E-business models
Rene Rojas
www.linkedin.com/in/renerojas
www.twitter/renerojas
E-business Consultant
2010
What is different between E-Business
                                    E-
        Models and Traditional Business Models?
         Speed
              Product creation
              Time to market
         E-business heavy reliance on information and alliances
         Traditional business model (T-BM) use to be based on “product profit
                                    (T-
         margin”
         Several E-business models (E-BM) create new ways to generate revenues
                                    (E-
         different to the end-user
                          end-
         Reach
              1.800 MM people conected around the world (25%)
              More than 524 MM web sites
              Right to desks at offices, homes, Internet Cafés, Universities, colleges, airports,
                                offices, homes,                 Universities, colleges, airports,
              parks,
              parks, public Buildings, museums, vehicles, TVs, and mobile devices.
                            Buildings, museums, vehicles, TVs,               devices.
         Richness
              Video, Multimedia, Interactivity, updating,
                                 Interactivity, updating,
              Able to be recorded
         Interface user friendly and free



renerojas@modelosdenegocio.com
Traditional e-business models
                     e-


                                 B2B            B2C
         BUSINESS
                                        B2B2C


       CONSUMER                  C2B            C2C



                                 BUSINESS   CONSUMER


renerojas@modelosdenegocio.com
B2B BUSINESS MODELS




renerojas@modelosdenegocio.com
Several researchers have suggested
         different schemes to classify Internet
         Business Models
         Different Taxonomies have been
         constructed from different
         perspectives
         This creates confusion
         All Internet Business Moldels are
         evolving and changing rapidly

renerojas@modelosdenegocio.com
Variety of Internet Business
                           Moldels




renerojas@modelosdenegocio.com
From Timmers point of view




renerojas@modelosdenegocio.com
Functional Integration Vs Degree of
             Innovation (Timmers)




renerojas@modelosdenegocio.com
SOURCE OF REVENUE FOR
                   E-BUSINESS MODELS

   1.        Margin profit products   7.    % of Transactions
   2.        Advertising fees         8.    Transaction Fees
        1.      Per impresión         9.    Donations
        2.      Pay per Click         10.   Freemium
        3.      Adwords
        4.      Adsense
                                      11.   FreePaid
   3.        Suscription Fees         12.   Carrier-
                                            Carrier-Content
   4.        Pay per view             13.   Prepaid
   5.        Fee based                14.   Postpaid
   6.        Rent

renerojas@modelosdenegocio.com
MARKET MODELS
                              Advertisi   Suscri   Fee-
                                                   Fee-    Ren   Store    % of      Transa    Margin
                              ng fees     ption    based   t     Setup    Transa    ctions    Profit
                                          Fee                    fees     ctions    Fees      product
             Free content         u
Content      Subscription         u         u
Providers
             Pay per use                            u

Electronic   On line malls        u                        u       u         u
Marketplac   and agregators
e
             Auctions                                                        u         u
             Reverse -                                                       u         u
             Auctions


             Haggling                                                        u


             Group buying                                                    u
             sites

             Exchanges                      u                                u         u
Web based                                                                              u         u
retail

 renerojas@modelosdenegocio.com                    Elaborated by Rene Rojas based on documents from GMT
Match between Strategy and e-
                                      e-
                 business models




renerojas@modelosdenegocio.com

E business moldels 2

  • 1.
  • 2.
    What is differentbetween E-Business E- Models and Traditional Business Models? Speed Product creation Time to market E-business heavy reliance on information and alliances Traditional business model (T-BM) use to be based on “product profit (T- margin” Several E-business models (E-BM) create new ways to generate revenues (E- different to the end-user end- Reach 1.800 MM people conected around the world (25%) More than 524 MM web sites Right to desks at offices, homes, Internet Cafés, Universities, colleges, airports, offices, homes, Universities, colleges, airports, parks, parks, public Buildings, museums, vehicles, TVs, and mobile devices. Buildings, museums, vehicles, TVs, devices. Richness Video, Multimedia, Interactivity, updating, Interactivity, updating, Able to be recorded Interface user friendly and free renerojas@modelosdenegocio.com
  • 3.
    Traditional e-business models e- B2B B2C BUSINESS B2B2C CONSUMER C2B C2C BUSINESS CONSUMER renerojas@modelosdenegocio.com
  • 4.
  • 5.
    Several researchers havesuggested different schemes to classify Internet Business Models Different Taxonomies have been constructed from different perspectives This creates confusion All Internet Business Moldels are evolving and changing rapidly renerojas@modelosdenegocio.com
  • 6.
    Variety of InternetBusiness Moldels renerojas@modelosdenegocio.com
  • 7.
    From Timmers pointof view renerojas@modelosdenegocio.com
  • 8.
    Functional Integration VsDegree of Innovation (Timmers) renerojas@modelosdenegocio.com
  • 9.
    SOURCE OF REVENUEFOR E-BUSINESS MODELS 1. Margin profit products 7. % of Transactions 2. Advertising fees 8. Transaction Fees 1. Per impresión 9. Donations 2. Pay per Click 10. Freemium 3. Adwords 4. Adsense 11. FreePaid 3. Suscription Fees 12. Carrier- Carrier-Content 4. Pay per view 13. Prepaid 5. Fee based 14. Postpaid 6. Rent renerojas@modelosdenegocio.com
  • 10.
    MARKET MODELS Advertisi Suscri Fee- Fee- Ren Store % of Transa Margin ng fees ption based t Setup Transa ctions Profit Fee fees ctions Fees product Free content u Content Subscription u u Providers Pay per use u Electronic On line malls u u u u Marketplac and agregators e Auctions u u Reverse - u u Auctions Haggling u Group buying u sites Exchanges u u u Web based u u retail renerojas@modelosdenegocio.com Elaborated by Rene Rojas based on documents from GMT
  • 11.
    Match between Strategyand e- e- business models renerojas@modelosdenegocio.com