A data lake requires proper coordination and best practices across platforms to work effectively and optimally. How an organisation applies technology and best practices such as data governance to the data lake will determine the level of adoption and eventually, the value your data lake will provide. Harald Mueller, VP of Sales EMEA, Datameer Inc

1. © 2016 Datameer, Inc. All rights reserved.
Harald Müller, VP Sales EMEA
Best Practices for Preparing an
Optimal Data Lake
© 2016 Datameer, Inc. All rights reserved.

2. © 2016 Datameer, Inc. All rights reserved.
Agenda
1.Who Are We?
2.Big Data Use Cases
3.Best Practices in Digital Transformation

3. © 2016 Datameer, Inc. All rights reserved.

4. © 2016 Datameer, Inc. All rights reserved.
About Datameer
INVESTORS
AWARDS
Germany/EMEA:
Berlin, Halle
United States:
San Francisco, New York
Asia Pacific:
Singapore/HongKong
Turkey/Middle East
Istanbul
United Kingdom
London

5. © 2016 Datameer, Inc. All rights reserved.
More than 230 Customers

6. © 2016 Datameer, Inc. All rights reserved.
Digital Economy = Enterprise Data Explosion
Zettabytes
70
%
30
% 40
%60
%
Percentage from Enterprise
2015 2025
Source: IDC Data Age 2025

7. © 2016 Datameer, Inc. All rights reserved.
How do Executives Make Decisions?
12%
88%
Hard Facts Gut Feel
10%
90%
Hard Facts Gut Feel
Aspect Consulting 1997
Economist Intelligence Unit
2016

8. © 2016 Datameer, Inc. All rights reserved.
Problem: Explosion of Data Complexity
Time for Decision
Data Complexity and
Volume

9. © 2016 Datameer, Inc. All rights reserved.
Delivering Agility
Slow Static/Rigid Complex
Months
ETL Data Warehouse Reporting
Days/Hours
Fast Dynamic Simple
Raw Data Hadoop
Drag & Drop
Spreadsheet
Traditional Analytics
Datameer

10. © 2016 Datameer, Inc. All rights reserved.
Winners Are Those Who Harness This Data
0 18 35 53 70
Data Accessible Across the Organization
Self-service capability for business users
Big data and advanced analytics tools
High performing organizatons Low performing organizations
McKinsey CEO Survey, 2016
Percentage of Respondents

11. © 2016 Datameer, Inc. All rights reserved.
Liberating Data to
Power Innovative New Analytics
Datameer Mission:
Dramatically Reduce Time to Insight
Make Data Accessible Across the Business
Empower Data Driven Decision Making

12. © 2016 Datameer, Inc. All rights reserved.
How Datameer Does It
Enterprise-Grade Infrastructure
Hybrid Big Data Architecture
Execution Security Governance Meta-data
On-Premise Cloud Hybrid
Ingest ConnectExploreEnrichPrepare
Data
Engineer
Business
Analyst
Empower
BI /
Analytics

13. © 2016 Datameer, Inc. All rights reserved.

14. © 2016 Datameer, Inc. All rights reserved.
Use Cases
Customer
Analytics
Operational
Analytics
Fraud,
Security &
Compliance

15. © 2016 Datameer, Inc. All rights reserved.
If you want to place text
over a full-bleed image…
Reduced churn by 50% and was able to
increase the overall LifeTime Value of their
customers.

16. © 2016 Datameer, Inc. All rights reserved.
If you want to place text
over a full-bleed image…
Identifying customer buying habits to increase
loyalty and wallet-share.

17. © 2016 Datameer, Inc. All rights reserved.
If you want to place text
over a full-bleed image…
Optimizing the in-store customer experience to
increase loyalty and omni-channel purchases.

18. © 2016 Datameer, Inc. All rights reserved.
Customer Journey
Marketing
Autom.
CRM
Do keywords
influence deal size?
What content should be
used for each lead
segment?
Which campaign
combinations
accelerate close?
Are there different customer
segments for different buying
journeys?
Which features drive
adoption?
What behavior signals
up-sell opportunities?
Which features do users
struggle with?
Are keywords related
to customer segments?
What behavior signals a
person is ready to buy?
Transactions
Social
Call Center
Mobile
Ads
Product Logs
What behavior signals
churn?
Are keywords related to
customer segments?

19. © 2016 Datameer, Inc. All rights reserved.
Analyzing All Your Data
Unstructured Structured
Web
logs
Social
Media
Mobile Data
Marketing Automation
CRM
Transaction
Demographic
Data
EDW/DB
Digital
Ads

20. © 2016 Datameer, Inc. All rights reserved.
If you want to place text
over a full-bleed image…
$150M Saved by Optimizing
Operational Infrastructure

21. © 2016 Datameer, Inc. All rights reserved.
If you want to place text
over a full-bleed image…
Datameer insights drove well recompilation that
increase oil production by over $100M per year
and a 60% increase in well performance.

22. © 2016 Datameer, Inc. All rights reserved.
If you want to place text
over a full-bleed image…
98% time reduction in analytic cycles by letting
business users do the data preparation
themselves without need to talk to IT.

23. © 2016 Datameer, Inc. All rights reserved.
If you want to place text
over a full-bleed image…
Dr. Matthias Schlesner
Head of Computational Oncology Group, German
Cancer Research Centers
Identified cancer genomes that were not
discoverable before and accelerated personal
treatment plans by 150x

24. © 2016 Datameer, Inc. All rights reserved.
If you want to place text
over a full-bleed image…
Sky Christopherson
Consultant, U.S. Women’s Olympic Cycling
First-ever medal for U.S. Women’s Cycling
(Team Pursuit)
“We went into this five seconds
down, not even close to the
medals, and we came away with a
silver medal.”

25. © 2016 Datameer, Inc. All rights reserved.

26. © 2016 Datameer, Inc. All rights reserved.
Strategic Planning Assumptions
•Through 2017, 60% of Big Data projects will fail to go beyond piloting and
experimentation and will be abandoned.
•Through 2017, fewer than half of organizations will have made cultural or business
model adjustments to benefit from Big Data.
•Through 2018, 90% of deployed data lakes will be useless as they are overwhelmed with
information assets captured for uncertain use cases.
Source: Gartner: Seven Best Practices for Your Big Data Analytics Projects

27. © 2016 Datameer, Inc. All rights reserved.
Organizational Building Blocks
•Digital transformation starts at the top of a firm and
must become part of its DNA.
•Massive organizational adaptation and cultural
transformation is required.
•New scarce talent required.
•Democratize data - empower business users and
SMEs.
•This is a 5 years plus journey.

28. © 2016 Datameer, Inc. All rights reserved.
How to Start the Journey
•Agile Project Management – Waterfall Models dont
work anymore.
•Involve Business stakeholders early.
•Look for the pioneers in your organization.
•Dont ever start without a solid use case.
•Identify data sources.
•Dont be afraid of mistakes – fail fast.
•Focus on quick wins with high value – dont boil the
ocean.
•Invest in advanced anayltics with caution.

29. © 2016 Datameer, Inc. All rights reserved.
The BI&A market is in the middle a multiyear shift
from an IT led system- of-record reporting to
business-led, IT-enabled self-service analytics.
Source: Gartner - How to Modernize Your Business Intelligence and Analytics Platform for Agility,
Without
Chaos - December 2015
BI&A: Quo Vadis