Multi-talented artists often use music videos as a platform to showcase diverse talents like singing, dancing, and playing instruments. This variety helps promote concerts by suggesting the artist would put on an entertaining live show. Eye contact is important for connecting artists, especially new ones, with audiences to help viewers feel involved and familiar with the performer. Visual elements in music videos, like locations and settings, can reflect the song's genre to appeal to targeted fan bases, commonly using urban settings and current fashion trends to attract younger viewers who make up most of the audience for music videos.