Learn the basics of Adobe Target’s integration with AEM. Discover personalization, Experience and Multivariate Targeting and A/B testing with Adobe Target.

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PERSONALIZATION
WITH ADOBE TARGET
Varun mitra
08/17/2018

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PERSONALIZATION WITH ADOBE TARGET
1. What is Launch by Adobe?
2. Integrate AEM with Adobe Launch
3. Integrate Launch with Adobe Target
4. Integrate Adobe Target with AEM
5. Q & A

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What is Adobe Launch?
• Adobe Launch is Digital Marketing Cloud service.
• Allows a marketer to manage Adobe and third-party tags
used for tracking or other analytics purposes.
• Provides a standard way to retrieve and use data, some of
which comes from the back end.
• Has the ability to respond to the triggers, that allow us to
react to what visitors do.

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Integrating AEM with Launch

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1. The cloud configuration for Launch embeds the necessary JavaScript into
the site.
2. Configuration of other tools (Analytics, Target, ...) is done in the user
interface in Launch itself.
Integrate Adobe Launch with AdobeTarget
Launch TargetExperience Manager

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IntegratingAdobeTarget

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THANK YOU!