Nowadays, successful Big Data initiatives rely on the ability to act fast and to cope with the variety of data and models, like structured and unstructured data from sensors, social media or databases. In this break-out-session, we will showcase how PRIMEFLEX for Hadoop, a powerful and scalable analytics platform, can help business oriented users and citizen data scientists to collect, transform, analyze and even leverage artificial intelligence for Big Data analysis. Alexander Kaffenberger, Senior Business Developer – Big Data, Category Management EMEIA, Fujitsu