Chloe shaw jennie toby
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The document discusses strategies for constructing the image and promoting a new artist. It outlines plans for limited edition album packaging, PR stunts like a leaked sex tape, and performing at various venues to get noticed. Initial promotion would involve radio, TV, guest appearances, tours, and online platforms like YouTube and social media. Alliances in the photography and modeling industries would be exploited. Press would be engaged through signings, stunts, and interviews. The target audience is described as aged 16+ with a mature attitude. Merchandising strategies are also mentioned.
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Chloe shaw pitch
Chloe Shaw is a 20-year-old singer-songwriter who plays guitar and performs live. Her style blends indie, pop, and folk music. To construct her image, she will be portrayed as sophisticated yet sassy to appeal to her mature target audience. Merchandising of her new album will include a collectible poster and one signed CD included randomly. Initial promotion will utilize radio, TV, guest appearances, gigs, tours, and social media to get her music heard.
Magazine adverts
The magazine advert summarizes the purpose of promoting and selling an artist to a new demographic through featuring the artist's name, most popular song, album title and cover, and information about where to buy the album. This advert uses conventions like the release date, artist image, retro aesthetic, and record label logo to connect the album's brand identity and appeal to a young female audience. It draws attention to the artist and most popular song through their central placement and larger text size.
Target audience
The target audience for this music video is teenagers aged 15-25, with a slightly higher percentage of males. Research shows the main age demographic is 15-24 year olds. To appeal to this audience, the video needs to incorporate current trends and styles while also appealing to both males and females. The core audience is interested in music genres like hip hop, rap, and alternative R&B, and they stay up-to-date on social media.
Shawna Fontenot - Retail Store Scavenger Hunt
This document discusses Flat Town Music Company, a music store in Ville Platte, Louisiana. It provides information on upcoming events at the store including a Mardi Gras themed event called "Mardi Gras Melange". The document also discusses that the store offers consignment to indie artists under certain stipulations and does not participate in Record Store Day. As an indie gospel artist, the reflection notes the store may not be suitable as it focuses more on genres like cajun, zydeco, and country music.
Brayton bowman research
This document discusses pop music conventions that are commonly used in music videos. It notes that pop music videos aim to sell the artist and draw audience attention through bright colors, strong makeup, close-ups of the artist, shots of locations, and fast-paced editing. Common techniques include using bright colors, natural lighting, trendy fashion, close-ups of faces, long shots showing both people and settings, and filters that enhance colors. The document also discusses applying these pop conventions to a potential music video for an artist named Brayton, while also putting a unique twist on the conventions.
Ads
The document contains album covers, promotional materials, and descriptions for various music artists. There are images of album covers showing provocative poses by models as well as images of artists with makeup and outfits alluding to themes of wealth, prestige, and sexuality. Descriptions provide context on the artists, album names, singles, and styles of music which include references to alternative rock, post-punk, gothic rock, and R&B with parental advisory labels for risque content.
Emma's imagination
Emma Gillespie is a 27-year-old female musician who lives off her music and writes her own songs. She has a bright personality and plays the acoustic guitar. Her quirky voice and melancholic lyrics appeal to tourists aged 30 and over. Her primary audience would be people seeking indie music aged 16-24 in places like London. She secondarily appeals to fashionable students aged 16-21 interested in following trends. Marketing ideas include advertising on music channels, magazines, radio, and billboards in London. Publicity ideas include interviews, busking, and supporting other acts. Promotional ideas include merchandise, digital distribution on social media, and online games.
Scavenger hunt
This document discusses an indie record store called Bull City Records in Durham, NC and its services for local artists. It notes that the store offers consignment to indie artists and that marketing reps from major labels have never visited. While events are normally held, there are currently no upcoming events due to COVID. The store would be suitable for a local indie artist's album release event, allowing an in-store performance and meet-and-greet with fans.
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Chloe shaw pitch
Chloe Shaw is a 20-year-old singer-songwriter who plays guitar and performs live. Her style blends indie, pop, and folk music. To construct her image, she will be portrayed as sophisticated yet sassy to appeal to her mature target audience. Merchandising of her new album will include a collectible poster and one signed CD included randomly. Initial promotion will utilize radio, TV, guest appearances, gigs, tours, and social media to get her music heard.
Magazine adverts
The magazine advert summarizes the purpose of promoting and selling an artist to a new demographic through featuring the artist's name, most popular song, album title and cover, and information about where to buy the album. This advert uses conventions like the release date, artist image, retro aesthetic, and record label logo to connect the album's brand identity and appeal to a young female audience. It draws attention to the artist and most popular song through their central placement and larger text size.
Target audience
The target audience for this music video is teenagers aged 15-25, with a slightly higher percentage of males. Research shows the main age demographic is 15-24 year olds. To appeal to this audience, the video needs to incorporate current trends and styles while also appealing to both males and females. The core audience is interested in music genres like hip hop, rap, and alternative R&B, and they stay up-to-date on social media.
Shawna Fontenot - Retail Store Scavenger Hunt
This document discusses Flat Town Music Company, a music store in Ville Platte, Louisiana. It provides information on upcoming events at the store including a Mardi Gras themed event called "Mardi Gras Melange". The document also discusses that the store offers consignment to indie artists under certain stipulations and does not participate in Record Store Day. As an indie gospel artist, the reflection notes the store may not be suitable as it focuses more on genres like cajun, zydeco, and country music.
Brayton bowman research
This document discusses pop music conventions that are commonly used in music videos. It notes that pop music videos aim to sell the artist and draw audience attention through bright colors, strong makeup, close-ups of the artist, shots of locations, and fast-paced editing. Common techniques include using bright colors, natural lighting, trendy fashion, close-ups of faces, long shots showing both people and settings, and filters that enhance colors. The document also discusses applying these pop conventions to a potential music video for an artist named Brayton, while also putting a unique twist on the conventions.
Ads
The document contains album covers, promotional materials, and descriptions for various music artists. There are images of album covers showing provocative poses by models as well as images of artists with makeup and outfits alluding to themes of wealth, prestige, and sexuality. Descriptions provide context on the artists, album names, singles, and styles of music which include references to alternative rock, post-punk, gothic rock, and R&B with parental advisory labels for risque content.
Emma's imagination
Emma Gillespie is a 27-year-old female musician who lives off her music and writes her own songs. She has a bright personality and plays the acoustic guitar. Her quirky voice and melancholic lyrics appeal to tourists aged 30 and over. Her primary audience would be people seeking indie music aged 16-24 in places like London. She secondarily appeals to fashionable students aged 16-21 interested in following trends. Marketing ideas include advertising on music channels, magazines, radio, and billboards in London. Publicity ideas include interviews, busking, and supporting other acts. Promotional ideas include merchandise, digital distribution on social media, and online games.
Scavenger hunt
This document discusses an indie record store called Bull City Records in Durham, NC and its services for local artists. It notes that the store offers consignment to indie artists and that marketing reps from major labels have never visited. While events are normally held, there are currently no upcoming events due to COVID. The store would be suitable for a local indie artist's album release event, allowing an in-store performance and meet-and-greet with fans.
Websites
The document describes the website of Miley Cyrus, providing details on its design, features and content used to promote her music and career. These include tabs to access information on her albums, tours, merchandise store and to subscribe to updates. It also contains bright colors, animated images, photos from her photo shoots and behind the scenes pictures. The layout maintains a consistent theme while providing various types of content to engage audiences.
MARKETING RESEARCH FOR AN ARTIST
Chloe Shaw is a 20-year-old singer-songwriter with a gravelly voice and wide vocal range. She plays acoustic guitar and has a folky, indie-pop style. Her target audience is independent, slightly older (early 20s to mid 30s), middle class individuals who spend a lot of time online and attending concerts. Her image will be constructed as sophisticated yet bohemian and fashionable to appeal to this audience. Common marketing methods to launch new artists include album signings, live performances, TV and radio appearances, using social media like YouTube, Twitter and Facebook, and selling merchandise online and at concerts.
Record Store Scavenger Hunt: Zia Records
Zia Records is an independent record store in Las Vegas that carries albums and EPs across various genres. Recent releases highlighted include Annie Hall's 6-song EP and Childish Gambino's 11-song third studio album. The store offers consignment of artist projects but its process is currently being updated. Upcoming is the Innings Festival in Tempe. The author reflects that Zia would be a good outlet to promote an independent artist's release through consignment, samplers, and possible in-store performances.
Jared Kibunguchy Retail Store Scavenger Hunt
This document summarizes information about FeeLIT Records, an independent record store in San Diego, California. It defines EPs as having 6 or less tracks, while LPs have more than 10 tracks. It also notes that the store originally took products on consignment from local artists and still holds events to promote music. However, the reflection paragraph indicates the store would not be good for an indie artist's album release due to its small size and limited presence in the city.
Luke gort AS MEDIA chosen album artwork
The document analyzes the album artwork for Sum 41's "All Killer No Filler", Fall Out Boy's "Infinity On High", and Wiz Khalifa's "Rolling Papers". For Sum 41, the artwork draws in fans by showing the band members making funny faces, reflecting the energetic music. For Fall Out Boy, the strange image of a winged sheep is meant to attract both typical rock fans and new audiences by signaling different music. For Wiz Khalifa, the artwork reaches rap fans by depicting the artist smoking marijuana, which relates to the album's themes and is unexpected enough to attract attention.
Retail Scavenger Hunt - Vinylyte Records & Skateshop
Vinylyte Records & Skateshop is a record store and skate shop located in Newnan, Georgia. The store offers an open mic night event on the last Friday of each month for local musicians to perform. Marketing representatives from record labels do not often visit the store to scout new talent. The store promoted Record Store Day on social media but does not have any upcoming promotions for indie artists, representing an opportunity. Performing after the monthly open mic night could help boost sales for local musicians.
Questionnaire 13 oct
The document appears to be a survey about music preferences and expectations for a music video. It asks respondents about their age, gender, preferred music genres and reasons for enjoyment, and what they would expect or want to see in a music video for a pop song described as having elements of dancing, singing, bright colors, phone calls, and lip syncing to the lyrics "call me". The survey also asks how much respondents would enjoy the song if heard on the radio, what it makes them think of, and what media platform they use to watch music videos. It closes by asking about expected colors, props, and descriptions of what the main artist in the music video might look like.
Audience profile
The document provides audience profiles for the music of Kiesza, Route 94, and Avicii. For Kiesza, the target audience is mainly urban teenagers aged 15-21 who like modern, fashionable music typically played in clubs. Route 94's target audience is 17-22 year olds who go to clubs and universities. Avicii's target audience is 16-22 year olds who go to clubs and listen to house and club music from "E" and "D" social classes who would relate to the club environment shown. The psychographics show all target escapism, being fashionable and "Y.A.K.S." (young, attractive, and keen to socialize).
Target Audience
The target audience for a contemporary R&B music video would mainly be 14-25 year olds. While this age bracket makes up the majority, people outside this range can still enjoy the genre. The audience would likely be interested in soul, jazz, funk, hip hop, and pop as well, and the music videos feature memorable lyrics, dancers, upbeat instrumentals, and rappers to appeal to both male and female viewers. This diverse audience stays up-to-date with their favorite artists through social media and likes to spend time with friends while keeping up with the latest trends in music, technology, and clothing.
Target Audience
The document discusses the target audience for a contemporary R&B music video. It would mainly be 14-25 year olds who are interested in soul, jazz, funk, hip hop and pop music. This genre appeals to both male and female audiences through memorable lyrics, female dancers, upbeat instrumentals and rappers. While R&B originated from African tribes, it now attracts a diverse audience regardless of race, age or gender. The target audience would be up-to-date with social media and their favorite artists' latest songs and tend to socialize with friends over family. They also have interest in designer and high street brands. R&B music videos attract females through love-centered lyrics and fashionable costumes,
Tom 1
This document provides summaries for various music videos. It includes the genre, type, purpose and inspiration for each video. It also outlines common conventions for music videos such as camera shots, movements and editing techniques. Genre-specific conventions are also discussed, such as the focus on lifestyle and narrative for R&B videos and emphasis on performance for rock videos. House and dance videos typically feature choreographed dancing by the artist and others.
Tom 5
This document analyzes the conventions of music videos across different genres. It discusses common camera shots, movements and editing techniques used, such as long shots, close-ups, pans and cuts. It also examines genre-specific conventions, such as R&B videos focusing on the artist's lifestyle, rock videos primarily featuring on-stage performances, and house/dance videos including choreographed dancing under bright, colorful lighting. The purpose is generally to promote the artist and their music through creative visuals that relate to the song's theme, narrative or meaning.
Target audience for house music
The target audience for house music is broad, including longtime fans since the 1980s as well as younger fans of newer house music genres. The author believes house music appeals to many because of its upbeat and happy feel. People who attend nightclubs, festivals, and events are also likely to listen to house music as it is commonly played at such venues. The primary target audience is identified as 17-25 year olds, as that is the typical age range that frequents nightclubs and festivals where house music is played. However, older fans over 60 also enjoy house music festivals. A music video shows the diverse styles and clothing of house music fans, reflecting house music's broad popularity across different groups.
Young Wave
Presentation about rock, focusing on a brazilian trend called in Brazil as “Jovem Guarda” or "Young Wave".
Day one fans ifp min
This document provides information about the podcast "Day One Fans" hosted by LaChelle Chrysanne. The podcast aims to empower marginalized creatives by interviewing BIPOC artists, entertainers, and creators about their work and experiences. It discusses challenges faced by underrepresented groups and inspires BIPOC creatives. The podcast is on hiatus due to the pandemic but hopes to gain more visibility and engagement in the future through live events and discussions.
The audience
Our target audience for the music video was 15-20 year olds. Initial research found the audience would be mixed gender but more female, of any race, and still in education. They would be socially active and interested in partying. To appeal to this audience, we chose to portray the artist in a clean, R&B style rather than one focused on drinking to steer clear of negative influences. Feedback on a prototype suggested using brighter colors, more locations, and focusing on a love interest and dancing typical of the genre.
The proposal pitch
Jessica Barker proposes promoting a 16-year-old female folk singer-songwriter from Portsmouth using her production company Nutune Records. She will create a promotional video interview featuring close-up, medium, and two-shot angles of the artist, Megan Linford, mixing her speech with music performances. The goal is to introduce folk music to a wider audience that typically attends diverse music festivals. Research shows folk audiences vary in age and enjoy live performances for their atmosphere and to experience different genres.
Washington donovan onesheet2
Rome Love is an independent female MC from Brooklyn who has been making music for over 2 years to inspire others through hard times. She began her career singing and rapping in elementary school. Recently, Rome has been spreading God's messages of inspiration through her music while also posting other content on YouTube to expand her growing fanbase. Currently, Rome is working on new music with her faith and hopes it will help her continue pursuing her passion and goals in the music industry.
Assignment 14- Mainstream Audiences.
The document compares the mainstream British artist Adele to the indie British artist Lucy Rose. It notes that while both artists attract similar target audiences, the scale of Adele's audience is much larger. Specifically, Adele's song "Hello" has over 1 billion views on YouTube and 13 million subscribers, while Lucy Rose's most viewed video has just over 3 million views and 48 thousand subscribers. This shows a huge variation in the size of the audiences that each artist attracts.
Artist summary
The document provides background information about an R&B artist who is releasing a new album and tour. It discusses the artist's origins growing up in East London with a difficult childhood and making music in the streets. The artist was discovered after posting a song on YouTube. The purpose of the article is to promote the new album and tour through an interview format with quotes from the artist. The intended audience can relate to the artist's story of achieving success from humble beginnings. The artist is represented as a young, independent black female creating R&B music.
Buildingmycontents
I started with a blank Photoshop document and placed the magazine title in the top left corner. To continue the magazine theme, I added the same paint splats used on the front page and included boxes to describe features, pictures, main feature text and page numbers, as well as subheaders separating regular and monthly features using the front cover font. Finally, I added titles, descriptions and page numbers for smaller features to complete the contents page.
DLL 2013 Planning Meeting
Slide deck from the 2013 Planning meeting with upcoming issues, decisions to be made, and Board elections
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Websites
The document describes the website of Miley Cyrus, providing details on its design, features and content used to promote her music and career. These include tabs to access information on her albums, tours, merchandise store and to subscribe to updates. It also contains bright colors, animated images, photos from her photo shoots and behind the scenes pictures. The layout maintains a consistent theme while providing various types of content to engage audiences.
MARKETING RESEARCH FOR AN ARTIST
Chloe Shaw is a 20-year-old singer-songwriter with a gravelly voice and wide vocal range. She plays acoustic guitar and has a folky, indie-pop style. Her target audience is independent, slightly older (early 20s to mid 30s), middle class individuals who spend a lot of time online and attending concerts. Her image will be constructed as sophisticated yet bohemian and fashionable to appeal to this audience. Common marketing methods to launch new artists include album signings, live performances, TV and radio appearances, using social media like YouTube, Twitter and Facebook, and selling merchandise online and at concerts.
Record Store Scavenger Hunt: Zia Records
Zia Records is an independent record store in Las Vegas that carries albums and EPs across various genres. Recent releases highlighted include Annie Hall's 6-song EP and Childish Gambino's 11-song third studio album. The store offers consignment of artist projects but its process is currently being updated. Upcoming is the Innings Festival in Tempe. The author reflects that Zia would be a good outlet to promote an independent artist's release through consignment, samplers, and possible in-store performances.
Jared Kibunguchy Retail Store Scavenger Hunt
This document summarizes information about FeeLIT Records, an independent record store in San Diego, California. It defines EPs as having 6 or less tracks, while LPs have more than 10 tracks. It also notes that the store originally took products on consignment from local artists and still holds events to promote music. However, the reflection paragraph indicates the store would not be good for an indie artist's album release due to its small size and limited presence in the city.
Luke gort AS MEDIA chosen album artwork
The document analyzes the album artwork for Sum 41's "All Killer No Filler", Fall Out Boy's "Infinity On High", and Wiz Khalifa's "Rolling Papers". For Sum 41, the artwork draws in fans by showing the band members making funny faces, reflecting the energetic music. For Fall Out Boy, the strange image of a winged sheep is meant to attract both typical rock fans and new audiences by signaling different music. For Wiz Khalifa, the artwork reaches rap fans by depicting the artist smoking marijuana, which relates to the album's themes and is unexpected enough to attract attention.
Retail Scavenger Hunt - Vinylyte Records & Skateshop
Vinylyte Records & Skateshop is a record store and skate shop located in Newnan, Georgia. The store offers an open mic night event on the last Friday of each month for local musicians to perform. Marketing representatives from record labels do not often visit the store to scout new talent. The store promoted Record Store Day on social media but does not have any upcoming promotions for indie artists, representing an opportunity. Performing after the monthly open mic night could help boost sales for local musicians.
Questionnaire 13 oct
The document appears to be a survey about music preferences and expectations for a music video. It asks respondents about their age, gender, preferred music genres and reasons for enjoyment, and what they would expect or want to see in a music video for a pop song described as having elements of dancing, singing, bright colors, phone calls, and lip syncing to the lyrics "call me". The survey also asks how much respondents would enjoy the song if heard on the radio, what it makes them think of, and what media platform they use to watch music videos. It closes by asking about expected colors, props, and descriptions of what the main artist in the music video might look like.
Audience profile
The document provides audience profiles for the music of Kiesza, Route 94, and Avicii. For Kiesza, the target audience is mainly urban teenagers aged 15-21 who like modern, fashionable music typically played in clubs. Route 94's target audience is 17-22 year olds who go to clubs and universities. Avicii's target audience is 16-22 year olds who go to clubs and listen to house and club music from "E" and "D" social classes who would relate to the club environment shown. The psychographics show all target escapism, being fashionable and "Y.A.K.S." (young, attractive, and keen to socialize).
Target Audience
The target audience for a contemporary R&B music video would mainly be 14-25 year olds. While this age bracket makes up the majority, people outside this range can still enjoy the genre. The audience would likely be interested in soul, jazz, funk, hip hop, and pop as well, and the music videos feature memorable lyrics, dancers, upbeat instrumentals, and rappers to appeal to both male and female viewers. This diverse audience stays up-to-date with their favorite artists through social media and likes to spend time with friends while keeping up with the latest trends in music, technology, and clothing.
Target Audience
The document discusses the target audience for a contemporary R&B music video. It would mainly be 14-25 year olds who are interested in soul, jazz, funk, hip hop and pop music. This genre appeals to both male and female audiences through memorable lyrics, female dancers, upbeat instrumentals and rappers. While R&B originated from African tribes, it now attracts a diverse audience regardless of race, age or gender. The target audience would be up-to-date with social media and their favorite artists' latest songs and tend to socialize with friends over family. They also have interest in designer and high street brands. R&B music videos attract females through love-centered lyrics and fashionable costumes,
Tom 1
This document provides summaries for various music videos. It includes the genre, type, purpose and inspiration for each video. It also outlines common conventions for music videos such as camera shots, movements and editing techniques. Genre-specific conventions are also discussed, such as the focus on lifestyle and narrative for R&B videos and emphasis on performance for rock videos. House and dance videos typically feature choreographed dancing by the artist and others.
Tom 5
This document analyzes the conventions of music videos across different genres. It discusses common camera shots, movements and editing techniques used, such as long shots, close-ups, pans and cuts. It also examines genre-specific conventions, such as R&B videos focusing on the artist's lifestyle, rock videos primarily featuring on-stage performances, and house/dance videos including choreographed dancing under bright, colorful lighting. The purpose is generally to promote the artist and their music through creative visuals that relate to the song's theme, narrative or meaning.
Target audience for house music
The target audience for house music is broad, including longtime fans since the 1980s as well as younger fans of newer house music genres. The author believes house music appeals to many because of its upbeat and happy feel. People who attend nightclubs, festivals, and events are also likely to listen to house music as it is commonly played at such venues. The primary target audience is identified as 17-25 year olds, as that is the typical age range that frequents nightclubs and festivals where house music is played. However, older fans over 60 also enjoy house music festivals. A music video shows the diverse styles and clothing of house music fans, reflecting house music's broad popularity across different groups.
Young Wave
Presentation about rock, focusing on a brazilian trend called in Brazil as “Jovem Guarda” or "Young Wave".
Day one fans ifp min
This document provides information about the podcast "Day One Fans" hosted by LaChelle Chrysanne. The podcast aims to empower marginalized creatives by interviewing BIPOC artists, entertainers, and creators about their work and experiences. It discusses challenges faced by underrepresented groups and inspires BIPOC creatives. The podcast is on hiatus due to the pandemic but hopes to gain more visibility and engagement in the future through live events and discussions.
The audience
Our target audience for the music video was 15-20 year olds. Initial research found the audience would be mixed gender but more female, of any race, and still in education. They would be socially active and interested in partying. To appeal to this audience, we chose to portray the artist in a clean, R&B style rather than one focused on drinking to steer clear of negative influences. Feedback on a prototype suggested using brighter colors, more locations, and focusing on a love interest and dancing typical of the genre.
The proposal pitch
Jessica Barker proposes promoting a 16-year-old female folk singer-songwriter from Portsmouth using her production company Nutune Records. She will create a promotional video interview featuring close-up, medium, and two-shot angles of the artist, Megan Linford, mixing her speech with music performances. The goal is to introduce folk music to a wider audience that typically attends diverse music festivals. Research shows folk audiences vary in age and enjoy live performances for their atmosphere and to experience different genres.
Washington donovan onesheet2
Rome Love is an independent female MC from Brooklyn who has been making music for over 2 years to inspire others through hard times. She began her career singing and rapping in elementary school. Recently, Rome has been spreading God's messages of inspiration through her music while also posting other content on YouTube to expand her growing fanbase. Currently, Rome is working on new music with her faith and hopes it will help her continue pursuing her passion and goals in the music industry.
Assignment 14- Mainstream Audiences.
The document compares the mainstream British artist Adele to the indie British artist Lucy Rose. It notes that while both artists attract similar target audiences, the scale of Adele's audience is much larger. Specifically, Adele's song "Hello" has over 1 billion views on YouTube and 13 million subscribers, while Lucy Rose's most viewed video has just over 3 million views and 48 thousand subscribers. This shows a huge variation in the size of the audiences that each artist attracts.
Artist summary
The document provides background information about an R&B artist who is releasing a new album and tour. It discusses the artist's origins growing up in East London with a difficult childhood and making music in the streets. The artist was discovered after posting a song on YouTube. The purpose of the article is to promote the new album and tour through an interview format with quotes from the artist. The intended audience can relate to the artist's story of achieving success from humble beginnings. The artist is represented as a young, independent black female creating R&B music.
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Retail Scavenger Hunt - Vinylyte Records & Skateshop
Retail Scavenger Hunt - Vinylyte Records & Skateshop
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I started with a blank Photoshop document and placed the magazine title in the top left corner. To continue the magazine theme, I added the same paint splats used on the front page and included boxes to describe features, pictures, main feature text and page numbers, as well as subheaders separating regular and monthly features using the front cover font. Finally, I added titles, descriptions and page numbers for smaller features to complete the contents page.
DLL 2013 Planning Meeting
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The document describes the process of creating a double page magazine spread in Photoshop. First, the background was created using gradients and photos were added to an A4 document. Text was then inserted using text boxes and an album cover was added. A pull quote was highlighted with a larger font size. A similar process was followed to create the opposite page. The two A4 pages were then copied and pasted onto an A3 landscape document to form the double page spread. Additional elements like more pull quotes and page numbers were added to complete the design.
Mess Story From Self
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Buildingdoublepage
The document describes the process of creating a double page magazine spread in Photoshop. It involves opening an A4 document and adding photos and a gradient background. Text is then added using text boxes for quotes and an album cover. The opposite page is created similarly. The pages are then copied and pasted onto an A3 landscape canvas to form the double page spread. Additional elements like pull quotes and page numbers are added to complete the design.
Buildingmyheader
I found a font suited for an "Indie" magazine, erased the background and filled the letters to separate them from the black background. I then divided the font into individual squares using the line tool and filled different boxes with different colors to create my finished magazine header.
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Colombia
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Video killed the radio star
The document provides instructions for a coursework assignment to produce a music promotion package for the release of an album. This will include a music video, CD packaging, and magazine advertisement. It discusses the purpose of music videos as a marketing tool to promote music sales. It also asks questions about factors that influence liking a band and deciding what makes them "cool", where and when music videos are watched, and conventions commonly found in music videos.
Assignment 10: Artist promotion
This document provides information about the artist Michael Bublé, including a list of some of his popular songs from 2005-2014. It then discusses how Bublé's image is currently promoted through his unique style of music that draws on his Canadian/Italian background. Bublé is described as one of the most famous "crooners" who sings in a soft, low voice and replicates the styles of artists from the 20th century like Frank Sinatra. The document also examines whether Bublé's image is inverted or ready-made and how his commercial imperative allows him to generate popularity through his iconic style without needing extravagant promotional methods.
ppt 1- investigation.pptx..........................
The document discusses various promotional methods that musical artists can use to engage audiences, such as album covers, music videos, social media posts, podcasts, posters, and showreels. It provides examples of each and explains how they allow artists to convey their brand and message, express themselves creatively, promote their music and tours, and develop connections with fans. Promotional methods like music videos and social media in particular help artists reach new audiences and encourage interaction through features like dance challenges.
Genre Conventions In Music Videos
This document discusses music video genres and their conventions. It covers 4 main genres: pop, hip-hop, rock, and dance. Each genre has distinguishing characteristics in terms of editing style, themes, costumes, settings, and treatment of the artist. For example, pop videos usually have fast edits, colorful imagery, choreographed dancing, and focus on the attractive star artist. Hip-hop videos commonly use direct address from the artist in staged settings with expensive displays of wealth and women. Rock videos emphasize live performances or imaginative storylines that reflect the song's atmosphere. Dance videos have fast edits synced to the music and feature bright colors, abstract stories, or depictions of dancing audiences.
Proposal Sunset Fest
1. The document outlines a plan for an advertising campaign for a new music festival called "Sunset Fest" taking place in the summer of 2016 near a beach.
2. The campaign aims to promote new artists and provide entertainment through music and attractions. The target audience is 14-24 year olds of varying economic classes who seek new experiences.
3. The key message is that the festival will feature new music in a fun environment to create new memories, with one well-known artist, Ed Sheeran, to attract audiences. Print ads will feature sunset beach imagery and promote the music, location, and timing.
A2 - MUSIC VIDEO INTRO .pdf
The document discusses the purpose and types of music videos. Regarding purpose, music videos help sell songs, promote artists, and allow artists to be seen on different platforms. They also provide visuals to entertain audiences and allow connection with artists. There are two main types of music videos - conceptual/thematic videos that focus on ideas/imagery and performance videos that focus on live performances. Music videos aim to represent songs visually while entertaining audiences.
A2 - MUSIC VIDEO INTRO .pptx
The document discusses the purpose and types of music videos. Regarding purpose, music videos help sell songs, promote artists, and allow artists to be seen on different platforms. They also provide visuals to entertain audiences and allow connection with artists. There are two main types of music videos - conceptual/thematic videos which focus on ideas and imagery, and performance videos which focus on live performances. Music videos aim to represent songs visually while entertaining audiences.
Mag+ad2
The document analyzes magazine advertisements for three R&B artists: Michael Jackson, David Gerald, and Monica. It summarizes the key elements of each ad, including the use of color, lighting, reviews, positioning of the artist, and availability of music. It then observes general trends across R&B ads, such as the prominent display of the artist to represent confidence and meet fan expectations, the use of reviews to promote accomplishments, and customized colors representing each artist's style.
Mag ad2
The document analyzes magazine advertisements for three R&B artists: Michael Jackson, David Gerald, and Monica. It summarizes the use of color, transitions, positioning, reviews, and availability in each advertisement. It then draws some general conclusions about trends in R&B advertisements, noting that artists prominently display themselves to represent confidence and meet fan expectations, use reviews to promote accomplishments, and advertise availability more if less mainstream.
LO4 Pro Forma Marketing and PR
The band profile summarizes key details about the band The Big Channel including their name, age, album titles, genre, style, and contemporaries. The objectives section outlines goals to make the band nationally and globally recognized within a year by collaborating with other pop punk bands, selling 95,000-100,000 records in the first month, and gaining recognition through live performances and social media. The document provides information on targeting 16-25 year old females, using various media platforms like YouTube and magazines to promote the band, and selling merchandise to generate interest.
Palette_Records_Press_120313
Palette Records is a new record label founded by artists to promote artistic expression in music. The label brings independent artists together to collaborate, access production resources, and elevate their careers. Palette Records signs artists across genres like country, rock, and folk and provides studio resources and support to help artists succeed without compromising their vision. Four initial artists signed are working on new albums and videos with support from the label.
Are you an artist or a singer
The document outlines key differences between an artist and a singer. An artist has a distinct style and creates their own musical genre, while a singer emulates other artists' styles. An artist develops a fan base and brand that is uniquely theirs, whereas a singer does not create their own identifiable persona and follows work opportunities. An artist carefully considers everything from their music to public image to marketing to maintain a consistent brand, while a singer is more flexible in what they perform and how they present themselves.
What is the purpose of a music video
This document discusses the purpose of music videos and how artists are promoted. The main purposes of a music video are to further promote an artist and project the concept and story of their song visually. Music videos can launch an artist's career globally and be shared widely online and on TV. Artists are also promoted through social media, artwork, merchandise, tours, TV appearances, radio airtime, websites, and advertisements. Working with multiple companies to promote an artist across different mediums using a consistent image is called synergy.
1. initial plans fmp f
The document outlines Alicja Morawska's initial plans for her FMP project - a magazine focused on rock music. She wants to create a product similar to Kerrang!, Mojo, and Rolling Stone magazines. Kerrang! has been a major influence on her and introduced her to new genres of rock music. Through her magazine, she wants to challenge stereotypes about rock fans and include open discussions of mental health issues. Her mood board provides visual inspiration for photography, graphic design, and article topics that represent different rock subgenres and locations. Overall, the influence of Kerrang! and her personal connection to rock music genres will inform the style, content, and intended audience of her magazine FMP project.
1. initial plans fmp
This document outlines Alicja Morawska's initial plans for her FMP project, which is to create a magazine focused on rock music in the style of existing publications like Kerrang, Mojo, and Rolling Stone. The target audience would be 15-30 year olds interested in rock music and related genres. Alicja wants to create this type of project because she is personally invested in rock music and feels comfortable working in this style based on her skills and interests. She provides examples of artists, photographs, and styles that will inspire the tone and visual design of the magazine.
Music Video - LO2 - History
This document outlines a unit on music video production that will teach students about the purpose and conventions of music videos and have them plan, produce, and complete a music video. The unit goals are for students to understand the purpose and styles of music videos, and be able to originate, plan, shoot, edit, and complete a professional music video production. Students will create presentations, analyze example music videos, develop pre-production materials, and fully produce their own music video.
Question five- evaluation
The document describes how the magazine addresses its target audience of 15-19 year olds who enjoy indie, pop, and alternative music. It uses cover lines featuring popular bands, a model from an indie rock band to appeal to both genders, content about indie rock music and new artists, and a color scheme that isn't gender specific. It also includes a feature on up-and-coming bands for the year and an interview with a new rising star in indie rock that allows readers to download a song, appealing to their passion for discovering new music.
Morashele 13T1 Sophie and Amy
This document outlines a marketing plan to launch a new boy band called Morashele. The band aims to attract young female fans with a clean-cut image similar to the Jonas Brothers. The plan involves using social media like Myspace, YouTube, and Spotify to build an online fanbase and promote the band's music. It also suggests getting publicity through radio airplay, TV appearances, charity events, and magazine features to introduce Morashele to their target audience of teenage girls. The overall goal is to establish the band and start performing in major venues like the O2 Arena.
Media Evaluation
The document summarizes a student's media project creating a music video for the song "Angels" by Allison Crowe.
The music video was experimental in genre to fill a gap in the indie pop music market. Conventions like lyrics, cinematography, and genre were used. Feedback showed the green screen and black and white scenes were most successful, while the song was less liked. The student learned about defining a target audience and maintaining a brand image through consistent logo use and variety in music video imagery.
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ppt 1- investigation.pptx..........................
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The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
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The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
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The immediate aftermath of the Dwayne Johnson kidnappin
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
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When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
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Chloe shaw jennie toby
- 1. Chloe Shaw
- 2. How the artists image will be constructed Sophisticated yet Sassy, so this appeals to her target audience which is more mature in taste Fashionable = Role model for audience Rustic A mix of modern and old school class Bohemian with a mix of American folk style
- 3. What other “gimmicks” and PR stunts do you have in mind? - Within the first week of sales for her new album, the album packaging will smell of sweets - You will get a free collectors edition poster - One lucky customer will get a signed CD out of all the albums -To get her noticed, PR stunts are needed such as: Free hand out of her new album at HMV for the first 100 people Leaked sex tape, sex images Perform gigs at various venues, clubs Outrageous clothes Different videos compared to other artists to make her different
- 4. Initial Gig venues/music outlets – how will you get their music heard? RADIO TV PROGRAMES GUEST APPARENCES GIGS TOURS FEATURE WITH VARIOUS ARTISTS YOUTUBE MYSPACE FACEBOOK OFFICIAL WEBSITE CLUBS
- 5. Any alliances suggest or already forged how will these be exploited Photographers – Worked in modeling Makeup and hair artists Models, dancers, actors and singers Directors Editors Stylists
- 6. How do you propose to get the press involved ? CD signings at stores Press stunts Go to public events Interviews TV appearances
- 7. Target audience aged 16 + Mature attitude
- 8. How will the merchandising work?