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Álvaro Fernández Ibáñez
sharpbrains.com
October 23rd, 2023
Brain Health in 2030: Navigating
Neuroplasticity & the Digital Health Market
① Lifelong neurogenesis
and neuroplasticity
② Building Cognitive
Reserve
③ New toolkit & mindset:
think Function, not
Disease
What’s New
1.
2.
1-Strongly Disagree 2-Disagree 3-Neutral 4-Agree 5-Strongly Agree
1. “My healthcare provider offers excellent brain health care” (only 10%
Agree/ Strongly Agree)
2. “Doctors should monitor cognitive health systematically, especially
when prescribing new medicaments” (91% Agree/ Strongly Agree)
Source: SharpBrains survey
Credit: Dr. Matt Lieberman
Source: The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age
Boost
performance
Delay
disease
Source: The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age
We have an opportunity to establish a stronger and
more resilient community, one that practices both
physical and mental hygiene.
Now is the time for individual and collective action
to shift to a healthier “new normal” for all.
Source: 3 ways to protect your mental health during –and after– COVID-19 (World Economic Forum)
Tres hábitos de higiene mental para vencer al COVID-19 y crear un futuro más saludable
Source: The SharpBrains Guide to Brain Fitness: How to Optimize Brain
Health and Performance at Any Age
Travel back to a time…
• when you tried your best
• unexpected gift
• loving exchange
• most magnificent landscape
Reframe. Reframe. Reframe.
I can’t do this
What a disaster
I don’t have time
But look at the Jonenes’ house
I can try my best
What an opportunity to change
As long as I am alive, I have time
And?
Cells that fire together wire together
Source: Empowering 8 Billion Minds: Enabling Better Mental Health for All via the Ethical Adoption of Technologies (Discussion
Paper by the National Academy of Medicine)
From disease to functions
From reactive to proactive
From invasive to pervasive
From chemistry to data-based (x AI)
Brain Health & Well-Being in 2030:
Our very human brains and minds are the most
sophisticated technology at our disposal, so we should
invest more time learning about how they work and
harnessing neuroplasticity-based methods ways to
improve them, augmented by digital tools --before
jumping into invasive interventions.

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Brain Health in 2030: Navigating Neuroplasticity & the Digital Health Market

  • 1. Álvaro Fernández Ibáñez sharpbrains.com October 23rd, 2023 Brain Health in 2030: Navigating Neuroplasticity & the Digital Health Market
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  • 4. ① Lifelong neurogenesis and neuroplasticity ② Building Cognitive Reserve ③ New toolkit & mindset: think Function, not Disease What’s New
  • 5. 1. 2. 1-Strongly Disagree 2-Disagree 3-Neutral 4-Agree 5-Strongly Agree 1. “My healthcare provider offers excellent brain health care” (only 10% Agree/ Strongly Agree) 2. “Doctors should monitor cognitive health systematically, especially when prescribing new medicaments” (91% Agree/ Strongly Agree) Source: SharpBrains survey
  • 6. Credit: Dr. Matt Lieberman
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  • 9. Source: The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age
  • 10. Boost performance Delay disease Source: The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age
  • 11. We have an opportunity to establish a stronger and more resilient community, one that practices both physical and mental hygiene. Now is the time for individual and collective action to shift to a healthier “new normal” for all. Source: 3 ways to protect your mental health during –and after– COVID-19 (World Economic Forum) Tres hábitos de higiene mental para vencer al COVID-19 y crear un futuro más saludable
  • 12. Source: The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age
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  • 15. Travel back to a time… • when you tried your best • unexpected gift • loving exchange • most magnificent landscape
  • 16. Reframe. Reframe. Reframe. I can’t do this What a disaster I don’t have time But look at the Jonenes’ house I can try my best What an opportunity to change As long as I am alive, I have time And?
  • 17. Cells that fire together wire together
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  • 19. Source: Empowering 8 Billion Minds: Enabling Better Mental Health for All via the Ethical Adoption of Technologies (Discussion Paper by the National Academy of Medicine)
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  • 27. From disease to functions From reactive to proactive From invasive to pervasive From chemistry to data-based (x AI) Brain Health & Well-Being in 2030:
  • 28. Our very human brains and minds are the most sophisticated technology at our disposal, so we should invest more time learning about how they work and harnessing neuroplasticity-based methods ways to improve them, augmented by digital tools --before jumping into invasive interventions.