Examining the appeal of music videos to audience
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The document discusses important elements for music videos including showcasing an artist's talents through dance and instrumentation, maintaining eye contact to connect with audiences, and using visual elements like locations and fashion to reflect the music genre and appeal to target demographics, especially younger viewers. Eye contact and connecting with audiences is especially important for new artists. The overall goal is to effectively promote the artist and their music through entertaining and engaging music videos.
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Examining the appeal of music videos to audience
Multi-talented artists often use music videos as a platform to showcase diverse talents like singing, dancing, and playing instruments. This variety helps promote concerts by suggesting the artist would put on an entertaining live show. Eye contact is important for connecting artists, especially new ones, with audiences to help viewers feel involved and familiar with the performer. Visual elements in music videos, like locations and settings, can reflect the song's genre to appeal to targeted fan bases, commonly using urban settings and current fashion trends to attract younger viewers who make up most of the audience for music videos.
How music videos appeal to audiences...
This document summarizes different techniques used in music videos to appeal to audiences. It discusses how eye contact with the camera makes viewers feel involved. It also explains how artists showcase their talents through instrument playing, dance routines, and performance clips to promote their skills and live shows. Finally, it describes how the "male gaze" theory suggests that many music videos feature females using makeup, costumes, dancing, and close-up shots to attract male viewers, while some male artists include female dancers to engage more viewers.
Goodwin’s theory
Goodwin's Theory states that music videos should demonstrate genre characteristics, have relationships between lyrics/visuals and music/visuals, and include frequent close-ups of the artist. The video for Avicii's "Wake Me Up" follows some of these principles: it includes shots of a festival performance relating to electronic dance music genre; has a clear relationship between editing/visuals and the beat/music; and references popular culture with festival footage. However, it lacks direct connections between lyrics and visuals, and only includes a few shots of Avicii as the record label demands seemed less important than the music/narrative.
Main source of research Usher
Usher is an American singer, songwriter, dancer, and actor that the group chose to research and compare to their own artist because of their similar styles of singing. Usher has been successful in creating a strong brand through his albums, music videos, and website by consistently portraying common themes that run through his work and combine to make him well known. The group felt Usher was a good artist to focus on because he portrays the same message in his music that the group wants to convey in their own music video about the emotional strains of life.
Location
Music magazines often feature images of R&B artists in natural outdoor settings or mysterious indoor locations to portray them as sexy, fun and beautiful in order to signify their independence and make them notable in the industry. Photographs of artists energetically performing on stage are also common, showing typical hip-hop iconography like microphones that make readers want to be there and feel the energy of the performance themselves. These types of images help promote both the artistic image and live performances of the featured musicians.
Location
Music magazines often feature images of R&B artists in natural outdoor settings like beaches or forests to portray them as sexy, fun, and beautiful. Photos of performances in magazines show artists comfortably on stage with hip-hop iconography like microphones to establish them as performers and make readers want to experience their energy from the stage. These types of images help introduce artists in a fresh way and signify them as sexy and independent to further their careers in the music industry.
The importance of music videos
Music videos have become an important part of the music industry. They allow artists to showcase not just their vocal talents but also their looks and dance moves. Today, music videos are considered essential to an artist's success and as important as the song itself. Some fans enjoy watching music videos for their artistic qualities and think they should be judged based on visuals rather than song quality alone. However, the primary purpose of a music video remains to promote and sell the artist's song.
Analysis of students music videos
The document analyzes three different music videos. It summarizes the intended audience, genre, locations used, costumes, and actors for each video. The audiences range from males aged 18-25, to teenagers and young adults aged 15-25, to teenagers aged 12-19. The genres are hip hop, hip hop, and pop. The locations and costumes are analyzed as reflecting the genre, lyrics, artist style, and helping create connections for the audience.
Recommended
Examining the appeal of music videos to audience
Multi-talented artists often use music videos as a platform to showcase diverse talents like singing, dancing, and playing instruments. This variety helps promote concerts by suggesting the artist would put on an entertaining live show. Eye contact is important for connecting artists, especially new ones, with audiences to help viewers feel involved and familiar with the performer. Visual elements in music videos, like locations and settings, can reflect the song's genre to appeal to targeted fan bases, commonly using urban settings and current fashion trends to attract younger viewers who make up most of the audience for music videos.
How music videos appeal to audiences...
This document summarizes different techniques used in music videos to appeal to audiences. It discusses how eye contact with the camera makes viewers feel involved. It also explains how artists showcase their talents through instrument playing, dance routines, and performance clips to promote their skills and live shows. Finally, it describes how the "male gaze" theory suggests that many music videos feature females using makeup, costumes, dancing, and close-up shots to attract male viewers, while some male artists include female dancers to engage more viewers.
Goodwin’s theory
Goodwin's Theory states that music videos should demonstrate genre characteristics, have relationships between lyrics/visuals and music/visuals, and include frequent close-ups of the artist. The video for Avicii's "Wake Me Up" follows some of these principles: it includes shots of a festival performance relating to electronic dance music genre; has a clear relationship between editing/visuals and the beat/music; and references popular culture with festival footage. However, it lacks direct connections between lyrics and visuals, and only includes a few shots of Avicii as the record label demands seemed less important than the music/narrative.
Main source of research Usher
Usher is an American singer, songwriter, dancer, and actor that the group chose to research and compare to their own artist because of their similar styles of singing. Usher has been successful in creating a strong brand through his albums, music videos, and website by consistently portraying common themes that run through his work and combine to make him well known. The group felt Usher was a good artist to focus on because he portrays the same message in his music that the group wants to convey in their own music video about the emotional strains of life.
Location
Music magazines often feature images of R&B artists in natural outdoor settings or mysterious indoor locations to portray them as sexy, fun and beautiful in order to signify their independence and make them notable in the industry. Photographs of artists energetically performing on stage are also common, showing typical hip-hop iconography like microphones that make readers want to be there and feel the energy of the performance themselves. These types of images help promote both the artistic image and live performances of the featured musicians.
Location
Music magazines often feature images of R&B artists in natural outdoor settings like beaches or forests to portray them as sexy, fun, and beautiful. Photos of performances in magazines show artists comfortably on stage with hip-hop iconography like microphones to establish them as performers and make readers want to experience their energy from the stage. These types of images help introduce artists in a fresh way and signify them as sexy and independent to further their careers in the music industry.
The importance of music videos
Music videos have become an important part of the music industry. They allow artists to showcase not just their vocal talents but also their looks and dance moves. Today, music videos are considered essential to an artist's success and as important as the song itself. Some fans enjoy watching music videos for their artistic qualities and think they should be judged based on visuals rather than song quality alone. However, the primary purpose of a music video remains to promote and sell the artist's song.
Analysis of students music videos
The document analyzes three different music videos. It summarizes the intended audience, genre, locations used, costumes, and actors for each video. The audiences range from males aged 18-25, to teenagers and young adults aged 15-25, to teenagers aged 12-19. The genres are hip hop, hip hop, and pop. The locations and costumes are analyzed as reflecting the genre, lyrics, artist style, and helping create connections for the audience.
BEN HOWARD
The poster uses various colors and design elements to convey meanings about the artist and album. The dark blue at the bottom suggests mystery, while the lighter blue in the center aims to be calming like the artist's mellow music. The light at the top represents the artist's search for happiness in his career. The ambiguous figure in the center is meant to intrigue viewers and link to the album's songs. Key information is placed according to the rule of thirds to draw the eye, and the simplistic text and minimalist design aim to appeal to the target audience. Colors like white signify purity and innocence, implying the music has those qualities. The inclusion of blue, white and green representing the sea aims to present the
Location connotations + target audience
The document discusses three potential locations - The Maze music venue, The Shed venue in Leicester, and musician Martin Luke Brown's house - for filming a music production. Each location is described as conveying different aspects of independent music culture. The Maze and The Shed are both described as established music venues that help demonstrate the history and tight-knit community of independent music. Martin Brown's house is proposed to showcase the behind-the-scenes work of a musician and reflect his lifestyle on an unsigned artist's income. Across all three locations, the document aims to represent independent musicians and appeal to its target 16-25 year old audience.
Kard Textual Analysis
The document analyzes the Kpop group KARD and their music video for the song "OH NANA". It summarizes that KARD aims to present a unique, stylish and urban concept compared to other groups through hip hop and R&B music. The music video is meant to introduce the group's concept of each member representing a playing card and create buzz before their debut. It portrays the group as appealing and aspirational to their target demographic of 15-25 year olds through designer clothes and luxury props. The editing adheres to relating the visuals to the song through "thought beats".
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This video analysis discusses Sean Paul's music video for "So Fine" directed by Ray Kay. [1] The relationship between the lyrics and visuals is clear, with the video focusing on Sean Paul dancing without a storyline to promote his new single. [2] Ray Kay is known for vibrant, fast-paced videos using many camera cuts and digital effects to keep the audience engaged. [3] Sean Paul's signature style in videos centers him as the main focus surrounded by dancing women to promote himself without features from other artists.
Hype williams
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Evaluation task 1
The document discusses conventions used in music videos. It provides examples from the author's own music video for an artist named Alec. Some conventions discussed and used include close-up shots to emphasize emotion, long shots to establish location, rhythmic editing to match the song, costume and prop changes to show the artist's progression, and natural lighting and locations to portray the artist as down-to-earth. Inspiration was drawn from artists like Ed Sheeran and Passenger who began as buskers and grew in success. The locations and lighting were chosen to fit the narrative of Alec as a new, hardworking artist striving to make it in the industry.
Audience profit
The document summarizes the target audience for a hip hop/R&B artist named Mc Arvee. It describes the demographic as being between 16-24 years old, appealing to both men and women, of any race or religion. The psychographic includes people interested in hip hop culture who like to produce their own music and play sports. The artist aims to portray an authentic hip hop image through lyrics, style and versatility in mood of songs.
Musicians on a Mission Slide Presentation
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Andy c
Andy C is promoting a live concert. The poster clearly shows the location and that Andy C is the main artist, with his name in a distinctive font and style to stand out. The blurred photo of Andy C could represent the fast-paced and energetic nature of his music and performances. He is dressed casually to relate to his target audience. The text emphasizes "Nightlife 2" in red to grab the attention of people interested in going out or who enjoy the party lifestyle, more than emphasizing his own name, indicating his priority is selling his music over recognition.
Annie Get Your Gun
The Shirley Community Association will present the musical Annie Get Your Gun directed by Helen Bailey with musical direction by Richard Saunders. Performances will be held on February 17, 18, 24, and 25 at 7:30 pm and February 18 and 25 at 2:30 pm at the Shirley Centre in Shirley. Tickets are £10 or £8 for concessions and matinees.
Cd covers
CD Covers play an important role in appealing to audiences and gaining new listeners. Artists must consider how to design their album covers to represent their music and stand out amongst competitors. Heavy metal albums often use black covers with dark imagery, while hip hop groups may incorporate bright colors and logos that match their eccentric style. Famous examples that matched their music through iconic cover designs include Marilyn Manson's use of Satanic imagery, A Tribe Called Quest's colorful collage of artists, and Nas' Illmatic featuring a childhood photo that captured the essence of his upbringing in Brooklyn.
Audience research
When choosing the drum and bass genre for a music video, the author researched the target audience. They found that drum and bass appeals to a similar audience as dubstep, with an indie/old school aesthetic. The music is often played at raves and clubs where people between 16-22 years old enjoy dancing. Some see the genre's audience as stereotypically having tattoos, piercings, and drug use, but these are only stereotypes.
Chloe shaw jennie toby
The document discusses strategies for constructing the image and promoting a new artist. It outlines plans for limited edition album packaging, PR stunts like a leaked sex tape, and performing at various venues to get noticed. Initial promotion would involve radio, TV, guest appearances, tours, and online platforms like YouTube and social media. Alliances in the photography and modeling industries would be exploited. Press would be engaged through signings, stunts, and interviews. The target audience is described as aged 16+ with a mature attitude. Merchandising strategies are also mentioned.
JDenim.resume.doc
Jefferson Denim has over 20 years of experience in worship leadership, creative direction, and music ministry. He is currently the Executive Director of Worship and Creative Arts at Mount of Olives Church, where he oversees the creative team and budget. Prior to this role, he held worship and creative positions at several churches and has extensive experience in secular music and entertainment. He is passionate about helping foster community and uses his creative skills and experience to plan impactful worship experiences.
Question 2
The document discusses design choices for album artwork for R&B and hip hop music from the 1990s and early 2000s. It focuses on using a consistent color scheme, usually some combination of blue and white, throughout the cover, photos, and inserts to make the package look cohesive. Mid-shot photos are used to show the artist's emotions and outfits. Successful examples discussed include albums by Beyoncé, Toni Braxton, Aaliyah, and others that portrayed the artists as confident and stylish through their poses, facial expressions, and clothing in a way that represented the genres. Throughout, the same fonts were used to further tie the design elements together into a single package.
Shouren bose music composer
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Assignment 14- Mainstream Audiences (Updated)
Adele is a mainstream British singer-songwriter whose first two albums earned her critical and commercial success. She received a songwriting Oscar for "Skyfall." Adele returned to the charts in 2015 with "Hello." Lucy Rose is an indie British singer-songwriter whose debut album was released in 2012 and her second in 2015 through Columbia Records. A comparison shows Adele has significantly more views, subscribers, and net worth than Lucy Rose, demonstrating the larger reach and recognition of a mainstream artist over an indie one.
Art + Music: Making Connections through Experience
Visual art and music can be connected through shared experiences. Students can illustrate songs by critically analyzing lyrics, symbolically interpreting meanings, and visually representing musical components and metaphors. For example, Kandinsky's Composition #8 (1923) and Klee's Instrument for New Music (1914) show how these artists visualized music in their work.
Appeal of Music Videos
Music videos aim to promote artists and songs through visual appeal. They target specific audiences like young girls for boy bands, but can attract a wider audience when shared online. New music videos gain recognition primarily through social media promotion on YouTube, Facebook, and Twitter, as these websites are the main way music is introduced and shared.
Presentation pop genre
This document analyzes the music video for "Buttons" by Pussycat Dolls featuring Snoop Dogg. It follows many conventions of hip hop and R&B music videos, including featuring a famous hip hop artist in Snoop Dogg, close up shots of the artists, varied camera techniques, editing techniques, sexy/minimal clothing for the female artists, and props. The video depicts the Pussycat Dolls performing a striptease for the male gaze. It was released in 2006 and appeals to audiences who enjoy the genres of pop, R&B, and hip hop represented by the artists.
Hip hop honeys
This documentary examines the portrayal of women in music videos and how it has changed over time. It explores how early music videos from the 1990s featured nearly naked women and helped establish a standard where revealing outfits and sexualization of women is now common across many genres of music. Several people involved in the music industry offer their perspectives, with many acknowledging that the primary purpose of including women in videos is to attract more viewers rather than represent women's empowerment. The documentary also highlights some of the exploitation and lack of consent that can occur.
Analysis of a Music Video
This is a powerpoint which discusses the various features of two music videos, each for a different song in the hip-hop genre.
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BEN HOWARD
The poster uses various colors and design elements to convey meanings about the artist and album. The dark blue at the bottom suggests mystery, while the lighter blue in the center aims to be calming like the artist's mellow music. The light at the top represents the artist's search for happiness in his career. The ambiguous figure in the center is meant to intrigue viewers and link to the album's songs. Key information is placed according to the rule of thirds to draw the eye, and the simplistic text and minimalist design aim to appeal to the target audience. Colors like white signify purity and innocence, implying the music has those qualities. The inclusion of blue, white and green representing the sea aims to present the
Location connotations + target audience
The document discusses three potential locations - The Maze music venue, The Shed venue in Leicester, and musician Martin Luke Brown's house - for filming a music production. Each location is described as conveying different aspects of independent music culture. The Maze and The Shed are both described as established music venues that help demonstrate the history and tight-knit community of independent music. Martin Brown's house is proposed to showcase the behind-the-scenes work of a musician and reflect his lifestyle on an unsigned artist's income. Across all three locations, the document aims to represent independent musicians and appeal to its target 16-25 year old audience.
Kard Textual Analysis
The document analyzes the Kpop group KARD and their music video for the song "OH NANA". It summarizes that KARD aims to present a unique, stylish and urban concept compared to other groups through hip hop and R&B music. The music video is meant to introduce the group's concept of each member representing a playing card and create buzz before their debut. It portrays the group as appealing and aspirational to their target demographic of 15-25 year olds through designer clothes and luxury props. The editing adheres to relating the visuals to the song through "thought beats".
Sean Paul " SO FINE" ANALYSIS
This video analysis discusses Sean Paul's music video for "So Fine" directed by Ray Kay. [1] The relationship between the lyrics and visuals is clear, with the video focusing on Sean Paul dancing without a storyline to promote his new single. [2] Ray Kay is known for vibrant, fast-paced videos using many camera cuts and digital effects to keep the audience engaged. [3] Sean Paul's signature style in videos centers him as the main focus surrounded by dancing women to promote himself without features from other artists.
Hype williams
Hype Williams is a renowned music video director born in 1970 in Queens, New York. He is known for his high-budget, visually distinctive music videos for popular artists across genres like Nicki Minaj and Kanye West. His videos are easily recognizable through their high production quality, precise editing to match the music, and natural lighting that aims to feel realistic.
Evaluation task 1
The document discusses conventions used in music videos. It provides examples from the author's own music video for an artist named Alec. Some conventions discussed and used include close-up shots to emphasize emotion, long shots to establish location, rhythmic editing to match the song, costume and prop changes to show the artist's progression, and natural lighting and locations to portray the artist as down-to-earth. Inspiration was drawn from artists like Ed Sheeran and Passenger who began as buskers and grew in success. The locations and lighting were chosen to fit the narrative of Alec as a new, hardworking artist striving to make it in the industry.
Audience profit
The document summarizes the target audience for a hip hop/R&B artist named Mc Arvee. It describes the demographic as being between 16-24 years old, appealing to both men and women, of any race or religion. The psychographic includes people interested in hip hop culture who like to produce their own music and play sports. The artist aims to portray an authentic hip hop image through lyrics, style and versatility in mood of songs.
Musicians on a Mission Slide Presentation
Our Mission is to utilize the power of music to create connection and inspire giving. We hope to raise awareness, sensitivity, and funds to support charitable organizations in our community through planned concerts and events.
Andy c
Andy C is promoting a live concert. The poster clearly shows the location and that Andy C is the main artist, with his name in a distinctive font and style to stand out. The blurred photo of Andy C could represent the fast-paced and energetic nature of his music and performances. He is dressed casually to relate to his target audience. The text emphasizes "Nightlife 2" in red to grab the attention of people interested in going out or who enjoy the party lifestyle, more than emphasizing his own name, indicating his priority is selling his music over recognition.
Annie Get Your Gun
The Shirley Community Association will present the musical Annie Get Your Gun directed by Helen Bailey with musical direction by Richard Saunders. Performances will be held on February 17, 18, 24, and 25 at 7:30 pm and February 18 and 25 at 2:30 pm at the Shirley Centre in Shirley. Tickets are £10 or £8 for concessions and matinees.
Cd covers
CD Covers play an important role in appealing to audiences and gaining new listeners. Artists must consider how to design their album covers to represent their music and stand out amongst competitors. Heavy metal albums often use black covers with dark imagery, while hip hop groups may incorporate bright colors and logos that match their eccentric style. Famous examples that matched their music through iconic cover designs include Marilyn Manson's use of Satanic imagery, A Tribe Called Quest's colorful collage of artists, and Nas' Illmatic featuring a childhood photo that captured the essence of his upbringing in Brooklyn.
Audience research
When choosing the drum and bass genre for a music video, the author researched the target audience. They found that drum and bass appeals to a similar audience as dubstep, with an indie/old school aesthetic. The music is often played at raves and clubs where people between 16-22 years old enjoy dancing. Some see the genre's audience as stereotypically having tattoos, piercings, and drug use, but these are only stereotypes.
Chloe shaw jennie toby
The document discusses strategies for constructing the image and promoting a new artist. It outlines plans for limited edition album packaging, PR stunts like a leaked sex tape, and performing at various venues to get noticed. Initial promotion would involve radio, TV, guest appearances, tours, and online platforms like YouTube and social media. Alliances in the photography and modeling industries would be exploited. Press would be engaged through signings, stunts, and interviews. The target audience is described as aged 16+ with a mature attitude. Merchandising strategies are also mentioned.
JDenim.resume.doc
Jefferson Denim has over 20 years of experience in worship leadership, creative direction, and music ministry. He is currently the Executive Director of Worship and Creative Arts at Mount of Olives Church, where he oversees the creative team and budget. Prior to this role, he held worship and creative positions at several churches and has extensive experience in secular music and entertainment. He is passionate about helping foster community and uses his creative skills and experience to plan impactful worship experiences.
Question 2
The document discusses design choices for album artwork for R&B and hip hop music from the 1990s and early 2000s. It focuses on using a consistent color scheme, usually some combination of blue and white, throughout the cover, photos, and inserts to make the package look cohesive. Mid-shot photos are used to show the artist's emotions and outfits. Successful examples discussed include albums by Beyoncé, Toni Braxton, Aaliyah, and others that portrayed the artists as confident and stylish through their poses, facial expressions, and clothing in a way that represented the genres. Throughout, the same fonts were used to further tie the design elements together into a single package.
Shouren bose music composer
Shouren Bose is also a renowned portrait photographer shooting everyone including Queen Elizabeth II.
Assignment 14- Mainstream Audiences (Updated)
Adele is a mainstream British singer-songwriter whose first two albums earned her critical and commercial success. She received a songwriting Oscar for "Skyfall." Adele returned to the charts in 2015 with "Hello." Lucy Rose is an indie British singer-songwriter whose debut album was released in 2012 and her second in 2015 through Columbia Records. A comparison shows Adele has significantly more views, subscribers, and net worth than Lucy Rose, demonstrating the larger reach and recognition of a mainstream artist over an indie one.
Art + Music: Making Connections through Experience
Visual art and music can be connected through shared experiences. Students can illustrate songs by critically analyzing lyrics, symbolically interpreting meanings, and visually representing musical components and metaphors. For example, Kandinsky's Composition #8 (1923) and Klee's Instrument for New Music (1914) show how these artists visualized music in their work.
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Art + Music: Making Connections through Experience
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Appeal of Music Videos
Music videos aim to promote artists and songs through visual appeal. They target specific audiences like young girls for boy bands, but can attract a wider audience when shared online. New music videos gain recognition primarily through social media promotion on YouTube, Facebook, and Twitter, as these websites are the main way music is introduced and shared.
Presentation pop genre
This document analyzes the music video for "Buttons" by Pussycat Dolls featuring Snoop Dogg. It follows many conventions of hip hop and R&B music videos, including featuring a famous hip hop artist in Snoop Dogg, close up shots of the artists, varied camera techniques, editing techniques, sexy/minimal clothing for the female artists, and props. The video depicts the Pussycat Dolls performing a striptease for the male gaze. It was released in 2006 and appeals to audiences who enjoy the genres of pop, R&B, and hip hop represented by the artists.
Hip hop honeys
This documentary examines the portrayal of women in music videos and how it has changed over time. It explores how early music videos from the 1990s featured nearly naked women and helped establish a standard where revealing outfits and sexualization of women is now common across many genres of music. Several people involved in the music industry offer their perspectives, with many acknowledging that the primary purpose of including women in videos is to attract more viewers rather than represent women's empowerment. The documentary also highlights some of the exploitation and lack of consent that can occur.
Analysis of a Music Video
This is a powerpoint which discusses the various features of two music videos, each for a different song in the hip-hop genre.
Music Video Style
The document discusses several technical codes and elements used in popular music videos, including camerawork, editing, visual effects, and how they construct representations and meanings. It also covers how music videos contribute to constructing and maintaining artists' star images through narrative, voyeurism, and intertextuality. Music videos frequently reference cinema, television, art, fashion and more to spark recognition and pleasure in audiences through familiar visual references.
Photographic Techniques
This document discusses various photography and composition techniques for improving photos. It explains the rule of thirds for placing subjects along the thirds lines or intersections for visual appeal. Different angles, depths of field, and types of shots are explored, along with considering the mise-en-scene of props, costumes, backgrounds, lighting, and colors. Guidance is provided on positioning people, including using triangles, rows, perspective, and direction to limit empty space. Key techniques highlighted are the rule of thirds, leadroom/noseroom, avoiding distracting backgrounds, proper positioning, and allowing headroom.
Star Image: Beyonce
Beyoncé Knowles is an American singer, songwriter, and actress who rose to fame as the lead singer of Destiny's Child. She has since had a successful solo career, releasing 4 albums. Her music incorporates various styles like R&B, pop, and hip hop. Knowles is also known for her film roles and constantly evolving image through her music videos and album artwork. She has become one of the highest earning celebrities and most influential musicians in the world.
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The document summarizes the results of a survey about audience preferences for pop music videos. 20 people aged 12-25 were asked questions about what they look for in pop music videos featuring female artists. Key findings include that sexy imagery and dance routines are common expectations, and that performance-style videos without storylines are generally preferred. YouTube is the primary platform for watching music videos. Upbeat, fast songs tend to be favored over slower songs. The survey provides guidance for creating an effective pop music video.
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A2 Media Studies - Music Video Analysis
This document provides an analysis of the music video for Katy Perry's song "Thinking of You" according to seven key ideas for identifying elements in music videos put forth by Andrew Goodwin. It discusses how the music video demonstrates characteristics of the pop genre through inclusion of Katy Perry's performance and use of editing techniques like fade ins and outs. It also analyzes how the video illustrates the song's lyrics through its narrative of a couple separated by war and how the cuts are timed to the music. Close-ups of Perry are used to relate her to the character and promote her artistic abilities. References are made to other works like "Dear John" and the video aims to appeal to Perry's target audience through these intertext
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Beyoncé Music Video Analysis
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The document discusses various youth subcultures and trends in popular music and fashion. It focuses on the pop genre and how pop stars like Beyonce and Justin Timberlake have influenced styles. These artists cultivate distinct public images through their music videos, performances, and clothing lines that appeal to fans and inspire subcultures to emulate their styles. The document also examines how the image and style of a pop artist is important to promote their music and brand.
RESEARCH ON YOUTH SUBCULTURES.
The document discusses various youth subcultures and trends in popular music and fashion. It focuses on the pop genre and how pop stars like Beyonce and Justin Timberlake have influenced styles. These artists cultivate distinct public images through their music videos, performances, and clothing lines that appeal to fans and inspire subcultures to emulate their styles. The document also examines how the image and style of a pop artist is important to promote their music and brand.
Media star identity
One Direction has crafted a strong brand image for themselves. They portray themselves as fun, friendly, and modern through tactics like smiling in photos, wearing fashionable clothing targeted at young audiences, and appearing energetic in music videos. Their innocent image aims to keep appealing to their young fan base. Specifically, in one video they wear matching outfits to portray themselves as a united group rather than individuals, and use darker colors at the end to seem more serious for one of their less upbeat songs.
Media genre
The document discusses the genre of the student's music video project. It is a pop music video that uses Ed Sheeran's song "I'm a Mess". Key elements that establish the pop genre include linking the lyrics and visuals, matching shots to the music, including performance footage, using props like a guitar, focusing on close-ups of the artist, and targeting 12-20 year olds. While adhering to conventions like these, the video also subverts expectations by using black and white instead of bright colors and a slower pace compared to most pop songs.
Creative critical reflection 2018 (Advance Portfolio) CIE
The document describes the student's music video project for the song "Blank Space" by Taylor Swift. It includes details about choosing to make a music video, conventions used in the pop music video genre, and elements of branding across the video, album packaging, and website. Key points are that the video tells a story about a relationship with a psychotic girlfriend, conventions followed include fashionable outfits and a narrative story, and branding elements like consistent colors were used to create an identity for the artist across all parts of the project.
Creative critical reflection
The document discusses a music video created by Hafsa Hasan for her A2 portfolio. The music video is for the song "Reggaeton Lento-remix" and is in the genre of Latin pop-reggaeton. The video uses several conventions of pop music videos like linking the lyrics and visuals. It challenges some conventions like costuming but keeps elements like bright lighting and dancing to engage the youth audience. Overall the video aims to represent the fun, carefree side of youth through its story of love and dancing to appeal to teenagers.
Andrew Goodwin’s 6 Features of Music Videos
The document discusses six key features of music videos: 1) Genre characteristics, with different genres having distinct conventions; 2) The relationship between lyrics and visuals, with videos often reflecting the message of the song; 3) The relationship between music and visuals, with tones and atmospheres matching; 4) Frequent close-ups of the artist to promote them; 5) Notions of looking through screens, mirrors, and staging; and 6) Intertextual references to other media sources to attract wider audiences.
Pop music video conventions
Pop music videos aim to promote the artist and their song by establishing an image and mood. They use common conventions like close-ups of the artist, stylish clothing, bright colors and lighting, and upbeat tones. The videos often portray the artist as a sex symbol and include lyrics about love and relationships to help sell more music. An example video analyzed uses these conventions to showcase each band member's personality and promote a theme of love through colorful, energetic imagery and outfits.
Textual analysis beyonce
1) The document analyzes Beyoncé's music video for "Grown Woman" to understand typical features of music videos featuring solo female artists.
2) Key elements discussed include close-up shots of the artist's face to show emotions connecting to lyrics, mid-shots showing body language and outfits, and long shots of dance moves. Locations are used to convey the artist's personality and life.
3) Beyoncé's portrayal in the video is consistent with her public image as a strong, independent woman through her facial expressions and dancing, attracting both female and male viewers.
Music video analysis
This document provides an analysis of the music video for Dua Lipa's song "New Rules". It discusses several features of the video in relation to typical conventions of music video genres. It notes that the video demonstrates characteristics of the pop genre through its minimal scenery, bright coloring, close-ups of the artist, and emphasis on Dua Lipa's styling and appearance. It also analyzes how the video creates relationships between the lyrics, music, and visuals to engage the audience. Motifs like Dua Lipa's consistent visual style and the use of "screen within screen" are also discussed.
The audience
Our target audience for the music video was 15-20 year olds. Initial research found the audience would be mixed gender but more female, of any race, and still in education. They would be socially active and interested in partying. To appeal to this audience, we chose to portray the artist in a clean, R&B style rather than one focused on drinking to steer clear of negative influences. Feedback on a prototype suggested using brighter colors, more locations, and focusing on a love interest and dancing typical of the genre.
Task 2
The document discusses the purposes of music videos, including allowing audiences to understand songs visually, creating memorable visuals to promote songs and albums, entertaining audiences, and promoting artists. It provides examples of camera techniques like close-ups and long shots used in music videos. Music videos can represent different genres through styles, symbols, and settings. They help promote songs, artists, albums, and record labels to generate revenue. Artists also use synergy across media to expand their audiences and brands. The male gaze is discussed as a technique to attract larger audiences, especially male viewers. Music videos have evolved since 1981 to become a standard part of the music marketing process, sometimes driving songs into the top charts through their popularity alone.
Codes and Conventions of Indie Genre
Indie music videos increasingly include narratives to engage audiences by telling a story that connects to the lyrics and visuals. Narratives allow for creativity and memorable videos by providing context for special effects and something for audiences to follow beyond repetitive live performances. Common settings for indie videos are everyday locations that create mystery while feeling relatable to audiences. Live performances are also common to showcase artist talent. Mise-en-scene elements like costumes, props, and shots types are used to portray characters and set the scene through establishing mood and message. Editing reflects the music's pace and filters create certain atmospheres.
Genre Conventions - VEL
Dance-pop music videos typically feature brightly dressed artists in stylish, fashionable clothing to appeal to a young teenage audience. The videos aim to portray the artists as fun, energetic and lively through their styled hair, makeup, dancing and high-energy performances at locations like clubs or house parties that match the upbeat songs. Common techniques used include jump cuts, fades, close-ups and tracking shots of the artists to reflect lyrics and capture their emotions, all enhancing the visual experience for viewers.
Similar to Examining the appeal of music videos to audience (20)
Creative critical reflection 2018 (Advance Portfolio) CIE
Creative critical reflection 2018 (Advance Portfolio) CIE
Examining the appeal of music videos to audience
- 2. THE ARTIST’S TALENT Multi-talented artists tend to use their music videos as a platform for expressing their many talents. For example Beyoncé can sing, dance and looks attractive. Also important when an artist can play an instrument. This also increases promotion of music concerts as it suggests the artist would be entertaining to watch.
- 3. EYE CONTACT Eye contact is important to connect the artist to their audience and make the viewer feel like they are involved in the experience. Eye contact is especially important for solo artists and new artists so that the audience can become familiar with them as an individual. This feature of music videos will be important for me because I will be developing a music video for a new artist.
- 4. MISE EN SCENE, LOCATIONS AND SETTINGS Visual elements can reflect the music genre of the song (set in a club – dance genre). This can be a strength for an artist to appeal to their specific target audience. The most common examples are urban locations, with the artist in stylish clothes of the current trends. These tend to attract young audiences which is effective because the vast majority of people that watch music videos are of a younger age group..