This document appears to be from a presentation by Susan Hayes, managing director of Hayes Culleton Ltd, a company that provides financial training and eLearning. The presentation covers various business strategy and productivity topics, including setting SMART goals, understanding margins, sales processes, networking, and investing in public relations. It encourages attendees to focus on what they can control and create their own future through practical, implementable plans.

1. The Business of Language
Susan Hayes,
“The Positive Economist”

2. Susan Hayes
“The Positive Economist”
Managing Director,
Hayes Culleton Ltd
Financial training and
eLearning all over the
world

3. Content
• Strategy & Management
• Finance
• Sales
• Marketing
• Productivity
Practise what I
preach
Focus on what you
can do....
Practical &
Implentable

4. What’s your SMART goal?
S
M
A
R
T
#Leads, #Touchpoints, Event planning, PM, % of resources
to more profit
90 minutes per day for four days a week and a 30 minute
review on Friday
#Customers, % Repeat business, #Retention activities, New Service,
€profit
30 min planning the plan, 90 min slot every Mon-Thurs, 30 min
slot Fri, hour review

5. Who can help you?

6. Awards

7. Revenue & Time
Customer 1 Revenue
Customer 4 Revenue
Customer 2 Revenue
Customer 6 Revenue
Customer 5 Revenue
Customer 8 Revenue
Customer 7 Revenue
Customer 3 Revenue
Invoice
As soon as
the job is done...

8. Understand Margin
Expensive business
Do you have any expensive
or loss-making business?

9. Understand Margin
Expensive business
High margin time Intensive
business
Can you productise your
service?
Do you have any expensive
or loss-making business?

10. Understand Margin
Expensive business
High margin time Intensive
business
Scalable business
Can you productise your
service?
Do you have any expensive
or loss-making business?
Can you grow your
scalable business

11. Achieve my life’s goals
Change
Unexpected surprises
Push out my comfort zone
Appreciate what I have done
thus far...

12. Sales Process
Buyer Influencer User Budget provider

13. Webinars

14. International networks...
IRISH
DIASPORA

15. Network!
JV Event? Invitation Token
More business Introductions Company feature

16. Invest time in PR
Link
ages
Article
Blog
SEO Rich Content
Light connection
Print Media
Radio & TV
Unique Views

17. “The best way to predict the future...
is to create it.”
Peter Drucker

18. “The best way to predict the future...
is to create it.”
Peter Drucker