On the zanox Expert Day in Brussels Sébastien Monnet, Head of Belgium at zanox explained to publisher why Belgium is a 'Must Do' for publishers. E-commerce growth increased with 23% in 2011 and is therefore very interesting for publishers. Sébastien shares tips and tricks to publishers to start their own initiative in Belgium.

1. The Belgian market - A must do
RETARGETING CONTENT E-MAIL DISPLAY VOUCHERS SOCIAL

2. Agenda
1. MARKET FIGURES
2. ZANOX BELGIUM FIGURES
3. MARKET TRENDS
4. PUBLISHER OPPORTUNITIES
5. ADVERTISERS OPPORTUNITIES
6. OUR PORTFOLIO
2

3. 1. MARKET FIGURES

4. 1. MARKET FIGURES
ONLINE SALES & GROWTH
Online Turnover: 1.10 billion EUR in 2011 (compared to 903 mln EUR in 2010)
Online Turnover expectation in 2012: 1.18 billion EUR
E-Commerce growth in 2011
E-Commerce growth: 23% increase in 2011
23%
 83% of webshops expect 2-digit growth in 2012
 2nd Highest European Online Growth in Europe
9%
NL BE
BeCommerce study - eCommerce in Belgium - March 2012 4

5. 1. MARKET FIGURES
INSIGHTS
Belgian shopper profile: 18 – 27 yrs, male, Dutch speaker, high-income
Average monthly spending: 150 EUR
Online buyer loyalty: 89% will buy online again in the future
Top 5 products in 2011
Books
Boat, plane or train tickets
Event tickets
Clothing / Shoes
Hotel / Overnight stay
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
BeCommerce study - eCommerce in Belgium - March 2012 5

6. 1. MARKET FIGURES
BELGIUM GOES INTERNATIONAL
Belgian are conservative but…
46% of online shoppers prefer Belgian websites.
30% perceives foreign websites as less reliable.
… willing to go international
56% of online shoppers have bought on International webshops
Prices and conditions are most of the time more attractive
International advertisers adapt to the local market standards
Comeos study - eCommerce in Belgium - June 2012 6

7. 1. MARKET FIGURES
FLANDERS VS. WALLONIA
Higher internet penetration rate?
Largest population?
Spend more time and money online?
Impulse buyers? Price comparisons?
More fashionable?
7

8. 2. ZANOX BELGIUM -
GROWTH
zanox Belgium Growth
+ 47 %
67 %
+100 %
+ 156 %
2009 2010 2011 2012 Forecast 2013 Objective
E-Commerce growth 2012 in Belgium: 23%
(compared to 13,4% in Europe)
Commercial Team grew from 2 to 8 within 3 years
Publisher & Advertiser portfolio

9. 2. ZANOX
STRAIGHT TO SUCCESS
Publisher
Local Advertiser
Concepts Marketplace
& Performance
The Team & &
International &
Optimization Technology
Reach Innovation

10. 2. ZANOX
COMMERCIAL TEAM
Sebastien Monnet Reitse Bosma
Head of Belgium Sales Manager
Adrien Lepert Sonia Zammit
Publisher Manager Account Manager
Business development Shopping & Telecom
Florent Le Chuiton Selinde Winter
Publisher Manager Account Manager
Emailing Shopping & Telecom
Jules Scomorovschi Katrien Dierickx
Publisher Manager Account Manager
Content Portals Finance

11. 3. MARKET TRENDS
11

12. 3. MARKET TRENDS
DOMAIN REGISTRATIONS
Total registration: 1.3 million URL’s in Belgium (5 million in NL)
 Room to monetize & grow opportunities
Geographical Distribution
 19% of the BE domain names are owned by Dutch people
 The Flemish people own most of the domain names
Dns.be 12

13. 3. MARKET TRENDS
ENERGY & UTILITIES MARKET
Available url’s
Energy market totally open to competition (since 2007)  fournisseurdenergie.
be
Many challenging players
 energieleveranciers-
Green Energy, competitive prices & customer-friendly service vergelijken.be
 elektriciteit-
vergelijken.be
Only 2 energy comparison websites
Room for more comparison websites!
13

14. 3. MARKET TRENDS
TELECOM PREPAID MARKET
Available url’s
No Combination sale (= Koppelverkoop & offres conjointes) available yet
 carte-sim.be
Many Prepaid advertisers  sim-kaart.be
Cheap prices, good customer services, easy to buy  samsung-
galaxy-tab.be
 best-
smartphone.be
Very few Telecom comparison portals
Room for more comparison websites!
14

15. 3. MARKET TRENDS
INTERNATIONAL ADVERTISERS
Available url’s
More international Shopping & Fashion advertisers
 fashion-
blog.be
More Offline retailers  chaussures-
femmes.be
Adapt better to local market
Room for new content portals!
15

16. 3. MARKET TRENDS
IS MOBILE THE NEW ELDORADO?
Publishing houses
Advertise in Top Apps!
Isobar Mobile - June 2011

17. 3. MARKET TRENDS
Cookie Law Travel Law Google Panda
Prior-consent (opt-in?) Requirement for Travel Devaluates the rankings of
publishers to pay for a websites with low quality or
Every party will be held license. not enough content
responsible
Abolition in June 2012 Same policy for all
The amended law needs after a series of lawsuits countries
to be signed by the King
 Dutch & French
publishers have better
 The cookie law in Belgium  New system of self- rankings on some brand
is not in effect yet regulation on the market names & keywords
Ask zanox expert Ask zanox expert
Valeer Damen Wesley Kelder
17

18. 4. PUBLISHERS OPPORTUNITIES

19. 4. PUBLISHERS OPPORTUNITIES
NEW PUBLISHER CONCEPTS
RETAIL & FASHION  Attract international brands
 Over 1,5 million products in our datafeeds
SHOES  Largest portfolio on the market
 High demand
ENERGY  Online subscription now possible
CREDIT  Still a very profitable market
PREPAID CARDS  Market not mature yet for combined offers
19

20. 4. PUBLISHERS OPPORTUNITIES
TRAFFIC OPTIMIZATION
SEO Consultancy Keywords & Tips GPP Technology
Personal support Specific BE words Customized tracking
Improved rankings (Kortingsbonnen, Solden
Track transactions per
, bottine)
SEO tips keyword
Category & products
Newsletter/workshop Web shop brands IT support
 increased # of sales  increased # of sales  increased # of sales
Ask zanox expert Ask zanox expert
Wesley Kelder Dirk-Jan Ubbels
20

21. 5. ADVERTISER OPPORTUNITIES

22. 5. ADVERTISER OPPORTUNITIES
Pay-Per-Call Mobile Advertising
- Create bridge btw online & offline - Multiple targeting opportunities
- Don’t loose any clicks & traffic - Optimize on the right inventory
- Mobile Advertising promotion - Banners & landing page creation
Display Retargeting Email Remarketing
- More exposure -> more transactions - Catch abandoned basket sales
- Personalization -> Optimization - Increase conversion
- Don’t lose clients to competitors - Don’t lose clients to competitors
22

23. 5. ADVERTISER OPPORTUNITIES
Additional services
Conversion rate optimization
Banners & Landing page creation
Market overview & Benchmarks
Update on legislation changes
URL Referrals (coming soon)
23

24. 6. OUR PORTFOLIO

25. 6. OUR PORTFOLIO
Retail Fashion Shoes Group Deal

26. 6. OUR PORTFOLIO
Credit Saving Insurance & Energy

27. 6. OUR PORTFOLIO
Prepaid cards Postpaid Dating

28. 6. OUR PORTFOLIO
OTA & Airlines Hotel packages Hotels & Others

29. 6. COMING SOON

30. URL CONTEST
HOW?
Mail us your pitch / proposal for your favourite URL before 21 September
THE URL’S
 fournisseurdenergie.be  carte-sim.be  fashion-blog.be
 energieleveranciers-vergelijken.be  sim-kaart.be  chaussures-femmes.be
 elektriciteit-vergelijken.be
30