1. June 2009
© 2009 Blueport Commerce. Confidential

2. Who is Blueport Commerce?
 We are a turnkey e-commerce solution for retail
chains in considered markets (aka, big ticket,
considered purchase, store-delivered commerce.)
 Our integrated SaaS platform and management
services enable retailers to quickly and cost-
effectively port complex businesses online.
 We are the only provider with solutions for this
market, we leverage 10 years of experience to
capture the next wave of online growth.
© 2009 Blueport Commerce. Confidential

3. Online Market Trends
Considered markets represent the next wave of online growth.
Projected online market size in $ Billions Recent consumer migration…
Example Blueport markets
Consumers’ years buying online
$40
Furniture, appliances,
Books 6.0
$35 $34
home improvement Software 5.4
$30
$31 Music 5.4
Consumer electronics
$28 Furniture 1.5
$25 $25 Appliances 1.0
Toys and video games
$21 $19
$20
$19
$16
$18 Music/video …is driving expansion.
$15 $15
$13 4Q08 e-commerce growth
$10
$11 Books 25%
$5 Jewelry
$0
2008 2009 2010 2011 2012 2013
-3%
all e-com home furnishings
Sources: Forrester Research, Inc - How Shoppers Evolve Online October, 2008 and US
eCommerce Forecast, 2008 To 2013 February 2009 both copywrite Forrester.
© 2009 Blueport Commerce. Confidential
comScore February 2009

4. The Considered Retailer’s Opportunity
Retailers have an opportunity to capture a large share of this growth.
2007 percent of e-commerce by type of retailer
Added retailer advantages
39.9%
in considered markets:
30.9%
 trusted brands
15.5%
 local showrooms
13.7%
 quick, cheap delivery
 local service
manufacturer catalog web only retail chain
Source: InternetRetailer 2008 Top 500 guide
© 2009 Blueport Commerce. Confidential

5. The Considered Retailer’s Problem
E-com 1.0 Considered Commerce
 Branded, understood  Complex,
products considered items
 Compete on price  Compete on local
through scale multichannel offering
 Fulfillment through  Fulfillment by retail
third parties chain
Easy - mature, well-defined ? Requires complex integration
technologies, processes and ? Retailers have limited resources
providers. ? Providers built on e-com 1.0
© 2009 Blueport Commerce. Confidential

6. The Blueport Solution
We offer the only turnkey solution built for the considered market.
E-commerce provider landscape
Full strategy, marketing,
managed outsourcers merchandising, order
solution scope
solution GSI, Onestop
processing services – a
turnkey e-commerce staff
SaaS custom SaaS technology platform
platform platforms builders integrated with and
Demandware, ATG, IBM, Fry,
Venda, Truition in-house customized to retailers goals,
systems and processes
E-com 1.0 Considered
Commerce
retailer need
© 2009 Blueport Commerce. Confidential Page 6

7. Blueport Considered Commerce: Platform
Our proprietary SaaS platform is a turnkey, integrated solution.
Considered Commerce
 branded  multichannel
portals
SaaS platform
 local  considered
 Akamai  Allurent
partners  Omniture  eDialog
admin CMS CRM stores
integration custom integration layer
retailer’s  POS  Service
systems  Inventory  Delivery
© 2009 Blueport Commerce. Confidential

8. Blueport Considered Commerce: Services
Our management services drive results without retailer staffing.
Considered Commerce
turnkey services
marketing  SEO  SEM  email portals
vendor aggregation partners
management  catalog
content
 promotion  processing admin
technology  development  hosting
integration
retailer’s
existing: staff and processes systems
© 2009 Blueport Commerce. Confidential