This report presents the findings of media analysis of coverage between 6 and 14 October 2011. This period covers the date immediately before the announcement of the Malaysian 2012 Budget (7 October), up until a week after this announcement.
The document discusses how brands can leverage social media to better understand the impact of their Super Bowl advertising. It presents a methodology for analyzing social conversations around the Super Bowl to generate metrics like reach, engagement, sentiment, and cost per impression. The findings show the potential for social media to expand audience reach beyond TV viewership and provide insights into which brands and ads were most engaging and positively received on social platforms.
Social Media vs Market Research: Influence, Sentiment, and Patient Journey Op...Dharmabuilt
Here is a POV regarding the state of Social Media analysis and how it compares/ contrasts to that of more traditional Market Research. This was done in the context of Healthcare / Pharma.
The document analyzes social media data from the 2011 Super Bowl to evaluate the effectiveness of advertiser's social strategies. It found that (1) conversations about some ads had reach of over 100 million people, far more than the TV audience; (2) Volkswagen and Chrysler generated the most positive engagement both during and after the game due to their compelling ads and social media use; (3) brands that used social media strategically before and after the game were able to significantly extend the lifespan of their campaigns. The analysis demonstrates how social media can help quantify and maximize the impact of big marketing events like the Super Bowl.
The document defines what a budget is according to various sources and provides details about the key components of a government budget. A budget is a financial plan that estimates revenues and expenditures for a set period, usually a year. It includes estimates of taxes, borrowing, expenditures on programs and services. The budget helps allocate resources and implement economic policies.
This document provides an overview of budgets and budgetary control. It defines a budget as a quantified financial plan for a defined future period. Budgets have benefits like helping control spending, focus on goals, and organize finances. The key types of budgets discussed include sales, production, costs, materials, purchases, labor, overhead, selling & distribution, administration, capital expenditures, and cash budgets. Budgetary control involves establishing budgets, comparing actuals to budgets, and taking corrective action for variances. The objectives of budgetary control are planning, coordination, communication, motivation, control, and performance evaluation.
The document provides information about budgeting and personal finances. It discusses that the average person spends money 3 times per day and common daily expenses like soft drinks can add up to hundreds per year. It emphasizes that having a budget is important to avoid money problems and control spending. The key aspects of creating a budget are to track income, categorize expenses as fixed, variable or periodic, and ensure expenses do not exceed income each month. Paying yourself first by saving 10% of income is also recommended. Implementing a budget requires monitoring spending using methods like cash envelopes or a checking register to stay on track financially.
Planning to Evaluate Earned, Social/Digital Media CampaignsEman Aly
This document discusses planning and evaluating social and digital media campaigns. It provides information on using social media platforms like Twitter as an evaluation tool to understand audience reactions in real-time. Various tools and methods for collecting, analyzing, and visualizing social media data are presented, including sentiment analysis, network analysis, and machine learning. Examples from public health campaigns demonstrate cross-tabulating metrics with content themes and visualizing the relationship between TV ratings and social media mentions.
Social media measuring and monitoring tools allow companies to track engagement with their brand across online platforms. Monitoring tools provide metrics like reach, sentiment, participation and influencer analysis. This helps marketers understand the impact of their communications strategies and campaigns. However, measuring social media is challenging due to the subjective nature of conversations and variety of platforms. Key capabilities for success include accessing diverse online content and providing reporting services with context to make data meaningful. Both free simple tools and full-service vendors exist.
The document discusses how brands can leverage social media to better understand the impact of their Super Bowl advertising. It presents a methodology for analyzing social conversations around the Super Bowl to generate metrics like reach, engagement, sentiment, and cost per impression. The findings show the potential for social media to expand audience reach beyond TV viewership and provide insights into which brands and ads were most engaging and positively received on social platforms.
Social Media vs Market Research: Influence, Sentiment, and Patient Journey Op...Dharmabuilt
Here is a POV regarding the state of Social Media analysis and how it compares/ contrasts to that of more traditional Market Research. This was done in the context of Healthcare / Pharma.
The document analyzes social media data from the 2011 Super Bowl to evaluate the effectiveness of advertiser's social strategies. It found that (1) conversations about some ads had reach of over 100 million people, far more than the TV audience; (2) Volkswagen and Chrysler generated the most positive engagement both during and after the game due to their compelling ads and social media use; (3) brands that used social media strategically before and after the game were able to significantly extend the lifespan of their campaigns. The analysis demonstrates how social media can help quantify and maximize the impact of big marketing events like the Super Bowl.
The document defines what a budget is according to various sources and provides details about the key components of a government budget. A budget is a financial plan that estimates revenues and expenditures for a set period, usually a year. It includes estimates of taxes, borrowing, expenditures on programs and services. The budget helps allocate resources and implement economic policies.
This document provides an overview of budgets and budgetary control. It defines a budget as a quantified financial plan for a defined future period. Budgets have benefits like helping control spending, focus on goals, and organize finances. The key types of budgets discussed include sales, production, costs, materials, purchases, labor, overhead, selling & distribution, administration, capital expenditures, and cash budgets. Budgetary control involves establishing budgets, comparing actuals to budgets, and taking corrective action for variances. The objectives of budgetary control are planning, coordination, communication, motivation, control, and performance evaluation.
The document provides information about budgeting and personal finances. It discusses that the average person spends money 3 times per day and common daily expenses like soft drinks can add up to hundreds per year. It emphasizes that having a budget is important to avoid money problems and control spending. The key aspects of creating a budget are to track income, categorize expenses as fixed, variable or periodic, and ensure expenses do not exceed income each month. Paying yourself first by saving 10% of income is also recommended. Implementing a budget requires monitoring spending using methods like cash envelopes or a checking register to stay on track financially.
Planning to Evaluate Earned, Social/Digital Media CampaignsEman Aly
This document discusses planning and evaluating social and digital media campaigns. It provides information on using social media platforms like Twitter as an evaluation tool to understand audience reactions in real-time. Various tools and methods for collecting, analyzing, and visualizing social media data are presented, including sentiment analysis, network analysis, and machine learning. Examples from public health campaigns demonstrate cross-tabulating metrics with content themes and visualizing the relationship between TV ratings and social media mentions.
Social media measuring and monitoring tools allow companies to track engagement with their brand across online platforms. Monitoring tools provide metrics like reach, sentiment, participation and influencer analysis. This helps marketers understand the impact of their communications strategies and campaigns. However, measuring social media is challenging due to the subjective nature of conversations and variety of platforms. Key capabilities for success include accessing diverse online content and providing reporting services with context to make data meaningful. Both free simple tools and full-service vendors exist.
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Sentiment analysis and opinion mining is almost same thing however there is minor difference between them that is opinion mining extracts and analyze people's opinion about an entity while Sentiment analysis search for the sentiment words/expression in a text and then analyze it.
It uses machine learning techniques like SVM (Support Vector Machines) to analyze the text and classify them as positive, negative or neutral.
The document discusses establishing goals, determining metrics, measurement, and evaluation for social media programs. It outlines establishing messaging, advocacy, and action goals. Metrics include basic volume metrics like shares, likes, comments, and links. More advanced metrics examine frequency, sentiment, influence, and reach. Measurement involves tracking basic volume metrics over time and across platforms. Evaluation includes analyzing metrics qualitatively, avoiding negative sentiment counts, and determining influence. Reporting recommendations include visualizations, telling stories, and explaining conclusions and lessons learned from the data.
The New Era of Online Listening - a 360i Report360i
This document discusses how online listening, or monitoring social media conversations, can provide valuable insights for marketers. It outlines four categories of insights that listening can provide: brand, category, consumer, and culture. While automated tools can identify and aggregate online conversations at scale, human analysis is needed to interpret meanings and insights. The document provides examples of questions different types of listening analyses can answer and considerations for balancing technological and human-powered approaches. It also discusses limitations of listening and how other research methods can complement it.
Application Security: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media and influencer coverage of application security from 2018. It finds that the top media driving the narrative were Dark Reading, DZone, and ZDNet, and the most resonating topics were DevSecOps, app security, and cloud security. The analysis also identifies key influencers in the space and their trends in discussing topics like software delivery and hybrid cloud over the last six months.
A New Paradigm for PR Measurement: The ROI of Using a Social Media Monitoring...Connie Bensen Lund
The whitepaper discusses how using a social media monitoring tool can provide public relations professionals valuable metrics to measure their efforts, including engagement, reputation/sentiment, influence, and reach. It provides examples of how to measure each of these areas and argues that with the changing PR landscape, tools are needed to benchmark and analyze social media interactions over time. Overall, the document promotes the idea that social media monitoring tools allow PR to better understand online conversations and measure the impact of their work.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Community management tools in 2011 - Cleverwood Friday SessionCleverwood Belgium
The document summarizes several tools for community management on Facebook fan pages:
Oorook is a free tool that automatically scans fan comments for bad content and sends email notifications. It allows analyzing up to 20 messages per day.
HyperAlerts provides free email alerts and notifications for new posts and comments on Facebook fan pages.
Postling is a tool that allows scheduling posts across multiple social media accounts and provides analytics and notifications of new comments. It includes a free daily email digest.
Graph-O-Meter is a free tool that allows viewing stats on fan interactions over different time periods and exporting data. It highlights top fans but lacks email notifications.
Facebook now allows switching between profiles and pages to
The document summarizes several tools for community management on Facebook fan pages:
Oorook is a free tool that automatically scans fan comments for bad content and sends email notifications. It allows analyzing up to 20 messages per day.
HyperAlerts provides free email alerts and notifications for new posts and comments on Facebook fan pages.
Postling is a tool that allows scheduling posts across multiple social media accounts and provides analytics and notifications of new comments. It includes a free daily email digest.
Graph-O-Meter is a free tool that allows viewing stats on fan interactions over different time periods and exporting data. It highlights top fans but lacks email notifications.
Facebook now allows switching between personal and page profiles
This document provides an overview and summary of features available through Meltwater Buzz, a social media monitoring and engagement platform. Key features include tracking brand mentions and sentiment across social media, analyzing conversations and influencers, managing social media accounts, running campaigns to find new conversations and people, and metrics for measuring engagement and return on investment of social media activities. Subscription levels provide different levels of access to users, campaigns, social accounts supported, and other features for social listening, research, engagement and reporting.
This document discusses how to master communities and social influencer marketing. It provides an agenda that covers identifying key influencers, understanding conversations, and measuring results. The key steps are to identify influencers and communities, understand conversations through text analytics, grow brand awareness through relevant content and outreach, and measure metrics like share of mind, share of voice, and share of conversation. Taking these steps allows focusing attention development and benchmarking against competitors.
Cloud Access Security Broker CASB: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the Cloud Access Security Broker CASB industry. #cybersecurity #communications #SaaS #EnterpriseSoftware #cloudsecurity
This document discusses social media measurement and analytics. It outlines key metrics and challenges in measuring social media conversations. Some of the key metrics discussed include sentiment, participation and engagement, influential ideas or memes, and attributes like demographics. It also lists some sample tools and capabilities needed for successful social media measurement.
Artificial Intelligence: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the artificial intelligence industry. #machinelearning #artificialintelligence #technology
#AppSec #Security #cybersecurity #communications #SaaS #EnterpriseSoftware
Session by Dan Holme at our monthly #M365UGZA session:
Everything you need to know about Viva Engage
Viva Engage gives leaders and communicators powerful new tools to reach and engage audiences. Send need-to-know announcements across channels. Humanize leadership with storyline. Listen to and learn from employees with ask-me-anything events. Spark participation with social campaigns. Measure and improve effectiveness with Copilot and analytics including audience sentiment. And bring it all together in leadership corner. Learn how to transform employee engagement, communications, and leadership effectiveness with Dan Holme, a product leader on the Viva Engage team.
Social media monitoring allows companies to understand conversations happening about their brand across various social media platforms. It discovers conversations in real time, analyzes sentiment, and provides insights into influencers. Results are displayed in interactive dashboards that identify topics, trends, positive and negative sentiment. This helps companies protect and enhance their brand, manage reputation risks, and identify new opportunities.
Social Listening and Intelligence is Predictive! Now What?Rob Key
new approaches to filtering and annotating social listening data, together with more advanced modeling, shows clearly that this data has predictive value -- if done correctly. This presentation reviews key data issues and was presented at the Advertising Research Foundation's 2015 Rethink Conference.
The document discusses the limitations of keyword-based social media monitoring and listening tools and argues that a multichannel analytics system is needed to truly understand customer conversations. It notes that customers speak in natural language rather than keywords, and that a multichannel analytics system using natural language processing can better analyze topics, sentiment, and trends across multiple channels. The document outlines five key advantages of a multichannel analytics system over keyword tools: more in-depth analysis, consolidated cross-channel insights, identification of emerging topics, and more automated and intelligent engagement capabilities.
Social media for PR - Communications - Success measurementJose Sanchez
This document provides guidance on measuring the success of social media campaigns through defining goals, key metrics, tracking tools, and ongoing optimization. Key steps include choosing metrics like followers, engagement, and sharing to track awareness, participation, and advocacy; using tools to monitor metrics and populate dashboards; and analyzing outcomes to see if goals were met and how the strategy can be improved. Measuring social media performance helps ensure it effectively meets communications objectives.
The coronavirus crisis has demoralized Chinese consumers, with most expecting 4.75 months before a return to normality. Consumers consider the crisis to be extremely severe and are adjusting their budgets for a frigid economy and the prospect of much time spent indoors. Over this period, consumers will be paying extra attention to whether brands demonstrate their support for China.
"Consumers in Crisis" is a research program run by Re-Hub & Zectr, a Hong Kong machine learning consumer insights startup.
Freelance Economy for Advertisers @ Continuum Function Room, Level M3A, Connexion@Nexus, Bangsar South on 19th April 2018. Facilitated by the Malaysia Digital Economy Corporation (MDEC)
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Sentiment analysis and opinion mining is almost same thing however there is minor difference between them that is opinion mining extracts and analyze people's opinion about an entity while Sentiment analysis search for the sentiment words/expression in a text and then analyze it.
It uses machine learning techniques like SVM (Support Vector Machines) to analyze the text and classify them as positive, negative or neutral.
The document discusses establishing goals, determining metrics, measurement, and evaluation for social media programs. It outlines establishing messaging, advocacy, and action goals. Metrics include basic volume metrics like shares, likes, comments, and links. More advanced metrics examine frequency, sentiment, influence, and reach. Measurement involves tracking basic volume metrics over time and across platforms. Evaluation includes analyzing metrics qualitatively, avoiding negative sentiment counts, and determining influence. Reporting recommendations include visualizations, telling stories, and explaining conclusions and lessons learned from the data.
The New Era of Online Listening - a 360i Report360i
This document discusses how online listening, or monitoring social media conversations, can provide valuable insights for marketers. It outlines four categories of insights that listening can provide: brand, category, consumer, and culture. While automated tools can identify and aggregate online conversations at scale, human analysis is needed to interpret meanings and insights. The document provides examples of questions different types of listening analyses can answer and considerations for balancing technological and human-powered approaches. It also discusses limitations of listening and how other research methods can complement it.
Application Security: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media and influencer coverage of application security from 2018. It finds that the top media driving the narrative were Dark Reading, DZone, and ZDNet, and the most resonating topics were DevSecOps, app security, and cloud security. The analysis also identifies key influencers in the space and their trends in discussing topics like software delivery and hybrid cloud over the last six months.
A New Paradigm for PR Measurement: The ROI of Using a Social Media Monitoring...Connie Bensen Lund
The whitepaper discusses how using a social media monitoring tool can provide public relations professionals valuable metrics to measure their efforts, including engagement, reputation/sentiment, influence, and reach. It provides examples of how to measure each of these areas and argues that with the changing PR landscape, tools are needed to benchmark and analyze social media interactions over time. Overall, the document promotes the idea that social media monitoring tools allow PR to better understand online conversations and measure the impact of their work.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Community management tools in 2011 - Cleverwood Friday SessionCleverwood Belgium
The document summarizes several tools for community management on Facebook fan pages:
Oorook is a free tool that automatically scans fan comments for bad content and sends email notifications. It allows analyzing up to 20 messages per day.
HyperAlerts provides free email alerts and notifications for new posts and comments on Facebook fan pages.
Postling is a tool that allows scheduling posts across multiple social media accounts and provides analytics and notifications of new comments. It includes a free daily email digest.
Graph-O-Meter is a free tool that allows viewing stats on fan interactions over different time periods and exporting data. It highlights top fans but lacks email notifications.
Facebook now allows switching between profiles and pages to
The document summarizes several tools for community management on Facebook fan pages:
Oorook is a free tool that automatically scans fan comments for bad content and sends email notifications. It allows analyzing up to 20 messages per day.
HyperAlerts provides free email alerts and notifications for new posts and comments on Facebook fan pages.
Postling is a tool that allows scheduling posts across multiple social media accounts and provides analytics and notifications of new comments. It includes a free daily email digest.
Graph-O-Meter is a free tool that allows viewing stats on fan interactions over different time periods and exporting data. It highlights top fans but lacks email notifications.
Facebook now allows switching between personal and page profiles
This document provides an overview and summary of features available through Meltwater Buzz, a social media monitoring and engagement platform. Key features include tracking brand mentions and sentiment across social media, analyzing conversations and influencers, managing social media accounts, running campaigns to find new conversations and people, and metrics for measuring engagement and return on investment of social media activities. Subscription levels provide different levels of access to users, campaigns, social accounts supported, and other features for social listening, research, engagement and reporting.
This document discusses how to master communities and social influencer marketing. It provides an agenda that covers identifying key influencers, understanding conversations, and measuring results. The key steps are to identify influencers and communities, understand conversations through text analytics, grow brand awareness through relevant content and outreach, and measure metrics like share of mind, share of voice, and share of conversation. Taking these steps allows focusing attention development and benchmarking against competitors.
Cloud Access Security Broker CASB: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the Cloud Access Security Broker CASB industry. #cybersecurity #communications #SaaS #EnterpriseSoftware #cloudsecurity
This document discusses social media measurement and analytics. It outlines key metrics and challenges in measuring social media conversations. Some of the key metrics discussed include sentiment, participation and engagement, influential ideas or memes, and attributes like demographics. It also lists some sample tools and capabilities needed for successful social media measurement.
Artificial Intelligence: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the artificial intelligence industry. #machinelearning #artificialintelligence #technology
#AppSec #Security #cybersecurity #communications #SaaS #EnterpriseSoftware
Session by Dan Holme at our monthly #M365UGZA session:
Everything you need to know about Viva Engage
Viva Engage gives leaders and communicators powerful new tools to reach and engage audiences. Send need-to-know announcements across channels. Humanize leadership with storyline. Listen to and learn from employees with ask-me-anything events. Spark participation with social campaigns. Measure and improve effectiveness with Copilot and analytics including audience sentiment. And bring it all together in leadership corner. Learn how to transform employee engagement, communications, and leadership effectiveness with Dan Holme, a product leader on the Viva Engage team.
Social media monitoring allows companies to understand conversations happening about their brand across various social media platforms. It discovers conversations in real time, analyzes sentiment, and provides insights into influencers. Results are displayed in interactive dashboards that identify topics, trends, positive and negative sentiment. This helps companies protect and enhance their brand, manage reputation risks, and identify new opportunities.
Social Listening and Intelligence is Predictive! Now What?Rob Key
new approaches to filtering and annotating social listening data, together with more advanced modeling, shows clearly that this data has predictive value -- if done correctly. This presentation reviews key data issues and was presented at the Advertising Research Foundation's 2015 Rethink Conference.
The document discusses the limitations of keyword-based social media monitoring and listening tools and argues that a multichannel analytics system is needed to truly understand customer conversations. It notes that customers speak in natural language rather than keywords, and that a multichannel analytics system using natural language processing can better analyze topics, sentiment, and trends across multiple channels. The document outlines five key advantages of a multichannel analytics system over keyword tools: more in-depth analysis, consolidated cross-channel insights, identification of emerging topics, and more automated and intelligent engagement capabilities.
Social media for PR - Communications - Success measurementJose Sanchez
This document provides guidance on measuring the success of social media campaigns through defining goals, key metrics, tracking tools, and ongoing optimization. Key steps include choosing metrics like followers, engagement, and sharing to track awareness, participation, and advocacy; using tools to monitor metrics and populate dashboards; and analyzing outcomes to see if goals were met and how the strategy can be improved. Measuring social media performance helps ensure it effectively meets communications objectives.
The coronavirus crisis has demoralized Chinese consumers, with most expecting 4.75 months before a return to normality. Consumers consider the crisis to be extremely severe and are adjusting their budgets for a frigid economy and the prospect of much time spent indoors. Over this period, consumers will be paying extra attention to whether brands demonstrate their support for China.
"Consumers in Crisis" is a research program run by Re-Hub & Zectr, a Hong Kong machine learning consumer insights startup.
Freelance Economy for Advertisers @ Continuum Function Room, Level M3A, Connexion@Nexus, Bangsar South on 19th April 2018. Facilitated by the Malaysia Digital Economy Corporation (MDEC)
- 123RF is a stock media company founded in 2005 that has expanded globally, with 389 employees located across 40 locations worldwide.
- The company sells photos, illustrations, footage, audio, and fonts, and also invests in design-related software and platform businesses. It serves 12 million monthly active users and processes 480,000 transactions per year in 20 currencies.
- The document discusses lessons learned from 123RF's global expansion, including solving meaningful problems, developing strategies and business plans, hiring local talent, embracing cultural differences, partnering with other companies, generating publicity, adapting products for new markets, and acquiring versus building new operations.
This document provides tips and advice for effective business networking. It emphasizes giving value to others without expectations of receiving anything in return. Successful networking involves attending low-cost industry events, using online professional platforms, and sharing helpful articles and resources. Interpersonal skills like listening, explaining solutions clearly, and matching verbal and nonverbal communication are important for making connections and gaining trust. The overall message is that networking requires an ongoing investment of time focused on understanding others' needs and adding value to diverse groups.
This document presents the results of media analysis of coverage of the Singapore Budget 2012 between Friday 17 February and Wednesday 22 February 2012. The objective of this media analysis was to measure media response to the FY2012 budget announcement in terms of favourability. This study identifies key topics and messages that were communicated in the media discussion.
The Obama Report evaluating coverage of President Obama across eight Asia-Pacific markets: Singapore, Australia, China, Hong Kong, Indonesia, Malaysia, New Zealand, Pan-Asian media. 3,417 media items from over 213 outlets were reviewed.
Average internet usage growth in Asia Pacific is 14% with a total audience of around 320 million people. In Singapore, the top online destinations are search engines at 82% followed by online shopping at 14% and others such as software downloads and advertising at 4%. Most influential blogs in Singapore have a common theme of narrating personal experiences with products, services, and brands as well as thought leadership on various issues. Corporations use emerging media like blogs to engage with high value brands and audiences through case studies and initiatives like those used by Singapore's tourism industry to promote the country as a holiday destination online.
Media and PR Influencers Survey FindingsLeon Hudson
Traditional media such as newspapers and television are perceived as the most influential by PR professionals in both Malaysia and Singapore according to the survey. However, digital and social media are also commonly used and seen as relatively more influential than other media such as magazines. Looking to the future, PR professionals expect the media mix to incorporate both traditional and digital/social media. In Malaysia specifically, social media is seen as balanced and performing the role of a watchdog, unlike in Singapore where perceptions of traditional media are more positive.
Media and PR Influencers Survey Findings August 2010Leon Hudson
The document summarizes the findings of a survey of PR and media professionals in Singapore and Malaysia. It found that newspapers and television are seen as the most influential media, though social media is increasingly important. Traditional media is still seen as providing higher quality analysis and opinion, while social media has taken on more of a watchdog role. The biggest challenges for PR professionals are demonstrating campaign ROI and managing social media. Media professionals want better understanding of their deadlines and topics of interest from PR professionals. Both groups see value in a mix of traditional and social/digital media going forward.
The document discusses media trends across Asia, noting both common themes and local differences. It finds that while online media is growing, traditional media still plays a large role, especially with government involvement. Opportunities exist through social media, online video, and mobile, but relevance is critical. Country-by-country analyses show variances in usage patterns and statistics. The breadth of Asian media provides opportunities for organizations to engage stakeholders through multiple channels.
The document summarizes the key findings of "The Obama Report", a media analysis of coverage of President Obama across Asia-Pacific markets. It found that coverage was generally positive and focused on events over policy issues. Singapore media discussed challenges and the economy more than other markets. Websites provided more factual coverage while print offered greater analysis. Blogs had little unique influence.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
19 जून को बॉम्बे हाई कोर्ट ने विवादित फिल्म ‘हमारे बारह’ को 21 जून को थिएटर में रिलीज करने का रास्ता साफ कर दिया, हालांकि यह सुनिश्चित करने के बाद कि फिल्म निर्माता कुछ आपत्तिजनक अंशों को हटा दें।
Why We Chose ScyllaDB over DynamoDB for "User Watch Status"ScyllaDB
Yichen Wei and Adam Drennan share the architecture and technical requirements behind "user watch status" for a major global media streaming service, what that meant for their database, the pros and cons of the many options they considered for replacing DynamoDB, why they ultimately chose ScyllaDB, and their lessons learned so far.
मद्रास उच्च न्यायालय के सेवानिवृत्त न्यायाधीश और केंद्र और राज्य सरकार के नौकरशाहों सहित आठ अन्य लोगों की अध्यक्षता वाली एक उच्च स्तरीय समिति ने 2021 में NEET परीक्षा को खत्म करने की सिफारिश की थी। महत्वपूर्ण बात यह है कि रिपोर्ट में 2010-11 में ग्रामीण पृष्ठभूमि से तमिल छात्रों की संख्या में 61.5% की भारी गिरावट को दर्शाया गया है। इसके बजाय मेट्रो छात्रों में वृद्धि दर्ज की गई है।
19 जून को बॉम्बे हाई कोर्ट ने विवादित फिल्म ‘हमारे बारह’ को 21 जून को थिएटर में रिलीज करने का रास्ता साफ कर दिया, हालांकि यह सुनिश्चित करने के बाद कि फिल्म निर्माता कुछ आपत्तिजनक अंशों को हटा दें।
La defensa del expresidente Juan Orlando Hernández, declarado culpable por narcotráfico en EE. UU., solicitó este viernes al juez Kevin Castel que imponga una condena mínima de 40 años de prisión.
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Malaysia Budget 2012 Presentation
1. 6 – 1 4 O CTO B E R 2 0 11
Malaysia Budget 2012
2. Media analysis series
Issues detailing specific abilities of media analysis while providing insight on major topics of global interest
3. Malaysia Budget 2012
AN EVALUATION OF
NEWS MEDIA
COVERAGE (PRESS,
BROADCAST AND
ONLINE NEWS) AND
SOCIAL MEDIA
CONVERSATIONS OF
MALAYSIA'S BUDGET
PROPOSAL FOR
YEAR 2012.
3
4. Average favourability, net sentiment explained
RATING SCALE COLOUR USED
Highly favourable 76 to 100
Moderately favourable 56 to 75 Favourable
Slightly favourable 51 to 55
NewsMedia
Average Favourability
Rating
Neutral/balanced 50 Neutral
0to 100 scale where 50
is neutral
Slightly unfavourable 45 to 49
Moderately unfavourable 30 to 44 Unfavourable
Highly unfavourable 0 to 30
Very Positive + 51 to +100
Positive
Positive +1 to +50
Social Media
Sentiment Scale
-100 to +100 scale Neutral 0 Neutral
where 0 is neutral
Negative - 1 to -50
Negative
Very Negative -51 to -100
4
5. News media analysis methodology
Best Practice Media Analysis
Media Monitors uses the CARMA® media content analysis methodology, which is internationally recognised as one of the leading
commercial systems available. CARMA® (Computer Aided Research and Media Analysis) uses advanced technology to quantify media
content, and human intelligence to provide qualitative insight and analysis.
An aggregate score is calculated based on these multiple variables and presented on a 0–100 scale where 50 is neutral. This is an overall
rating of the favourability of each media report towards the client organisation (and, if relevant, other organisations or competitors). This
aggregate score is called the CARMA® Favourability Rating.
Average Favourability Explained
News media analysis methodology
5
9. Social media analysis methodology & glossary of terms
Social Media Metrics Explained Glossary of Terms
Brandtology social media analysis is based on
Engagement Quantifies the content creation and response Category This refers to the highest level referencing a
keywords and channels that have been identified by a
Index level of a particular subject. This takes into logical grouping. A category may contain one
Social Media Consultant (SMCs). SMCs work closely
account the number of conversations started, or more subjects.
with clients to determine what needs to be monitored,
as well as the number of relevant comments
how best to do this and how to ensure the deliverables Channel A source being monitored for posts.
and reports meet the clients‟ objectives. and responses to the subject.
Examples are forums, reviews, blogs, etc.
Using these keywords and channels, relevant data – Influence Reflects the level of influence of a group of
such as author, content, date of content and influence Index online contributors discussing a certain Influence The influence score weights the importance of
of author – is extracted from forums, blogs, news, subject. Influencers are broken down into Score the author/commenter within his/her channel.
reviews, Q&As, microblogs, public pages on social bands of Very High, High, Moderate, Low and The score is within the range of 0 to 100.
networking sites and video sites (comments only) from Very Low Influence. Online contributors who
Keyword A keyword is used as a search term in the
the internet. are active content posters or garner more
matching process to tag posts to the
responses to their content will command a
The extracted data is processed by multilingual natural associated subject.
higher individual influence score. High
language processors to identify sentiments along a
Influencers have a higher weightage in Mentions Number of mentions or posts online.
five-point scale (very negative, negative, neutral,
determining the Influencer Index score. The
positive, and very positive).
higher the total Influence Index score, the Online Public Online public refers to a person or persons
Processed data is stored in databases and accessible more influential the group of online discussing, writing, or posting on social media
via our Digital Conversation Management System contributors discussing the subject are platforms like blogs, forum sites, Q&A sites,
(DCMS). Analysis based on proprietary algorithms is considered to be. review sites or microblogs.
performed on the data to derive statistics, trends,
indexes and charts. Net Sentiment Measures the ratio of positive to negative Sentiment Very Negative, Negative, Neutral, Positive
posts. A sentiment index value greater than 1 Scale and Very Positive.
A priority rating is also calculated based on a indicates a higher proportion of positive posts.
combination of the site and author influence. Voice An author creating the post or a commenter
Reach Measures the width and depth of the subject‟s that made a comment.
Social Media Analysts (SMAs) access the data via our
reach across individual channels and unique
in-house ticketing system to ensure the relevancy and
voices, respectively. Voice Growth The Voice Growth chart shows the number of
accuracy of the data, as well as to train the system to
process data more efficiently on behalf of the clients. unique voices per day that have grown during
the time period. This provides an indication of
Once SMAs have checked the posts for relevancy and a “viral” growth type of view to show how
sentiment, Social Media Research Analysts (SMRAs) many more people are mentioning the
check for trends and gather insights that would be subject.
relevant to the client, and produce a report.
9
10. Story focus
NEWS MEDIA TOPICS CHART 1
600 60
55.2
54.9
53.0
51.8
FAVOURABILITY
339
VOLUME
300 50
171
140
106
0 40
THE RAKYAT OVERALL ECONOMY PUBLIC SECTOR PRIVATE SECTOR
UNFAV NEU FAV AVG FAV
10
11. Story focus
SOCIAL MEDIA TOPICS CHART2
300 100
NET SENTIMENT
VOLUME
145
150 141 0
-13.1
-13.8
-37.6 -37.7
84
53
0 -100
THE RAKYAT OVERALL PUBLIC PRIVATE
ECONOMY SECTOR SECTOR
NEG NEU POS NET SENTIMENT
11
12. Leading topics
NEWS MEDIA CHART 3
400 60
56.0 56.5
54.9 55.5
53.5 53.6 53.4
FAVOURABILITY
52.9 52.5
50.8
VOLUME
206
200 175 165 160 160 50
142 128 117 111
94
0 40
INDIVIDUAL CIVIL LIVING BUDGET PUBLIC GROWTH SOCIAL MINISTRY GLOBAL CORPORATE
TAX &… SERVANTS COST IMPLEMENT-…EDUCATION WELFARE ALLOCATION ECONOMY TAX &…
UNFAV NEU FAV AVG FAV
SOCIAL MEDIA (SAMPLED POSTS) CHART 4
200 100
NET SENTIMENT
VOLUME
-36.5 -4.5 -4.9
100 -14.8 -14.3 0
-24.9 -25.0
76 -45.2 -47.0
57 -47.4
47
27 26
25 21 20 19 17
0 -100
BUDGET CIVIL INDIVIDUAL HOUSING GROWTH CORPORATE SOCIAL LIVING GLOBAL EMPLOYMENT
IMPLEMENT- SERVANTS TAX & TAX & WELFARE COST ECONOMY
ATION SUBSIDIES SUBSIDIES
NEG NEU POS NET SENTIMENT
12
13. Leading messages - news
CHART 5
VOLUME
0 50 100 150 200 250 300
IS IN FAVOUR OF THE RAKYAT 240
IS IN FAVOUR OF THE PUBLIC SECTOR 89
OFFERS CLEAR MEASURES TO ENHANCE
69
THE WELL-BEING OF THE RAKYAT
STIMULATES ECONOMIC GROWTH 56
IS INCLUSIVE 55
DOES NOT PROMOTE SUSTAINABLE
37
DEVELOPMENT
IS IN FAVOUR OF THE PRIVATE SECTOR 34
FAV UNFAV
13
14. Leading messages – social media
CHART 6
VOLUME
0 5 10 15 20 25 30
IS IN FAVOUR OF THE RAKYAT 24
IS NOT INCLUSIVE 15
DOES NOT PROMOTE SUSTAINABLE DEVELOPMENT 11
IS IN FAVOUR OF THE PUBLIC SECTOR 8
OFFERS CLEAR MEASURES TO ENHANCE WELL-BEING OF THE
8
RAKYAT
IS INCLUSIVE 7
DOES NOT STIMULATE ECONOMIC GROWTH 7
STIMULATES ECONOMIC GROWTH 7
IS NOT TRANSFORMATIVE 6
IS NOT IN FAVOUR OF THE RAKYAT 6
IS NOT IN FAVOUR OF THE PRIVATE SECTOR 6
FAV UNFAV
14
15. Media type
NEWS MEDIA CHART 7 SOCIALMEDIA CHART 8
SOCIAL
TV & RADIO NETWORKING
MICROBLOG SITE
7.9%
1.4% 3.1%
PRESS BLOG
ONLINE 47.1% 44.4%
NEWS FORUM
45.0% 51.1%
15
16. Language breakdown
NEWS MEDIA CHART 9
TAMIL
4.2%
CHINESE
11.5% SOCIAL MEDIA CHART 10
CHINESE
6.4%
ENGLISH
49.5%
MALAY
34.8% MALAY
35.1%
ENGLISH
58.5%
16
17. Trend analysis
This chart shows the volume and favourability of articles analysed over the report period. CHART 11
NEWS MEDIA The media focus shifted to
The rakyat responded to various news The media discussed the government‟s “over- implementation of the
200 articles, expressing their concerns about optimistic” target of 2012‟s Budget deficit, and Budget, specifically the 60
and expectations of the Budget. worrying debt levels in Malaysia. allocations to government
ministries.
FAVOURABILITY
VOLUME
100 50
0 40
THU 6 OCT FRI 7 OCT… SAT 8 OCT SUN 7 OCT MON 8 OCT TUE 9 OCT WED 10 OCT THU 11 OCT FRI 12 OCT
VOL AVG FAV
This chart shows the volume and net sentiment of online posts analysed over the report period. CHART 12
SOCIAL MEDIA (SAMPLED POSTS)
200 Discussions continue about the 60
government‟s handouts, with suggestions
Discussion of opposition party
Discussion related to speculation about that this was undertaken in order to win
reviews of the government‟s
Budget allocation, particularly in terms public votes in the upcoming election.
NET SENTIMENT
Budget allocations.
of a GST.
VOLUME
100 0
0 -60
THU 6 OCT FRI 7 OCT SAT 8 OCT SUN 7 OCT MON 8 OCT TUE 9 OCT WED 10 OCT THU 11 OCT FRI 12 OCT
BUDGET DAY VOL NET SENTIMENT
17
18. Commentators/influencers
TABLE 1 TABLE 2
AVG INFLUENCE SENT-
NEWS COMMENTATORS VOL INFLUENCERS CHANNELS VOL
FAV SCORE IMENT
DATUK SERI NAJIB TUN RAZAK, MALAYSIA PRIME LOWYAT.NET
67 58.0 ROBERTNGO 100 3 0
MINISTER FORUM– KOPITIAM
DATUK DR. AWANG ADEK HUSSEIN, DEPUTY FINANCE LOWYAT.NET
15 55.0 JOE_MAMAK 100 2 -13
MINISTER FORUM– KOPITIAM
TAN SRI MUHYIDDIN YASSIN, MALAYSIA DEPUTY PRIME MIRI COMMUNITY
12 54.2 RYUNARUTO 90 2 0
MINISTER FORUM – LOUNGE
DATUK SERI LIOW TIONG LAI, MINISTER OF HEALTH 12 54.6 LOWYAT.NET
FLAMING_LION 72 1 0
FORUM– KOPITIAM
DATUK MUKHRIZ TUN MAHATHIR, DEPUTY MINISTER
11 54.5 LOWYAT.NET
OF INTERNATIONAL TRADE & INDUSTRY POLARIS 70 27 -8
FORUM– KOPITIAM
DATUK SERI ANWAR IBRAHIM, OPPOSITION LEADER 9 44.4 MIRI COMMUNITY
RELAXJACK 65 2 -13
FORUM – LOUNGE
TWITTER –
DATUK SERI DR. NG YEN YEN, MINISTER OF TOURISM 8 55.0 READZZAL 56 1 0
MALAYSIA
TWITTER –
CHUA HAK BIN, BANK OF AMERICA MERRILL LYNCH IDIN77 51 1 0
8 46.9 MALAYSIA
ECONOMIST
THE BORNE TWITTER –
51 1 0
TONY PUA, MEMBER OF PARLIAMENT FOR PETALING POST MALAYSIA
8 45.6
JAYA UTARA THE BURSA M‟SIA
FORUM –
DATUK SERI AHMAD HUSNI MOHAMAD HANADZLAH, SALAHDIN 50 3 0
8 58.1 PERSONAL
SECOND MINISTER OF FINANCE FINANCE
18
20. Stakeholder satisfaction
PUBLIC SECTOR CHART 13 PRIVATE SECTOR CHART 15
PUBLIC
PRIVATE
SECTOR IS
SECTOR IS
NOT
NOT
SATISFIED
SATISFIED
WITH THE
WITH THE PRIVATE
BUDGET… PUBLIC BUDGET SECTOR IS
SECTOR IS 28.2% SATISFIED
SATISFIED
WITH THE
WITH THE
BUDGET
BUDGET
71.8%
89.3%
RAKYAT CHART 14
RAKYAT IS
NOT
SATISFIED
WITH THE
BUDGET
22.1% RAKYAT IS
SATISFIED
WITH THE
BUDGET
77.9%
20
21. Leading media by language
TABLE 3
AVERAGE
LANGUAGE MEDIA OUTLETS AUDIENCE VOLUME
FAVOURABILITY
THE STAR ONLINE 674,424 89 53.8
YAHOO! MALAYSIA 60,630 58 53.3
ENGLISH
MALAYSIAN INSIDER
456,895 47 48.4
(ALTERNATIVE NEWS)
UTUSAN MALAYSIA 41,413,162 71 54.1
UTUSAN ONLINE 407,925 58 56.1
MALAY
HARAKAH DAILY
349,027 20 42.3
(ALTERNATIVE NEWS)
SIN CHEW JIT POH 36,987,648 47 54.5
CHINESE
CHINA PRESS 18,870,540 38 52.6
MALAYSIA NANBAN 2,760,000 18 53.6
TAMIL
MAKKAI OSAI 52,000 13 54.6
21
22. Social media findings
“ @HORNBILL UNLEASHED.WORDPRESS.COM, 11 OCTOBER 2011
“IN FACT, „ONE-OFF‟ PAYMENTS ARE AKIN TO PLACEBOS THAT GIVE
SHORT-TERM RELIEFS. RELIEFS THAT ARE PLAYS ON THE MIND
RATHER THAN REALISTIC SOLUTIONS TO A MEDICAL AILMENT. AND
THIS IS THE ESSENCE OF BUDGET 2012. IT IS A SHORT TERM
PLACEBO, MEANT TO GRANT A „FEEL GOOD‟ EFFECT AMONG A
SELECT FEW OF THE POPULACE. JUST ENOUGH TO AFFECT THE 5%
VOTE SWING BACK TO THE BARISANNASIONAL IN ORDER TO RETAIN
THE TWO-THIRDS MAJORITY IN PARLIAMENT. HOW ELSE CAN YOU
EXPLAIN ITS IRRATIONALITY AND DISREGARD FOR FINANCIAL
RESPONSIBILITY?”
23. Social media metrics
.
STORY FOCUS ENGAGEMENT INFLUENCE REACH NET SENTIMENT
OVERALL ECONOMY
54.4% 57% 66.5% -37.6
PRIVATE SECTOR
51.9% 56% 66.6% -37.7
PUBLIC SECTOR
49.4% 56% 60.8% -13.1
THE RAKYAT
49.9% 54% 64.4% -13.8
23
24. Top 10 channels
.
CHART 16
LOWYAT.NET FORUM - KOPITIAM
FREE MALAYSIA TODAY
LOWYAT.NET MALAYSIAN MIRROR BLOG
FORUM -
KOPITIAM
13.0% LOWYAT.NET FORUM - FINANCE, BUSINESS & INVESTMENT
FREE
MALAYSIA
TODAY HORNBILL UNLEASHED
10.5%
OTHERS CARI CHINESE FORUM - LOCAL POLITICS
42.6%
CARIGOLD FORUM - ISU SEMASA
DETIKDAILY.NET FORUM - POLITIK SEMASA
LIM KIT SIANG BLOG
CARI FORUM - ISU SEMASA (CURRENT ISSUES)
OTHERS
24
25. Story line: 6 – 14 October 2011
.
10 OCTOBER 2011 TOTAL MENTION: 417
7 OCTOBER 2011 TOTAL MENTION: 952
The volume of mentions increased on this day, after the opposition party reviewed the
The online discussions spiked when the Budget was announced. Discussions related
Budget allocation by the government. Engagement from representatives from the
to Budget allocation, in particularly speculation about the introduction of a GST, and
government and the opposition party was apparent in discussion across forums and
the implementation of the Budget. The online public perceived the 2012 Budget as a
blogs on this day. Conversations suggested that the Budget distribution is inadequate to
ploy by the government to gain electoral votes.
sustain Malaysia‟s global economic growth, with wide coverage of claims that the Budget
should cater to all levels of income groups.
8 OCTOBER 2011 TOTAL MENTION: 691
12 OCTOBER 2011 TOTAL MENTION: 325
Conversations continued to suggest that the Budget has failed to address a possible
Discussions continued to relate to the government‟s cash handouts, again with
global recession. Budget 2012 was again described as perceived as tool for the
claims that these handouts were allocated in order to win public votes in the
government to win electoral votes. Middle-class citizens claimed they had received
upcoming election without consideration of the impact of the Budget on
the least benefits from the Budget, and that finance aids were targeted only at lower
recession and low GDP growth.
income groups.
CHART 17
1600 100
1200 50
NET SENTIMENT
VOLUME
800 0
400 -50
0 -100
6/10/2011 7/10/2011 8/10/2011 9/10/2011 10/10/2011 11/10/2011 12/10/2011 13/10/2011 14/10/2011
VOL NET SENTIMENT
25
27. Top influencers
13 OCTOBER 2011 01:11
“
COMPARISONS with other countries indicate that we have too many civil servants for the population. Some 1.3 million civil
servants, together with retirees, accounted for nearly two-fifths of the Federal Government‟s operating expenditure last year
of over RM150bil”. - http://forum.lowyat.net/topic/2068415
USER CHANNEL INFLUENCE TOTAL POSTS SENTIMENT URL
Polaris Lowyat.NET Forum – 70 32 Negative http://forum.lowyat.net/user/Polaris
Kopitiam
“
11 OCTOBER 2011 18:20
But beyond the lofty promises and glossy numbers, the so-called shadow budget, if ever it is implemented, could hurt
rather than benefit ordinary Malaysians.”- http://www.malaysianmirror.com/media-buzz-detail/6-nation/55159-putting-
pakatans-flawed-budget-under-scrutiny
USER CHANNEL INFLUENCE TOTAL POSTS SENTIMENT URL
Malaysian Mirror Blog 43 24 Negative http://www.malaysianmirror.com/index.html
“
11 OCTOBER 2011 3:38
A government is more than a budget. It is not all money and mega projects and subsidies. The poor will remain poor no
matter what multi-billion ringgit transformation projects are rolled out.”-
http://www.freemalaysiatoday.com/2011/10/11/battle-of-the-budgets/
USER CHANNEL INFLUENCE TOTAL POSTS SENTIMENT URL
Free Malaysia Today Blog 43 14 Negative http://www.freemalaysiatoday.com/
“
8 OCTOBER 2011 00:00
This Budget 2012 measures to put cash in the pockets of voters ahead of a general election expected soon.” -
http://hornbillunleashed.wordpress.com/2011/10/08/24226/.
USER CHANNEL INFLUENCE TOTAL POSTS SENTIMENT URL
Hornbill Unleashed Blog 43 27 Negative http://hornbillunleashed.wordpress.com
27
28. Conclusions
> Given the wide concerns expressed about the economic > Future news and social media tracking should relate to the
sustainability of the Budget proposals, the government could implementation process and results of high-profile projects, which
consider more proactively communicating specific details about are commonly the focus of media and public interest. This would
the proposals to the public. This could include providing more include financial aid offers for lower-income groups; ministry
information about the development and implementation of the funding of projects such as the new women‟s and children‟s
projects, and addressing queries from the public in a timely hospitals; upgrades of rural clinics; Kedai 1Malaysia; the
manner. This will help to boost public confidence about the Langkawi tourism project; and upgrades for the Royal Malaysian
government‟s accountability in delivering the promises made in Police.
the Budget, especially in the current global economic climate.
> Although the Prime Minister and government ministers have an
undeniably strong presence in news media, opposition leaders
seem to be utilising social media more effectively to communicate
their messages. Government representatives are still lacking a
presence in forums and blogs, whereas opposition leaders and
members of the middle-class were active in these areas. A
greater government engagement in the social media space is
therefore encouraged.
28