10. Movement to SQL + MapReduce for analysis – use each for what is most appropriate
Editor's Notes
Organizations already have lots of data stores in relational format – we embrace that and provide an MPP relational store that allows them to easily move/interoperate data in their environment, scale incrementally, etc. The time/energy in the data model within the data warehouse hit on SQL interface – enablement for analysts (developers want to see how others can access their code)