The WOBLSTM Workshop is a 1-2 day forum that removes hierarchies to allow open communication about problems, opportunities, strengths, and wins across all levels of a business. It aims to give the business the ability to listen and understand itself better by demonstrating that excellent customer experience is everyone's responsibility. The workshop facilitates a 'deep dive' across the entire business to understand operations from a 'whole-of-business' perspective and align the organization around a unified vision of the customer through identifying customer touchpoints and experience issues. Critical attendance includes the executive team, managers, customer-facing employees, and others to educate the importance of customer experience as a whole-of-business strategy.