging and Informatics BAYCREST RESEARCH FOCUS
RESEARCH AT BAYCREST • The Rotman Research Institute (RRI) is a premier centre for the study of human brain function • 250 researchers with approximately 25 PIs who hold academic appointments at the University of Toronto and other partner universities • RRI is a world recognized centre for memory and executive function of the brain
51CANADIAN CENTRE FOR AGING & BRAIN HEALTH INNOVATION Research Impact • Top 8% in citation counts (normalized for size) • Top 7% in most highly-cited papers in the field • Top 2% in papers in top-tier journals • Top 6% in publications cited in patents BAYCREST RESEARCH WORLD RANKING source: SCIMAGO Institutional Rankings - World-wide ranking in 2014 among 5000 institutes
53CANADIAN CENTRE FOR AGING & BRAIN HEALTH INNOVATION FUNDING = $124 M 5 Years of Support: • $42M Government of Canada • $23.5M Government of Ontario • $33.1M Industry & Public Sector • $25M Donors
VISION A world in which people can age in the setting of their choice, maintaining their cognitive, emotional and physical well- being, and independence as long as possible.
MISSION Accelerate the development of solutions to meet the urgent needs of an aging population Evaluate innovative interventions in real-world settings Drive adoption of proven products, services and processes to patients, caregivers, researchers, policy-makers and industry
PARTNERS
DEVELOP Innovative Solutions DISSEMINATE Knowledge and Best Practices TEST Products in Real-World Settings CC- ABHI MISSION AREAS
58CANADIAN CENTRE FOR AGING & BRAIN HEALTH INNOVATIONCANADIAN CENTRE FOR AGING & BRAIN HEALTH INNOVATION Early Idea Early Product or Service Developed Product or Service Proven Product or Service Scalable Product or Service Proof of Concept or Prototype User validated Product or Service Developed Product or Service Market Ready Innovations for Knowledge Mobilization Broad Adoption Seed Fund Development Validation Mobilization INNOVATION PIPELINE 58
Challenge Challenge Short Description Reduce Emergency Depart. Visits Solutions that avoid or reduce unnecessary emergency department visits for older adults living with dementia. Falls Prevention Solutions that prevent falls or mitigate injury due to falls in older adults with dementia. Aging at Home Solutions for better management of complex chronic conditions for older adults with dementia at home. Cognitive Fitness Solutions that improve brain health / cognitive fitness in older adults. 2016/17 Challenge sets 59
GAP #1: INNOVATION AT THE POINT OF CARE • Front-line seniors’ care staff include RNs, personal support workers, occupational therapists, social workers, case mgrs., etc. • They have little opportunity to innovate; they are told to follow “Best Practices” • CC-ABHI SPARK program provides up to $50K to enable front-line health workers to experiment and invent new ways to deliver care, provide better access or save money
EXAMPLE: SENSORY OBSERVATION SYSTEM • SOS is a mobile app designed to replace and enhance pocket cards used by personal support workers to monitor for acute exacerbations in client conditions • Designed by a Registered Nurse at Baycrest, a software development company was employed to rapidly prototype the app so that real-world assessment could be undertaken • The SOS app is now going through it’s third design iteration prior to being widely deployed
GAP #2: LACK OF SCIENTIFIC EVIDENCE • Numerous commercial innovations are entering the marketplace which target aging and brain health consumers and professionals • However, few have objective scientific evidence showing that they significantly impact outcomes or address the real problems in the sector • CC-ABHI’s Industry Innovation Partnership Program (I2P2) supports trial-sites with up to $600K to evaluate products and services providing companies with objective feedback as to the real efficacy of their innovation
EXAMPLE: Cogniciti.com • One of the few scientifically validated on-line brain health assessments available today • Offered to the public as a free, private, and clinically validated test, backed by Baycrest • CC-ABHI supported several scientific assessments of validity against gold-standard face-to-face tests
64CANADIAN CENTRE FOR AGING & BRAIN HEALTH INNOVATION EXAMPLE: CC-ABHI <> ISRAEL COLLABORATION • CC-ABHI has partnered with the Israel Innovation Authority (IIA) to support Israeli innovators to bring their products/services to N.A. for evaluation and refinement • Funding support from IIA and CC-ABHI can be $500K or higher • First competition nearly complete – work to begin in the spring of 2017
• Researchers around the world are developing promising new innovations in their labs • However, it often takes years for promising solutions to reach seniors-care clinicians at the bedside who could use these innovations • CC-ABHI’s Clinician and Scientist Partnership Program (CSPP) supports direct partnership between academic researchers and practicing clinicians with up to $600K to accelerate promising solutions to the bedside GAP #3: SLOW DIFFUSION OF PROMISING SCIENCE TO CLINICAL TEAMS
• Years of research and clinical practice have generate a large body of knowledge detailing the best methods of care • However, people change slowly. It is difficult for end-users to adopt and use proven practices • CC-ABHI’s Knowledge Mobilization (KM) program uses advanced educational approaches to engage learners and support them in their work practice to ensure the effective adoption of knowledge and its translation to practice GAP #4: MOBILIZING KNOWLEDGE AND DRIVING ADOPTION
EXAMPLE: INTERNATIONAL TELEHEALTH EDUCATION • International partnerships with 28 countries worldwide • Collaborative programming model invites knowledge transfer with an international perspective, creating a greater wealth of experience • Videoconference and webinar series:  Behavioural Neurology Rounds  Rotman Research Institute Scientific Rounds  International Behavioural Neurology Rounds  Geriatric Mental Health Rounds  Behavioural Support Rounds  Greater Toronto Area Leaders Group Series  NIRVE (Neurology Residents Rounds)  Aphasia Interest Group Series  Geriatric Medicine Rounds  Visiting Professor Series
SPARK Supporting proof of concept activities for small-scale, grass-roots innovation by point-of-care workers. • Up to $50,000 per project. • Program Launch: September 2016. i2p2 Supporting innovation validation projects led by commercial partners. • Up to $600,000 per project • •Program Launch: October 2016 Knowledge Mobilization Supporting knowledge-transfer projects by eligible educators for dissemination of scientifically validated technology innovations and best practices. • Up to $300,000 per project. • Program Launch: January 2017. CSPP Supporting cross-disciplinary, multi-organizational collaboration projects for innovations at an advanced stage of development. • Up to $600,000 per project. • Program Launch: January 2017. CC-ABHI FUNDING PROGRAMS *Terms subject to change CC-ABHI PROGRAMS 68
SUMMARY • Our demographic challenge presents us with a significant opportunity to innovate • CC-ABHI is working to close the innovation gaps and accelerate solutions in aging and brain health • Come work with us! Go to CC-ABHI.com and sign yourself up for new program alerts
70 Thank you Ron Riesenbach rriesenbach@Baycrest.org
71CANADIAN CENTRE FOR AGING & BRAIN HEALTH INNOVATION Q&A
Thank you to all Participants!
Sponsors Thank you to all Speakers & Sponsors!
To learn more, visit sharpbrains.com

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Expo Day: Bridge Builders Collaborative, American Academy of Clinical Neuropsychology, and Canadian Centre for Aging and Brain Health Innovation

  • 1.
    Expo Day: BridgeBuilders Collaborative, The American Academy of Clinical Neuropsychology & The Canadian Centre for Aging and Brain Health Innovation SCALEENTREPRENEURSSCIENCE
  • 2.
    Sponsors Expo Day! 8.15am. CharlieHartwell at The Bridge Builders Collaborative 9am. Dr. Bob Bilder at UCLA 9.30-am. Ron Riesenbach at the Canadian Centre for Aging and Brain Health Innovation (CC-ABHI) --10am. Break-- 10.30am. Dr. Daniel Perez-Marcos at MindMaze 11am. Alvaro Fernandez at SharpBrains 11.30am. Mark Watson at the Watson Centre for Brain Health --Noon. Lunch break-- 1pm. Franck Tarpin-Bernard at Scientific Brain Training (SBT) 1.30pm. Jessica Poulin at the Arrowsmith Program Expo Day Agenda
  • 3.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute The Developing Mind-Training Industry Charlie Hartwell, Operating Partner Bridge Builders Collaborative
  • 4.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Mind-Training is the cognitive capacity to become aware of how your thoughts impact your reality, and training your own mind to help create the conditions for your well-being. What is Mind Training?
  • 5.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute The Evolution of the Movement to Well-Being 30 years ago: Physical Fitness SCALEENTREPRENEURSSCIENCE Today: Mind–Fitness (Mind–Training) Tomorrow: Fitness (Well-Being)
  • 6.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Factors Creating Interest in Mind-Training Technology Science Stress Health Care costs Brain Fitness Initiative Mental Health Parity Act Big Data Accountable Care Act
  • 7.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Mindfulness is Rigorously Researched, Now Mainstream 8 2 6 7 13 16 18 26 32 53 41 65 115 158 243 272 380 490 542 762 902 0 200 400 600 800 NumberofPublications Year Source: Articles in Web of Science TM Over 4,000 peer-reviewed articles have appeared in scientific publications (half in the past 3 years)
  • 8.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Organizations are engaging in mind-training for various reasons: Culture Health Care Costs Resilience Innovation Productivity Customer Service Creativity Stress Reduction SafetyTeamwork Leadership Recruitment/Retention Employee Well-Being
  • 9.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute It is being adopted in different distributions systems, for different reasons Medical: Improve health, Better patience experience, Cost Corporations: Cost, Productivity, Stress Insurance companies: Customer demand, Cost Military: Cogitative dominance, Resilience Education: SEL, Focus, Environment Government: Early stage B2C/Retail: Early stage, Mainly trackers, Apps Sports: Performance, Competitive edge
  • 10.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Mind-training is increasingly being proven to help medical conditions. Irritable Bowel Syndrome Pain Management Anxiety Depression Cardiovascular disease Diabetes ADD/ADHD Arthritis PTSD Cancer Addictions
  • 11.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute How organizations are accessing Conferences Apps – Games In person training Onsite meditation rooms Hardware Virtual RealityRetreats Live online classes Other Contemplative Practices
  • 12.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Sports is using Mind-Training as next frontier – some examples Kevin Love, Eddie George lead Gaiam Yoga videos Halo Sports “Neuropriming” Seattle Seahawks meditating George Mumford teaching leading teams/athletes to mediate, just launched Lucid (with Soren G-Wisdom 2.0) Pro Golfer Andrew Parr uses Muse (rumor British Open champ does too) Nike, Reebok, RedBull, Under Armour showing strong interest US Women’s Beach Volleyball – 3x gold champ meditates Golden State Warriors values: wisdom, compassion, competitiveness
  • 13.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Successful mind-training companies will either build engaging platforms or will specifically target high value conditions. Community Coaching Feedback UX Content Examples: Akili, Cansurround, SuperBetter Prescription Research UX Content Research Platforms High Value Conditions Examples: eMindful, Happify, Headspace, Lumosity
  • 14.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute PHYSICAL FITNESS MIND-TRAINING SEGMENTS Gyms – Fitness Centers Emotional & Well-Being B2C B2B Training Equipment Brain Training Games Clothing & Shoes RX Brain Training Games Wearables Wearables Videos/Books Retail Experiences Conferences Market Segments of the Mind-Training Space
  • 15.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute State of the Segment Crowded, 800+ apps, growing, not always a lot of differentiation, lots of media hype • Estimated 18-45 M Americans meditating. • Competition based on price, UX, instructors. • Cost of acquisition, churn major factors. • Still relatively small revenue bases – but some with large valuations • Headspace est. $220 M valuation • Has been conversion to stronger operating teams & outside financing. • Brands desire to build community • Leading apps based all over the world – no central location. • New entrants trying to capture either more niche markets or get better teachers. Recent new apps are for millenials, sports teams, education market, etc. • Some do B2B2C deals – with airlines, hotels, media, etc. • Several are working on how to incorporate with wearables or virtual reality Emotional & Mental Well-Being – B2C segment Headspace Gaiam Meditation Studio Insight TimerStop, Breathe, Think OMG I can meditate 10% Happier OmvanaMindfulness App BuddhifyCalm
  • 16.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Emotional Well-Being – B2B segment • Google “cool” factor- lots of PR • Relationship w/ WHIL for digital • Non-Profit • Has been in person- for senior execs • World Economic Forum speakers • Non-profit – Janice Marturano • Mainly in-person trainings • Great global corporate partnerships • Globally organized • Non-profit • 2 RTCs (best science) • Insurer relationships • Online live classes • Behavioral Health Platform • Converting to B2B • Raised $9 M 2015 • Focuses on resiliance– early mover • Customer retention spotty • In person & digital platform • CBT w/ coaching • CBT w/ Coaching
  • 17.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Brain Training Games/Platforms: State of the Segment • Most developed segment, several companies at later stages. • Larger customer acquisition budgets. • Propositions sold on fear • (in some cases) of cognitive decline or on benefits of keeping brain active. Some focus on performance. • Significant financing and acquisitions in this category. • Lumosity may be first IPO in mind-training space. • Controversy around science of some solutions – Lumosity fined $2 M. Some companies appear to have very strong science.
  • 18.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Emotional & Well Being – B2B segment (continued) • B2B market is showing growing interest, beginning to make buying decisions. • Long sales cycles. • Currently, some are describing the market as a “land-grab.” • Several of the players in the space are non-profits. • Competition is based on science, relationships, engagement, and customer service. • Pricing is normally PEPM, although some pricing is shifting to actual engagement. • Buyers are in Employee Wellness, HR, and Leadership Development departments. • Up to this point, there’s not been as much head to head competition - this is changing. • Some companies are offering changes in DNA through hair samples or blood as proof of before/after effects. • Most companies push the front end of science and don’t have great back end science. • Services include such things as in-person, online, online live…with more people adding community features and coaching services. • Terminology is crucial for the sell – it’s important to fit a solution into the culture of buyers. • Buyers have many different reasons for engaging in these solutions. • The for-profits have attracted quite a bit of early stage financing. • There are many small players in this segment doing coaching, live training. • Companies are developing their own programs in some cases – particularly insurers.
  • 19.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute RX Brain Training Games • Some positioned as drug replacement or enhancement solutions, seeking FDA approval • Companies pursuing FDA are being looked at/ valued akin to biotech. State of the Segment • Science is key underpinning, w/ randomized control trials needed and studied for conditions • Rich amounts of investment in RX at large pre-revenue valuations • Some companies pursuing consumer route.
  • 20.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute State of the Segment • Various segments and form factors. • Crowded field - can be hard to find points of difference. • Capital intensive, manufacturing risk, distribution & selling risk, need software solutions. • Integration happening with other apps. • Sometimes software developed open source by others. • Retail has been focused on fitness wearables, this is new segment – lots of training. • Data may turn out to be very valuable to corporations. • Research being done using for treating medical conditions. Wearables Segment SENSELabs VR EEG Sensors in Strips HRV Bracelets Rings Holdables
  • 21.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute State of the Segment • Retail segment beginning to grow, and major retailers beginning to put mind training on the shelves. • Several groups have looked at building national meditation studios or brain fitness retail outlets (none is yet past one location/city). • Conferences are continuing to grow audiences, more conferences forming. Other Retail Experiences Conferences The Path
  • 22.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute The Mind-training industry is organizing itself geographically San Francisco Tel Aviv New York London Austin, TX Sydney Helsinki Singapore Seattle Other CentersMajor Centers Boston Boulder Toronto
  • 23.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute A reflection as mind-training grows: According to IHRSA, the physical fitness industry grew from $20.3 B in 2010 to $24.2 B in 2014… ...And the state of health in America has never been worse “Mindfulness is quickly following yoga in becoming a billion-dollar industry.” - Emma Seppälä – HBR, Dec 14, 2015 ... How do we not repeat pattern of physical fitness?
  • 24.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute One View of How it all Fits Together for Cognitive Fitness Source: TheSharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age
  • 25.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute “Problems cannot be solved at the same level of awareness that created them.” Albert Einstein
  • 26.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Mindfulness Self-Awareness Understanding Human Conditioning Behavior Change Changing Stories Impacting Greater GoodCurrent Industry To improve well-being, society needs to build further bridges in mind-training.
  • 27.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute The road to awareness & well-being isn’t a straight path. Gateway Drugs Current Industry Source: Mindfulness to meaning theory: Garland, Farb, Goldin, Fredrickson
  • 28.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Caring for the body Tending the mind & emotions Having meaningful relationships/co mmunity Knowing your purpose Impacting the greater good A framework for well-being
  • 29.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute To invest in scalable enterprises that help people connect more deeply to themselves, so they can lead happier, healthier lives. We consider mind-fitness and brain-fitness to be part of an overall umbrella which we classify as mind-training. Bridge Builder’s Collaborative Mission
  • 30.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Jeff Walker Finance Scott Beck Retail / Internet Austin Hearst Media Scott Kriens Technology Charlie Hartwell Marketing /Innovation Bridge Builders Collaborative Partners Eric Brooks Trading/Decision Making
  • 31.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Bridge Builders Value Add – Serving the Entire Mind-Training Industry Industry Knowledge Investments Connections Business Experience Capital Engagement Platform (gloo) Physical Location – 1440 Multiversity BB Partners BB Mission
  • 32.
    Copyright: 2016 CharlieHartwell, ShiftIt Institute Platform Investment & Partner How We Evaluate Opportunities Scalable for-profits Minimum $1 M revenue Strong point of difference Integrated, Seasoned management Clear need & path in distribution channel Collaborative leaders Willing to receive our value add Path to cash-flow that we can believe in
  • 34.
  • 35.
    Technological breakthroughs arecreating enormous potential for the future of neuropsychology and triggering opportunities to create novel strategies for both assessment and intervention. Cognitive fitness is growing into a multi-billion dollar industry. Targets have shifted from diagnosis and treatment of established diseases to early intervention, prevention, and cognitive enhancement. Ubiquitous mobile devices enable both active and passive sensing of our cognitive and emotional states, and “the Internet of things” promises to offer both assessment and intervention strategies previously unimaginable (“...my car/clock/refrigerator does that...”). In keeping with this trend, the AACN seeks to stimulate innovations capable of changing the landscape of clinical neuropsychology in fundamental ways.
  • 39.
    The pitch ideasneed to focus on neuropsychological assessment and/or intervention, prevention, or improvement of cognitive functions, and be accessible to broad populations across the United States or the World. Applications are being accepted in two categories: • Shoot for the Stars: Unleash your wildest ideas. Change the world. Transform the practice of clinical neuropsychology. Timeframe: 5 to 10 years. • Push Current Boundaries: Given current practices for assessment and treatment or prevention, what is the next logical step to transform neuropsychology? How can you bring new technologies to enhance the existing state-of-the-art? Timeframe: 1 to 2 years.
  • 40.
  • 41.
  • 43.
  • 44.
  • 45.
    45CANADIAN CENTRE FORAGING & BRAIN HEALTH INNOVATION PRESENTED TO Sharp Brains Virtual Summit December 8, 2016 Ron Riesenbach VP Innovation & CTO CC-ABHI: A Solution Accelerator for Aging and Brain Health
  • 46.
  • 47.
    BAYCREST 472 bed longterm care home 300 bed complex continuing care hospital 192 suite assisted living facility 120 suite independent living facility 400+ ambulatory clinic visits / day
  • 48.
    48CANADIAN CENTRE FORAGING & BRAIN HEALTH INNOVATION GLOBAL LEADERSHIP IN • Geriatric care • Seniors’ residential living • Education of future healthcare professionals • Research and innovation
  • 49.
    49CANADIAN CENTRE FORAGING & BRAIN HEALTH INNOVATION Memory & Aging Executive Function Cognitive Rehab Audition and Language Imaging and Informatics BAYCREST RESEARCH FOCUS
  • 50.
    RESEARCH AT BAYCREST •The Rotman Research Institute (RRI) is a premier centre for the study of human brain function • 250 researchers with approximately 25 PIs who hold academic appointments at the University of Toronto and other partner universities • RRI is a world recognized centre for memory and executive function of the brain
  • 51.
    51CANADIAN CENTRE FORAGING & BRAIN HEALTH INNOVATION Research Impact • Top 8% in citation counts (normalized for size) • Top 7% in most highly-cited papers in the field • Top 2% in papers in top-tier journals • Top 6% in publications cited in patents BAYCREST RESEARCH WORLD RANKING source: SCIMAGO Institutional Rankings - World-wide ranking in 2014 among 5000 institutes
  • 53.
    53CANADIAN CENTRE FORAGING & BRAIN HEALTH INNOVATION FUNDING = $124 M 5 Years of Support: • $42M Government of Canada • $23.5M Government of Ontario • $33.1M Industry & Public Sector • $25M Donors
  • 54.
    VISION A world inwhich people can age in the setting of their choice, maintaining their cognitive, emotional and physical well- being, and independence as long as possible.
  • 55.
    MISSION Accelerate the developmentof solutions to meet the urgent needs of an aging population Evaluate innovative interventions in real-world settings Drive adoption of proven products, services and processes to patients, caregivers, researchers, policy-makers and industry
  • 56.
  • 57.
  • 58.
    58CANADIAN CENTRE FORAGING & BRAIN HEALTH INNOVATIONCANADIAN CENTRE FOR AGING & BRAIN HEALTH INNOVATION Early Idea Early Product or Service Developed Product or Service Proven Product or Service Scalable Product or Service Proof of Concept or Prototype User validated Product or Service Developed Product or Service Market Ready Innovations for Knowledge Mobilization Broad Adoption Seed Fund Development Validation Mobilization INNOVATION PIPELINE 58
  • 59.
    Challenge Challenge ShortDescription Reduce Emergency Depart. Visits Solutions that avoid or reduce unnecessary emergency department visits for older adults living with dementia. Falls Prevention Solutions that prevent falls or mitigate injury due to falls in older adults with dementia. Aging at Home Solutions for better management of complex chronic conditions for older adults with dementia at home. Cognitive Fitness Solutions that improve brain health / cognitive fitness in older adults. 2016/17 Challenge sets 59
  • 60.
    GAP #1: INNOVATIONAT THE POINT OF CARE • Front-line seniors’ care staff include RNs, personal support workers, occupational therapists, social workers, case mgrs., etc. • They have little opportunity to innovate; they are told to follow “Best Practices” • CC-ABHI SPARK program provides up to $50K to enable front-line health workers to experiment and invent new ways to deliver care, provide better access or save money
  • 61.
    EXAMPLE: SENSORY OBSERVATION SYSTEM •SOS is a mobile app designed to replace and enhance pocket cards used by personal support workers to monitor for acute exacerbations in client conditions • Designed by a Registered Nurse at Baycrest, a software development company was employed to rapidly prototype the app so that real-world assessment could be undertaken • The SOS app is now going through it’s third design iteration prior to being widely deployed
  • 62.
    GAP #2: LACKOF SCIENTIFIC EVIDENCE • Numerous commercial innovations are entering the marketplace which target aging and brain health consumers and professionals • However, few have objective scientific evidence showing that they significantly impact outcomes or address the real problems in the sector • CC-ABHI’s Industry Innovation Partnership Program (I2P2) supports trial-sites with up to $600K to evaluate products and services providing companies with objective feedback as to the real efficacy of their innovation
  • 63.
    EXAMPLE: Cogniciti.com • Oneof the few scientifically validated on-line brain health assessments available today • Offered to the public as a free, private, and clinically validated test, backed by Baycrest • CC-ABHI supported several scientific assessments of validity against gold-standard face-to-face tests
  • 64.
    64CANADIAN CENTRE FORAGING & BRAIN HEALTH INNOVATION EXAMPLE: CC-ABHI <> ISRAEL COLLABORATION • CC-ABHI has partnered with the Israel Innovation Authority (IIA) to support Israeli innovators to bring their products/services to N.A. for evaluation and refinement • Funding support from IIA and CC-ABHI can be $500K or higher • First competition nearly complete – work to begin in the spring of 2017
  • 65.
    • Researchers aroundthe world are developing promising new innovations in their labs • However, it often takes years for promising solutions to reach seniors-care clinicians at the bedside who could use these innovations • CC-ABHI’s Clinician and Scientist Partnership Program (CSPP) supports direct partnership between academic researchers and practicing clinicians with up to $600K to accelerate promising solutions to the bedside GAP #3: SLOW DIFFUSION OF PROMISING SCIENCE TO CLINICAL TEAMS
  • 66.
    • Years ofresearch and clinical practice have generate a large body of knowledge detailing the best methods of care • However, people change slowly. It is difficult for end-users to adopt and use proven practices • CC-ABHI’s Knowledge Mobilization (KM) program uses advanced educational approaches to engage learners and support them in their work practice to ensure the effective adoption of knowledge and its translation to practice GAP #4: MOBILIZING KNOWLEDGE AND DRIVING ADOPTION
  • 67.
    EXAMPLE: INTERNATIONAL TELEHEALTH EDUCATION •International partnerships with 28 countries worldwide • Collaborative programming model invites knowledge transfer with an international perspective, creating a greater wealth of experience • Videoconference and webinar series:  Behavioural Neurology Rounds  Rotman Research Institute Scientific Rounds  International Behavioural Neurology Rounds  Geriatric Mental Health Rounds  Behavioural Support Rounds  Greater Toronto Area Leaders Group Series  NIRVE (Neurology Residents Rounds)  Aphasia Interest Group Series  Geriatric Medicine Rounds  Visiting Professor Series
  • 68.
    SPARK Supporting proof ofconcept activities for small-scale, grass-roots innovation by point-of-care workers. • Up to $50,000 per project. • Program Launch: September 2016. i2p2 Supporting innovation validation projects led by commercial partners. • Up to $600,000 per project • •Program Launch: October 2016 Knowledge Mobilization Supporting knowledge-transfer projects by eligible educators for dissemination of scientifically validated technology innovations and best practices. • Up to $300,000 per project. • Program Launch: January 2017. CSPP Supporting cross-disciplinary, multi-organizational collaboration projects for innovations at an advanced stage of development. • Up to $600,000 per project. • Program Launch: January 2017. CC-ABHI FUNDING PROGRAMS *Terms subject to change CC-ABHI PROGRAMS 68
  • 69.
    SUMMARY • Our demographicchallenge presents us with a significant opportunity to innovate • CC-ABHI is working to close the innovation gaps and accelerate solutions in aging and brain health • Come work with us! Go to CC-ABHI.com and sign yourself up for new program alerts
  • 70.
  • 71.
    71CANADIAN CENTRE FORAGING & BRAIN HEALTH INNOVATION Q&A
  • 72.
    Thank you toall Participants!
  • 73.
    Sponsors Thank you toall Speakers & Sponsors!
  • 74.
    To learn more,visit sharpbrains.com