While working for an enterprise, scaling technical SEO might be complex. Miranda Gahrmann presented on '20 tips to scale technical SEO' at the International Search Summit in Barcelona.
Miranda Gahrmann presented on the Digital Marketing Summit in Dubai about International SEO and beyond. When targeting multiple languages and countries, international SEO plays an important factor to make sure the right website is served in each targeted country. Also, it's important to be aware of cultural differences and differences in language to provide a good user experience across regions.
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session about international SEO will show you how to give that friendly neighborhood feel on a global scale.
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
Pam goodrich and Joe Gelb - A Journey to Intelligent Content DeliveryLavaConConference
Learn how Cherwell Software used a digital experience platform (DXP) to implement a world-class Documentation Portal with minimal staffing and a condensed time frame. Learn how we consolidated documentation for multiple products, versions, and languages into single consolidated platform. We’ll discuss how we sold the project to Cherwell leadership, how we selected our vendor, and the challenges we faced during implementation.
Miranda Gahrmann presented on the Digital Marketing Summit in Dubai about International SEO and beyond. When targeting multiple languages and countries, international SEO plays an important factor to make sure the right website is served in each targeted country. Also, it's important to be aware of cultural differences and differences in language to provide a good user experience across regions.
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session about international SEO will show you how to give that friendly neighborhood feel on a global scale.
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
Pam goodrich and Joe Gelb - A Journey to Intelligent Content DeliveryLavaConConference
Learn how Cherwell Software used a digital experience platform (DXP) to implement a world-class Documentation Portal with minimal staffing and a condensed time frame. Learn how we consolidated documentation for multiple products, versions, and languages into single consolidated platform. We’ll discuss how we sold the project to Cherwell leadership, how we selected our vendor, and the challenges we faced during implementation.
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
One of the world's top brands, with over 165 million active buyers and 1 billion live listings, eBay's vision is to be the world's favorite destination for discovering great value and unique selection.
At eBay, product content is user interface content. DeAnn Wright and Catharina Pawella show how they work with business partners, product managers, designers, researchers, and localization to equip sellers and buyers with tailored user interface content.
In this presentation, you'll see how the eBay content team ensures that user interface content is truly global and intuitive in 190 markets. Hint: You need to do more than translate your content to establish any type of emotional connection with your customers. DeAnn and Catharina show you how they transcreate and adapt content to work in different countries and cultures. They also share successes and pitfalls along the way, and how they measure success.
DeAnn and Catharina gave this presentation at CSA - Content Strategy Applied 2017.
Content Strategy Applied is a conference that goes beyond the theory so you can take away learnings you can use - immediately. It focuses on problems, solutions and real-life war stories that content professionals are dealing with now.
http://www.contentstrategyapplied.eu/
Gaining the competitive edge through strategic development of your website. Includes: Indentifying & researching your market, competitor analysis tools, on-site optimization, managing directories and citations, marketing recommendations. Bring it all together with a easy-to-use collaborative workbook. For more, visit http://foxxr.com
In house SEO Strategy - BrightEdge Share 14 - Dave Lloyd, AdobeDave Lloyd
In House Search Marketing & SEO presentation at BrightEdge Share 14. Focus is on maximizing SEO through strategic, integrated, and comprehensive strategies. Case study focused on Adobe TV updates related to content, conversion, keyword expansion, internal linking, URL migration, and keyword ranking & visits growth.
This deck covers the tactics that work for retailers in SEO and PPC, including case studies and practical advice on the do’s and don’ts to achieve success. Topics include technical SEO, link acquisition, PPC Shopping campaign optimisation and ad extension best practice.
While working for an enterprise, scaling technical SEO might be complex. Miranda Gahrmann presented on '20 tips to scale technical SEO' at the Brand2Global event.
Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.
Having content that is technically optimized to appear on all platforms and provide quick, stable and successful user experiences is more important than ever. This presentation provides an easy to understand explanation of how to avoid, find and fix technical seo mistakes.
Magento is a powerful platform for getting your product to the internet. This presentation discusses how to get the most out of Magento so you can rank higher in the search engines.
One of the latest PHP frameworks is FuelPHP. It is a combination great ideas from other frameworks (CodeIgniter, Kohana, Ruby on Rails) with a special twist. This is part of our course curriculum at SiliconGulf.com.
Presented at 3|SHARE's EVOLVE'14 - The Adobe Experience Manager Community Summit on Wednesday November 19th, 2014 at the Hard Rock Hotel in San Diego, CA. evolve14.com
13 Things Developers Forget When Launching Public WebsitesAJi
This presentation will describe 13 tools developers typically forget when launching a public facing websites based on best practices in SEO and audience building. These are the tools both marketing and IT teams can use, or the savvy business owner can embrace, to help set yourself up for success.
The presentation was originally presented at the Kansas City Developers Conference in June of 2015
Rivet Logic and Crafter Software partner to discuss why a growing number of enterprise customers deploy their Web experiences in the cloud.
In this webinar slide deck, you'll learn how to craft a successful enterprise Web strategy, and how to start building personalized digital experiences on our innovative SaaS-based Web CMS platform.
Case Manager for Content Management - A Customer's PerspectiveThe Dayhuff Group
Motorists Mutual Insurance and Dayhuff Group share best practices and lessons learned from the Case Manager implementation at Motorists that is finally allowing the customer to realize the promise of Content Management.
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
One of the world's top brands, with over 165 million active buyers and 1 billion live listings, eBay's vision is to be the world's favorite destination for discovering great value and unique selection.
At eBay, product content is user interface content. DeAnn Wright and Catharina Pawella show how they work with business partners, product managers, designers, researchers, and localization to equip sellers and buyers with tailored user interface content.
In this presentation, you'll see how the eBay content team ensures that user interface content is truly global and intuitive in 190 markets. Hint: You need to do more than translate your content to establish any type of emotional connection with your customers. DeAnn and Catharina show you how they transcreate and adapt content to work in different countries and cultures. They also share successes and pitfalls along the way, and how they measure success.
DeAnn and Catharina gave this presentation at CSA - Content Strategy Applied 2017.
Content Strategy Applied is a conference that goes beyond the theory so you can take away learnings you can use - immediately. It focuses on problems, solutions and real-life war stories that content professionals are dealing with now.
http://www.contentstrategyapplied.eu/
Gaining the competitive edge through strategic development of your website. Includes: Indentifying & researching your market, competitor analysis tools, on-site optimization, managing directories and citations, marketing recommendations. Bring it all together with a easy-to-use collaborative workbook. For more, visit http://foxxr.com
In house SEO Strategy - BrightEdge Share 14 - Dave Lloyd, AdobeDave Lloyd
In House Search Marketing & SEO presentation at BrightEdge Share 14. Focus is on maximizing SEO through strategic, integrated, and comprehensive strategies. Case study focused on Adobe TV updates related to content, conversion, keyword expansion, internal linking, URL migration, and keyword ranking & visits growth.
This deck covers the tactics that work for retailers in SEO and PPC, including case studies and practical advice on the do’s and don’ts to achieve success. Topics include technical SEO, link acquisition, PPC Shopping campaign optimisation and ad extension best practice.
While working for an enterprise, scaling technical SEO might be complex. Miranda Gahrmann presented on '20 tips to scale technical SEO' at the Brand2Global event.
Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.
Having content that is technically optimized to appear on all platforms and provide quick, stable and successful user experiences is more important than ever. This presentation provides an easy to understand explanation of how to avoid, find and fix technical seo mistakes.
Magento is a powerful platform for getting your product to the internet. This presentation discusses how to get the most out of Magento so you can rank higher in the search engines.
One of the latest PHP frameworks is FuelPHP. It is a combination great ideas from other frameworks (CodeIgniter, Kohana, Ruby on Rails) with a special twist. This is part of our course curriculum at SiliconGulf.com.
Presented at 3|SHARE's EVOLVE'14 - The Adobe Experience Manager Community Summit on Wednesday November 19th, 2014 at the Hard Rock Hotel in San Diego, CA. evolve14.com
13 Things Developers Forget When Launching Public WebsitesAJi
This presentation will describe 13 tools developers typically forget when launching a public facing websites based on best practices in SEO and audience building. These are the tools both marketing and IT teams can use, or the savvy business owner can embrace, to help set yourself up for success.
The presentation was originally presented at the Kansas City Developers Conference in June of 2015
Rivet Logic and Crafter Software partner to discuss why a growing number of enterprise customers deploy their Web experiences in the cloud.
In this webinar slide deck, you'll learn how to craft a successful enterprise Web strategy, and how to start building personalized digital experiences on our innovative SaaS-based Web CMS platform.
Case Manager for Content Management - A Customer's PerspectiveThe Dayhuff Group
Motorists Mutual Insurance and Dayhuff Group share best practices and lessons learned from the Case Manager implementation at Motorists that is finally allowing the customer to realize the promise of Content Management.
Deriving ROI with your investment in AEM Assets Implementations start with selecting the right deployment models for your use cases. Once the right deployment model is executed, the next consideration is to optimize the implementation for optimal performance. Optimizing your AEM Assets Implementations comprehensively, includes introspecting how your Assets are stored, transferred, processed, used, maintained and served to your customers. Delivering a world class digital experience starts with an optimized Digital Assets Management. This session gives you insights into how you can get the most of your Assets implementation while maintaining optimal performance.
The webinar is focused on the new features of Progress Sitefinity 9.2 that help you with experience optimization, development agility and DevOps efficiencies, without compromising functionality, quality or future growth. DigitalFactory, our new cloud-based platform, is also introduced.
Sitecore development approach evolution – destination helixPeter Nazarov
Sitecore Development Approach Evolution – Destination Helix
Sitecore officially recommended Helix as a set of overall design principles and conventions for Sitecore development around 18 month ago at SUGCON 2016 alongside with an official implementation example - Habitat. Why was it necessary? What are the benefits? Has it worked in practice? Peter Nazarov will share the outlook on why and how a combination of Sitecore Helix and Habitat benefits the business and development users of Sitecore in practice.
Tackling 8 Digital Challenges of the Agrochemical, Industrial & Specialty Che...Building Blocks
Digital marketing presents a large opportunity for the chemical sectors. Building Blocks work with a number of global organisations in this industry, and have found that the complexity of these businesses creates a number of unique challenges when using digital communications.
However, with the challenges come opportunities. In this whitepaper and supporting slide deck, we’ve identified eight of the key challenges faced by these industries, that we’ve helped tackle over the past few years.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
3. 3
Short intro
• Bachelor in International Business &
Management
• Master in Digital Marketing
• Master of Brand, Reputation and
Design Management
• Google Analytics & Ads certified
• 11 years experience in Search
Engine Marketing
• Based in Dubai
About Miranda Gahrmann
Global eCommerce Consultant
6. 6
Domain setup
• Are you targeting specific
markets?
• Use ccTLDs, or
• Use subfolders for
countries
• Is your website in multiple
languages but not targeted
towards specific markets?
• Use subfolders
1. Choose the right setup
International SEO
7. 7
CMS
• Same CMS and settings across markets
will save time with optimizations
• Doesn’t mean all countries need to be
within one CMS
• Could impose risks as with a DDoS
attack
2. Use the same CMS
Technical SEO
8. 8
CMS
• Use a CMS that allows custom plugins
(modules)
• Modules are managed on global level
• Build modules once and distribute to
each market easily
• Allows to roll-out in few markets first for
testing
3. Use a CMS that allows custom plugins
Technical SEO
9. 9
CMS
• Don’t hardcode language in the modules
• Refer to language files
• Makes it easy to
• Make changes to the module
• Onboard new languages
4. Build modules which are language independent
Technical SEO
Code
Language
files
10. 10
Code
• Create a design system where reusable
components are developed
• Saves market times
• Components are SEO optimized
5. Use the same code base
Technical SEO
11. 11
Dilemma
• Hosting per country would be best for
faster loading times
• Demands more resources and more
labour intensive
• Needs to be a system that
communicates with the different markets
6. Choose a smart hosting solution
Technical SEO
12. 12
Preferred solution
• Managed together on one provider
• Preferably cloud hosting
• Use CDN for fast loading time
Exception
• China requires local hosting
6. Choose a smart hosting solution
Technical SEO
13. 13
Meta data
• Create meta title and description logics
• Buy [brand] [product] [identifier]
online | [site name]
7. Create multilingual-proof meta logics
Technical SEO
14. 14
Implement hreflang tags
• XML sitemap
• Preferred way as easiest for
governance and updating
• Automate to save time
• Need an identifier to connect the pages
to each other
• Doesn’t have to be in the URL
• Don’t forget X-default
8. Automate hreflang tags
Technical SEO
Hreflang tags in XML sitemap
<url>
<loc>https://www.example.com/</loc>
<xhtml:link rel="alternate" hreflang="en-ae"
href="https://www.example.ae/en/” />
<xhtml:link rel="alternate" hreflang=”ar-ae"
href="https://www.example.ae/ar/” />
<xhtml:link rel="alternate" hreflang=”ar-sa"
href="https://www.example.sa/" />
<xhtml:link rel="alternate" hreflang="x-
default" href="https://www.example.com/" />
</url>
15. 15
Another locale ranking in
your market?
• Are hreflang tags correctly
implemented?
• Is another page providing a
better answer to the user
intent?
8. Automate hreflang tags
Technical SEO
16. 16
Global
Local
Global vs local
• Content and outreach require
local market knowledge
• Markets often don’t have a deep
expertise of technical SEO
• Not cost efficient if markets are
sending suggestions for the
same platform
9. Drive technical SEO from global
Technical SEO
OutreachContent
Technical
SEO
17. 17
Global vs local
• Global drives technical
SEO improvements and
flags issues
• Markets still need to fix
issues on their site
9. Drive technical SEO from global
Technical SEO
Topic Global Market
Broken links
Flag if it’s not being picked
up
Identify correct pages and
adapt the broken links
Server errors Check with IT
Canonical tags
Implement self-referring
canonicals
Adapt if a self-referring
canonical URL needs to be
overwritten
Redirect chains / issues Flag issues
XML sitemap Implementation
Robots.txt Implementation
Page speed
• Look into causes and see
what can be optimized
• Scripts need to be
asynchronous so the
browser can continue
with loading the page
Upload images in a smaller
size, with still a good
resolution
Structured data Implementation
18. 18
Include markets
• Share a roadmap and guidelines with
markets
• Explain benefits of each update
• Use examples of markets that
are already benefiting from
• Markets can contribute and
propose user stories
• Track when stories are
implemented per market
10. Create a shared technical roadmap
Technical SEO
Task Description Benefit Impact Effort
19. 19
Scalability
• AMP templates instead of
separate pages
• Automate hreflang tags
• Optimize meta title and description
logics
11. Go after quick wins
Technical SEO
AMP
Logic
Auto generated
pages
Hreflang
tags
Training
20. 20
Convert templates
• Convert the most used page
templates to AMP
Results
• Faster loading time
• Lower bounce rate
• Higher conversion rate
• Load content in the
background for markets
with unstable internet
12. Create AMP versions for page templates
Technical SEO
21. 21
Budget
• Ensure colleagues and management
knows the importance of SEO
• Show statistics how much of their
current traffic comes via search
• Collaborate closely with other
departments as marketing and IT
• ensure SEO is embedded in
their work
13. Emphasize importance of SEO
Technical SEO
22. 22
Content sharing
• Make it easy for markets to re-use
content of other locales
• If they copy a page, hreflang tags
should be automatically added
• Check which type of content attracts
lots of traffic
14. Enable content sharing across markets
Technical SEO
23. 23
SSL certificates
• Register all your SSL certificates with
one company to make management
easy
• Tracking of expiration dates and
installation
15. SSL certificates in 1 account
Technical SEO
24. 24
Google Tag Manager
• Easily apply customized Google
Analytics tracking code
• For example with GDPR
• Better overview in naming convention
• Easy to roll out changes across market
• Enhanced ecommerce setup
16. Manage Google Tag Manager globally
Technical SEO
25. 25
Monthly audits
• Use tools as Deepcrawl,
OnCrawl or Botify to
schedule monthly crawls
• Discuss findings of crawls in
monthly calls with markets
• Check 404-errors, redirect
chains, but also broken
images, and empty image
alt attributes
17. Set up monthly crawls
Technical SEO
26. 26
Backlinks
• Check broken backlinks
on a global level
• Use 1 tool to investigate
all markets
• In Deepcrawl option to
important Majestic data
18. Check broken backlinks
Technical SEO
27. 27
Verified listings
• Verify all markets in Google Search
Console
• Set up Search Console per language
folder per country
• Get notified by email if important
technical issues are detected by Google
19. Set up Google Search Console per country
Technical SEO
28. 28
Fix 1 market - apply to all
• Review if search engines are crawling
most important pages
• Can loading time be improved?
• Stay up to date with update with latest
developments
• Check Google's Mobile-Friendly Test
• Test a lot
20. Monitor impact and continuously improve
Technical SEO
30. 30
Overview
1. Choose the right setup
2. Use the same CMS
3. Use a CMS that allows custom plugins
4. Build modules which are language
independent
5. Use the same code base
6. Choose a smart hosting solution
7. Create multilingual-proof meta logics
8. Automate hreflang tags
9. Drive technical SEO from global
10.Create a shared technical roadmap
11.Go after quick wins
12.Create AMP versions for page templates
13.Emphasize importance of SEO
14.Enable content sharing across markets
15.SSL certificates in 1 account
16.Manage Google Tag Manager globally
17.Set up monthly crawls
18.Check broken backlinks
19.Set up Google Search Console per
country
20.Monitor impact and continuously improve
20 tips to scale technical SEO
Technical SEO
bit.ly/miranda-iss