A recent presentation at the WHPRMS Conference on how you can step into the physicians shoes and design an engaging experience to increase referrals and grow advocacy.
Patient satisfaction is about the Total Quality of the Patient Encounter (TQE). TQE is the sum of Patient Experience (as defined by CMS) plus Patient Satisfaction as defined by all of the non CMS related touchpoints.
New Ways to Improve the Patient Experience: Because it Begins Before the Fron...TraceByTWSG
This presentation will review strategic initiatives for revenue cycle leaders to further engage patients in their care experience – beginning before they enter the hospital’s front door. The session will present key strategies and related outcomes in patient satisfaction, staff performance, reimbursement and upfront patient collections.
• Ensure meaningful upfront encounters with Patient Access – at each and every encounter.
• Hardwire measurable standards throughout Patient Access teams.
• Reduce process time and eliminate duplication for quicker patient turnaround.
• Ensure consistent practices across hospital entities and among associates.
• Avoid financial harm through automated documentation.
• Protect staff through documentation integrity.
• Increase visibility of – and access to – critical patient touch points across the organization.
Leading the development of Texas Health’s Patient Access infrastructure, Patti Consolver and Scott Phillips oversee the centralized patient access intake center and the patient access departments for the system’s 13 wholly-owned hospitals.
Patient satisfaction is about the Total Quality of the Patient Encounter (TQE). TQE is the sum of Patient Experience (as defined by CMS) plus Patient Satisfaction as defined by all of the non CMS related touchpoints.
New Ways to Improve the Patient Experience: Because it Begins Before the Fron...TraceByTWSG
This presentation will review strategic initiatives for revenue cycle leaders to further engage patients in their care experience – beginning before they enter the hospital’s front door. The session will present key strategies and related outcomes in patient satisfaction, staff performance, reimbursement and upfront patient collections.
• Ensure meaningful upfront encounters with Patient Access – at each and every encounter.
• Hardwire measurable standards throughout Patient Access teams.
• Reduce process time and eliminate duplication for quicker patient turnaround.
• Ensure consistent practices across hospital entities and among associates.
• Avoid financial harm through automated documentation.
• Protect staff through documentation integrity.
• Increase visibility of – and access to – critical patient touch points across the organization.
Leading the development of Texas Health’s Patient Access infrastructure, Patti Consolver and Scott Phillips oversee the centralized patient access intake center and the patient access departments for the system’s 13 wholly-owned hospitals.
Marketing hospice and palliative care requires an in-depth understanding of the field and marketing techniques to best position your organization for long-term success.
Med Surge Op-Ex Pilot - Group50 ConsultingJim Gitney
OPeX Pilot Project: Med Surge Access
This presentation outlines a project that utilized lean techniques to significantly reduce admission and discharge times, collect patient data and put the right patient to the right bed.
ROI of wellness programs - Optimity webinar series Dec 2016Jane Wang
ROI on Wellness Programs
OVERVIEW OF HOW WELLNESS PROGRAMS ARE BECOMING MORE OUTCOMES DRIVEN
"Traditional wellness programs, with engagement hovering around 30%, just don't cut it any more. We share 3 tips on how you can drive ROI for your wellness initiatives and dive deep into industry best practices. The benefit of a "one stop shop" platform like Optimity can help easily cross-polinate engagement from different initiatives and bring in targeted coaching support to move the needle on your health outcomes. "
Expert: Jane Wang, CEO
Host: Trista Chan, Advisor - Wellness Strategies, Optimity
Why is physician engagement strategically important? How can you design a strategy that is laser-focused on increasing clinical demand by ensuring your medical staff is aligned?
This presentation highlights key data, a framework for focusing your efforts with an aim statement and developing a programmatic approach to physician engagement.
Presentation for Yingo Yango, a startup company that provides a mobile/web engagement platform to connect health and wellness resources and programming provided by employers or providers to individuals.
COVID-19 has changed the landscape of long-term care for the foreseeable future for everyone from ownership to admissions. In this webinar, we will help you understand the changing dynamic with managed care and how to properly manage your cash flow. Hear from industry experts on their best practices and tips for financial management for long-term care professionals.
Marketing hospice and palliative care requires an in-depth understanding of the field and marketing techniques to best position your organization for long-term success.
Med Surge Op-Ex Pilot - Group50 ConsultingJim Gitney
OPeX Pilot Project: Med Surge Access
This presentation outlines a project that utilized lean techniques to significantly reduce admission and discharge times, collect patient data and put the right patient to the right bed.
ROI of wellness programs - Optimity webinar series Dec 2016Jane Wang
ROI on Wellness Programs
OVERVIEW OF HOW WELLNESS PROGRAMS ARE BECOMING MORE OUTCOMES DRIVEN
"Traditional wellness programs, with engagement hovering around 30%, just don't cut it any more. We share 3 tips on how you can drive ROI for your wellness initiatives and dive deep into industry best practices. The benefit of a "one stop shop" platform like Optimity can help easily cross-polinate engagement from different initiatives and bring in targeted coaching support to move the needle on your health outcomes. "
Expert: Jane Wang, CEO
Host: Trista Chan, Advisor - Wellness Strategies, Optimity
Why is physician engagement strategically important? How can you design a strategy that is laser-focused on increasing clinical demand by ensuring your medical staff is aligned?
This presentation highlights key data, a framework for focusing your efforts with an aim statement and developing a programmatic approach to physician engagement.
Presentation for Yingo Yango, a startup company that provides a mobile/web engagement platform to connect health and wellness resources and programming provided by employers or providers to individuals.
COVID-19 has changed the landscape of long-term care for the foreseeable future for everyone from ownership to admissions. In this webinar, we will help you understand the changing dynamic with managed care and how to properly manage your cash flow. Hear from industry experts on their best practices and tips for financial management for long-term care professionals.
What determines whether a person is an introvert or extrovert — nature or nurture? How are introverts and extroverts “wired” to process information differently? This session will provide an overview of introvert/extrovert personalities and emotional styles, and what each personality tends to bring to interactions.
Stephen L. Gerdes
D5650, USA
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
Charla impartida por Iñaki Huerta en el eShow Barcelona 2013 en el marco del Clinic SEO. Modelos de Reporting en SEO: De una visión centrada en el buscador y las keywords a una visión más práctica, y más cercana al negocio real de las webs: centrada en las landings.
You never get a second chance to make a first impression.Endeavor Management
The contact center is the first step in the ideal experience for patients and physicians. In this brief presentation, Gelb will illustrate best practices in contact centers created by national leaders in healthcare. We will examine the differences between functional needs (what must be done) and emotional needs (how patients and physicians feel about your contact center). How does your contact center rate on the 9 Dimensions of call center strategy? Does your contact center engage and enchant callers?
How can you extend current uses of Lean Six Sigma beyond process but to incorporate empathy building? Join Jill Secord, RN, MBA, who will explore effective integration of proven approaches to accelerate quality and efficient health care services.
Learnings and Successes: Multi-channel Customer JourneyTherese Lockemy
How to build an integrated customer engagement journey through multiple channels.
You will learn what to consider before launching a multi-channel customer engagement journey, and how to successfully test and adjust your approach and supporting technology to enhance the customer experience.
How to launch and build an integrated customer engagement journey.
How to expand to other markets and scale existing and future journeys.
How to test and optimize your journey.
Defining your role in patient experience aamc-gia presesentationEndeavor Management
Want to learn how marketing gains a seat at the table in the patient experience? This presentation with MD Anderson and Vanderbilt provides some great tips.
Is Patient Feedback Falling on Deaf Ears?Adam Heaney
NEXA pose the question is patient feedback falling on deaf ears? in the first of our health webinar series. Hear about current trends in patient feedback and our 5 steps to successfully implementing a patient feedback program in your organisation. Effectively capturing patient feedback and implementing change is essential for improving the patient experience. For more visit www.nexa.com.au
10 Must Know Techniques for Managing Physician Relations in Today's Digital W...Endeavor Management
10 Must Know techniques for managing physician relations is Today’s digital world including 4 techniques to help you increase physician engagement, 3 ideas for enhancing strategic planning and 3 tips on demonstrating program effectiveness.
There are many missed opportunities for revenue retention in today’s healthcare call centers. Would you like to increase your captured revenue. We highlight a $25M case study.
As budgets in the health care industry get tighter, marketers are experiencing an increased pressure to communicate the return on their investments to the organization’s decision-makers. Customer relationship management applications provide the tools needed to quantify marketing efforts and unveil the extent of which a given campaign is fueling the success of overall marketing strategy. Discuss ways to optimize a CRM strategy to become a truly data-driven organization that most efficiently allocates its marketing budget.
The current healthcare environment necessitates customer insight as a foundation for effective planning. However, constraints of budget, resources, and time can dissuade leaders from developing proper insights. That’s a huge mistake…
Though traditional methods of understanding customer needs continue to be valuable today, they are not the only option available. Based on your specific objective, this white paper provides you with tools that vary in cost, resource requirements, application, and sphere of action.
You work hard to design marketing and outreach strategies to attract referring physicians and grow referral volume. Learn how you can simplify the referral process to ensure you capture the volume you worked so hard to attain by downloading our white paper: Physician Marketing & Outreach, Omni-Channel Experience.
Selling Medical Devices in this Difficult Healthcare EnvironmentJoe Hage
http://medgroup.biz/meddevsales Medical Devices Group member Mike Sperduti shares the medical device selling strategies he effectively uses for GE Healthcare, Becton Dickinson, and his other medical device clients.
Mike, himself a medical device manufacturer, covers winning strategies for product launches, implementing contracts, and turning around under-performing territories.
Very well received on the live presentation. You're welcome to listen to the replay at http://medgroup.biz/meddevsales.
Client's experiences with behavioral health services are shaped by all of their interactions with us, across the continuum of care. While we can assume what our clients want, need and experience in receiving services from us, it is valuable to use their direct feedback to understand their functional (what we do) and emotional (how we do it) needs throughout their experience. In this webinar conducted with Sovereign Health, we discuss the foundations of customer experience management, provide examples of tools and resources that you can use to understand client's experiences and address opportunities for improvement, and discuss a variety of implications in behavioral health settings.
Physician schedule optimization model - Endeavor AnalyticsEndeavor Management
How can you meet organizational revenue needs while addressing physician preferences? In this presentation, we review our approach to creating an physician schedule optimization model that assembles and predicts the impact of schedule changes on patient revenue against a series of constraints and variables.
It's like a dating site to match physicians and consumers.
In this presentation, our approach to patient volume modeling is reviewed. This model is used for marketing and operations strategic decision making.
As hospitals and healthcare systems are trying to increase commercial revenue (non-government funded) to sustainable profitability, many are unable to address this problem strategically due to data dispersion and the analytical model required to establish cause and effect relationships. Endeavor Analytics’ digital tool assembles, models and predicts the impact of market changes, marketing and operational activities on all-payer patient volumes.
In this white paper, we review the critical success factors for maintaining a highly successful contact center, ensuring each interaction enchants callers to schedule appointments, participate in fund raising events and refer patients.
Avoid PRM failures by avoiding ensuring it's not simply a repository for documenting simple tasks. PRM failures occur when the IT solutions only serves to document activities instead of serving to streamline the physician experience.
2017 digital engagement webinar marketing360 - gelb consultingEndeavor Management
This presentation highlights things every healthcare marketer should know about how to measure healthcare marketing ROI, how to design a healthcare marketing dashboard the right way, and what’s possible in today’s digital age.
Managing a trusted brand in the oil & gas industry requires a variety of tools for understanding and successful implementation. This document outlines various Endeavor Management capabilities such as Brand Trust Measurement, Message Mapping, Sales Training and Culture Design.
How do you operationalize a culture and strengthen employee trust? Gelb's experience mapping frameworks can be used to effectively examine the holistic employee experience and create advocates out of your teams!
Ever had this nagging feeling you just weren't sure why a physician referred his or her patients to a competitor over you? You have the advanced technology, latest clinical trials, and maybe even a top-notch team of liaisons. Outside of insurance, there are many other functional and emotional factors affecting physician referral behaviors. Most of these can be indicated by leakage reports, but these don't explain the WHY behind them.
In this presentation, given with St. Jude Children's Research Hospital, we explore the combined use of experience map and decision factors research to get at the heart of the issue...which ultimately drives clinical volume.
How to apply speed dating techniques to persona developmentEndeavor Management
We had the privilege of leading this workshop recently along with SG2 and Roswell Park during the Annual PAMN Conference. This presentation outlines the importance and application of segments and templates you can use to accelerate your customer insight development. Personas are used to inform strategic decisions by putting the customer in the room. Learn how this technique can be used for your initiatives related to brand/marketing management, customer experience, and product/service innovation.
Strategic imperative digital transformation in capital projectsEndeavor Management
Radical changes to megaproject delivery will bring first adopters a distinct competitive edge, while writing the epitaph of those who stay stuck in legacy ineffective practices. Whether you are an operating asset owner or an EPC, you are confronted with reinventing the core of your capital projects delivery through digital solutions. Such strategic transformation requires holistic change that focuses not only on installation of a new software application, but also on people and work processes to achieve a sustained, culturally intrinsic result from new technology .
2017 Physician Strategies Webinar Series - Physician Relations StructureEndeavor Management
Acquire insight into how to develop a more strategic and operational approach that can grow your organization’s physician referral base in a continually evolving accountable care environment.
This white paper discusses physicians’ medical training and its relationship to effective leadership qualities, and demonstrates how the soft skills associated with emotional intelligence are essential in guiding physicians in the practice of leadership.
Why is physician engagement strategically important? How can you design a strategy that is laser-focused on increasing clinical demand by ensuring your medical staff is aligned?
This presentation highlights key data, a framework for focusing your efforts with an aim statement and developing a programmatic approach to physician engagement.
Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey.
Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users. So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.
Hiring an experienced, trusted advisor can be the difference between success and failure. That’s why the members of our Healthcare Expert Advisory Group have been there, done that.
Our Healthcare Expert Advisory Group members have served as system leaders, successfully designing and implementing strategic solutions to healthcare’s ever-changing challenges. We’ve been in your shoes and understand the intricacies of the most complex organizations. Our team has overseen, from the inside, how strategy is designed and successfully implemented. Whether you’re looking for operational excellence, strategic planning, financial strategy, or leadership development, our experts have the experience and expertise to help you achieve results.
Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these digital tools becomes increasingly commonplace and mobile apps gain acceptance for supporting healthcare interactions, the physician liaison team can leverage digital tools and social media to improve the efficiency and effectiveness of the delivery of information. Digital tools can serve as a pathway to providing easier and more direct access to information and tools that help to strengthen relationships with referring doctors and their practice staff.
In this paper, we present a best practices from around the country in using digital tools to connect with referring physicians. When used appropriately, digital tools can configured and applied to improve relationships, grow referral volumes, and increase the efficiency and effectiveness of your physician liaisons.
One of the largest challenges in the physician relations function is keeping up with physician relationship management. Some have turned to standard CRM/PRM programs with limited success. The key reason – current systems aren’t designed to accommodate the unique strategies required for outreach. Leveraging best practices in physician relationship management, we’ve designed Physician360. This white paper examines how this solution can address the most pressing needs of physician relations functions.
Day-to-day tactical decisions are relatively easy, but when it comes to big, thorny strategic decisions, there is often great conversation, but limited action. Using a framework, leaders can best organize their efforts.
If you'd like to ensure you have a game plan for addressing multiple possible future states, this white paper will help frame your conversations.
The Basics of Protecting PHI - Best Practices When Working with Business Asso...Endeavor Management
Ultimately, transparency and explicit conversations about HIPAA compliance are critical for protecting patient information. Healthcare professionals should feel encouraged to ask specific questions about how PHI will be stored and managed to ensure compliance. This white paper outlines several tips in working with your vendors regarding the proper handling of PHI. Based on Gelb’s experience, we have outlined several tips (and perhaps requirements) for your projects moving forward.
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
263778731218 Abortion Clinic /Pills In Harare ,sisternakatoto
263778731218 Abortion Clinic /Pills In Harare ,ABORTION WOMEN’S CLINIC +27730423979 IN women clinic we believe that every woman should be able to make choices in her pregnancy. Our job is to provide compassionate care, safety,affordable and confidential services. That’s why we have won the trust from all generations of women all over the world. we use non surgical method(Abortion pills) to terminate…Dr.LISA +27730423979women Clinic is committed to providing the highest quality of obstetrical and gynecological care to women of all ages. Our dedicated staff aim to treat each patient and her health concerns with compassion and respect.Our dedicated group ABORTION WOMEN’S CLINIC +27730423979 IN women clinic we believe that every woman should be able to make choices in her pregnancy. Our job is to provide compassionate care, safety,affordable and confidential services. That’s why we have won the trust from all generations of women all over the world. we use non surgical method(Abortion pills) to terminate…Dr.LISA +27730423979women Clinic is committed to providing the highest quality of obstetrical and gynecological care to women of all ages. Our dedicated staff aim to treat each patient and her health concerns with compassion and respect.Our dedicated group of receptionists, nurses, and physicians have worked together as a teamof receptionists, nurses, and physicians have worked together as a team wwww.lisywomensclinic.co.za/
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
2. About
Gelb
We work with nationally-recognized
Institutions:
• 5 “Honor Roll” institutions
• 5 out of the top 10 cancer programs
• 3 out of the top 4 pediatric hospitals
• 3 out of the top 10 cardiovascular
programs
National Benchmarking Studies:
• Patient experience management
• Marketing practices
• Physician relations programs
• International programs
Ranked as one of top 35 Healthcare
Consulting firms by Modern Healthcare
4. Patient on hold- trying to
schedule an appointment
Coordinating multiple
schedules
Wants
reassurance
#longwait
Searching online
for a new doctor
A Day in the Life
5. 84% believe the medical profession is in decline
82% percent believe they have little ability to change the healthcare
system.
92% are unsure where the health system will be or how they fit into
it three to five years from now
Factors driving widespread feelings of discontent
Practice erosion, from solo to centralized; patient-physician relationship
Medicare / Medicaid / government – incentives, disincentives, reimbursement
Uncertainty on “where they fit in” going forward
Voice of the Physician
Source:
Physician
Founda2on
Survey,
2012
Size
=
13,575
physicians
6. How do we connect &
engage with a
disengaged customer?
Voice of the Physician
7. Experience Management…
•
Focus on clinical quality
•
Customer experience is a differentiator
•
Brand & message management is essential
•
Market expansion requires insight
Growing Advocacy with Experience Management
10. Ease of Practice Life
Functional Needs
Emotional
Needs
Discover Drivers of Advocacy
11. Ease of Practice Life
Functional Needs
Emotional Needs
Discover Drivers of Advocacy
12. Using multiple channels
to gather input
Experience monitoring
in real time
Reinforce
Listening
posts at high
impact
touchpoints
Listen
Customer = Fan
Deliver
Promise
Develop a message that resonates
Define
Experience
maps for
insights and
action
Prioritize for high
impact
15. Referring
Physician
Decision
Process
Facility
•
•
•
•
Previous
Experience
Outcomes
CME
Reputa2on
of
Facility
Physician
• Word
of
Mouth
• Recommenda2on
by
Colleague
• Previous
Experience
• Rela2onship
• Networking
• Reputa2on
of
Physician
Provide
Pa2ent
with
Info
Call
Directly
Awareness
Call
Hotline
Need
• Urgency
• Age
• As
Service
to
Customer
Private
Prac2ce
Scheduling
Treatment
Transi2on
of
Care
16. Referring
Physician
Decision
Process
Facility
•
•
•
•
Previous
Experience
Outcomes
CME
Reputa2on
of
Facility
Physician
• Word
of
Mouth
• Recommenda2on
by
Colleague
• Previous
Experience
• Rela2onship
• Networking
• Reputa2on
of
Physician
Provide
Pa2ent
with
Info
ATtudes
to
Overcome…
• Is
it
complex
enough
to
travel
“into
town”?
• Is
it
complex
enough
to
travel
a
long
distance?
• Is
it
complex
enough
to
overcome
referral
process
barriers?
Call
Directly
Awareness
Call
Hotline
Need
•
•
•
•
Complexity
Urgency
Age
As
Service
to
Customer
Private
Prac2ce
Scheduling
Treatment
Transi2on
of
Care
Ideal…
• I
send
all
my
pa2ents
with
…
condi2on
to
your
organiza2on
whether
they
are
5
or
500
miles
away
17. Things
We
Do
Well
Today
• In what areas can we deliver an exceptional experience?
• What are ways to surprise our physicians?
• What should be done more consistently that should be reinforced?
Need
Scheduling
Arrival
Review
for
each
step
Visit
Follow-‐up
18. Opportuni2es
For
Improvement
• Where are we not achieving the expected outcome?
• Among these, where can we focus our efforts for process
improvement?
Need
Scheduling
Arrival
Review
for
each
step
Visit
Follow-‐up
25. Reinforce
Reinforce
Deliver
Listen
PRM with Market Data
Find the right doctor
Customer = Fan
!
Define
Transition
Promise
Digital
Touchpoints
Scheduling(
Experience)
Need+
Referral Experience
Ease of Process
First(Visit(
First+Visit+
Awareness(
Scheduling+
Treatment(
Treatment+
Advocacy
Transi6on(
Follow6up+
Physical
Touchpoints
Key Activities
Treatment Phase
Communication
about Patient
Physician contracts call
center for additional
information
Pain Points
• Calls not returned
• Provided incorrect information
• Need to repeat their “story”
Internal Processes
How can CRM support/improve process?
Liaison Pain Points
• Incomplete records
• Information needs
• High volume of calls
Information Needs
• What is currently collected, needs migrated
• What needs to be collected
• How should that information be organized
Experience Monitoring in Real Time
Are we improving?
Assessing, Monitoring and Tracking
• Surveys
• Key Metrics
• Reports and Trends
26. Using multiple channels
to gather input
Experience monitoring
in real time
Reinforce
Listening
posts at high
impact
touchpoints
Listen
Customer = Fan
Deliver
Promise
Develop a message
that resonates
Define
Experience
maps for
insights and
action
Prioritize for high
impact
27. In Summary
• Listening to your customer is essential
for developing experience management
strategies that grow advocacy
• Capturing insights requires sourcing
data from multiple channels and
touchpoints for a complete picture of
the total experience
• An organization’s ability to quickly
assimilate voice of the customer data
into their experience management
strategy can help keep pace in the ever
– evolving healthcare industry
28. Getting Started
• Create your experience map
• Identify digital and physical touchpoints
and data available
• Identify any gaps (where you need
information)
• Use your experience map to provide a
visual of the current and ideal experience
• Prioritize change at high priority
touchpoints/interactions
• Share insights with other stakeholders to
develop an action plan for impact
30. “The experience begins and ends outside the
institutional walls.
This is where expectations are set and advocacy
(word of mouth) often takes place.”
- Gelb Consulting Group
Questions?
Shannon Frazier
sfrazier@endeavormgmt.com