The document outlines a report on pervasive neurotechnology, highlighting five key trends driving its commercialization and the emergence of leading IP holders like Nielsen, Medtronic, and Microsoft. It discusses the evolution from invasive to pervasive technology and the importance of multi-sensor data analysis. The report, spanning 206 pages, includes a comprehensive overview of patent filings, rankings of top organizations, and detailed profiles of key players in the field.

1. The Digital
Revolution Meets
The Human Brain
= Pervasive
Neurotech

2. The team behind the new Pervasive
Neurotechnology report
Alvaro Fernandez
Editor-In-Chief
Nikhil Sriraman
IP Analyst
Brian Gurewitz
Technology Analyst
Olivier Oullier
Science Advisor

3. Today’s Agenda
 1-1.20pm ET: Five Key Trends Driving
Neurotechnology to Become Pervasive
 1.20-1.40pm ET: How Nielsen, Advanced
Neuromodulation Systems, Medtronic,
Microsoft and Brainlab emerged as
leading IP Holders
 1.40-2pm ET: Q&A

11. Five key trends and insights
1. Exponential growth since 2010, close to/ supporting
commercialization
2. Large companies developing significant portfolios,
often under the radar
3. Evolution from invasive to pervasive  impact on
medicine, health, entertainment and business
4. Multi-sensor, multi-variable analysis and use of data
(EEG, eye-tracking, heart rate, computer use,
patient…)
5. Aggressive “build” AND strategic/ tactical “buy”

12. Today’s Agenda
 1-1.20pm ET: Five Key Trends Driving
Neurotechnology to Become Pervasive
 1.20-1.40pm ET: How Nielsen, Advanced
Neuromodulation Systems, Medtronic,
Microsoft and Brainlab emerged as
leading IP Holders
 1.40-2pm ET: Q&A

13. How we identified the population of
non-invasive neurotech patent filings
4K+ US non-invasive
neurotech patents
10K+ GLOBAL pubs
yielded w/ similar
process

14. How we assessed patent portfolios
The SharpBrains’ IP Strength Index:
Quantity + Quality
Volume + Relevance Fwd Cites + Scope + Key Patents

15. IP portfolio strength of 800+ organizations assessed
via SharpBrains Index (Report includes detailed
profiles of top 30, and ranks top 100)
How the Leading IP Holders emerged

16. #1: Nielsen
(NYSE:NLSN)

17. #1: Nielsen
(NYSE:NLSN)

18. #2: Advanced Neuromodulation Systems
(St Jude Medical -- NYSE: STJ)

19. #3: Medtronic
(NYSE:MDT)

20. #4: Microsoft
(NASDAQ:MSFT)

21. #4: Microsoft
(NASDAQ:MSFT)

22. #5: Brainlab

24. 206-page report includes
 Chapter I. Scoping the Opportunity
 Chapter II. The State of Pervasive
Neurotechnology Patents
 Chapter III. The Patent Holders:
Ranking of Top 100 Assignees, and
Detailed Profiles of 30 Leaders
 Chapter IV. Analysis of 50 key Active
Patents
 Check out the full Table of
Contents & Figures