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123RF.com
Expanding Globally
by Leon Hudson
Hello! My name is Leon Hudson
• British citizen living in Malaysia, since 2010
• Appointed VP, Global Sales & Marketing at 123RF in 2013
• Has held a number of sales, marketing and general
management roles for startups and market leading
content and technology companies
• Has significant international business experience having
lived in 5 countries & worked in 20+
leon.hudson@123rf.com @LeonHudson/leonhudson
Our Founders
Andy Sitt Stephanie Sitt
We sell photos, illustrations, footage, audio & fonts
We invest in design-related SaaS and PaaS
businesses
123RF Company Overview
389
employees
100%
bootstrapped
company
since 2005
40
locations
worldwide
20
languages
24/7,
365
support
123RF in Numbers
90 million
creative works
and
1 million
premium imagery
480,000
transactions
a year in
20 currencies
110,000
daily content
from
300,000
creative
contributors
12 million
monthly
active users
Brands We Admire
Definition
Multinational
Corporation
vs
Micro
Multinational
Lessons
1. Solve a Big Beautiful Problem
2. Discipline
3. Develop a Strategy and Business Plan
4. Hiring the Right Local People - The A-Team
5. Embrace Language and Cultural Differences
6. Partners - Punch Above Your Weight
7. Generate PR to Sustain Momentum
8. Product - Disrupt, or Be Disrupted
9. Buy or Build
10. Final Thought
Expanding
Globally
1. Solve a Big Beautiful Problem
2. Discipline
● Market Segmentation Analysis
○ will your product sell in the local market?
● Product Gap Analysis
○ is there a demand that is not satisfied by a local
company?
● SWOT, PEST, GROW, & Data Science Analysis
○ will the market buy your product against competition?
● Market Opportunity / Sizing
○ how big is the market and how long will it take you to
capture your targeted sales?
3. Develop a Strategy and Business Plan
● Define short-, medium-, and long-term strategy
● Define goals, objectives, and success metrics
● Complete the business model and structure
● Develop a top-down annual budget
● Develop a tactical project plan with commit dates
4. Hiring the Right Local People - The A-Team
5. Embrace Language and Cultural Differences
6. Partners - Punch Above Your Weight
7. Generate PR to Sustain Momentum
8. Product - Disrupt, or Be Disrupted
9. Buy or Build
10. Final Thought
“What important truth do very few
people agree with you on?”
-Peter Thiel
Thank You!

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Expanding Globally

  • 2. Hello! My name is Leon Hudson • British citizen living in Malaysia, since 2010 • Appointed VP, Global Sales & Marketing at 123RF in 2013 • Has held a number of sales, marketing and general management roles for startups and market leading content and technology companies • Has significant international business experience having lived in 5 countries & worked in 20+ leon.hudson@123rf.com @LeonHudson/leonhudson
  • 3. Our Founders Andy Sitt Stephanie Sitt
  • 4.
  • 5. We sell photos, illustrations, footage, audio & fonts
  • 6. We invest in design-related SaaS and PaaS businesses
  • 7. 123RF Company Overview 389 employees 100% bootstrapped company since 2005 40 locations worldwide 20 languages 24/7, 365 support
  • 8. 123RF in Numbers 90 million creative works and 1 million premium imagery 480,000 transactions a year in 20 currencies 110,000 daily content from 300,000 creative contributors 12 million monthly active users
  • 11. Lessons 1. Solve a Big Beautiful Problem 2. Discipline 3. Develop a Strategy and Business Plan 4. Hiring the Right Local People - The A-Team 5. Embrace Language and Cultural Differences 6. Partners - Punch Above Your Weight 7. Generate PR to Sustain Momentum 8. Product - Disrupt, or Be Disrupted 9. Buy or Build 10. Final Thought Expanding Globally
  • 12. 1. Solve a Big Beautiful Problem
  • 13. 2. Discipline ● Market Segmentation Analysis ○ will your product sell in the local market? ● Product Gap Analysis ○ is there a demand that is not satisfied by a local company? ● SWOT, PEST, GROW, & Data Science Analysis ○ will the market buy your product against competition? ● Market Opportunity / Sizing ○ how big is the market and how long will it take you to capture your targeted sales?
  • 14. 3. Develop a Strategy and Business Plan ● Define short-, medium-, and long-term strategy ● Define goals, objectives, and success metrics ● Complete the business model and structure ● Develop a top-down annual budget ● Develop a tactical project plan with commit dates
  • 15. 4. Hiring the Right Local People - The A-Team
  • 16. 5. Embrace Language and Cultural Differences
  • 17. 6. Partners - Punch Above Your Weight
  • 18. 7. Generate PR to Sustain Momentum
  • 19. 8. Product - Disrupt, or Be Disrupted
  • 20. 9. Buy or Build
  • 21. 10. Final Thought “What important truth do very few people agree with you on?” -Peter Thiel Thank You!