CloudPages has a new take on traditional web and app marketing software. Rather than forcing marketers to manage myriad point solutions or lose creative agility while waiting on IT departments or agency timelines, CloudPages provides a simple, unified experience for creating and publishing all web and app content. Integrated deeply throughout the Marketing Cloud, marketers can run effective campaigns based on 1:1 customer journeys and a single set of content and customer data. Learn how marketers are using this new solution to drive great results.
Learn about Salesforce Marketing Cloud, the feature-rich marketing automation platform, and how it helps increase customer engagement and provide a personalized experience. We will also discuss the Marketing cloud career paths and various resources available to get started.
What is a Custom Content Block and why would you need one? How can we drive marketing effectiveness and make content creator’s job easier by extending standard Content Builder functionalities?
I will cover overall architecture, the process of creating custom blocks and common use cases, such as custom feeds, maps, charts, or any third-party widgets.
Customer Relationship Management In Property Management Powerpoint Presentati...SlideTeam
Introducing Customer Relationship Management In Property Management PowerPoint Presentation Slides. The objective of this presentation is to speed up the routine procedure and stay in touch with the clients to get a better understanding of their needs. Our CRM property management PPT slide deck covers challenges faced in the real estate business and solutions to overcome them. We have depicted the key benefits of CRM software which allow you to understand its importance in the real estate business. Our customer relationship management software contains fully editable templates that cover details like the organizational structure of CRM in real estate, benefits of CRM, modes for collecting complaints from customers, software cycle of CRM in real estate, and its role in real estate. It is possible to present details like customer tracker in real estate business, end to end sales execution, channels to capture customers, lead distribution criteria followed by the real estate company. Lead generation roadmap covers unassigned partner leads, responsible assigned, etc. You can easily present return on investment details and boost in sales in forecasted years due to CRM implementation by downloading this real estate CRM software PPT slideshow. https://bit.ly/3wB8emI
Get a behind-the-scenes look at the beginning of Trailhead, the interactive learning framework for Salesforce. Join Josh and Pavi as they walk you through the origins of Trailhead from both a technical and content perspective. You will see how Trailhead went from multiple projects across departments into the integrated product you see today.
Learn about Salesforce Marketing Cloud, the feature-rich marketing automation platform, and how it helps increase customer engagement and provide a personalized experience. We will also discuss the Marketing cloud career paths and various resources available to get started.
What is a Custom Content Block and why would you need one? How can we drive marketing effectiveness and make content creator’s job easier by extending standard Content Builder functionalities?
I will cover overall architecture, the process of creating custom blocks and common use cases, such as custom feeds, maps, charts, or any third-party widgets.
Customer Relationship Management In Property Management Powerpoint Presentati...SlideTeam
Introducing Customer Relationship Management In Property Management PowerPoint Presentation Slides. The objective of this presentation is to speed up the routine procedure and stay in touch with the clients to get a better understanding of their needs. Our CRM property management PPT slide deck covers challenges faced in the real estate business and solutions to overcome them. We have depicted the key benefits of CRM software which allow you to understand its importance in the real estate business. Our customer relationship management software contains fully editable templates that cover details like the organizational structure of CRM in real estate, benefits of CRM, modes for collecting complaints from customers, software cycle of CRM in real estate, and its role in real estate. It is possible to present details like customer tracker in real estate business, end to end sales execution, channels to capture customers, lead distribution criteria followed by the real estate company. Lead generation roadmap covers unassigned partner leads, responsible assigned, etc. You can easily present return on investment details and boost in sales in forecasted years due to CRM implementation by downloading this real estate CRM software PPT slideshow. https://bit.ly/3wB8emI
Get a behind-the-scenes look at the beginning of Trailhead, the interactive learning framework for Salesforce. Join Josh and Pavi as they walk you through the origins of Trailhead from both a technical and content perspective. You will see how Trailhead went from multiple projects across departments into the integrated product you see today.
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
Hyper personalization through the connected consumer workshopTim Jones
Customer today expect and demand more personalized and relevant experiences. To meet these elevated demands, service providers from retailers to banks to government agencies are moving away from product-centricity towards experience-centricity to obtain greater insight into their consumers.
But collecting customer data is only the beginning – end to end customer engagement strategy also requires blending data from multiple sources to create a contextually relevant, timely and location specific view of customer needs (whether they know it themselves or not).
This pitch deck is principally suited to be used by business leaders that need to be able to communicate the API advantage internally and to build support for an API strategy.
It can also be used by API providers as a resource they share with new customers who need to be able to communicate the benefits of APIs with their colleagues so as to make organizational-wide use of third party APIs.
In this slide we explain about the Marketing cloud April 19 Release .
1: Einstein Engagement Frequency
2:Content Builder
3:Email Studio
4:Distributed Marketing
5:Journey Builder
6:Advertising Studio
7:Social Studio
8:Datorama Connector for Marketing Cloud
This Presentation provides a brief introduction to Pardot’s form, Landing pages, the difference between Visitor and Prospects, list creation, Automation rules, Segmentation rules, Dynamic list, Completion actions.
Do you understand the experiences of your customers? How about your employees? In this workshop/presentation Shift breaks down Journey Mapping best practices and offers hands-on guidance to perfecting your Journey Mapping skills.
This deck consists of total of thirty four slides. It has PPT slides highlighting important topics of Customer Journey Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
An introduction to Salesforce Commerce Cloud Development, this talk has been presented at Dreamforce, Melbourne Developer Group & Hyderabad Developer Groups in year 2018
B2B companies have traditionally relied on print catalogs, armies of sales reps and well-staffed call centers to generate and manage customer orders. But B2B buyers have shifted their research and transactions online and to mobile. To adapt and meet buyers needs, B2B companies must rethink their customer engagement strategies and commerce investments. One way to improve your presence is by implementing eCommerce on Salesforce. Learn more from Forrester Research, Ecolab and CloudCraze about the benefits and results of native eCommerce on Salesforce.
“You can download this product from SlideTeam.net”
Showcase the complete experiences that customers go through when interacting with your company and brand by using this customer journey analysis PowerPoint presentation slides. This professional and visually designed customer mapping PPT deck contains 34 content ready slides. All slides are totally customizable, and users can edit as per their requirements and needs. Users can change the colors, diagrams, fonts, text as needed. This customer experience analysis PPT theme consists of different slides like understanding customer mapping purpose, objectives, needs, feelings and barriers of customer journey mapping, key statistics of customer journey mapping, elements of customer journey mapping, customer journey mapping steps, information required in each stage of the customer journey, customer mapping journey cycle, customer journey analysis at each stage, customer journey layers, channels in each stage of the journey, customer journey map table. etc. Download this ready to use customer experience analysis PPT template now. Guide them in finding a calling with our Customer Journey Powerpoint Presentation Slides. Help them figure out the best career to follow. https://bit.ly/3iucBdX
In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
Hyper personalization through the connected consumer workshopTim Jones
Customer today expect and demand more personalized and relevant experiences. To meet these elevated demands, service providers from retailers to banks to government agencies are moving away from product-centricity towards experience-centricity to obtain greater insight into their consumers.
But collecting customer data is only the beginning – end to end customer engagement strategy also requires blending data from multiple sources to create a contextually relevant, timely and location specific view of customer needs (whether they know it themselves or not).
This pitch deck is principally suited to be used by business leaders that need to be able to communicate the API advantage internally and to build support for an API strategy.
It can also be used by API providers as a resource they share with new customers who need to be able to communicate the benefits of APIs with their colleagues so as to make organizational-wide use of third party APIs.
In this slide we explain about the Marketing cloud April 19 Release .
1: Einstein Engagement Frequency
2:Content Builder
3:Email Studio
4:Distributed Marketing
5:Journey Builder
6:Advertising Studio
7:Social Studio
8:Datorama Connector for Marketing Cloud
This Presentation provides a brief introduction to Pardot’s form, Landing pages, the difference between Visitor and Prospects, list creation, Automation rules, Segmentation rules, Dynamic list, Completion actions.
Do you understand the experiences of your customers? How about your employees? In this workshop/presentation Shift breaks down Journey Mapping best practices and offers hands-on guidance to perfecting your Journey Mapping skills.
This deck consists of total of thirty four slides. It has PPT slides highlighting important topics of Customer Journey Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
An introduction to Salesforce Commerce Cloud Development, this talk has been presented at Dreamforce, Melbourne Developer Group & Hyderabad Developer Groups in year 2018
B2B companies have traditionally relied on print catalogs, armies of sales reps and well-staffed call centers to generate and manage customer orders. But B2B buyers have shifted their research and transactions online and to mobile. To adapt and meet buyers needs, B2B companies must rethink their customer engagement strategies and commerce investments. One way to improve your presence is by implementing eCommerce on Salesforce. Learn more from Forrester Research, Ecolab and CloudCraze about the benefits and results of native eCommerce on Salesforce.
“You can download this product from SlideTeam.net”
Showcase the complete experiences that customers go through when interacting with your company and brand by using this customer journey analysis PowerPoint presentation slides. This professional and visually designed customer mapping PPT deck contains 34 content ready slides. All slides are totally customizable, and users can edit as per their requirements and needs. Users can change the colors, diagrams, fonts, text as needed. This customer experience analysis PPT theme consists of different slides like understanding customer mapping purpose, objectives, needs, feelings and barriers of customer journey mapping, key statistics of customer journey mapping, elements of customer journey mapping, customer journey mapping steps, information required in each stage of the customer journey, customer mapping journey cycle, customer journey analysis at each stage, customer journey layers, channels in each stage of the journey, customer journey map table. etc. Download this ready to use customer experience analysis PPT template now. Guide them in finding a calling with our Customer Journey Powerpoint Presentation Slides. Help them figure out the best career to follow. https://bit.ly/3iucBdX
In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.
Digital Customer Experience Strategies Summit | New York | September 24th & 2...Thomas Barnes
Protect your reputation, profits and ensure customer loyalty. Design digital customer experiences that engage your customers anytime, anywhere.
Creating a unified and personalized customer experience across channels is pivotal to any modern business strategy. Given the proliferation of digital channels, companies need to strategize how best to use digital channels that reconcile business and brand objectives with customer needs.
Develop an action plan to make customer-centricity in this digital age a core element of your company’s daily operations. Collect best practices to track your customers’ experiences and optimize the performance of your digital projects. Source the right tools and develop key processes to prioritize your digital investments and identify areas for improvement that will maximize your ROI.
Benchmark your company against internationally recognized digital customer experience programs and interact with cross-industry leaders in interactive Q&A sessions. Digital has the power to innovate and it is here to stay; you do not want to be behind the curve.
Your next step — this conference!
Implement 10 key digital customer experience best practices / solutions / strategies:
1. Incorporate customer – centricity to align your operational processes
2. Improve your digital CX performance with actionable data analytics
3. Manage social conversations effectively
4. Create digital experiences to secure customers over your fastest growing channels
5. Increase engagement and deliver value through mobile
6. Leverage digital innovations to drive customer experience
7. Align business objectives with customer needs
8. Deliver consistent omni-channel experiences
9. Benchmark your success to uncover new opportunities
10. Capitalize on digital channels to increase conversion
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
Webloft Concepts is a Technology and Digital Marketing company. We help brands connect with consumers by building interactive experiences through the use of Content, Design, Technology (Mobile Apps & Website Development), online performance marketing(PPC & display campaigns).we are constantly evolving to enable us meet our clients needs.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Every business big or small is aware that they need to market to reach out to their target audience. However, the trick is knowing how you can split a marketing budget between traditional and online marketing. Then allocate the online portion among various channels.
Digital marketing is about having a presence of your brand or company where your customers are. Therefore; the best strategy is to try something, track results, then tweak your strategy to maximize ROI.
For you, the thought of keeping up with the ever-changing digital marketing best practices of SEO, PPC, social media, content plan for blog posts, split testing Facebook ads, crafting email subject lines, and staying on top of the latest SEO tactics that keep Google happy, is overwhelming. I am here to support you in walking through these platforms profitably.
I understand that you might want to keep some social media or online marketing tasks in-house, and that’s totally cool with me, too! I am happy to be as hands on or hands off as needed. It’s never an ‘all or nothing’ scenario when you hire me.
Build a Mobile Foundation to Drive Digital Transformation InitiativesPerficient, Inc.
Mobile has been adopted faster than any consumer technology in history. In an always-on, always-connected world we expect the information we want to be available whenever and wherever we want it. As customer expectations rise, you need to change the way you work and engage with them.
While highly engaging user experiences are critical, you’re often faced with aging technologies on supporting back-end systems that can hinder innovation. You’re challenged to transform the mobile experience by delivering high-quality, secure and scalable mobile experiences quickly.
Our webinar covered:
-Top mobile trends that are driving digital transformation and delivering significant business value
-Key process and architecture improvements that speed development and ensure stable, scalable, and secure mobile services
-Tips for establishing a flexible mobility strategy and architecture for app development, mobile app management, mobile device management, and integration approaches
A guick overview of opportunities afforded to the current mobile marketer. Presented at the digital marketing show 2013 by Serge Milbank.
Presentation includes:
1. Overview of where most companies are in their mobile marketing journey
2. Planning realities in mobile: what is the immediate focus
3. Structuring a mobile marketing team and the relationship it needs to have with product development
4. Mobile Marketing channels outside of marketing: Organic search, Paid search, Mobile ad networks, Social media, Email marketing, Affiliates, Content marketing, Aggregators
5. Approaches to building up a mobile marketing channel strategy
6. Mobile and App marketing channels - outside of traditional channels
7. Crossing the divide between marketing ecosystems
8. Leveraging enablers in mobile
9. Social and the K Coefficient
10. The real challenge is cross platform activity
11. Fundamental shifts in mobile
Pranamya digital marketing corporate services profileKaran Patil
Pranamya is a digital marketing service and IT services provider in Mumbai and Navi Mumbai. Contact us for all your digital marketing and software needs!
Webloft Concepts is a Technology and Digital Marketing company. We help brands connect with consumers by building interactive experiences through the use of Content, Design, Technology (Mobile Apps & Website Development), online performance marketing(PPC & display campaigns).
CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...Maria Humphrey
Reaching every touch point of your customer journey may seem near impossible, but not in today's world. Today, you have the ability to reach your customers at the right moment and in the right place. In this session, learn how to leverage cross-channel insights to optimize your marketing program.
Paul Voss, CRM Director of Rack Room Shoes, will take you through his strategy for aligning email, mobile, and services programs to create 1-to-1 customer journeys that have driven well over $50MM in ROI. After connecting Marketing Cloud to its CRM database, eComm platform (Hybris), and loyalty program (Amia/Smartbutton), RRS was able to use data to create personalized customer journeys. This data has been used to help drive higher SMS open rates and offer conversion as well.
Similar to #CNX14 - Introducing CloudPages – How CloudPages Helps Drive Acquisition, Engagement, Conversion, and Retention (20)
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and better serve your customers. We'll talk about how you can build scalable and reliable software, but still maintain fast development turnaround by leveraging the maturity and creativity of the Ruby community.
ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.
Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
Node.js has proven itself as an amazing technology that has quickly changed how we build products. Node.js encourages a lightweight, composable design which gives developers more focus on features rather than chores. In this session, we'll learn how Node.js is able to provide a team with this power and how to integrate it with the product team.
Learn the basics of Heroku, the platform as a service optimized for high fidelity customer facing apps and brand experiences. You'll learn what Heroku is, and why developers love it as we walk you through getting started. We'll cover Dashboard, Dynos, Postgres, and Add-Ons, as well as Git and the command line interface.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.
Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data with Javascript, and optimize your App using server side controllers and Visualforce markup.
Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Join us for a panel of those who dared to dream big—big enough to disrupt an industry. You'll hear from thought leaders at Uber and Getty Images who have changed an industry by taking their customers on truly delightful journeys.
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
Social customer service is the newest member of marketing. In this session, learn how to drive organizational change while delivering a great customer experience and humanizing your brand. Plus, you'll learn how prominent companies have engaged millions of consumers and transformed the customer experience.
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Mentoring is the key to learning, advancing, and gaining insight through the benefit of the knowledge and wisdom of others. Enlisting a personal Board of Directors to offer understanding, power, perspective, and insight to the business world can bridge the gap between your personal knowledge and experience and that which is needed to take your career to a whole new level. Join Dr. Elcira Villareal of Mentoring Women's Network as she dissects the roles of a Board of Directors, and digs into why cultivating these relationships can help you achieve your goals.
Salesforce Communities is transforming industries to drive new levels of customer intimacy. Meeting your customers at Point of Decision and taking advantage of 24/7 engagement is more critical than ever in the era of The Internet of Customers. Revenue is at stake and lots of it. Come hear thought leaders discuss how you can leapfrog over layers of distribution to connect with customers when it matters most.
#CNX14 - Use Chatter and Communities to Drive Stronger Customer Engagement
#CNX14 - Introducing CloudPages – How CloudPages Helps Drive Acquisition, Engagement, Conversion, and Retention
1. Track: Mobile & Web Marketing
#CNX14
#CNX14
CloudPages 101:
How CloudPages Helps Drive Acquisition, Engagement, Conversion, and Retention
Abbe Spaans, Product Manager, ExactTarget
Joe Morel, Director of Technology, C.TRAC
2. Track: Mobile & Web Marketing
#CNX14
Goals
1 2 3
Learn what
CloudPages is and
how it can help your
business
See a demo of the
application that’s
available today
Success stories with
C.TRAC running
web, mobile, and
social campaigns
3. Track: Mobile & Web Marketing
#CNX14
What issues are marketers facing?
• 72% of marketers want to create
personalized, targeted content but
don’t know how
• Only 25% can create mobile
optimized content, while mobile
promotions get 10x more redemption
• 80% of customers want to connect
with brands on Facebook but 52%
will stop if the content is boring or
repetitive
4. Track: Mobile & Web Marketing
#CNX14
A whole new way to engage customers
58%
Faster
Deployment
5B
Smartphones
by 2017
Mobile
1T
Connected
Sensors
Social
50B
Connected
Products
Connected 4.5B
Aggregated
Users
5. Track: Mobile & Web Marketing
#CNX14
Customers now expect relevant 1:1 experiences
Connected
Customers
Connected
Experiences Stadium
Social Web Email Store Community
Connected
Brands
Mobil
e
Product
6. Track: Mobile & Web Marketing
#CNX14
Preference Center
Microsites
Mobile Push
Web Collect Forms
Landing Pages
Facebook Tabs
Mobile Apps
Ads
7. Track: Mobile & Web Marketing
#CNX14
What if there was a single place
to easily create & publish web
and app content?
8. Track: Mobile & Web Marketing
#CNX14
CloudPages: Easily Design & Publish Web & App Content
Easy-to-use, enterprise-ready solution
Create & publish vibrant customer
experiences across web & mobile app
properties
Connect web & app content to 1:1
customer journeys with single content
library & customer data
Drive awareness, acquisition,
conversion, & retention
9. Track: Mobile & Web Marketing
#CNX14
Existing Family of Applications
CloudPages
Landing Pages Microsites SocialPages Profile Buddy Reach Buddy
10. Track: Mobile & Web Marketing
#CNX14
#CNX14
Success Stories
Joe Morel, Director of Technology, C.TRAC
11. Track: Mobile & Web Marketing
#CNX14
About Joe Morel and C.TRAC
• Cleveland, Ohio
• Over 40 ExactTarget Clients
• Platinum ExactTarget Reseller
Partner
• 2012 Partner of the Year
• 2013 Top Revenue Solutions
Partner
• Director of Technology, leads development
and creative teams
• Startup + Microsoft Veteran
• Dad + Husband
• Pianist + Tenor
12. Track: Mobile & Web Marketing
#CNX14
Brand Awareness and Evangelism with
• B2B model but consumer makes the
decision
• Drive awareness through social
campaigns
• Discover brand evangelists
• Re-target those who participate with
e-mail campaign
• Less than 1 week to design and
launch campaign
• Several thousand submissions
13. Track: Mobile & Web Marketing
#CNX14
Social Referrals and Customer Growth
• Dollar Bank – regional bank
(Pittsburgh / Cleveland)
• Drives List Growth
• Rapid creative and development
process (less than one week)
• Over 2,500 referrals
14. Track: Mobile & Web Marketing
#CNX14
Mobile Offers for Real-time Engagement
• Geo-fenced truck stops
• MobilePush alert when close by
• Coupon – stop in for $.99 coffee
15. Track: Mobile & Web Marketing
#CNX14
CloudPages: Faster, Easier, and More Accessible
• Web remains a key medium for our
clients
• CloudPages lowers the barrier to
entry for marketers to create their
own pages
• Fewer developer/IT resources
• Faster turnarounds
• More engaging designs
• Mobile optimization
• Simplified metrics and reporting
16. Track: Mobile & Web Marketing
#CNX14
Deliver Content Across Channels
Landing Page Facebook Tab Mobile Push Page
17. Track: Mobile & Web Marketing
#CNX14
MobilePush Page
Send mobile app customers
compelling content - more than text
or a link to a webpage
Build rich content such as images,
videos & forms
Send directly to users via push
notifications for a richer, more
engaging experience
18. Track: Mobile & Web Marketing
#CNX14
Who likes to code?
Single application for creating &
publishing content across channels
Drag and drop editor for easy
configuration of content
Use drag and drop editing tools or
customize with HTML & CSS
19. Track: Mobile & Web Marketing
#CNX14
Acquire Contacts
Acquire customers across
channels through
promotions or other lead
generation tactics
Collect data directly into
the ExactTarget Marketing
Cloud
Smart Capture forms to
define fields, what’s
required, and what
happens on submit
20. Track: Mobile & Web Marketing
#CNX14
Design for Mobile and Desktop Experiences
Create & publish rich experiences
across devices
Schedule & automate content updates
to keep experiences
new and fresh
Re-engage & nurture customers
through the entire lifecycle
Get 20% off
Trail Runners
Today only, receive 20% off
Trail Runners in any size or
color.
Supplies limited!
21. Track: Mobile & Web Marketing
#CNX14
NEW! Enterprise Distribution
Centralize content creation across
distributed brands, franchises, or
business units.
Control the message from one place
then publish to unlimited destinations.
22. Track: Mobile & Web Marketing
#CNX14
Let’s jump into the demo!
23. Track: Mobile & Web Marketing
#CNX14
CloudPages makes
designing and
publishing for web
and apps easy
It’s available today! From simple contest
entry forms to
custom expiring
content, CloudPages
does it all!
Let’s Recap
1 2 3
24. Track: Mobile & Web Marketing
#CNX14
Questions?
Hands-On Training: Introduction to CloudPages
Wednesday 4-5pm
Visit the CloudPages booth!
Text CLOUDPAGES to 56237
25. Track: Mobile & Web Marketing
#CNX14
Take the after-session survey!
Take the Survey in
the Connections
2014 Mobile App
Join the
Conversation!
#CNX1
4
$50
Starbucks
Gift Card
26. Track: Mobile & Web Marketing
#CNX14
CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES
As a Product Manager it’s my role to talk to customers and find out what can our software do to make your job easier. From these conversations we’ve found that it’s hard to create content the way customers want to consume it.
Speak to stat without reading/numbers
Companies have incredible new opportunities to reach and engage their customers. To know them in ways they never could know them before. To interact with them in ways that were never possible before.
Along with those new opportunities for companies come new expectations from customers. They are more demanding. They expect you to know who they are, to know their history, to recognize them in any channel, to make things easy for them. They expect you to be relevant at all times.
Landing pages, mobile apps, Facebook tabs, and more are great tools for engaging with customers but it’s overwhelming for any brand to manage consistently.
Some of this might sound familiar – in the past we’ve focused on making content creation easy and in doing so have built many best in class solutions, each focused on a different channel. We have 2,700 customers today building landing pages and facebook tabs with ExactTarget generating 1.1 billion impressions a year.
Now, we want to enable marketers with bigger visions seeking an integrated experience so we’re bringing together the easy to use interface of SocialPages with the web publishing capabilities of Landing Pages to make CloudPages.
Joe is a power user of our existing applications and was able to participate in our beta program to get a sneak peak at CloudPages
What does Web and Apps mean? To start, you can create landing pages, facebook tabs, and MobilePush pages.
Side story: A lot of our customers start by building content for one channel and as they see success with those campaigns end up embedding what they’ve built on other channels (i.e. facebook to web).
CP was designed so users with or without a technical background could design and configure their content.
Side story: One customer we have works as an agency and has both technical and non-technical team members, both of whom are excited for this. The non-technical marketers want to be able to make changes on the fly without going to the technical staff. The technical ones want a more streamlined experience for setting up their pages and getting to where they code.
Let’s talk about acquiring contacts.
How many of you care about mobile optimization?
Side story: we ran a 4 week beta program for CloudPages and all 9 of the organizations that participated said the ability to design for desktop vs. mobile devices was a huge win because so many of their customers are viewing content on mobile devices and it can be impossible to control in a homegrown solution.
Side story: We have a customer that works with restaurants and cafes throughout Germany and wants to create identical content that can then be shared across all of these locations.