Ciena presents on the cloud and datacenter marketplace at the 2014 Integra Tech Expo series. Extreme growth in cloud services, video, tablets, smartphone traffic, and content delivery have created an environment where network connectivity and application access have become business necessities. In this new world, end-user devices, cloud services, and the network must come together to provide seamless user experiences regardless of physical location of the user, or the application. Ciena, the Networking Specialist, addresses how a “cloud backbone” network can deliver accelerated information flow, cost-effective network performance, and efficient means to address bandwidth-intensive application requirements across geographies—thereby making you more competitive.