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Exhibitor Staff Training
Training exhibitor staff is crucial as 85% of success at trade shows relies on them, being the first connection visitors have with the brand. Proper training equips staff with the skills to engage visitors effectively, assess their needs, and capture valuable information for post-event follow-up. Well-prepared staff enhances visitor experiences and increases the likelihood of achieving organizational objectives and future sales.
Exhibitor Staff Training
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- 2. “Why Do INeed This?”
- 3. “My Staff areTrained Professionals and Successful Sales People”
- 4. 85% of yoursuccess at a trade show or event is reliant on your staff
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- 6. Why Train? Because onlythe staff can have a conversation with the visitor
- 7. Why Train? They arethe first connection the visitor has with your company and brand
- 8. Differences Staff Needto Understand The skills to approach strangers Ability to assess needs quickly/on the fly How to conduct demonstrations in a unique environment
- 9. Differences Staff Needto Understand Understand organizational objectives and outcomes of the event How to capture quality information for meaningful follow up post event
- 10. Research shows avisitor will wait 15 seconds to be engaged, if not greeted they will exit, unlikely to return
- 11. This is whyselecting the right staff and training them is so important
- 12. Benefits of Training Prepares the staff to meet this specific audience Provides a comfort level in an unfamiliar environment Demonstrates how to transition their skills from what they do everyday Emphasizes how to capture quality information for proper follow up post show
- 13. Benefits of Training A prepared staff are excited to be there More likely to carryout objectives of organization Leaves a positive and memorable impression in the visitors mind Sets the stage of next steps towards a sale post show
- 14. For more informationon Training and/or coaching at your next event contact: marketech360 your training and measurement partner www.marketech360.com holly@marketech360.com 205-807-5952