The document presents Paul Bennett's credentials and expertise in business management, specifically in investment and project management. It discusses the development of business models that attract investment and highlights successful marketing strategies from brands like L’Oréal and Zara. Additionally, it includes a SWOT analysis pertaining to a fashion footwear business, assessing its strengths, weaknesses, opportunities, and threats.

1. Intaprise Management
School Fourways

2. Paul Bennett Bishop
Author of Abracadabra (Perception blindness)
• Founder of Intaprise- And Intaprise Management School Fourways
• International Business Expert
• EU- Trade and Investment Development Programme
• European SADC Investment promotion programme
• EU – Grant programme for business support agencies in Africa
• Project Cycle Management expert
• Lectured for IMMGSM since 1988
• Learning systems experience at Learning International, MaST, and
Performax. (Accredited DISC trainer for personal performance.)
• Ba ED, Bcom, MBA, International Mergers, Acquisitions and Collaborations

3. My hero's

5. Why do I Have hero's?
What do I learn from them?

7. Mantra
In Hindu tradition, mantras are short phrases or single words granted by
a guru to guide a devotee toward liberation.

8. Simple energising powerful meaningful

9. How to develop your business
model to attract investment
Restructure your value chain for profit and sustainability

10. Main Case
Multi-coloured ladies shoes

12. Supporting Cases
• L’oreal – You’re worth it
• Pret a Manger
• ZARA

14. L’oreal
• Global brand
• Very successful
• Market research through focus groups
• Found that in the middle class middle age group a lot of people were
feeling rejected and undervalued. Hence the “I’m worth it” campaign
which was later adapted to ‘You’re worth it”
• In terms of marketing this changes a bit of soap and water into a
powerful healing and self actualising brand.

15. ZARA

16. Traditional value chain in fashion retailing
Research Design Test
Procure
Materials
Contract
Manufacture
Secure
purchase
agreements
Make
Patterns

17. Shipping
Warehouse
Storage
Tracking
Deliveries Marketing Sales

18. The process from start to finish takes up to 18
months.
So fashion experts always have to be looking 18
months ahead

21. From 18 Months to two weeks!!!!

22. Pret a Manger

23. Traditional Italian Sandwich store

24. Traditional Italian Sandwhich Value Chain
Venue
Materials
Labour
Margin

26. Pret a Manger Value ChainVenue
Materials
Labour
Margin

28. Pret a Manger Value Chain
Venue
Materials
Labour
Margin
Venue
Materials
Labour
Corporateoverhead
Margin

29. Fashion footwear in different colours

30. Unique Selling point

31. Business structure
Imports
from China
High Stock
levels
Partyplan
selling
structure

32. Support Activity
Administration
Strategic management
Design

33. Research
Buying
Transport
Clearing customs

34. Storing and sorting
Selling
Packaging and delivery

35. P
Research Buying
Transport
Clear
ing
Cust
oms
Storing
And
Sorting
Selling Packaging
And
Delivery
Administration
Design

36. Consumer response
• Likes to have choice but choses one or two from a range of six

39. SWOT
• Strengths
• Distribution chain
• Network of sellers (High Trust)
• Party plan skills and operation
• Product range
• Weaknesses
• Stock management
• Opportunities
• Use party plan system for “Instant
response” market research
• Restructure so that we can still
offer wide range but with reduced
and well managed stock holding
• Introduce other products
• Sales support structure (Internet)
• Threats
• Cash flow
• Dead stock