Main source of research Usher
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Usher is an American singer, songwriter, dancer, and actor that the group chose to research and compare to their own artist because of their similar styles of singing. Usher has been successful in creating a strong brand through his albums, music videos, and website by consistently portraying common themes that run through his work and combine to make him well known. The group felt Usher was a good artist to focus on because he portrays the same message in his music that the group wants to convey in their own music video about the emotional strains of life.
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Examining the appeal of music videos to audience
The document discusses important elements for music videos including showcasing an artist's talents through singing, dancing, and playing instruments. It also emphasizes maintaining eye contact with the audience to connect with viewers and familiarize them with new artists. Additionally, it notes that visual elements like locations and settings should reflect the music genre to appeal to target audiences, with common examples being urban locations and current fashion trends that attract younger viewers.
Music genre
The document defines different music genres based on their purpose and composition. It identifies vocal genres, instrumental genres, genres that combine both voices and instruments, functional genres for events, profane genres for entertainment, cinematographic genres for films, theatre genres for stage performances, advertising genres for commercials, and religious genres for worship. The genres are distinguished by whether they feature singing, instruments, or a combination of both, as well as their intended use in events, entertainment, films, performances, advertising, or worship.
Record labels
A record label markets, promotes, and distributes music recordings and videos. It coordinates production, manufacturing, and distribution. The label also enforces copyright protection, conducts talent scouting, and develops new artists. Our artist will sign with a major label like Cash Money Records, which will provide a bigger budget for promotion and wider audience reach. Cash Money specializes in hip hop/R&B and has signed popular artists like Drake, Nicki Minaj, and Lil Wayne. When making a music video, I need to consider using copyrighted music for non-commercial purposes only, such as posting on free platforms like YouTube without claiming ownership of the song.
Music genres
The document discusses different music genres based on their purpose and composition. It describes vocal genres like a cappella that use only voices without instruments. Instrumental genres use only instruments, while vocal and instrumental genres combine both. Religious genres can be liturgical music for ceremonies or non-liturgical for religious purposes not in ceremonies. Profane genres have no religious purpose and include popular, folk, light, and cultured music. Functional genres provide backdrops for events, while cinematographic genres reinforce film messages and dubstep uses heavy bass from electronic dance influences. Advertising genres employ suggestive music and pictures to promote products.
Analysis of bands/artists
This document analyzes images of different artists and bands to identify their musical genres based on visual cues. It discusses Beyoncé's image representing the R&B genre through her seductive pose, clothing, lighting, and asymmetric positioning. The 1975's black and white effect, relaxed posture, and edgy clothing in their image emphasizes the alternative rock genre. One Direction's bright colors, high key lighting, and symmetrical positioning shows their pop genre. Carrie Underwood holding a flower with blurred natural backgrounds identifies her country genre. Lady Gaga's high key lighting, monochrome edgy style, and face paint emphasizes her electro-pop genre which blends electric music and pop.
Website analysis
The website promotes Jessie J through displaying her new album and allowing visitors to download it immediately upon entering the site. Jessie J's face and name are prominently featured on the homepage to identify her and her music. The consistent colors and branding across the website, videos, and images help promote a cohesive image of Jessie J's style and personality. The toolbar at the top further promotes Jessie J and her career through links to merchandise, videos, tour dates, and more.
Analysis report
The document describes three music videos and analyzes their genre characteristics, relationships between lyrics/music/visuals, use of close-ups, references to looking, intertextual references, and whether the video illustrates, disjoints from, or amplifies the song. For "This too shall pass" by Ok Go, the video has no connection to the song lyrics or music (disjuncture). "The Fox" by Ylvis has a literal illustration of the song lyrics through people dressed as animals. "Take on me" by a-ha relates lyrics to visuals through a comic book device and shows instruments being played (amplification).
Evaluation 1
The document discusses how the media product uses and develops conventions from real media products. It analyzed research to create pieces similar to real media. It developed forms by taking inspiration from artists like Lauren Aquilina for the artist style. The digipack was inspired by the simplicity of Lana Del Ray's album cover. The music video was inspired by Gabrielle Aplin's soft look but challenged conventions by not providing context about the artist or a clear narrative. This created mystery for the audience to feel what the artist was feeling.
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Examining the appeal of music videos to audience
The document discusses important elements for music videos including showcasing an artist's talents through singing, dancing, and playing instruments. It also emphasizes maintaining eye contact with the audience to connect with viewers and familiarize them with new artists. Additionally, it notes that visual elements like locations and settings should reflect the music genre to appeal to target audiences, with common examples being urban locations and current fashion trends that attract younger viewers.
Music genre
The document defines different music genres based on their purpose and composition. It identifies vocal genres, instrumental genres, genres that combine both voices and instruments, functional genres for events, profane genres for entertainment, cinematographic genres for films, theatre genres for stage performances, advertising genres for commercials, and religious genres for worship. The genres are distinguished by whether they feature singing, instruments, or a combination of both, as well as their intended use in events, entertainment, films, performances, advertising, or worship.
Record labels
A record label markets, promotes, and distributes music recordings and videos. It coordinates production, manufacturing, and distribution. The label also enforces copyright protection, conducts talent scouting, and develops new artists. Our artist will sign with a major label like Cash Money Records, which will provide a bigger budget for promotion and wider audience reach. Cash Money specializes in hip hop/R&B and has signed popular artists like Drake, Nicki Minaj, and Lil Wayne. When making a music video, I need to consider using copyrighted music for non-commercial purposes only, such as posting on free platforms like YouTube without claiming ownership of the song.
Music genres
The document discusses different music genres based on their purpose and composition. It describes vocal genres like a cappella that use only voices without instruments. Instrumental genres use only instruments, while vocal and instrumental genres combine both. Religious genres can be liturgical music for ceremonies or non-liturgical for religious purposes not in ceremonies. Profane genres have no religious purpose and include popular, folk, light, and cultured music. Functional genres provide backdrops for events, while cinematographic genres reinforce film messages and dubstep uses heavy bass from electronic dance influences. Advertising genres employ suggestive music and pictures to promote products.
Analysis of bands/artists
This document analyzes images of different artists and bands to identify their musical genres based on visual cues. It discusses Beyoncé's image representing the R&B genre through her seductive pose, clothing, lighting, and asymmetric positioning. The 1975's black and white effect, relaxed posture, and edgy clothing in their image emphasizes the alternative rock genre. One Direction's bright colors, high key lighting, and symmetrical positioning shows their pop genre. Carrie Underwood holding a flower with blurred natural backgrounds identifies her country genre. Lady Gaga's high key lighting, monochrome edgy style, and face paint emphasizes her electro-pop genre which blends electric music and pop.
Website analysis
The website promotes Jessie J through displaying her new album and allowing visitors to download it immediately upon entering the site. Jessie J's face and name are prominently featured on the homepage to identify her and her music. The consistent colors and branding across the website, videos, and images help promote a cohesive image of Jessie J's style and personality. The toolbar at the top further promotes Jessie J and her career through links to merchandise, videos, tour dates, and more.
Analysis report
The document describes three music videos and analyzes their genre characteristics, relationships between lyrics/music/visuals, use of close-ups, references to looking, intertextual references, and whether the video illustrates, disjoints from, or amplifies the song. For "This too shall pass" by Ok Go, the video has no connection to the song lyrics or music (disjuncture). "The Fox" by Ylvis has a literal illustration of the song lyrics through people dressed as animals. "Take on me" by a-ha relates lyrics to visuals through a comic book device and shows instruments being played (amplification).
Evaluation 1
The document discusses how the media product uses and develops conventions from real media products. It analyzed research to create pieces similar to real media. It developed forms by taking inspiration from artists like Lauren Aquilina for the artist style. The digipack was inspired by the simplicity of Lana Del Ray's album cover. The music video was inspired by Gabrielle Aplin's soft look but challenged conventions by not providing context about the artist or a clear narrative. This created mystery for the audience to feel what the artist was feeling.
Question3
The document discusses feedback received from audiences on music videos and productions. Artists like Rihanna and Usher note that audiences enjoy music that blends different genres like reggae, hip-hop and R&B, and music that fits various formats from clubs to radio. A student group also learned from conducting research and surveys that their target audience of 14-18 year olds listened to R&B daily and enjoyed music videos with dancing. They incorporated this feedback to influence their own music video, magazine ad, and CD packaging productions. Receiving feedback from audiences both in and out of school helped them identify areas for improvement.
Elements of a musical ensemble
The document discusses the key elements of a successful musical ensemble: organization, communication between band members, choosing a suitable repertoire, and regular rehearsals. It notes that both highly successful bands like The Beatles and Pink Floyd as well as more equal bands like ABBA and Fleetwood Mac have achieved major success. Regular rehearsals, good communication, and ensuring all band members are prepared are emphasized as important factors for improving as an ensemble. Both the strengths of being organized, cooperative and determined as well as the weaknesses of being unorganized and unfocused during rehearsals can impact how well a band performs together.
The function of a music video
The document discusses the purpose and function of music videos. Music videos are a marketing tool used to promote an artist's single, album, and image. They provide a visual and artistic accompaniment to songs. Effective music videos sell the song through memorable visuals and narratives that help audiences understand and engage with the song. They also entertain viewers and highlight an artist's talents through performances. An example video by Jessie J for her song "Do It Like a Dude" successfully achieves these goals through its gritty urban tone that matches the song's feelings, memorable visuals, and demonstration of the artist's dancing abilities.
Comparison Across Genres
The document discusses conventions of different music video genres. It describes how rock music videos like "Smells Like Teen Spirit" relate to the song lyrics through actors and cross-cutting shots of the band. Pop videos like "Like a Prayer" center around the artist and a relationship between characters. Hip hop videos like "It Ain't Hard to Tell" feature the artist lip-syncing in urban locations and performing live.
Storyboard
The document describes a series of shots with depressing music that establish the setting and zoom in closer and closer on something, ending with an extreme close up as the depressing music continues.
The ever-lasting impact of music lyrics maker
Kenfherm is a talented music lyrics maker whose songs help listeners feel understood and lift their mood. His lyrics have a research impact that strengthens his international fan base. In his recent albums, he encourages youth to be responsible members of society. Fans say his lyrics have a magical ability to change one's mood from depressive to delightful. Kenfherm allows music lovers to experience his art of lyrics making through his website kenfhemonline.com. He uses platforms like Sound Cloud to let fans listen to and share the music they create.
Introducing the artist mohan
Krishan is a Christian acoustic artist who aims to share his religious views and values through his music. His target audience includes both young adults aged 18-25 and older adults aged 25+, as well as those who share interests in religion. The artist hopes to gain recognition and social empathy from listeners by reinforcing their religious beliefs and values through lyrics about being saved or rescued, while also allowing audiences to escape from problems. The music and videos will have a calm, relaxing texture to facilitate understanding of the messages being conveyed.
The ever-lasting impact of music lyrics maker
The creative side of music lyrics maker is so immense that a listener starts feeling that his own feelings have been given words by his favorite singer. Suddenly you get rid of anger and complaints that you have been having for your close ones. It is not immense to say that Kenfherm’s songs carry the research impact that strengthens his bond with his fans at international level.
Goodwin's theory
Goodwin's book provides an analysis of MTV and how it influenced television and popular music. Some of the key points include:
- Music videos demonstrate characteristics of different genres through elements like dance routines, stage performances, and aspirational themes.
- The visuals in music videos typically relate to the song's lyrics, either illustrating, amplifying or contradicting the words.
- The tone and atmosphere of the visuals also usually reflect the mood and style of the music.
- Record labels influence videos to prominently feature the artist through close-ups and developing visual motifs for branding. Many videos also reference looking through screens and mirrors or treat the female body in a voyeuristic way. They may also
Jess' questions answered
The document discusses key conventions found in music videos such as relationships between lyrics and visuals, music and visuals, and close ups of artists. It also references voyeurism through showing preparations before parties or events. The secondary genre of the example music video discussed is identified as R&B and dance, as it shows the artist talking to a love interest and dance scenes similar to other R&B and dance genre videos.
Moodboard
This mood board document outlines the creation of a unique brand identity for an indie artist that conveys humility and relatability to audiences. Images of artistic and musical influences are included to inspire the production, featuring both bright, colorful pictures as well as monochrome, sad images to represent the contrasting emotions explored in the music. The goal is to conform to indie genre conventions while distinguishing the artist.
Assignment 5
The document discusses and compares the functions of two music videos: "Stolen Dance" by Milky Chance and "Blank Space" by Taylor Swift. The Milky Chance video focuses on displaying the artist's talent through constant singing and guitar playing against artistic projections. It promotes the artist's music in a simple, straightforward style. The Taylor Swift video tells a story with Swift as the protagonist and uses elaborate sets, expensive clothing, and her sex appeal to promote the song and attract popularity through more conventional commercial techniques. While Blank Space targets a mainstream, mostly female audience, Stolen Dance appeals to a more niche audience through a focus on the artist's authenticity and music over visual spectacle.
Assignment 5 new
The document discusses and compares the functions of two music videos: "Stolen Dance" by Milky Chance and "Blank Space" by Taylor Swift. The Milky Chance video focuses on displaying the artist's talent through constant singing and guitar playing against artistic projections. It promotes his music in a simple, straightforward style mirroring the artist. The Taylor Swift video uses her as the protagonist in an elaborate story featuring expensive sets, animals, and her sex appeal to promote both the song and herself to a mainstream, female audience through an extravagant, memorable video. While the Swift video follows commercial conventions, the Milky Chance video focuses more on the artistry of his less mainstream music.
Music In Our Lives
The document outlines a lesson plan on music with the purposes of inviting learners to extend their knowledge on music, demonstrating a classroom lesson framework of before, during, after activities, and refreshing understanding of the site plan. The lesson involves learners reflecting on why they listen to or play music, reading about indigenous Australian music called didgeridoo, discussing in groups, and making comparisons between indigenous and other types of music.
Introducing the artist mohan
Krishan Vadivelu is a 24-year-old British/Sri Lankan Christian artist who plays guitar and bass and creates acoustic music similar to artists like Relient K and Tom Taylor who sing about Christianity. His target audience is young adults aged 18-25 and older adults 25+ who share his religious views and values. Through his music and music videos, he aims to have his audience identify with his religious messages and find a sense of reinforcement, escape, and salvation while also gaining social empathy from fans who share his values.
Music video technical conventions.pptx
Music videos are carefully edited to match the song and keep viewers' attention. Editing frequently mirrors the musical elements of the song, such as cutting on beats or emphasizing hooks. The setting is also important, as it communicates genre and the artist's image. Common settings include concert halls, streets, and studios. Camera techniques like establishing shots, close-ups, and tracking shots are used to enhance performances and match the energy of the song.
The importance of music videos
Music videos have become an important part of the music industry. They allow artists to showcase not just their vocal talents but also their looks and dance moves. Today, music videos are considered essential to an artist's success and as important as the song itself. Some fans enjoy watching music videos for their artistic qualities and think they should be judged based on visuals rather than song quality alone. However, the primary purpose of a music video remains to promote and sell the artist's song.
Usher’s Ultimate Guide to Achieving Your Dreams.pdf
Usher’s Ultimate Guide to Achieving Your Dreams
Introduction to Usher
Usher Raymond IV, for the most part suggested in basically the same manner as Usher, is an American entertainer, craftsman, skilled worker, and entertainer. He has set up a solid groundwork for himself as potentially of the most observable figure in contemporary R&B music. From his initial starting points to his ascent to notoriety and persevering through impact, Usher’s excursion in the music business is both charming and rousing.
Usher: A Melodic Excursion
U sher Raymond IV, commonly known as U sher, remains as a reference point of ability and development in the domain of contemporary R&B music. From his modest starting points to his fleeting ascent to acclaim, Usher has dazzled crowds overall with his profound voice, zapping exhibitions, and pivotal commitments to the music business.
Early Life and Profession Starting points
Early Life
Brought into the world on October 14, 1978, in Dallas, Texas, U sher spent his early stages in Chattanooga, Tennessee. Raised by his mom, Jonnetta Patton, herself a vocalist, U sher was drenched in music since the beginning. He improved his vocal abilities in the congregation ensemble and neighborhood ability shows, exhibiting a characteristic ability that would before long drive him to fame.
Discovery and Debut Album
At the young age of 13, U sher grabbed the eye of a music chief at an ability contest in Atlanta, Georgia. This prompted his presentation collection, basically named “U sher,” delivered in 1994. While the collection gathered unobtrusive achievement, it laid the foundation for U sher’s future undertakings in the music business.
Rise to Fame
Breakthrough with “My Way”
U sher’s leading edge second showed up with his sophomore collection, “My Way,” delivered in 1997. The collection’s lead single, “You Make Me Wanna…,” took off to the highest rated spot, exhibiting U sher’s smooth vocals and dynamic dance moves. The collection’s title track, “My Direction,” further hardened U sher’s status as a rising star in R&B music.
Continued Success with “8701” and “Confessions”
Expanding on the energy of “My Way,” U sher kept on climbing higher than ever with ensuing collections like “8701” and “Admissions.” The last option, delivered in 2004, remains as quite possibly of U sher’s most notorious work, generating hit singles, for example, “No doubt!” and “Consume.” With every collection, U sher pushed the limits of R&B music, enamoring crowds with his deep songs and irresistible beats.
Impact and Effect on R&B Music
Innovation in R&B
U sher’s effect on the R&B type couldn’t possibly be more significant. His imaginative mix of R&B, hip-bounce, and pop components reclassified the sound of contemporary music. Tunes like “U Remind Me” and “Made up for lost time” exhibited U sher’s flexibility as a craftsman and his capacity to develop with the steadily changing scene of music.
The genre of our song amy winehouse
The document discusses the pop music genre. It notes that while Amy Winehouse's music spans multiple genres including pop, jazz, and soul, the group has decided to categorize their music video in the pop genre. It outlines some typical conventions of pop music videos, such as bright colors, dance routines, love-focused lyrics, close-ups of the star, and fashionable clothing, though the group plans to diverge from these conventions by using slower pacing. The origins and history of the pop genre are also summarized across the 1960s-2000s.
SoSourProspectus.pdf
The document provides details on a lyric video project created by Tori, Arionte, and Jose for the song "So Sour" by artist AYVN. It includes a table of contents, treatment, color palette, differentiation factors, schedule, infographic, marketing ideas, bios of the collaborators, and references. The goal was to create an explosive video depicting the bitter feelings of holding inside what you want to say through chaotic colors and energy as well as a sense of distance and anger. Orange was selected as the main color to represent the complex emotions of letting go, vulnerability, and release expressed in the song.
Media pitch#
The document discusses plans for a music video by the band Prince Kwame. It will feature the main artists Prince Kwame and Lady Lush. The song chosen is "Romantic" by Korede Bello and Tiwa Savage, which tells a clear romantic narrative that can be recreated. The target audience is those aged 16+ of mixed gender and ethnicity who enjoy Afrobeats music. Promotion will occur on social media, streaming platforms, and YouTube. The main actors will be Trico and Abba, along with other students. Inspiration comes from videos showing affection and performance to the camera. Elements like choreography, traditional African clothing, and branded apparel will adhere to Afrobeats
Media coursework ppt
The document provides an analysis of three music videos and two artist websites. It analyzes the music videos "Let's Shut Up & Dance" by Jason Derulo, "I Better Love You" by Will Heard, and "Meet Me Halfway" by The Black Eyed Peas in terms of their genre conventions, target audiences, media language used, and intertextuality. It also examines the websites of Jason Derulo and Will Heard in terms of their navigation menus and page structures. The document analyzes these works through a media studies lens.
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Question3
The document discusses feedback received from audiences on music videos and productions. Artists like Rihanna and Usher note that audiences enjoy music that blends different genres like reggae, hip-hop and R&B, and music that fits various formats from clubs to radio. A student group also learned from conducting research and surveys that their target audience of 14-18 year olds listened to R&B daily and enjoyed music videos with dancing. They incorporated this feedback to influence their own music video, magazine ad, and CD packaging productions. Receiving feedback from audiences both in and out of school helped them identify areas for improvement.
Elements of a musical ensemble
The document discusses the key elements of a successful musical ensemble: organization, communication between band members, choosing a suitable repertoire, and regular rehearsals. It notes that both highly successful bands like The Beatles and Pink Floyd as well as more equal bands like ABBA and Fleetwood Mac have achieved major success. Regular rehearsals, good communication, and ensuring all band members are prepared are emphasized as important factors for improving as an ensemble. Both the strengths of being organized, cooperative and determined as well as the weaknesses of being unorganized and unfocused during rehearsals can impact how well a band performs together.
The function of a music video
The document discusses the purpose and function of music videos. Music videos are a marketing tool used to promote an artist's single, album, and image. They provide a visual and artistic accompaniment to songs. Effective music videos sell the song through memorable visuals and narratives that help audiences understand and engage with the song. They also entertain viewers and highlight an artist's talents through performances. An example video by Jessie J for her song "Do It Like a Dude" successfully achieves these goals through its gritty urban tone that matches the song's feelings, memorable visuals, and demonstration of the artist's dancing abilities.
Comparison Across Genres
The document discusses conventions of different music video genres. It describes how rock music videos like "Smells Like Teen Spirit" relate to the song lyrics through actors and cross-cutting shots of the band. Pop videos like "Like a Prayer" center around the artist and a relationship between characters. Hip hop videos like "It Ain't Hard to Tell" feature the artist lip-syncing in urban locations and performing live.
Storyboard
The document describes a series of shots with depressing music that establish the setting and zoom in closer and closer on something, ending with an extreme close up as the depressing music continues.
The ever-lasting impact of music lyrics maker
Kenfherm is a talented music lyrics maker whose songs help listeners feel understood and lift their mood. His lyrics have a research impact that strengthens his international fan base. In his recent albums, he encourages youth to be responsible members of society. Fans say his lyrics have a magical ability to change one's mood from depressive to delightful. Kenfherm allows music lovers to experience his art of lyrics making through his website kenfhemonline.com. He uses platforms like Sound Cloud to let fans listen to and share the music they create.
Introducing the artist mohan
Krishan is a Christian acoustic artist who aims to share his religious views and values through his music. His target audience includes both young adults aged 18-25 and older adults aged 25+, as well as those who share interests in religion. The artist hopes to gain recognition and social empathy from listeners by reinforcing their religious beliefs and values through lyrics about being saved or rescued, while also allowing audiences to escape from problems. The music and videos will have a calm, relaxing texture to facilitate understanding of the messages being conveyed.
The ever-lasting impact of music lyrics maker
The creative side of music lyrics maker is so immense that a listener starts feeling that his own feelings have been given words by his favorite singer. Suddenly you get rid of anger and complaints that you have been having for your close ones. It is not immense to say that Kenfherm’s songs carry the research impact that strengthens his bond with his fans at international level.
Goodwin's theory
Goodwin's book provides an analysis of MTV and how it influenced television and popular music. Some of the key points include:
- Music videos demonstrate characteristics of different genres through elements like dance routines, stage performances, and aspirational themes.
- The visuals in music videos typically relate to the song's lyrics, either illustrating, amplifying or contradicting the words.
- The tone and atmosphere of the visuals also usually reflect the mood and style of the music.
- Record labels influence videos to prominently feature the artist through close-ups and developing visual motifs for branding. Many videos also reference looking through screens and mirrors or treat the female body in a voyeuristic way. They may also
Jess' questions answered
The document discusses key conventions found in music videos such as relationships between lyrics and visuals, music and visuals, and close ups of artists. It also references voyeurism through showing preparations before parties or events. The secondary genre of the example music video discussed is identified as R&B and dance, as it shows the artist talking to a love interest and dance scenes similar to other R&B and dance genre videos.
Moodboard
This mood board document outlines the creation of a unique brand identity for an indie artist that conveys humility and relatability to audiences. Images of artistic and musical influences are included to inspire the production, featuring both bright, colorful pictures as well as monochrome, sad images to represent the contrasting emotions explored in the music. The goal is to conform to indie genre conventions while distinguishing the artist.
Assignment 5
The document discusses and compares the functions of two music videos: "Stolen Dance" by Milky Chance and "Blank Space" by Taylor Swift. The Milky Chance video focuses on displaying the artist's talent through constant singing and guitar playing against artistic projections. It promotes the artist's music in a simple, straightforward style. The Taylor Swift video tells a story with Swift as the protagonist and uses elaborate sets, expensive clothing, and her sex appeal to promote the song and attract popularity through more conventional commercial techniques. While Blank Space targets a mainstream, mostly female audience, Stolen Dance appeals to a more niche audience through a focus on the artist's authenticity and music over visual spectacle.
Assignment 5 new
The document discusses and compares the functions of two music videos: "Stolen Dance" by Milky Chance and "Blank Space" by Taylor Swift. The Milky Chance video focuses on displaying the artist's talent through constant singing and guitar playing against artistic projections. It promotes his music in a simple, straightforward style mirroring the artist. The Taylor Swift video uses her as the protagonist in an elaborate story featuring expensive sets, animals, and her sex appeal to promote both the song and herself to a mainstream, female audience through an extravagant, memorable video. While the Swift video follows commercial conventions, the Milky Chance video focuses more on the artistry of his less mainstream music.
Music In Our Lives
The document outlines a lesson plan on music with the purposes of inviting learners to extend their knowledge on music, demonstrating a classroom lesson framework of before, during, after activities, and refreshing understanding of the site plan. The lesson involves learners reflecting on why they listen to or play music, reading about indigenous Australian music called didgeridoo, discussing in groups, and making comparisons between indigenous and other types of music.
Introducing the artist mohan
Krishan Vadivelu is a 24-year-old British/Sri Lankan Christian artist who plays guitar and bass and creates acoustic music similar to artists like Relient K and Tom Taylor who sing about Christianity. His target audience is young adults aged 18-25 and older adults 25+ who share his religious views and values. Through his music and music videos, he aims to have his audience identify with his religious messages and find a sense of reinforcement, escape, and salvation while also gaining social empathy from fans who share his values.
Music video technical conventions.pptx
Music videos are carefully edited to match the song and keep viewers' attention. Editing frequently mirrors the musical elements of the song, such as cutting on beats or emphasizing hooks. The setting is also important, as it communicates genre and the artist's image. Common settings include concert halls, streets, and studios. Camera techniques like establishing shots, close-ups, and tracking shots are used to enhance performances and match the energy of the song.
The importance of music videos
Music videos have become an important part of the music industry. They allow artists to showcase not just their vocal talents but also their looks and dance moves. Today, music videos are considered essential to an artist's success and as important as the song itself. Some fans enjoy watching music videos for their artistic qualities and think they should be judged based on visuals rather than song quality alone. However, the primary purpose of a music video remains to promote and sell the artist's song.
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Similar to Main source of research Usher
Usher’s Ultimate Guide to Achieving Your Dreams.pdf
Usher’s Ultimate Guide to Achieving Your Dreams
Introduction to Usher
Usher Raymond IV, for the most part suggested in basically the same manner as Usher, is an American entertainer, craftsman, skilled worker, and entertainer. He has set up a solid groundwork for himself as potentially of the most observable figure in contemporary R&B music. From his initial starting points to his ascent to notoriety and persevering through impact, Usher’s excursion in the music business is both charming and rousing.
Usher: A Melodic Excursion
U sher Raymond IV, commonly known as U sher, remains as a reference point of ability and development in the domain of contemporary R&B music. From his modest starting points to his fleeting ascent to acclaim, Usher has dazzled crowds overall with his profound voice, zapping exhibitions, and pivotal commitments to the music business.
Early Life and Profession Starting points
Early Life
Brought into the world on October 14, 1978, in Dallas, Texas, U sher spent his early stages in Chattanooga, Tennessee. Raised by his mom, Jonnetta Patton, herself a vocalist, U sher was drenched in music since the beginning. He improved his vocal abilities in the congregation ensemble and neighborhood ability shows, exhibiting a characteristic ability that would before long drive him to fame.
Discovery and Debut Album
At the young age of 13, U sher grabbed the eye of a music chief at an ability contest in Atlanta, Georgia. This prompted his presentation collection, basically named “U sher,” delivered in 1994. While the collection gathered unobtrusive achievement, it laid the foundation for U sher’s future undertakings in the music business.
Rise to Fame
Breakthrough with “My Way”
U sher’s leading edge second showed up with his sophomore collection, “My Way,” delivered in 1997. The collection’s lead single, “You Make Me Wanna…,” took off to the highest rated spot, exhibiting U sher’s smooth vocals and dynamic dance moves. The collection’s title track, “My Direction,” further hardened U sher’s status as a rising star in R&B music.
Continued Success with “8701” and “Confessions”
Expanding on the energy of “My Way,” U sher kept on climbing higher than ever with ensuing collections like “8701” and “Admissions.” The last option, delivered in 2004, remains as quite possibly of U sher’s most notorious work, generating hit singles, for example, “No doubt!” and “Consume.” With every collection, U sher pushed the limits of R&B music, enamoring crowds with his deep songs and irresistible beats.
Impact and Effect on R&B Music
Innovation in R&B
U sher’s effect on the R&B type couldn’t possibly be more significant. His imaginative mix of R&B, hip-bounce, and pop components reclassified the sound of contemporary music. Tunes like “U Remind Me” and “Made up for lost time” exhibited U sher’s flexibility as a craftsman and his capacity to develop with the steadily changing scene of music.
The genre of our song amy winehouse
The document discusses the pop music genre. It notes that while Amy Winehouse's music spans multiple genres including pop, jazz, and soul, the group has decided to categorize their music video in the pop genre. It outlines some typical conventions of pop music videos, such as bright colors, dance routines, love-focused lyrics, close-ups of the star, and fashionable clothing, though the group plans to diverge from these conventions by using slower pacing. The origins and history of the pop genre are also summarized across the 1960s-2000s.
SoSourProspectus.pdf
The document provides details on a lyric video project created by Tori, Arionte, and Jose for the song "So Sour" by artist AYVN. It includes a table of contents, treatment, color palette, differentiation factors, schedule, infographic, marketing ideas, bios of the collaborators, and references. The goal was to create an explosive video depicting the bitter feelings of holding inside what you want to say through chaotic colors and energy as well as a sense of distance and anger. Orange was selected as the main color to represent the complex emotions of letting go, vulnerability, and release expressed in the song.
Media pitch#
The document discusses plans for a music video by the band Prince Kwame. It will feature the main artists Prince Kwame and Lady Lush. The song chosen is "Romantic" by Korede Bello and Tiwa Savage, which tells a clear romantic narrative that can be recreated. The target audience is those aged 16+ of mixed gender and ethnicity who enjoy Afrobeats music. Promotion will occur on social media, streaming platforms, and YouTube. The main actors will be Trico and Abba, along with other students. Inspiration comes from videos showing affection and performance to the camera. Elements like choreography, traditional African clothing, and branded apparel will adhere to Afrobeats
Media coursework ppt
The document provides an analysis of three music videos and two artist websites. It analyzes the music videos "Let's Shut Up & Dance" by Jason Derulo, "I Better Love You" by Will Heard, and "Meet Me Halfway" by The Black Eyed Peas in terms of their genre conventions, target audiences, media language used, and intertextuality. It also examines the websites of Jason Derulo and Will Heard in terms of their navigation menus and page structures. The document analyzes these works through a media studies lens.
Question 1
The document discusses conventions of pop music videos and how the media product challenges some conventions while developing others. It summarizes Andrew Goodwin's theory of typical pop music video conventions, such as demonstrating genre characteristics and relating visuals to lyrics/music. Research analyzed conventions in pop artists' videos and Sam Smith's videos specifically. The media product uses a narrative structure and matches lyrics and visuals, but challenges conventions like lip syncing and develops conventions such as reversing typical gender roles. Ancillary conventions for pop genre products like magazines are also discussed.
Codes and conventions of rn b
Male RnB artists typically wear minimal clothing to appear masculine and attractive to female audiences, with tattoos, jewelry, and low-hanging jeans. Female RnB artists wear revealing, form-fitting clothing and dramatic makeup to look sexy and confident. Slow RnB songs usually feature intimate scenes between the artist and a love interest, while fast songs depict enjoyment through choreography, wealth, and power. Settings range from showcasing the artist's status to uncommon backdrops that make them stand out.
Genres of music
This document discusses different genres of music including pop, rock, indie, and hip hop. It summarizes key characteristics of music videos and album covers for each genre. For pop music, videos usually feature stylish artists performing and revealing their bodies to attract audiences. Pop album covers are bright, colorful, and emphasize the artist's name. Rock videos show band performances and casual clothing, while albums have dark backgrounds and logos representing aggression. Indie videos feature live performances and close-ups of emotive artists, and albums use black and white tones. Hip hop videos display power through close-ups and wealth, while albums picture shirtless men and revealing women.
Media Outreach - Yazmeen Wahdat
In this assignment I identified the most appropriate music to promote and describe it persuasively for use in a press release, and I identified press and media opportunities for an artist and their music.
Media Eevaluation Task 1
The document summarizes the media product of a music video and album created by Xenia Petley. It discusses the various elements used that follow conventions of real media products in the singer/songwriter genre, including:
- The album cover uses simple fonts and backgrounds focused on the artist's face, similar to artists like James Blunt.
- Shots in the music video include extreme close-ups, mid shots and wide shots to connect with the audience, like videos by Seal.
- Editing techniques like lip syncing, scene transitions and cutting to the beat are used to engage viewers, as done by Lemar.
- Artificial lighting gives the artist a glow, and a piano is included
Media Evaluation task 1 - PP
The document summarizes the media product of a music video and album created by Xenia Petley. It discusses the various elements used that follow conventions of real media products in the singer/songwriter genre, including:
- The album cover uses simple fonts and backgrounds focused on the artist's face, similar to artists like James Blunt.
- Shots in the music video include extreme close-ups, mid shots and wide shots to connect with the audience, like videos by Seal.
- Editing techniques like lip syncing, scene transitions and cutting to the beat are used to engage viewers, as done by Lemar.
- Artificial lighting gives the artist a glow, and a piano is included
R&B/Soul
Emeli Sande is described as an R&B and jazz-soul artist with a diverse musical background. R&B combines elements of rhythm and blues, soul, funk, pop, hip hop and dance with polished production, drum machine rhythms, occasional saxophone, and smooth vocal arrangements. Today's R&B incorporates more sonic elements and has expanded its commercial appeal. Soul music originated in the 1950s from a combination of African American gospel, rhythm and blues, and sometimes jazz. It became popular globally and influenced other music genres with its catchy rhythms, body movements, and secular testifying style. Soul dominated the U.S. R&B charts in the 1960s and had crossover success internationally
Question 1
1) The document discusses how a music video project challenged and used conventions of real music videos. Research was conducted on different music genres and theories to plan the project.
2) Examples like Lady Gaga and Florence and the Machine informed the portrayal of the unconventional artist, with unique style, expressions, and ideologies.
3) Conventions like relating visuals to lyrics and using camera techniques to develop the artist's image were employed, while also subverting expectations through an original narrative and aesthetic choices atypical for the genre.
Music video pitch
The document discusses plans for a hip hop music video and branding. It will feature dreadlocked artist wearing hip hop styles like jewelry and designer clothes. Inspiration comes from Aitch's unique editing techniques and trippy website design targeting teenagers. The production company "Death Hit Records" aims to represent UK rap. The artist will wear an Adidas tracksuit with designer accessories. Colors blue, purple and white will be used for branding and album art to match the party lifestyle genre.
Music video pitch- mirphy
The music video pitch proposes a video for the song "Ghost" by Halsey. It would tell the story of an artist named Robyn who gradually changes herself for a new boyfriend until she no longer recognizes herself. In the end, he leaves her for another girl. The video aims to convey the message that people shouldn't change themselves for others. It targets teenage girls as its audience because struggling with identity is relatable at that age. The style blends narrative storytelling with Robyn's live performance to create an intimate connection with viewers.
Question 1: In what ways does your music video/digipak/magazine advert, use d...
The document discusses the creation of a music video, digipak, and magazine advertisement for a hybrid R&B and pop song. It analyzes the works using theories from scholars on music video conventions. The project aims to incorporate representations from both genres effectively. Key influences included using neutral colors and plain settings from R&B, with bold colors and a focus on the artist from pop. The video tells a narrative of the artist expressing feelings over a lost love through flashbacks. The other works continue this theme. Analysis finds the project illustrates lyrics, uses performance and conceptual elements, and promotes the artist's image in line with music video conventions.
Ras Fiery Music
Ras Fiery is a passionate musician known for soul-stirring narratives that resonate with diverse audiences. His music transcends genres by blending reggae, hip-hop and soulful melodies while addressing themes of empowerment, unity and self-expression. Raised amid diverse cultural influences, Ras Fiery draws inspiration from legends like Bob Marley and Marvin Gaye to craft his signature sound. Through heartfelt lyrics and vibrant live performances, Ras Fiery forges deep emotional connections with listeners worldwide.
A2 Music video Evaluation Question 1
The music video was created to target young females aged 13 to 21. It features a song about being happy and confident with oneself, unlike typical songs about love, sex, or drugs. The artist is dressed casually in a dress and sneakers rather than in a way that objectifies women or tries to attract male audiences. The goal is to inspire young female audiences to feel confident in who they are. Research was done on conventions of pop and alternative rock music videos. Conventions like a playful narrative, camera shots and angles, editing style, and clear link between music and visuals were used. Care was taken not to challenge the genre's conventions.
Star construction of Usher
Usher had musical talent from a young age and was discovered at 13 on Star Search. He signed with LaFace Records and had commercial success with his albums My Way and 8701. Usher became one of the best-selling artists of the 2000s with his album Confessions, which sold over 20 million copies worldwide. Throughout his career, Usher has incorporated elements of R&B, pop, dance and hip hop into his music and has won numerous awards. He has also expanded his career into business ventures, television and film.
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Usher’s Ultimate Guide to Achieving Your Dreams.pdf
Usher’s Ultimate Guide to Achieving Your Dreams.pdf
Question 1: In what ways does your music video/digipak/magazine advert, use d...
Question 1: In what ways does your music video/digipak/magazine advert, use d...
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Challenging the forms and conventions of real media
The document discusses challenging conventions in music artist websites. It created a biography page for an R&B artist named Tyrell, breaking from the typical pages focused on music, tour, media, shop, and contact. A biography page is more common for new artists or pop/country stars like Taylor Swift, to give fans insight into the artist's background and success. Including a biography page made the website feel more realistic and help connect fans to the artist's life, fulfilling the potential for Tyrell to find success moving away from industry conventions.
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Three film shoots are scheduled for an advanced media studies production. The first shoot takes place on November 19th at Rio Brown Tap's location and features Tap and Cippy. The second shoot is on November 26th in the green screen room with Cippy. The third shoot occurs on November 14th at a nightclub featuring Tap and a second male role. Each entry provides the shoot date and time codes, location, crew, equipment needed, and proposed editing decisions.
Action plan
This production action plan outlines various filming, photography, audition, and design tasks to be completed between November 2015 and January 2016 for a project with the name redacted. Key deadlines include filming at a house on November 19th, an open casting call on November 18th, filming at a nightclub on November 14th, completing the digipak and website designs by the end of November, beginning merchandise work in December, starting video editing in December, and finishing the edits by January.
Green screen room video production risk assessment unfinished
This document is a risk assessment for a music video project filming at a school. It identifies potential hazards at the greenscreen room location like access issues, cables, and confined spaces. For access, the risk of the room already being in use will be managed by booking time for the room in advance. For cables, the risk of tripping will be reduced by removing any loose cables. For confined spaces, the small number of people in the room will help control the risk of a fire.
House party video production risk assessment
This document summarizes the risks identified for a music video production shoot. It identifies potential hazards like tripping over cables, communication issues disrupting the shoot due to loud music, and improper lighting making the nightclub scene look unprofessional. For each hazard, it evaluates the likelihood and severity of potential harm. Mitigation strategies are outlined, such as ensuring cables are tidy, using a separate room to communicate with actors, and testing lighting setup before filming. The overall goal is to manage risks to produce a high quality music video shoot safely.
Nightclub video production risk assessment
This risk assessment document summarizes potential hazards for a music video shoot taking place at a nightclub. It identifies audiences/public, communication failure, and electricity as key risks. For audiences/public, the risk of fights breaking out due to alcohol is noted, and the plan is to reduce this risk by keeping actors and crew away from the main nightclub scene. For communication failure, the loud music could interfere with directions, so clear instructions will be given in advance. And for electricity, crew and actors will be warned to be careful of cables and equipment to avoid electric shock.
Video assessment
This risk assessment document summarizes the potential hazards for a music video shoot taking place at a house location. It identifies cables, heights, and water as key risks that could cause harm such as tripping or falling. For cables, the risk will be managed by removing loose cables and warning crew. For heights, crew will be told to be careful on the stairs. For water, any overflow will be cleaned to prevent slipping. The overall document evaluates each identified hazard and outlines plans to manage the associated risks.
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Textual analysis (rap magazine)
The document analyzes magazine covers of Vibe magazine, noting that they typically feature a prominent image of a famous rap artist with a stern expression, using colors like red, green, gold and white that represent money, gangs, and the rap lifestyle. Key elements of the covers include the large masthead, cover lines, bar codes and issue information, with most text kept small compared to the dominant central image. An example cover is analyzed in more detail, featuring Chris Brown leaning against a brick wall in stereotypical rap attire to appeal to Vibe's target audience.
Researching rap magazine covers
This document discusses the genre of rap music and conventions for the cover of a rap magazine. It defines rap music as developing in the late 1970s from disc jockeys and urban black communities, using a recurring beat and rhyming vocals. For a rap magazine cover, the audience would expect to see a well-known rapper displayed prominently with gold jewelry, money, designer clothes in an intimidating pose. The conventions are that the cover model stands in front of the magazine title to appear dominant, and the layout is simple with a central image and cover lines to focus attention on the model. For a successful production, the summary emphasizes using a big image of a famous artist, simple background, model in front of the
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Main source of research Usher
- 3. ■ Usher is an American singer, songwriter ,dancer and actor.With Ushers success and love with music, our group thought that researching Usher would be good when comparing to our artist.They have many similarities, and have the same style of singing which we thought was very helpful. Usher manages to create a strong image through his album, music videos and website. ■ Usher and my artist have a variety of similar conventions and features. ■ Usher manages to create a strong brand between his music videos, website and his albums. ■ We decided to focus on Usher as he is an artist which portrays the same message in which our group wanted to get across in our own music video.The emotional strains of life can drain you. ■ Common themes run through Ushers brand to make him better well known and combines into a successful brand.