Expleo is an IT services and consulting firm that provides services such as consultancy, quality management, technical testing, training, and customer support. It has a presence in India, Asia Pacific, US, UK, Europe, and the Middle East. Expleo is focusing on growing its business through expansion, partnerships with universities, talent acquisition, and digital marketing strategies like webinars and case studies. Some of its major clients are in the aerospace, automotive, and defense industries.

1. MARKETING ANALYSIS
ON
expleo
By Ganesh M

2. MARKETING
BOARD

3. Christine Ravanat
Group Chief Marketing Officer of
expleo
Christine Ravanat |Linked In

4. Siobhán Smith
Marketing Director of expleo
Siobhán Smith|Linked In

5. Phani Tangirala
Sales and Client Management
Senior Director of expleo
Phani Tangirala|LinkedIn

6. PRODUCT
PORTFOLIO

7. Category:
IT Services & Consulting
Products :
 Banking & Financial Services
 Insurance services
Services :
 Consultancy
 Quality Management
 Technical Testing Services
 Training services
 Customer support

8. UPCOMING
LAUNCHES & Events

9. IAA MOBILITY 2023
ExpleoSmeeta Briefcase - a cyber security software and model for a vehicles
iONiX charging station -a data management software for charging stations
(operators)
High-Speed Inverter - a electric turbochargers for combustion engines- fail-safe
systems

10. DSEI
In this event, expleo is providing a software for a defence industry for suppliers
and manufacturers
ExpleoLissa - a software for nanosatellite for changing the mission and the
application after post launch

11. BRAND
VALUATION

12. NSE BSE
Rs 1,423.80 Rs 1,426.55

13. MARKETING
MIX

14. PRODUCT
 Banking & Financial Services
 Insurance services
Machine Learning and Artificial
Intelligence
ERP solutions

15. PLACE
 India – Bengaluru ,Chennai, Mumbai and Pune
 Asia Pacific
 The United States Of America
 The United Kingdom
 Europe
 The Middle East

16. PRICE & PRICING STRATEGY
 Customized Pricing strategy
(depends upon the complexity of project)
 Subscription-based pricing strategy
(for software services and customer support)

17. PROMOTION
 Publish articles and blog posts about IT topics
 Attending industry events and conferences
 Offer free trials or demos of products and services
 Provide excellent customer service

18. COMPETITIVE
ANALYSIS

20. SALES
REPORT

21. Particulars 2020 2021 2022
Sales revenue by
geographical
market
Within India 352.24 340.99 2,293.24
Outside India 2,341.80 2,667.95 5,132.11
Total
2,694.04 3,008.94 7,425.35
Rs. In Millions

22. 352.24
2,341.80
2694.04
340.99
2,667.95
3008.94
2,293.24
5,132.11
7,425.35
0
1000
2000
3000
4000
5000
6000
7000
8000
Within India Outside India Total
Sales Report
2020 2021 2022
In Millions

23. MARKETING BUDGET & AVERAGE
AMOUNT SPENT

24. Particulars 2022 2021
Consolidated
financial statement
44.84 37.84
Rs. In Millions
Marketing Budget : 82.68 (2 years)
Average Budget : 41.34 (2 years)

25. PORTER’S 5 FORCES
MODEL

26. PORTER’S 5 FORCES MODEL
Rivalry among existing firms:
Exleo Solutions can reduce the rivalry among existing firms by differentiating its
products or services among competitors or by expanding into new markets.
Threat of new entrants:
As Expleo solutions are expanding their markets such as by acquiring
specialized skills and knowledgeful candidates becomes more difficult
Bargaining power of suppliers:
Exleo Solutions can increase the bargaining power of suppliers by developing
long-term relationships with suppliers, or by finding alternative suppliers

27. PORTER’S 5 FORCES MODEL
Bargaining power of buyers:
Exleo Solutions can reduce the bargaining power of buyers by offering
customized services and prices
Threat of substitute products:
Exleo Solutions can reduce the threat of substitute products by developing
innovative new products or services, or by improving the quality of its
existing products or services or by giving better customer support.

28. UNIQUE SELLING
PROPOSITION

29. • In the AEROSPACE sector
Expleo Solutions helped a major aircraft manufacturer to develop a new digital platform
for managing its maintenance operations
This platform has helped the manufacturer to improve its efficiency and reduce its costs
• In the DEFENSE sector
Expleo Solutions helped a government agency to develop a new cybersecurity system
This system has helped the agency to protect its critical infrastructure from cyberattacks
• In the AUTOMOTIVE sector
Expleo Solutions helped a leading automaker to develop a new autonomous vehicle
This vehicle is now being tested on public roads

30. BCG MATRIX

31. BCG MATRIX
Stars: (high-profit products that requires lot of investment)
•Software development services for the aerospace industry
•Consulting services for the automotive industry
Cash cows : (high market share and generate a lot of cash)
•IT infrastructure support services
•Testing and quality assurance services

32. Question Marks : (low market share in a fast-growing market)
•New software development services for a new market
•Consulting services for a new industry
•Engineering services for a new technology
Dogs :(low market share in a slow-growing market)
•Outdated software development services
•Redundant engineering services
BCG MATRIX

33. PREVALENCE OF
DIGITAL MARKETING

34. •Webinars: Expleo Solutions hosts webinars to educate potential and existing
customers about its services
•Case studies: Expleo Solutions shares case studies that highlight the success of its
clients
•Testimonials: Expleo Solutions features testimonials from its satisfied customers
•Events :Expleo Solutions participates in industry events to network with potential
customers and partners

35. MARKETING R&D

36. •S.A.R.A. is a research project that aims to study the interrelationships between
health, environment, and agriculture
•The project is funded by the European Union
S.A.R.A.
DatafactoR
•The infrastructure will use machine learning and deep learning algorithms to
analyze big data
•The infrastructure will also provide tools for data visualization and dashboarding.
•The project will focus on the healthcare, public administration, insurance, and
finance sectors.

37. BUSINESS DEVELOPMENT & GLOBAL
STRATEGY

38. •Growth:
The company is expanding its reach by opening new offices and acquiring smaller
companies.
In the past year, Expleo Solutions has opened new offices in India, Mexico, and China
•Innovation:
Expleo Solutions has partnerships with over 50 universities and research institutions
around the world.
These partnerships allow the company to access the latest research and development in
engineering and technology.

39. •Talent:
The company is attracting and retaining top talent by offering competitive salaries and
benefits.
Expleo Solutions also has a strong focus on employee development and training.
The company offers a variety of training programs to help employees develop their
skills and knowledge.

40. PARTNERS