Fujitsu's PRIMEFLEX integrated system simplifies and accelerates building data center infrastructures for customers, reducing risk. Satisfied PRIMEFLEX customers are likely to return for future projects. PRIMEFLEX offers flexibility in architectures, virtualization technologies, and services. It provides a foundation for co-creating ideal solutions and a fast track to meeting new infrastructure needs.

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FUJITSU Integrated
System PRIMEFLEX:
Win DC Orders and
Have Satisfied
Customers
Fujitsu World Tour 2017
#FujitsuWorldTour

2. 1 Copyright 2017 FUJITSU
FUJITSU Integrated System PRIMEFLEX –
Win DC Orders and Have Satisfied Customers
Gernot Fels
Head of Integrated Systems
International Product Marketing, Fujitsu

3. 2 Copyright 2017 FUJITSU
Your customers need DC infrastructures
A great business opportunity for YOU.
Digitalization
New services
New DC infrastructures
Modernize
Existing DC infrastructures

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Take the fast track to DC infrastructures:
FUJITSU Integrated System PRIMEFLEX
Pre-configured
Pre-integrated
Pre-tested
Reduce complexity, time, risk and cost. Increase operational efficiency.
Ready-to-run and
Reference Architectures

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PRIMEFLEX: Fast track to DC infrastructures
DESIGN - Select from myriad of
SW and HW products
INTEGRATE - Assemble involving
multiple admin domains
TEST - Work off
complex test matrix
DEPLOY
Integrate into
production
environment
Do-it-yourself approachTime to production
DEPLOY
Integrate into
production
environment
Integrated Systems approach
DESIGN - Based on
best practices
INTEGRATE - Pre-integrated
single order delivery
TEST
End-to-end quality assurance
Projectstart
Solution Development in factory At customer's site
Faster time to production with less risk for
Distributors, Resellers and End Users

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PRIMEFLEX:
Supported by flexible service options
Consulting
Design (configuration & sizing)
Deployment
Integration into production environment
Additional services (e.g. migration)
Lifecycle management
Solution Support
DC Services (Managed DC, Managed Hosting)
Additional business opportunities for YOU.
Globally consistent
onsite support

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PRIMEFLEX: Addressing our customers’ needs
PRIMEFLEX for
VMware vSAN
PRIMEFLEX for Storage
Spaces Direct
PRIMEFLEX
Cluster-in-a-box
PRIMEFLEX for
OpenStack
PRIMEFLEX for
SAP Landscapes
PRIMEFLEX
for Hadoop
PRIMEFLEX
for HPC
Virtualization Private Cloud
PRIMEFLEX vShape
PRIMEFLEX for VMware Cloud Foundation
PRIMEFLEX for SAP HANA
SAP Big Data HPC
Purpose BuiltGeneral Purpose

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PRIMEFLEX and virtualization
Storage
Spaces
Direct
Storage
Spaces
Direct
VMware
Cloud
Foundation
Hyper-converged
Classic converged
2-(3x)64 2-16

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Afraid of your end users moving to Cloud?
Reduce time Reduce cost Increase agility

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Characteristics of Cloud
Source: National Institute of Standards (NIST)
On-demand
self service
Broad network
access
Resource
pooling
Rapid
elasticity
Metered
service
Reduce time Reduce cost Increase agility

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PRIMEFLEX and Private Cloud

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PRIMEFLEX and Private Cloud

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Cloud Check: PRIMEFLEX for Virtualization
Source: National Institute of Standards (NIST)
On-demand
self service
Broad network
access
Resource
pooling
Rapid
elasticity
Metered
service

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Enterprise Service Catalog Manager (ESCM)
 Benefits
 Simplify service consumption
 Reduce admin efforts and cost
 Fast usage of new cloud services
 Keep transparency and control
 Identify unnecessary
consumption
 New revenue streams
with own marketplace
Enhancing PRIMEFLEX to cloud infrastructures.
…VIVI
Users…Admins
SaaS
Identity, account, subscription
Price Modeling
Billing, Reporting
Automated Provisioning
Brand, specific process control
Self-service Portal (admin, user)
ESCM
PaaS
IaaS
…

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Cloud Check: PRIMEFLEX + ESCM
Source: National Institute of Standards (NIST)
On-demand
self service
Broad network
access
Resource
pooling
Rapid
elasticity
Metered
service

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ESCM enhances PRIMEFLEX to cloud
Customer Customer Customer…
…Partner DC
ESCM (Enterprise Service Catalog Manager)
Market Place Market Place

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ESCM makes PRIMEFLEX Hybrid IT-ready
Market Place
Customer Customer Customer…
ESCM (Enterprise Service Catalog Manager)
Market Place…
Customer DC Customer DC …Partner DC… Public
K5

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Why PRIMEFLEX?
Flexibility and choice
 Architecture
 Virtualization technology
 Storage
A sound foundation for co-creating the ideal solution for your customers.
Flexible reference architectures
 Treated like products
 Deployment guidelines by default
 Ready-to-run option
Flexible configurability in real-time
 Same tool for all systems
 Easy to use
 All details considered (e.g. cabling)
Industry leading hardware
 Performance
 Reliability
 Efficiency
Flexible services options
 Throughout all lifecycle phases
 Globally consistent onsite support
 Attractive financing options
Many satisfied customer references
 Across portfolio
 Across industries
 Across regions

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Most powerful virtualization platform with
excellent price / performance ratio
#1positionsofVMwareVMmark2.x

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PRIMEFLEX customers: Selection

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What PRIMEFLEX customers have achieved 
80% reduction in provisioning new services
5x faster time to market
5x more services deployed per year
Cluster setup within 30 min instead of 3 days
99% reduction in setup time
72x faster to operation 70% reduction in deployment cost
30% reduction of infrastructure cost
35% less annual operation expenses
30% savings on overall IT budget
25% reduction in power and cooling
40% reduction in DC footprint
45% improvement in resource utilization
90% reduction in unplanned downtime
40% less time needed for system maintenance
60% of IT shifted from maintenance to innovation
From 0 to VM within 10 min
Figures may vary across PRIMEFLEX line-up and projects
2x more productivity and revenue

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Summary
 New infrastructures always needed
 PRIMEFLEX simplifies and accelerates
building DC infrastructures and reduces risk
 Satisfied customers will come back
 Up-sell and cross-sell
 PRIMEFLEX provides choice
 Attractive option to keep customers
fancying with public cloud
 ESCM makes PRIMEFLEX “Hybrid IT Ready”
 Great business opportunity
PRIMEFLEX – Successful Data Center Business with Satisfied Customers.

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Abstract
In times of digitalization when organizations steadily intend to introduce new services, it is essential
that building the respective data center infrastructure does not become a show stopper.
FUJITSU Integrated System PRIMEFLEX helps you take this fear away from your customers.
You will provide the infrastructure they need, fast and without the risk that things will not work.
This will satisfy your customers who will certainly come back for the next data center project.
Let us have a closer look at the advantages of PRIMEFLEX, its scope and the options you can offer to
your customers.