Watch our slideshow to gauge how your trade show sales execution stacks up vs.best-in-class performers.
We assess trade show excellence in 4 dimensions, and you can rate yourself against a number of factors in each of the following:
1. Pre-show marketing
2. Booth experience
3. Sales execution
4. Post-show follow-up
This document provides guidance on creating an effective sales presentation with three key sections: 1) State an industry transformation to establish relevance and urgency, 2) Present a glimpse of a desirable solution by contrasting the status quo with an improved future state, and 3) Introduce the deal-winning product feature that directly addresses the prospect's pain point. It emphasizes focusing on the prospect's needs rather than features, demonstrating how others have succeeded, and including a clear call to action.
This document provides an overview of Wshful Facebook's services for digital advertising on Facebook. It outlines their process for setting up campaigns, including segmenting audiences, optimizing ads, analyzing performance, and tracking results. It also discusses their proprietary Push ROI technology for automating ad creations at scale. pricing plans ranging from £1497-£2997 per month are presented, including features like strategy consultations, audience targeting, reporting dashboards, and access to their software tools. The document aims to showcase how Wshful Facebook can help clients achieve their marketing goals through Facebook ads management.
Internet Advertising is a new way to make your website more successfulPete S
This document discusses various internet advertising strategies and tactics that small businesses can use to promote their products and services online. It describes different types of online ads such as banners, pop-ups, and fixed position ads. It also discusses using Google AdWords, affiliate marketing with link buttons and banners, blogging to increase search engine optimization, and using Amazon Product Ads. The document provides small business owners with information to help them decide their marketing objectives and budget and determine whether to handle advertising in-house or through an agency.
The document discusses different approaches for companies to grow sales in Europe, including using distributors or growing organically. It proposes a third option called the "Power Landing Zone", which combines aspects of using distributors and organic growth. The Power Landing Zone provides services like sales, marketing, distribution, and billing on a flexible as-needed basis. This approach aims to give companies direct customer relationships and higher profits compared to traditional distributors, but with lower costs and risks than organic growth.
This document provides an overview of a digital marketing agency's Facebook advertising services. Some key points:
- The agency uses a process-driven strategy to develop custom Facebook ad campaigns for clients, focusing on filling the entire marketing funnel from awareness to sales.
- They utilize various targeting and bidding strategies, along with dynamic creative optimization tools, to increase ad performance and engagement.
- The agency will set up tracking, audiences, and ad types to optimize campaigns and measure results. Regular reviews will be conducted with clients over the first few months.
- Services include an initial account build/optimization for £997 plus monthly management fees, with the goal of reducing customer acquisition costs through their ROI analysis tools and testing approaches
The document discusses different approaches for growing international sales in Europe, describing traditional methods like distributors and organic growth. It then introduces a new approach called the "Power Landing Zone", which combines the customer relationship advantages of organic growth with the lower costs of distributors. The Power Landing Zone provides a complete sales and marketing platform through a flexible suite of customizable services.
This document provides tips for successfully exhibiting at trade shows. It recommends choosing the right shows, planning ahead, training staff, and defining objectives. Key tips include inviting customers, creating a lead capture form, standing by the aisle and smiling, following up within two weeks, and using images to communicate quickly. The overall message is that trade shows are an effective way to meet clients and prospects face-to-face when done properly.
This document provides guidance on creating an effective sales presentation with three key sections: 1) State an industry transformation to establish relevance and urgency, 2) Present a glimpse of a desirable solution by contrasting the status quo with an improved future state, and 3) Introduce the deal-winning product feature that directly addresses the prospect's pain point. It emphasizes focusing on the prospect's needs rather than features, demonstrating how others have succeeded, and including a clear call to action.
This document provides an overview of Wshful Facebook's services for digital advertising on Facebook. It outlines their process for setting up campaigns, including segmenting audiences, optimizing ads, analyzing performance, and tracking results. It also discusses their proprietary Push ROI technology for automating ad creations at scale. pricing plans ranging from £1497-£2997 per month are presented, including features like strategy consultations, audience targeting, reporting dashboards, and access to their software tools. The document aims to showcase how Wshful Facebook can help clients achieve their marketing goals through Facebook ads management.
Internet Advertising is a new way to make your website more successfulPete S
This document discusses various internet advertising strategies and tactics that small businesses can use to promote their products and services online. It describes different types of online ads such as banners, pop-ups, and fixed position ads. It also discusses using Google AdWords, affiliate marketing with link buttons and banners, blogging to increase search engine optimization, and using Amazon Product Ads. The document provides small business owners with information to help them decide their marketing objectives and budget and determine whether to handle advertising in-house or through an agency.
The document discusses different approaches for companies to grow sales in Europe, including using distributors or growing organically. It proposes a third option called the "Power Landing Zone", which combines aspects of using distributors and organic growth. The Power Landing Zone provides services like sales, marketing, distribution, and billing on a flexible as-needed basis. This approach aims to give companies direct customer relationships and higher profits compared to traditional distributors, but with lower costs and risks than organic growth.
This document provides an overview of a digital marketing agency's Facebook advertising services. Some key points:
- The agency uses a process-driven strategy to develop custom Facebook ad campaigns for clients, focusing on filling the entire marketing funnel from awareness to sales.
- They utilize various targeting and bidding strategies, along with dynamic creative optimization tools, to increase ad performance and engagement.
- The agency will set up tracking, audiences, and ad types to optimize campaigns and measure results. Regular reviews will be conducted with clients over the first few months.
- Services include an initial account build/optimization for £997 plus monthly management fees, with the goal of reducing customer acquisition costs through their ROI analysis tools and testing approaches
The document discusses different approaches for growing international sales in Europe, describing traditional methods like distributors and organic growth. It then introduces a new approach called the "Power Landing Zone", which combines the customer relationship advantages of organic growth with the lower costs of distributors. The Power Landing Zone provides a complete sales and marketing platform through a flexible suite of customizable services.
This document provides tips for successfully exhibiting at trade shows. It recommends choosing the right shows, planning ahead, training staff, and defining objectives. Key tips include inviting customers, creating a lead capture form, standing by the aisle and smiling, following up within two weeks, and using images to communicate quickly. The overall message is that trade shows are an effective way to meet clients and prospects face-to-face when done properly.
The document provides information about a Push PPC audit presentation. It includes an agenda that covers their strategy development process, prices and packages, an overview of Push, and a Facebook audit. It then discusses their values, global expansion support for customers, awards and number of customers. It outlines how they are a process-driven agency and how they keep customers ahead. It provides an overview of an example customer's Facebook account structure, strategies, audiences used, ad performance, types of ads, and tracking. It discusses what will happen next after the audit, including setting up campaigns, an account plan, getting tracking set up, and monthly performance reviews. Pricing and package details are also included.
The document provides information about a Push PPC audit presentation. It includes an agenda that covers their strategy development process, prices and packages, an overview of Push, and a Facebook audit. It then discusses their values, global expansion support for customers, awards and number of customers. It outlines their process-driven approach and how they stay ahead. It provides an overview of an example client's Facebook account, including structure, strategies, audiences, ad performance, types, and tracking. It discusses next steps such as a review meeting and needs from the client like assets and information. Pricing and package details are also summarized.
This document discusses how an outsourcing marketing company can help businesses by providing various marketing services at a lower cost than maintaining an in-house marketing department. It lists services like market research, marketing strategy, advertising, public relations, and web design. It also provides examples of clients the company has worked with successfully in the past and recommends contacting the company by phone, email, or Skype.
Ronni K.G. Christiansen discusses the vision behind the red SHOP e-commerce platform. The platform allows users to create customizable online stores with templates. It aims to minimize the workload for clients so they can focus on marketing. The platform also offers tools to control SEO, set up targeted newsletters and action emails to increase sales. Products and categories can be imported and exported with a few clicks. The future of red SHOP includes integrating other extensions and adding new features as plugins.
Find Your True ACoS & Optimize Your Sponsored Products AdsTinuiti
What is a good Advertising Cost of Sale (ACoS)? It goes on beyond ad spend divided by total sales. ACoS depends on a number of factors: goal, proper campaign structure, product life cycle, profit margins and so on.
A low ACoS is a good thing, but what you determine as low will vary by product. We will unpack our holistic approach to ACoS to help you find the sweet spot when balancing your sponsored ad spend and product margins.
Harnessing your Customer Truth - From Value Propositions to Sales Proposition...Futurecurve
Here we focus on the difference between the Total Value Proposition and Sales Propositions.
The difference between companies that are thriving and those struggling to survive is how well they harness and align their value to customers. There is a widening gap between what companies offer and sell and what customers actually value and are willing to pay for.
You can start to close this gap by truly understanding what your customers value, looking at your products or services and how you interact with customers – this determines your single ‘customer truth’.
Farese and Cefalu - Fundamentals of Sales EnablementINBOUND
This document discusses how marketers and sales reps can work together using HubSpot's CRM and Sidekick for Business tools. It presents fictional statements about each role, then facts showing marketers are versatile and reps are motivated by more than money. The sales process is generalized into steps where the marketer provides leads and content through Sidekick, and the rep engages prospects. It emphasizes that reps want qualified leads and information to move deals forward, while marketers should consider the full funnel and provide compelling messaging. Finally, it asks if there are any questions about bringing the two roles together through HubSpot's software and sales products.
Advanced Amazon Advertising Strategies for 2019Tinuiti
This document summarizes a webinar about advanced Amazon advertising strategies for 2019. It included presentations on utilizing different ad types on Amazon, including sponsored brands and sponsored products. It also covered targeting audiences with attributes and interests, optimizing ad creative with images and video, and using the Amazon DSP to reach audiences on and off Amazon. The webinar provided tips on campaign setup and optimization to help brands improve performance of their Amazon advertising.
This document provides an overview of Push PPC's services, including their PPC audit process. The summary includes:
1. Push PPC offers PPC management and audit services, with a focus on Google Ads. Their audit examines account structure, keywords, bidding, ads, and opportunities.
2. They provide strategies for improving accounts, such as restructuring campaigns by location, adjusting bids, testing ads, and setting up remarketing.
3. The document outlines Push PPC's next steps after an audit, which include revising the account structure, testing new bidding techniques, and monthly meetings for new clients to review progress.
This document provides an overview of Push PPC's services, including their PPC audit process. The summary includes:
1. Push PPC offers PPC management and audit services, with a focus on Google Ads. Their audit examines account structure, keywords, bidding, ads, and opportunities for improvement.
2. The document reviews an example client's account, identifying issues like poor structure, low impression share, and underperforming ads. Opportunities like improved location targeting and remarketing are also noted.
3. Next steps proposed include restructuring campaigns, more intelligent bidding, split testing ads, and setting up new opportunities like promotion extensions and display campaigns.
This document discusses how an outsourced marketing company called LIT Marketing can help businesses by providing various marketing services at a lower cost than maintaining an in-house marketing team. LIT Marketing can help companies with tasks like market research, marketing strategy and planning, advertising, public relations, and website development. The document provides examples of past clients who can recommend LIT Marketing's services.
Advanced ROI Driven Internet Marketing StrategiesAffiliate Summit
The document discusses optimizing marketing campaigns and channels for return on investment (ROI). It provides tips for testing factors that impact ROI such as advertising copy, offers, site features, and product data to improve conversion rates. Key performance indicators like traffic, conversions, order value, and margins should be analyzed. Multivariate testing and using customer data from sources like search, reviews, calls and offline purchases can provide quick wins to positively impact ROI. Attribution modeling is important to measure the influence of different marketing channels in the buying process.
Positioning and Content : Getting it right for publishing apps Instappy
The document discusses different types of mobile apps for businesses, including content publishing apps, retail and catalog apps, and enterprise apps. It provides details on each type of app and how they can help businesses increase sales, manage inventory, streamline processes, and more. The document emphasizes determining your target audience and the needs of your business to select the best app type.
Jeff Russo - Setting Up Your Sales Process in HubSpot CRMINBOUND
This document summarizes a presentation about setting up sales processes in Hubspot CRM. The presentation covers: how Hubspot thinks about CRM and who it is designed for; determining when the right time is to adopt a CRM; an overview of Hubspot CRM features like contacts, companies, deals and tasks; methods for getting data into Hubspot CRM; setting up team ownership, views and deal stages; ensuring sales and manager success through prospecting, monitoring progress, and continuous learning. The goal is to help companies effectively utilize Hubspot CRM's functionality.
E exports Academy - Leading small businesses into the futurerapidbounce
The E-Exports Academy provides training and support to help small Greek businesses expand into ecommerce and global export markets. It offers programs on eBay, digital marketing, and international trade. During the COVID-19 pandemic, ecommerce grew substantially as consumers shopped online more. The Academy aims to help businesses digitalize their operations, launch online stores, boost sales on platforms like eBay, and increase Greek exports to other countries through ecommerce. It provides customized support tailored to companies' experience levels and goals.
The audit found that the client's PPC campaigns lacked structure and organization, with all products grouped under broad match keywords and limited by budget, preventing many products from receiving exposure. It provided recommendations to separate campaigns and ad groups by product type and brand to better control spending. The audit also identified opportunities to improve ad extensions, negatives, remarketing strategies, and the use of scripts to automate bidding and optimization processes.
We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
The Big 3: Advanced Advertising Strategies on Amazon, Facebook & GoogleChannelAdvisor
1. The document discusses advanced advertising strategies on Amazon, Facebook, and Google. It provides tips on leveraging new auto campaigns, search term harvesting, and dynamic bidding to optimize campaigns.
2. For Facebook advertising, it recommends using dynamic ads and customizing audiences based on customers' stage in the buying funnel. Tips are provided on expanding reach through broad audience targeting.
3. For Google Shopping, it discusses challenges around limited ad delivery control and fluctuating performance. It recommends using query-driven shopping campaigns to target high-value search phrases and automated bidding to adjust bids frequently.
ABM Sessions: Getting Started with Account Based Demand GenErin Pearson
Triblio’s ABM Sessions concentrate on how to implement account based marketing so you can successfully scale and integrate all your digital channels with appropriate offers and content.
Slides and content by Andrew Mahr, Triblio's VP of Customer Success
This document discusses etiquette in various social and business situations. It provides tips for proper etiquette when greeting others, dining together, communicating, and exchanging gifts across cultures. Etiquette is described as how people's lives and behaviors intersect with others, rather than a rigid set of rules. Good etiquette involves being respectful of others in both verbal and nonverbal interactions.
84% of trade show attendees have the power to recommend, specify, and/or make final purchasing decisions.
The Do's and Don't of exhibiting at trade shows
Make Your Booth The Best!
The document provides information about a Push PPC audit presentation. It includes an agenda that covers their strategy development process, prices and packages, an overview of Push, and a Facebook audit. It then discusses their values, global expansion support for customers, awards and number of customers. It outlines how they are a process-driven agency and how they keep customers ahead. It provides an overview of an example customer's Facebook account structure, strategies, audiences used, ad performance, types of ads, and tracking. It discusses what will happen next after the audit, including setting up campaigns, an account plan, getting tracking set up, and monthly performance reviews. Pricing and package details are also included.
The document provides information about a Push PPC audit presentation. It includes an agenda that covers their strategy development process, prices and packages, an overview of Push, and a Facebook audit. It then discusses their values, global expansion support for customers, awards and number of customers. It outlines their process-driven approach and how they stay ahead. It provides an overview of an example client's Facebook account, including structure, strategies, audiences, ad performance, types, and tracking. It discusses next steps such as a review meeting and needs from the client like assets and information. Pricing and package details are also summarized.
This document discusses how an outsourcing marketing company can help businesses by providing various marketing services at a lower cost than maintaining an in-house marketing department. It lists services like market research, marketing strategy, advertising, public relations, and web design. It also provides examples of clients the company has worked with successfully in the past and recommends contacting the company by phone, email, or Skype.
Ronni K.G. Christiansen discusses the vision behind the red SHOP e-commerce platform. The platform allows users to create customizable online stores with templates. It aims to minimize the workload for clients so they can focus on marketing. The platform also offers tools to control SEO, set up targeted newsletters and action emails to increase sales. Products and categories can be imported and exported with a few clicks. The future of red SHOP includes integrating other extensions and adding new features as plugins.
Find Your True ACoS & Optimize Your Sponsored Products AdsTinuiti
What is a good Advertising Cost of Sale (ACoS)? It goes on beyond ad spend divided by total sales. ACoS depends on a number of factors: goal, proper campaign structure, product life cycle, profit margins and so on.
A low ACoS is a good thing, but what you determine as low will vary by product. We will unpack our holistic approach to ACoS to help you find the sweet spot when balancing your sponsored ad spend and product margins.
Harnessing your Customer Truth - From Value Propositions to Sales Proposition...Futurecurve
Here we focus on the difference between the Total Value Proposition and Sales Propositions.
The difference between companies that are thriving and those struggling to survive is how well they harness and align their value to customers. There is a widening gap between what companies offer and sell and what customers actually value and are willing to pay for.
You can start to close this gap by truly understanding what your customers value, looking at your products or services and how you interact with customers – this determines your single ‘customer truth’.
Farese and Cefalu - Fundamentals of Sales EnablementINBOUND
This document discusses how marketers and sales reps can work together using HubSpot's CRM and Sidekick for Business tools. It presents fictional statements about each role, then facts showing marketers are versatile and reps are motivated by more than money. The sales process is generalized into steps where the marketer provides leads and content through Sidekick, and the rep engages prospects. It emphasizes that reps want qualified leads and information to move deals forward, while marketers should consider the full funnel and provide compelling messaging. Finally, it asks if there are any questions about bringing the two roles together through HubSpot's software and sales products.
Advanced Amazon Advertising Strategies for 2019Tinuiti
This document summarizes a webinar about advanced Amazon advertising strategies for 2019. It included presentations on utilizing different ad types on Amazon, including sponsored brands and sponsored products. It also covered targeting audiences with attributes and interests, optimizing ad creative with images and video, and using the Amazon DSP to reach audiences on and off Amazon. The webinar provided tips on campaign setup and optimization to help brands improve performance of their Amazon advertising.
This document provides an overview of Push PPC's services, including their PPC audit process. The summary includes:
1. Push PPC offers PPC management and audit services, with a focus on Google Ads. Their audit examines account structure, keywords, bidding, ads, and opportunities.
2. They provide strategies for improving accounts, such as restructuring campaigns by location, adjusting bids, testing ads, and setting up remarketing.
3. The document outlines Push PPC's next steps after an audit, which include revising the account structure, testing new bidding techniques, and monthly meetings for new clients to review progress.
This document provides an overview of Push PPC's services, including their PPC audit process. The summary includes:
1. Push PPC offers PPC management and audit services, with a focus on Google Ads. Their audit examines account structure, keywords, bidding, ads, and opportunities for improvement.
2. The document reviews an example client's account, identifying issues like poor structure, low impression share, and underperforming ads. Opportunities like improved location targeting and remarketing are also noted.
3. Next steps proposed include restructuring campaigns, more intelligent bidding, split testing ads, and setting up new opportunities like promotion extensions and display campaigns.
This document discusses how an outsourced marketing company called LIT Marketing can help businesses by providing various marketing services at a lower cost than maintaining an in-house marketing team. LIT Marketing can help companies with tasks like market research, marketing strategy and planning, advertising, public relations, and website development. The document provides examples of past clients who can recommend LIT Marketing's services.
Advanced ROI Driven Internet Marketing StrategiesAffiliate Summit
The document discusses optimizing marketing campaigns and channels for return on investment (ROI). It provides tips for testing factors that impact ROI such as advertising copy, offers, site features, and product data to improve conversion rates. Key performance indicators like traffic, conversions, order value, and margins should be analyzed. Multivariate testing and using customer data from sources like search, reviews, calls and offline purchases can provide quick wins to positively impact ROI. Attribution modeling is important to measure the influence of different marketing channels in the buying process.
Positioning and Content : Getting it right for publishing apps Instappy
The document discusses different types of mobile apps for businesses, including content publishing apps, retail and catalog apps, and enterprise apps. It provides details on each type of app and how they can help businesses increase sales, manage inventory, streamline processes, and more. The document emphasizes determining your target audience and the needs of your business to select the best app type.
Jeff Russo - Setting Up Your Sales Process in HubSpot CRMINBOUND
This document summarizes a presentation about setting up sales processes in Hubspot CRM. The presentation covers: how Hubspot thinks about CRM and who it is designed for; determining when the right time is to adopt a CRM; an overview of Hubspot CRM features like contacts, companies, deals and tasks; methods for getting data into Hubspot CRM; setting up team ownership, views and deal stages; ensuring sales and manager success through prospecting, monitoring progress, and continuous learning. The goal is to help companies effectively utilize Hubspot CRM's functionality.
E exports Academy - Leading small businesses into the futurerapidbounce
The E-Exports Academy provides training and support to help small Greek businesses expand into ecommerce and global export markets. It offers programs on eBay, digital marketing, and international trade. During the COVID-19 pandemic, ecommerce grew substantially as consumers shopped online more. The Academy aims to help businesses digitalize their operations, launch online stores, boost sales on platforms like eBay, and increase Greek exports to other countries through ecommerce. It provides customized support tailored to companies' experience levels and goals.
The audit found that the client's PPC campaigns lacked structure and organization, with all products grouped under broad match keywords and limited by budget, preventing many products from receiving exposure. It provided recommendations to separate campaigns and ad groups by product type and brand to better control spending. The audit also identified opportunities to improve ad extensions, negatives, remarketing strategies, and the use of scripts to automate bidding and optimization processes.
We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
The Big 3: Advanced Advertising Strategies on Amazon, Facebook & GoogleChannelAdvisor
1. The document discusses advanced advertising strategies on Amazon, Facebook, and Google. It provides tips on leveraging new auto campaigns, search term harvesting, and dynamic bidding to optimize campaigns.
2. For Facebook advertising, it recommends using dynamic ads and customizing audiences based on customers' stage in the buying funnel. Tips are provided on expanding reach through broad audience targeting.
3. For Google Shopping, it discusses challenges around limited ad delivery control and fluctuating performance. It recommends using query-driven shopping campaigns to target high-value search phrases and automated bidding to adjust bids frequently.
ABM Sessions: Getting Started with Account Based Demand GenErin Pearson
Triblio’s ABM Sessions concentrate on how to implement account based marketing so you can successfully scale and integrate all your digital channels with appropriate offers and content.
Slides and content by Andrew Mahr, Triblio's VP of Customer Success
This document discusses etiquette in various social and business situations. It provides tips for proper etiquette when greeting others, dining together, communicating, and exchanging gifts across cultures. Etiquette is described as how people's lives and behaviors intersect with others, rather than a rigid set of rules. Good etiquette involves being respectful of others in both verbal and nonverbal interactions.
84% of trade show attendees have the power to recommend, specify, and/or make final purchasing decisions.
The Do's and Don't of exhibiting at trade shows
Make Your Booth The Best!
This document provides information about a company called Nexus54 that offers services including digital printing, event branding, and exhibition stands. It summarizes the company's capabilities and resources, gives examples of projects it has worked on, and provides details on how to contact the company.
The document provides an overview of trade show marketing best practices. It discusses defining objectives, pre-show promotion and planning, booth design trends, lead qualification and follow up strategies. Key metrics around trade show ROI are also presented to emphasize the importance of post-show follow up.
Exhibitions & Tradeshows - 5 Tactics for SuccessErmine Amies
Are you exhibiting at Norfolk Chamber B2B this autumn - or some other show? Make sure you get the most you can out of exhibiting with these top tips on how to create a pre-show strategy for success and making follow-ups much more effective.
This document provides guidance on shipping requirements for trade show freight with UPS Freight. It outlines important information that must be included on the bill of lading (BOL) for trade show shipments, such as the trade show name and dates, venue details, contact information, decorator name, and move in/out dates. It emphasizes the importance of meeting move in deadlines to avoid losses for customers. It also provides contact information for the UPS Freight Trade Show Department and notes that most exhibitors spend around 9% of their budget on transportation for trade shows.
Outdoor display options – opt that’s right for youDona Daniel
Outdoor Displays attract attention to your business or event in areas where high traffic or crowded visuals demand superior impact. Choosing the right option can bring high traffic to your exhibit.
This document provides guidance on exhibition training for trade stands. It outlines the exhibition process including preparation, meeting and greeting visitors, fact finding, matching visitors to products or services, and closing deals. It emphasizes rehearsing pitch delivery, handling objections, and following up after the show. The training covers the full exhibition process from pre-show preparation through daily show duties and follow up calls after the event.
Trade Show and Event Marketing: Helpful Tips That Will Build A Driven Growth ...Driven Growth
Trade Shows and Events can help you separate your business from your competitors. This presentation will help you understand how creating a winning events strategy play will help you create a Driven Growth business. The presentation will communicate the following ideas:
The document provides guidance on evaluating trade shows as potential marketing opportunities by answering key questions. It outlines criteria for determining if attendees and exhibitors found past shows valuable. Questions focus on attendee and exhibitor profiles, event promotion plans, and how management assists connections. Metrics like follow-up rates and costs are presented to help assess a show's potential ROI.
Trade Show Lead Qualification Tips & TricksLeading Reach
In this Leading Reach Customer Success Webinar, we go through the best ways to qualify leads at trade shows and events using the power of Leading Reach.
75 Tips to Land Prospects at a Trade Show: Hook, Line, and SinkerQuality Logo Products
Headed to a trade show soon? We have all of the tips you need from head to toe to land as many prospects as possible at your next trade show or convention. You can learn how to reel in leads to your booth, get prospects excited about your brand, and close sales all in this one presentation!
"Booth Brush Up" Trade Show Booth Presentation Training SlidesAndy Saks
The document provides tips and guidelines for booth representatives to effectively engage with attendees at industry events by attracting their interest, qualifying them to understand their needs, demonstrating products or services to meet those needs, and extending the conversation with follow up actions. It outlines strategies for each stage including proper body language, asking open-ended questions, telling impactful stories, and getting commitments for future contact. The overall goal is to increase leads, sales, and have an enjoyable experience for both the representative and attendees.
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTrada
Marketing is different when your customer is another business. In this brief, we'll show you how to use paid search as the basis for a highly sophisticated marketing strategy. With these tips, you will be able to find out where your quality leads are coming from, target stages of the buying cycle, and use your leads from PPC to drive a thoughtful nurturing program.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Marketing Plan Of Energypac Engineering Limitedsample_m2000
This document provides a strategic marketing plan for a company called Energypac Engineering Limited. It includes sections on objectives, target markets, SWOT analysis, messaging, promotional strategies, sales plans, effectiveness evaluations, and more. The plan outlines strategies for the upcoming year including focusing on ideal customers, defining personal value propositions, and turning clients into a sales force.
The document discusses strategies for improving sales and increasing revenue. It covers topics like finding new clients through referrals, associations, and cold calls. It also addresses balancing revenue and profits by understanding the cost of sales and desired profit margins. Pricing structures like revenue-based, set prices, and discounts are examined. The document then presents a case study of a travel agency that increased its client base through sales targets and metrics. Innovative sales techniques like questioning clients to understand needs and focusing on the emotional factors of buying decisions are also outlined. Finally, the document asks about any issues or challenges businesses face with sales.
From Tadpole to Frog: Evolving into a Brand with LegsAustin AMA
Mark Hammer, Vice President of Marketing at Compass Learning (www.compasslearning.com), explains how the Austin-based company evolved into a distinct brand by focusing on customer needs. The presentation shares his insights and offers recommendations for maximizing brand evolution through contemporary marketing strategies including competitive differentiation with today’s budgetary constraints; moving from product to solutions-based messaging; and how optimizing customer dialogue can turn into a value-add.
Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.
The document provides an agenda and instructions for a digital marketing course. It discusses creating a user journey, defining metrics and KPIs, and setting SMART objectives. It also introduces the objective-first framework for digital marketing strategy and lists example KPIs for different business types. Key stages of the customer journey like awareness, acquisition, activation, retention and referral are explained. Finally, it presents a case study of how Bark & Co. executes digital marketing strategy well across the entire customer journey.
Pepperi - 12 killer tactics for a successful trade showStacey Woods
This document outlines 12 killer tactics for trade show success broken into pre-show, at-show, and post-show categories. Some key pre-show tactics include generating buzz, scheduling meetings in advance, and devising compelling sales campaigns. Important at-show tactics are designating customer "hunters" and "order takers", differentiating your in-booth experience, and acquiring new customers. Post-show tactics focus on ongoing engagement with customers through follow-ups, analyzing show results, and calculating return on investment. The document promotes a mobile sales platform that can help implement these tactics through features like mobile order taking and integration with ERP systems.
Klaus-M. has 20 years of experience from enterprise sales to B2B SaaS inbound and outbound sales. This presentation gives a holistic overview of sales and many insights into his learnings.
K Burkhart Creative and Strategic PortfolioKatie Burkhart
Katie Burkhart has experience directing creative agencies and freelancers to develop marketing campaigns. She has worked on copywriting, surveys, focus groups, and market research. She values relationships with sales and enjoys working with customers. Examples of her work include rebranding efforts for WOW Business in 2014 and 2016, demand generation campaigns from 2015-2016 including direct mail, display ads, and events. Current campaigns include Spiceworks Mid-Market and Type M SMB efforts with future tactics expanding cross-channel.
Inbound marketing is a customer-centric approach that uses content and multiple marketing channels to attract potential customers and convert them into lasting customers. It focuses on delivering valuable content to attract visitors and turn them into leads. This is done through blogging, search engine optimization, social media promotion, and landing pages with calls-to-action. Inbound marketing generates more leads than outbound tactics like cold calling and direct mail, and it costs an average of 61% less per lead. Companies are advised to write content for various channels, run marketing campaigns, and track results to improve success over time.
Driven by frequent tests, experiments or iterations, the lean startup seeks to gain insights by measuring user and market responses to its activities. Nevertheless, many startups struggle with effectively implementing the lean approach and we believe that a better understanding of business model analytics can change that for the better.
The purpose of this Best Practices session is to deconstruct the process of business model analytics to give entrepreneurs and practitioners a more concrete understanding of the analytical practices needed to drive the early stages of a new venture toward a validated business model. This session will take participants through practical and accessible methods for creating the right metrics, provide the context and use for each, and ultimately help to drive the venture’s key strategic decisions.
This document discusses strategies for effective B2B lead generation. It notes that lead generation involves proactively creating and nurturing prospective buyers so sales teams can engage them. It also highlights common challenges like low ROI and wasting time on unqualified leads. The document recommends developing leads rather than just generating them by capturing data, qualifying leads, routing them appropriately, and nurturing relationships over time. It emphasizes using automation to score, route, nurture and measure leads in order to focus on converting long-term leads into new business opportunities.
Susan DeMatei, WineGlass Marketing - Setting Smart Marketing PrioritiesZach Kamphuis
WineGlass Marketing is a full-service direct marketing agency that partners with wineries to grow their business through digital marketing strategies and campaign implementation. The document discusses the concept of the customer journey and outlines key stages from awareness to loyalty. It provides tips for how to determine which stage needs focus, such as looking at database and purchasing patterns. Advice is given on tactics and content for moving customers through the stages, with the overall goal of acquiring new customers and retaining existing loyal club members.
Idea to Success, a Guide for First Time EntrepreneursGaurav Oberoi
Learn the steps involved in going from having a great idea, to building a successful startup around it, from an entrepreneur who has sold two internet companies in the last four years.
The document provides guidance on how to build an effective marketing plan and measure return on investment (ROI) for a law firm. It outlines an 8-step process for developing a marketing plan, including conducting an analysis of the firm's current marketing efforts and clients, defining the ideal client, identifying competitive advantages, determining appropriate marketing mediums, setting goals and budget, ensuring readiness for growth, and tracking results to measure ROI and make adjustments. The document emphasizes the importance of having a marketing plan, tracking costs and conversions, and using data to analyze ROI in order to focus efforts and chart success.
Best Practices in Account Base Marketing for automating your sales funnel for success. Learn a simple process to automate and personalize your sales funnel with behavior-based marketing and lead scoring.
How to successfully communicate PR results webinar.pdfStella Bayles
Modern PR can impact an organisation on many levels; now a wider variety of stakeholders take an interest in viewing results than ever before.
So how do you successfully communicate the results of your hard earned PR work for multiple people with varying PR knowledge and time?
Trends in B2B Marketing: 7 Marketing and Sales Strategies to Grow Your Revenu...Aggregage
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
The document discusses the importance of assessing the viability of a business model before making large investments. It describes the speaker's experience with his previous startup Closely, which was unable to find a viable go-to-market channel despite testing direct sales, agency partners, and large solution providers. The speaker advocates doing a thorough evaluation of the addressable market, competition, and industry structure to understand risks before pursuing investment. The presentation provides tips for optimizing messaging and sales processes through continuous testing and iteration.
GPredictive uses predictive analytics to optimize marketing campaigns. Their software computes individual customer probabilities of purchase and selects only those customers with a positive ROI to include in campaigns. This maximizes marketing efficiency and revenues. They have raised €2.5M in funding and are growing rapidly, signing one new customer per week. They plan to expand sales teams in the US and EU in 2016 and raise a Series B of €10M.
Similar to Trade Show Sales - How Do You Stack Up? Test Yourself (20)
Trade Show Sales - How Do You Stack Up? Test Yourself
1. A live webinar by
TRADE SHOW SALES: TEST YOURSELFTRADE SHOW SALES: TEST YOURSELFTRADE SHOW SALES: TEST YOURSELFTRADE SHOW SALES: TEST YOURSELF
2. bit.ly/showsecrets
About Udi LedergorAbout Udi LedergorAbout Udi LedergorAbout Udi Ledergor
Four-time VP Marketing
Planned and managed
hundreds of trade shows
around the globe
Author of the #1 Amazon Best
Seller, The 50 Secrets of Trade
Show Success
5. Best Practice #Best Practice #Best Practice #Best Practice #1111: Email Campaign: Email Campaign: Email Campaign: Email Campaign
6. • Turn prospects into
customers: send
interesting information
about your products
• Keep in touch with past
customers!
• Invite all to meet you at
the show
@
@
@
@
@
@
@ @
Best Practice #1 : Email Campaign (cont.)Best Practice #1 : Email Campaign (cont.)Best Practice #1 : Email Campaign (cont.)Best Practice #1 : Email Campaign (cont.)
7. Best Practice #1: Email Campaign (cont.)Best Practice #1: Email Campaign (cont.)Best Practice #1: Email Campaign (cont.)Best Practice #1: Email Campaign (cont.)
8. EEEE----mail campaigns: rate yourselfmail campaigns: rate yourselfmail campaigns: rate yourselfmail campaigns: rate yourself
A B
C D We do not email our customers
before a show
We maintain a segmented
database of customers,
prospects, suspects, and past
customers
Marketing automation
Specific campaigns per segment
We send promotional emails to
some of our customers/
prospects
No automation
We have a database of our
existing customers
eMarketing
9. Best Practice #2: Social MarketingBest Practice #2: Social MarketingBest Practice #2: Social MarketingBest Practice #2: Social Marketing
MAINTAINSHOWCASE
• Your presence at the show
• New products
• Campaigns
PROMOTE
• Your products
• Your customers’ achievements
• Your booth
10. Social marketing: rate yourselfSocial marketing: rate yourselfSocial marketing: rate yourselfSocial marketing: rate yourself
A B
C D We are not active on social
media
We do it all: Facebook,
Instagram, Pinterest, Twitter,
YouTube…
…with special emphasis on
upcoming shows: promotions,
new products…
We will mention the show on
Facebook
We have a some social
accounts, and we will probably
mention the show on them
11. Best Practice #Best Practice #Best Practice #Best Practice #3333: Crafting Sales Campaigns: Crafting Sales Campaigns: Crafting Sales Campaigns: Crafting Sales Campaigns
Figure out your main goals
Sales volume
New product
introduction
Target specific retailers
Craft your campaigns
Discounts
Up-sell and cross-sell
Bundling
Promote campaigns before
and during show
Email
Social
Website
Booth collateral
Booth staff
12. Sales Campaigns: Rate YourselfSales Campaigns: Rate YourselfSales Campaigns: Rate YourselfSales Campaigns: Rate Yourself
A B
C D We don’t plan any special
campaigns
We do it all!
Plan, promote, and execute
trade show-specific campaigns
We offer the similar campaigns
every year, our customers know
We offer volume-based
discounts, and let our
customers know about it
14. Best Practice #4: InBest Practice #4: InBest Practice #4: InBest Practice #4: In----Booth ExperienceBooth ExperienceBooth ExperienceBooth Experience
• Make them feel welcomed
• Greeter/host
• Fast onboarding of new customers
• Be memorable: offer an
experience
• Shoe shine
• Massage for sore feet
• Attract from afar
• Nothing like the smell of
cinnamon/coffee/popcorn…
• Pre-show promotion comes alive
15. Best Practice #Best Practice #Best Practice #Best Practice #5555: Booth Staffing: Booth Staffing: Booth Staffing: Booth Staffing
Hunters Farmers
Look for prospects
outside the booth
Take care of customers
inside the booth
16. Booth experience: rate yourselfBooth experience: rate yourselfBooth experience: rate yourselfBooth experience: rate yourself
A B
C D No special booth experience.
We give away candy or pens
with our logo
“Hunters” vs. “Farmers”,
prospects vs. customers,
unique & memorable booth
experience that everyone talks
about
Nice booth, but doesn’t stand
out. Great giveaways!
Excellent booth experience,
though we use the same staff to
handle customers and
prospects
18. Best Practice #6: New Customer AcquisitionBest Practice #6: New Customer AcquisitionBest Practice #6: New Customer AcquisitionBest Practice #6: New Customer Acquisition
Engage
Customers
outside booth
Ask & listen
to customer needs
& preferences
Quickly zero in
on relevant products
Offer new customer
introductory pricing
19. New customer acquisition: rate yourselfNew customer acquisition: rate yourselfNew customer acquisition: rate yourselfNew customer acquisition: rate yourself
A B
C D Customers and prospects are
handled similarly
New customer acquisition goals
Introductory pricing
Electronic, interactive catalogs
Capture new customers directly
into sales system at the show
New customer acquisition goals
Introductory pricing
Electronic, interactive catalogs
No goals for new customer
business, OR new customers don’t
get special pricing
PDF catalogs
20. Best Practice #7: Order TakingBest Practice #7: Order TakingBest Practice #7: Order TakingBest Practice #7: Order Taking
Save Time
• e-Catalog curated for the
show
• Promotions set in advance
• Barcode scanning for fast
product ordering
• Be prepared for limited WiFi
Eliminate Errors
• Eliminate paper work
• Immediate order confirmation
processing
Impress
• In-stock indicators
• Supportive information
• Immediate order confirmation
by email & hard copy
25. Best Practice #Best Practice #Best Practice #Best Practice #8888::::
Continuously EngageContinuously EngageContinuously EngageContinuously Engage
Your CustomersYour CustomersYour CustomersYour Customers
and Prospectsand Prospectsand Prospectsand Prospects
Post-show follow-up
• Remind customers about the
gift you gave them
• Give customers another gift –
a coupon or limited-time
offer
26. Best Practice #Best Practice #Best Practice #Best Practice #8888: Continuously: Continuously: Continuously: Continuously EEEEnnnnggggaaaaggggeeee YYYYoooouuuurrrr
Customers and Prospects (cont.)Customers and Prospects (cont.)Customers and Prospects (cont.)Customers and Prospects (cont.)
On an on-going basis:
Add your new leads
Collect qualifying information
which will help you segment
Use social promotions to find
new customers
Keep in touch with timely,
relevant offers
27. Best Practice #Best Practice #Best Practice #Best Practice #9999: Missed Meetings: Missed Meetings: Missed Meetings: Missed Meetings
Missed meetings do not have to mean
lost business!
Send link to online catalog on
B2B e-Commerce site
For existing customers, send limited-time
quote based on past orders and show
promotions
28. AnalyzeAnalyzeAnalyzeAnalyze show resultsshow resultsshow resultsshow results
New Vs.
Existing
Customers
Total Sales
by Customer
Total Sales by
Rep
Average
Order Size
Sales
Campaign
Effectiveness
Sales
success
Marketing
success
Sales rep
evaluation
Total Sales
by Product
29. Don’t forget: Your Trade Show ROIDon’t forget: Your Trade Show ROIDon’t forget: Your Trade Show ROIDon’t forget: Your Trade Show ROI
At-Show sales
+ Future sales originated at show
- Investment in show
= Trade show ROI
30. PostPostPostPost----show activities : rate yourselfshow activities : rate yourselfshow activities : rate yourselfshow activities : rate yourself
A B
C D
Follow-up on missed meetings
Send quotes to existing customers
Enrich/enlarge leads database
Measure and track ROI
e-Marketing
Use social media to engage
Prepare for the next show
Enrich/enlarge leads database
Measure and track ROI
e-Marketing
Social media engagement
Follow-up missed meetings
Follow-up and develop new
prospects
e-Marketing
31. Sum it up: how are you doing?Sum it up: how are you doing?Sum it up: how are you doing?Sum it up: how are you doing?
At least 6 As
Rock Star!Rock Star!Rock Star!Rock Star! (Top 5%)
Best-in-class trade show execution,
employing best practices &
advanced technologies
At least 5 As / Bs
ProProProPro (Top 20%)
You employ many of the best
practices, some room for improvement
At least 5 As/Bs / Cs
CompetentCompetentCompetentCompetent
You employ basic practices, and have
lots of opportunity to boost your
trade show performance
3 Ds or more
NoviceNoviceNoviceNovice
If trade shows are a strategic sales
channel, allocate more attention (and
budget…) to trade show excellence
32. • Complete: mobile order
taking, CRM, merchandising,
and B2B e-Commerce
• Configurable
• Choice: all devices
• 1000+ customers