The document discusses key elements that are commonly found in pop music videos. It notes that the artist is extremely important and needs to be seen looking fashionable and stylish in order to connect with audiences and serve as a role model. It also emphasizes the importance of dance performances, as pop videos are dance-oriented and showcase the artists' talents. Additionally, it mentions the use of hair and makeup to make the artists look attractive, as well as changing locations and costumes to continue the narrative and keep the video entertaining and grab the audience's attention. Close-ups of the artist are also frequently used to highlight them and allow the audience to understand the song.

1. POP MUSIC CONVENTIONS
WHAT DOES A POP MUSIC VIDEO
NEED?

2. THE ARTIST
In a pop music video the artist is extremely important. Firstly
the artist needs to be seen in the music video. This is very
important in order to create a connection with the audience.
More importantly the artist also appears very fashionable and
stylish. The reason for this is to target a teenager audience.
The audience want to look up to the artists as role models and
by making themselves appear interesting and stylish the
audience want to copy them.

3. THESE ARTISTS ALL APPEAR IN
INTERESTING CLOTHING.

4. PERFORMANCE
Performance is definitely key in pop music videos. These
videos are all very dance-orientated and display precise dance
routines. This is effective because it shows different aspects to
the video as well as their talent. Additionally it makes the
video more interesting to watch and the audience enjoy it and
may even try to copy it. This also creates a party atmosphere
that people can connect with.

5. DANCE PERFORMANCES

6. HAIR AND MAKE UP
Hair and make up adds to the narrative and concept in pop
music videos. Many artists are covered in lots of make up
sometimes to create more of a story but also because it is very
stereotypical. Artists are seen with big hair and bright coloured
lip stick to make themselves appear attractive. This is because
the videos are so public and are watched by so many people so
they feel they need to look their best.

7. HAIR AND MAKE UP

8. CHANGE OF LOCATIONS
In music videos change of locations are seen. This because
they want the video to be entertaining for the audience and
make them enjoy it. Additionally it allows the narrative to
continue and create an atmosphere. It also allows the
audience to see different locations and get an understanding
of what’s happening.

9. LOCATIONS

10. CHANGE OF COSTUMES
Throughout pop music videos the artists are seen in different
costumes. This is perhaps to show the different characters but
also to try continue the narrative. In some pop videos bright,
patterned costumes are seen that grab the audiences
attention. Lots of colours are seen such as yellows, greens and
blues.

11. COSTUMES

12. CLOSE UPS
Pop music videos tend to use a lot of close ups of the artist.
The reason for this is to highlight the artist as the artist but
also to display their lip synching and feelings and emotions. It
allows the audience to get more of an understanding of what
the song is actually about.

13. CLOSE UPS