The presentation I've made on a webinar named DigitalZone Meetups.

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How to Use
No-Code/Low-Code Tools
for Growth
by Çağrı Sarıgöz
Jan 27, 2022

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About Me
Growth & Product Person with 12+ years of experience
across industries
󰞪 BS at Boğaziçi EE & MS at ODTÜ MEM
󰱢 Growth and Marketing Operations Manager
@ CitizenShipper
🎙 Podcasting as a hobby
😇 Angel investing on the side

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What is No/Low Code?
Just Google it!

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Why No/Low Code for Growth?
➔ It’s hard to find developers to build tools for growth in-house
➔ Even if you find developers, they are expensive 🤑
➔ No/Low Code tools enable non-techies to build tools and products that
actually work!
◆ Cheaper
◆ Low maintenance
◆ Easy to train teammates using it
◆ Lots of options

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How I Use No/Low Code Tools for Growth?
Without any help from developers, I’ve:
➔ Implemented In-App Onboarding
➔ Built a Referral Program
➔ Automated SMS Messaging (with some code)
at CitizenShipper

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In-App Onboarding
Why did we need this?
We were having a hard time educating users within our web app
🧰 Toolset
➔ UserGuiding
➔ Google Tag Manager (GTM)
➔ Mixpanel

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In-App Onboarding -Desktop Web

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In-App Onboarding -Mobile Web

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In-App Onboarding
Initial A/B Test
Flowchart

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Referral Program
Why did we need this?
To enable viral growth loops
🧰 Toolset
➔ UserGuiding
➔ Jotform
➔ Google Tag Manager (GTM)
➔ Mixpanel
➔ Zapier
➔ Google Sheets
➔ OneSignal
➔ Airtable
➔ Instapage
➔ SendGrid

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🤖 - Automated
💪 - Manual
Start with 💪 , add more 🤖 when
needed
Iterate, iterate, iterate
Referral Program
FlowChart

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SMS Automation
Why did we need this?
We have been using Mixpanel for behavioral messaging. 💬
Mixpanel has sunset messaging features. 󰢁
The new tool we’ve been using (OneSignal) didn’t have SMS automation. 󰣻
🧰 Toolset
➔ Mixpanel
➔ Google Sheets
➔ Some Python Code 󰱢
➔ Airplane
➔ OneSignal
➔ Twilio

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References & Resources
Reference Links
➔ How CitizenShipper increased Activation Rates by 25% with UserGuiding’s Resource Centers and in-app elements
Tools Mentioned
➔ Google Tag Manager [free] for integrating third-party tools, triggering custom events, and more
➔ Google Sheets [free] Online Spreadsheets
➔ Jotform [freemium] for building online forms
➔ UserGuiding [paid] for in-app onboarding and other interactive element
➔ Airplane [freemium] for automating scripts, and easily turning code into internal products
➔ Mixpanel [freemium] for product analytics
➔ Zapier [freemium] for integrating any tool with any other tool
➔ OneSignal [freemium] for user communications (Push, Email, SMS)
➔ Airtable [freemium] Google Sheets on Steroids
➔ Instapage [paid] for building landing pages
➔ Twilio [freemium] as SMS service provider
➔ SendGrid [freemium] as email service provider

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Thank You!
If you liked this presentation, you can buy me a coffee! ☕
https://www.buymeacoffee.com/cagrisarigoz