2. Company Information
About the Business
Products & Services
Target Customers
The goal of Picked is to
design one-of-a-kind
arrangements that are
unique to each client.
● new and innovative
floral design
techniques and
plant types
● custom and premade
bouquets and
arrangements
● weddings and events
● wearable flowers
(corsage,
boutonniere, flower
crowns)
● succulent planters
Event hosts
● targets newly
engaged couples,
(specifically women
aged 25-35) who
are looking to book
a florist for their
wedding
The storefront location
and seasonal pop-up
shop target local
customers looking for
small orders.
3.
4. —Someone famous
“This is a quote. Words full of wisdom that
someone important said and can make the
reader get inspired.”
7. Design Development
Design
● incorporates a lot of
various design
elements
● wild and free form
greenery provide an
interesting
composition
Overall Aesthetic
● design is fun,
trendy and youthful
to appeal to the
target audience
● popular color
scheme
○ natural greens
○ monochromatic
coral/peach
Company Image
● creative & unique
● welcoming
○ soft handwritten
font, simple
shapes
● greenery represents
what the company
is providing
8. About us
01
Services
02
Organization
03
Design
04
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9. About us
01
Services
02
Organization
03
Design
04
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the topic of the section
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