This document discusses how Constant Contact creates and sustains a great place to grow. It emphasizes having a strong mission and values foundation, focusing on attracting and developing talent, creating leadership opportunities at all levels, and inspiring fun. Constant Contact nurtures employees through career development programs, intentional development opportunities, and engaging them in the business. The company also focuses on customers, viewing employees as customers and getting customer feedback to ensure it remains a great business.

1. Creating and Sustaining
a
Great Place
to Grow

2. Inspire
fun
Laser focus on
talent
Deep understanding of the
business
Strong mission – values foundation

3. Who are we?
Constant Contact helps small organizations
create and grow customer relationships
• Great, easy-to-use products
• Know How
• Coaching with a personal touch
Over 450,000 customers
Web-based, subscription solution

4. Locations
San Fran
Loveland, CO
Waltham
New York
Boca Raton
$174
$129
$87
$50
0
50
100
150
200
$M
+50%
2010200920082007
Revenue
734
625
356318
0
200
400
600
800
+131%
2010200920082007
Headcount
The upside…..
CONFIDENTIAL Copyright © 2010 Constant Contact, Inc. 4

5. The downside….

6. Fueling the growth – with great people
…it’s harder than you think
(but you already know that!)

7. Know what you’re looking for

8. Shop carefully -- Core values are like the zebra’s stripes
Live the values -- Reinforce in daily conversations
Talk about values -- Build into Performance Evaluations

9. Copyright © 2011 Constant Contact Inc.
Hire hard – manage easy
• Meet Rachel
• 16 month search
• Constant Contact Rock star

10. Nurturing them

11. Leadership at all levels

12. Power up everyone

13. Copyright © 2011 Constant Contact Inc.
Author your own career
• Career development
workshops
• 1:1 Career clinics
• Employee Development Plans
• Employee initiated
mid-year check-ins

14. Copyright © 2011 Constant Contact Inc.
Intentional development
(it’s not in the course catalog)
Program on
Business and Strategy
Constant Contact
Program on
Business and Strategy

15. Success isn’t a secret
Our career movers and shakers…
• David Anderson
• Ashley Arias
• Vlad Avramenko
• Michelle Burtchell
• Jonathan Campbell
• Jerry Clark
• Mindy Cohen
• Rachel Conover
• Rolante Delos Reye
• Donna Glick
• Gary DiNitto
• Rachel Drucker
• Tracy Dube
• Katharine Farrell
• Sean Frank
15
 Jim Garretson
 Adam Gelinas
 Kade Kanago
 Sergey Katalichenka
 Jared Mercuri
 Johnny Michaud
 Shamir Rivera
 Mark Schena
 David Skibicki
 Mike Tocci
 Josh Todd
 Nick Todd
 Philip Watson

16. Engaging them
•

17. Create opportunities to learn everywhere
• Annual Kick Off / Mid-Year Review
• Bi-weekly company meetings
• Monthly metrics reviews
• Product release summaries
• Trends updates– lunch-n-learns
• Departmental open houses

18. Great people fuel great cultures

19. The magic is in the details

20. Great Business

21. Customers determine whether you are
a great business
• Check Customer Satisfaction monthly
• Customer Satisfaction bonuses
• Celebrate “WOW” awards
• Link Employee Engagement survey with
Customer Engagement survey

22. • Employees are customers, too
• Hear their voices – listen to calls
• User forums, workshops, boot
camps - open for observation
Get in your customer’s shoes

23. Your employees are your brand
… give them a public face

24. Cultivating a Great Place to Grow…

25. Have a strong foundation

26. Mind your business

27. Focus on talent
Create leadership opportunities
Never settle

28. Inspire serious fun

29. Thanks for letting us share our story!