This video analysis discusses Sean Paul's music video for "So Fine" directed by Ray Kay. [1] The relationship between the lyrics and visuals is clear, with the video focusing on Sean Paul dancing without a storyline to promote his new single. [2] Ray Kay is known for vibrant, fast-paced videos using many camera cuts and digital effects to keep the audience engaged. [3] Sean Paul's signature style in videos centers him as the main focus surrounded by dancing women to promote himself without features from other artists.

1. SEAN PAUL “SO FINE” VIDEO ANALYSIS

4. ICONOGRAPHY Dancehall has became a bit more mainstream and not so much underground, Sean Paul came out as a big star in early 2000 with his infectious beats, and his style of dance routines that the people could follow made him an instant hit. Dancing is the drive of most of his videos, his style usually consists of a number of girls doing choreographed dances and he would most likely be the main focus of the whole video. His videos then tend not to have a story the relationship between the song video and lyrics is always separated but that works because he is an established artist and he can do that also most of his tracks tend to be dance songs therefore they have dance routines big beats etc. Dancehall is a genre of Jamaican popular music that Sean Paul belongs too. The genre is a more sparse and less political and religious variant of reggae than the original roots style that had dominated much of the charts before dancehall became more mainstream . All the above pictures are examples of the people who have helped shape the new changes that can be seen and found in the new genre “dancehall” therefore it has been part of ‘Sean Pauls’ iconography and that’s why his star image is so well recognised by people of all ages.

5. The record label/ director Demands him to have close ups So that he engages with his audience Plus it exaggerates his star persona. The Ray Kay the Director uses Digital special effects to make The video attention-grabbing. The dancing creates a certain Energy in for the video, and its Sean Paul’s signature. Its Iconography. This is why i find this video appealing The style of it suits manner of it suits What I want for my own music video. Sean Paul is recognized for his club banging beats Vibrant videos, catchy lyrics and setting dancehall trends and he does it again in this video/song.