Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

"I watch people work—in a non-creepy way": Applying genre and sociocultural theory to net work

2,854 views

Published on

A talk I recently gave at Utah State, discussing my approach to field research.

Published in: Business, Technology
  • I am suffering form worst financial positions i have no money to pay rent or utility bills, My friend told me about this website for some money. I start broken hart but i was surprised to see the results. Now within a month i am making $125 per hour. I recommend all of you who want to make hand some earning to join the link... ➤➤ http://t.cn/AisJWzdm
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Real people just like you are kissing the idea of punching the clock for someone else goodbye, and embracing a new way of living. The internet economy is exploding, and there are literally THOUSANDS of great earnings opportunities available right now, all just one click away. ■■■ http://scamcb.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • How to start a wildly profitable 7 figure marketing business and get your first commission check tonight, click here ★★★ https://bit.ly/2kS5a5J
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Secrets To Working Online, Hundreds of online opportunites you can profit with today! ♣♣♣ http://ishbv.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Your opinions matter! get paid for them! click here for more info...♥♥♥ http://ishbv.com/surveys6/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

"I watch people work—in a non-creepy way": Applying genre and sociocultural theory to net work

  1. 1. "I watch people work—in a non-creepy way":Applying genre and sociocultural theory to net work Clay Spinuzzi Clay.Spinuzzi@utexas.edu 1
  2. 2. WORK IS CHANGING 2
  3. 3. Literacy is changing 3
  4. 4. Classes of work are changing 4
  5. 5. Mobility is changing 5
  6. 6. Social media are changing 6
  7. 7. … So work is changing• Shedding noncore assets• Working across organizations• Projectification• Virtual organizations• Hyperconnectivity 7
  8. 8. I WATCH PEOPLE CHANGE ALONGWITH THEIR WORK 8
  9. 9. Understanding changes in work 9
  10. 10. Net work“the ways in which the assemblage is enacted,maintained, extended, and transformed; theways in which knowledge work is strategicallyand tactically performed in a heavily networkedorganization.”(Spinuzzi 2008, p.16). 10
  11. 11. GENRE 11
  12. 12. Spinuzzi 2008, p.17• “not just text types”• “typified rhetorical responses to recurring social situations”• “tools-in-use”• “a behavioral descriptor rather than a formal one”• Through their use, genres “weave together” networks 12
  13. 13. “typified rhetorical responses to recurring social situations” 13
  14. 14. NOT just structure 14
  15. 15. NOT Medium 15
  16. 16. A “Tool-In-Use” 16
  17. 17. Genres “evolve” (Spinuzzi 2003) 17
  18. 18. Genres Developed Over Iterations 18
  19. 19. Case: LinkedIn 19
  20. 20. Case: Facebook 20
  21. 21. Genres work together…• juxtaposition (two texts attached to or overlapping each other)• placing (two texts placed side by side, in a stack, or in regular places)• annotation (writing or altering a text)• transfer (using one text as source for filling in another)• modeling (using one text as a model for another)• reference (using one text to interpret or operate another)• And ??? 21
  22. 22. Genre ecology (2003) 22
  23. 23. Genre ecology (2008) Certificate Electronic deposit receipt List Envelope Tab Adding machine tape Form InvoiceAS/400 screen Folder Deposit ticket Stack Form copy Deposit ticket carbons Check copy Sticky note Cash Label Check Cash receipt Survey Customer draft entry Customer draft entry printout Three-ring binder 23
  24. 24. Genre ecology (2010)Previous Report report template in Highlighting and Microsoft Word annotations BRILLIANCE- generated Emails re draft report customer specifics Report (sent to Account Manager via BRILLIANCE email) BRILLIANCE keyword notes for Tier 1 performance report (in draft report) Face to face Edits and email Spreadsheet queries of projects IM and face to Wiki Answers face contact with Carl Final draft of Cover email report (to (to client) client) Meeting (with (From Luis (From Stacys top tier client) This months report becomes the previous observation, observation, report for the next cycle. O4.2) O3.4) 24
  25. 25. Genre Ecologies & Social Media 25
  26. 26. Genre functions at three different levels.LEVELS OF ACTIVITY 26
  27. 27. Genre at three levelsLevel Focus Chars Timescale Aware? DisruptionMacro Activity Culture, Year, No Contradiction history; decades social action, social memoryMeso Goal Tool-in-use; Minutes, Yes Discoordination tactics hoursMicro Operation Rules, habits Seconds No Breakdown 27
  28. 28. Genre: The Macro LevelLevel Focus Chars Timescale Aware? DisruptionMacro Activity Culture, Year, No Contradiction history; decades social action, social memoryMeso Goal Tool-in-use; Minutes, Yes Discoordination tactics hoursMicro Operation Rules, habits Seconds No Breakdown 28
  29. 29. Genre: The Meso LevelLevel Focus Chars Timescale Aware? DisruptionMacro Activity Culture, Year, No Contradiction history; decades social action, social memoryMeso Goal Tool-in-use; Minutes, Yes Discoordination tactics hoursMicro Operation Rules, habits Seconds No Breakdown 29
  30. 30. Genre: The Micro LevelLevel Focus Chars Timescale Aware? DisruptionMacro Activity Culture, Year, No Contradiction history; decades social action, social memoryMeso Goal Tool-in-use; Minutes, Yes Discoordination tactics hoursMicro Operation Rules, habits Seconds No Breakdown 30
  31. 31. Genre at three levelsLevel Focus Chars Timescale Aware? DisruptionMacro Activity Culture, Year, No Contradiction history; decades social action, social memoryMeso Goal Tool-in-use; Minutes, Yes Discoordination tactics hoursMicro Operation Rules, habits Seconds No Breakdown 31
  32. 32. HOW DO YOU USE ACTIVITY ANDGENRE TO SUPPORT NET WORK? 32
  33. 33. 33

×