Evolution or Revolution of the Store & Store Associate Nikki Brain, Client Solutions Director, Managed Services, & Ben Searls, Managing Director, Exsurgo
Evolution or Revolution of the Store & Store Associate
Nikki Brain, Client Solutions Director, Managed Services, & Ben Searls, Managing Director, Exsurgo
BRANDING, BEHAVIOUR AND BOTS Henry Davies, Founder, 106 Communications TALiNT Partners
BRANDING, BEHAVIOUR AND BOTS
Henry Davies, Founder, 106 Communications
The world of branding has changed. No longer is it simply a question of advertise and job done. People are influenced by a range of different experiences and information, on social media, in person, through friends, recommendations and beyond. In a marketplace like Retail and Hospitality, your brand is everything; but are you using it in the right way to improve attraction and reduce attrition?
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceDana Vanden Heuvel
Have you ever had a social media customer service experience? According to one recent poll on customer service online, 83% of business respondents said they answer customer complaints via social channels in less than six hours. What’s your response time? If you’re reading this and think “hey, I don’t really monitor social media that closely, let alone respond” you’re not alone. In fact, only about 40% of retailers actually monitor what their customers say online.
It’s no longer enough to sit on the sidelines. When your target customer spends five hours a day on Facebook; sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock; “checks in” regularly using Foursquare at favorite retail locations to become “mayor”; relies on a plethora of mobile apps like Google Maps to get from one place to another, you can bet that they expect you to be there in social media when they want service!
This one-hour webinar covers the fundamentals of social media customer service, the best practices to employ and shares cases and examples the good, the bad and the ugly of social media customer service.
The document discusses how traditional marketing is no longer effective due to changes in consumer behavior and the rise of the internet. Consumers now have abundant choices and conduct most of their research online before making purchases. To be successful, modern marketing must focus on engaging consumers through relevant digital content and building relationships rather than direct sales. Key aspects of an effective 2011 marketing strategy include social media engagement, content marketing, search engine optimization, and interactive campaigns.
The document proposes an SMS-based CRM tool called SmakujeMi for restaurants to help with loyalty problems, promote quick promotions and deals during slow hours, and provide an easy way for customers to find out daily specials and deals. It would allow restaurants to send bulk promotional SMS messages to subscribed customers and customers to ask questions by SMS like "What are the daily specials at restaurant xyz?". The business model would involve a flat monthly fee and/or usage-related fees based on number of SMS messages, size of customer database, and margin.
Get involved: What goes around comes around - 1/3Magnus Hultberg
This document is a presentation about social media and its importance. It discusses how social media has led to an explosion of online conversations as people increasingly share information about themselves, their interests and connections. This level of sharing and connectivity between people all over the world has created unprecedented opportunities for real-time interaction at scale. However, the document emphasizes that social media is most meaningful and influential when it facilitates genuine human relationships and conversations, rather than one-sided advertising. It suggests that customer service and caring about people will become primary competitive factors as the online world increasingly brings people together and supports real relationships.
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...Oregon Wine Board
A motivated, inspired sales team is the backbone of any successful DTC program. Join Hallie Whyte and Carrie Kalscheuer for the second year as they dig deeper into how to ensure that your tasting room team is selling effectively through the use of creative bonus and incentive programs as well as thoroughly discussing the newest trend in tasting rooms: tips! We’ll explore what has worked—and what hasn’t—for several winery programs in Oregon. Bring your questions and your sense of humor!
Social media provides opportunities for higher levels of interaction between businesses and consumers compared to traditional online and offline marketing. The majority of B2B companies use social media to generate leads, share thought leadership, and gain customer feedback. There are many social media options for businesses to engage executives, business leaders, IT management, R&D, sales and consumers through online and offline channels like Facebook, Twitter, LinkedIn, YouTube and websites. Success requires aligning social media plans with business goals, listening to customers, and adapting strategies based on feedback.
BRANDING, BEHAVIOUR AND BOTS Henry Davies, Founder, 106 Communications TALiNT Partners
BRANDING, BEHAVIOUR AND BOTS
Henry Davies, Founder, 106 Communications
The world of branding has changed. No longer is it simply a question of advertise and job done. People are influenced by a range of different experiences and information, on social media, in person, through friends, recommendations and beyond. In a marketplace like Retail and Hospitality, your brand is everything; but are you using it in the right way to improve attraction and reduce attrition?
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceDana Vanden Heuvel
Have you ever had a social media customer service experience? According to one recent poll on customer service online, 83% of business respondents said they answer customer complaints via social channels in less than six hours. What’s your response time? If you’re reading this and think “hey, I don’t really monitor social media that closely, let alone respond” you’re not alone. In fact, only about 40% of retailers actually monitor what their customers say online.
It’s no longer enough to sit on the sidelines. When your target customer spends five hours a day on Facebook; sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock; “checks in” regularly using Foursquare at favorite retail locations to become “mayor”; relies on a plethora of mobile apps like Google Maps to get from one place to another, you can bet that they expect you to be there in social media when they want service!
This one-hour webinar covers the fundamentals of social media customer service, the best practices to employ and shares cases and examples the good, the bad and the ugly of social media customer service.
The document discusses how traditional marketing is no longer effective due to changes in consumer behavior and the rise of the internet. Consumers now have abundant choices and conduct most of their research online before making purchases. To be successful, modern marketing must focus on engaging consumers through relevant digital content and building relationships rather than direct sales. Key aspects of an effective 2011 marketing strategy include social media engagement, content marketing, search engine optimization, and interactive campaigns.
The document proposes an SMS-based CRM tool called SmakujeMi for restaurants to help with loyalty problems, promote quick promotions and deals during slow hours, and provide an easy way for customers to find out daily specials and deals. It would allow restaurants to send bulk promotional SMS messages to subscribed customers and customers to ask questions by SMS like "What are the daily specials at restaurant xyz?". The business model would involve a flat monthly fee and/or usage-related fees based on number of SMS messages, size of customer database, and margin.
Get involved: What goes around comes around - 1/3Magnus Hultberg
This document is a presentation about social media and its importance. It discusses how social media has led to an explosion of online conversations as people increasingly share information about themselves, their interests and connections. This level of sharing and connectivity between people all over the world has created unprecedented opportunities for real-time interaction at scale. However, the document emphasizes that social media is most meaningful and influential when it facilitates genuine human relationships and conversations, rather than one-sided advertising. It suggests that customer service and caring about people will become primary competitive factors as the online world increasingly brings people together and supports real relationships.
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...Oregon Wine Board
A motivated, inspired sales team is the backbone of any successful DTC program. Join Hallie Whyte and Carrie Kalscheuer for the second year as they dig deeper into how to ensure that your tasting room team is selling effectively through the use of creative bonus and incentive programs as well as thoroughly discussing the newest trend in tasting rooms: tips! We’ll explore what has worked—and what hasn’t—for several winery programs in Oregon. Bring your questions and your sense of humor!
Social media provides opportunities for higher levels of interaction between businesses and consumers compared to traditional online and offline marketing. The majority of B2B companies use social media to generate leads, share thought leadership, and gain customer feedback. There are many social media options for businesses to engage executives, business leaders, IT management, R&D, sales and consumers through online and offline channels like Facebook, Twitter, LinkedIn, YouTube and websites. Success requires aligning social media plans with business goals, listening to customers, and adapting strategies based on feedback.
The document discusses trueAnthem's social media marketing strategy. It focuses on identifying influential consumers through social networks, engaging them using branded music and video content, and tracking their influence over marketing campaigns. trueAnthem aims to establish these consumers as brand advocates to authentically promote products through word-of-mouth recommendations. The strategy aims to be more effective than traditional online advertising by integrating branded content into social networks and conversations.
The document discusses how culture is the key accelerator for growth in today's digital world. It argues that speed, agility, and a culture focused on customers are critical for businesses to survive disruption. Technology alone is not enough to transform culture; the culture must be rapidly changed to implement new technologies. The secret formula for success is that culture (C1), culture (C2), culture (C3), culture (C4) combined equals growth.
This document summarizes a dental advertising workshop that provides strategies for attracting new patients. It discusses how consumers now have many moments on their smartphones where they search for information and how dental practices can be there in these moments. The summary recommends that practices be there, be useful, and be quick by creating educational content, using location signals, providing how-to videos, empowering purchases across devices, understanding consumer needs in moments, optimizing site speed, and measuring engagement across screens and channels.
Experience is Everything: What's the Future of Business by Brian SolisBrian Solis
The document summarizes key points from business leaders on the importance of connecting with customers through new technologies. It discusses how successful future businesses will engage customers in new ways using social and mobile platforms. It also notes that consumers now expect companies to innovate and keep up with rapid technology adoption in order to provide engaging experiences across multiple devices. The document introduces Brian Solis as a thought leader in digital transformation and new media who has influenced how emerging technologies impact business and culture.
Two Secret Weapons Most Companies Fail to DeployPeopleMetrics
Inside every organization is a hidden advantage that if used right will result in a tremendous competitive edge. Most organizations don’t understand how to deploy this secret weapon so they carry on doing what they’ve always done wasting a precious resource.
This presentation covers why it is imperative for you to uncover and deploy your Secret Weapons and how to do it.
Enhance Your Customer Service With Social MediaChristina Adams
The document outlines best practices for customer service on social media. It discusses examples of both good and poor customer service responses on social platforms. It recommends constantly monitoring for brand mentions to enable fast resolution of issues. It also suggests providing timely responses to customer questions and concerns in order to build community and loyalty. The key lessons are to listen on social media, respond to feedback publicly and authentically, and occasionally go above and beyond for customers.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Our 12 Truths of Digital Marketing book was published in late 2014. Although the physical book is now out-of-print, you can get an electronic copy by subscribing to the Bam Digital monthly newsletter. To find out more about the 12 Truths book, we've written about it on this post: The Making of 12 Truths https://www.bam.com.au/blog/behind-the-scenes/the-making-of-12-truths/
Peter Schwartz gave a presentation on innovation and survival in the age of disruption. He discussed how technology is accelerating change and discussed examples like smartphones and AI. Schwartz said the future will include more connected devices and digital assistants. Machines will continue to take over more tasks but humans will focus on skills like learning and problem solving. The rise of technologies like AI and blockchain will create new types of jobs and industries but could also displace many existing jobs, so strategies for retraining workers will be important.
Why brands should focus on working with brand ambassadors in stead of investi...Ambassify
The document discusses social media marketing and brand ambassadorship. It emphasizes that trust and recommendations from friends are more influential than traditional advertising. The ideal process for brand ambassador programs outlined involves identifying promoters through surveys, building relationships, activating ambassadors with incentives and stories, and analyzing results. Brands should focus on advocates who love the brand rather than just transactions.
Marketing is getting tougher day by day. Traditional Ways seem way out of context.
In this day and age of competence and choice-overload, marketers have to be innovative in their approach to acquire users.
We at Smartican have come with a new method to gain more traction. Its called the "Customer Engagement Model". Lets share and discuss possibilities in this kind of marketing model.
And thank you for looking at this presentation. :)
The document discusses smarter approaches to closed loop customer feedback. It summarizes a study that found 30% of customers reported negative critical incidents, and 50% of those were dissatisfied with how issues were resolved. It argues that companies need to optimize feedback investments by targeting responses based on incident type and customer profiles/histories. Algorithms can help suggest appropriate responses to maximize return on feedback program investments.
Presented at the Business Marketing Association of Kansas City on Wednesday, July 17, 2013.
Vanessa Zambo, Vice President/Principal and Director of Marketing Communications at Terracon discusses their successes and lessons learned in using video, content, and employees to drive their corporate social media.
In this presentation, Vanessa shares how Terracon has not only structured their social media strategy, but their entire online strategy and how all of their sites (YouTube, Facebook, LinkedIn, Terracon.com, and Terracon App) work together.
This document summarizes a presentation about emerging trends in marketing, communications, and media. It discusses the rise of social media and word-of-mouth marketing. Key trends include growing social network marketing, mobile marketing, and user-generated content. It also addresses challenges like measuring effectiveness and integrating new approaches into company culture. The presentation provides advice on implementing successful social media strategies and building brand communities.
Winds of change: The shifting face of leadership in business is an Audi report, written by The Economist Intelligence Unit. It delves into the attributes that business leaders need, the factors that influence them and how they can lead most effectively.
The document outlines five trends that can boost one's career: 1) Marketing is becoming a technology-powered discipline and marketers must develop technical skills, 2) It is important to deeply understand customers through personas and behavior, not just demographics, 3) Inbound marketing focuses on customer pain points through educational content rather than sales, 4) Products and brands are shaped by consumers through mobile and experiences rather than traditional control, and 5) A modern marketing approach embraces teams, tools, data and customers rather than being tactical.
This document provides an overview of Emerson, a global technology and engineering company. It discusses Emerson's financial performance, geographic presence, business segments, and product portfolio. It also analyzes Emerson's brand and recommends ways to strengthen marketing strategies. This includes increasing collaboration between marketing and other functions, leveraging digital platforms, and focusing on integrated solutions and customer-centric approaches to drive growth.
This document discusses strategies for marketing LASIK vision correction surgery to different types of prospective patients. It notes that while around 15-40% of corrective lens wearers are actively investigating vision correction options, 60-80% are "not interested" due to factors like cost, fear of the procedure, lack of time, or not understanding the technology. The document recommends targeting this larger segment by addressing their specific concerns in marketing messages, such as explaining how LASIK saves money long-term compared to lenses, emphasizing a doctor's high success rates, or detailing how quick the procedure and recovery are. It also stresses using follow-up communication techniques like drip marketing emails to continue educating prospects over time and keep the practice top
Technology, Service Innovation and Intrapreneurship in the Retail IndustryJvrena Whitehall
The document discusses technology and innovation in the retail industry. It provides an overview of trends in retail and the increased focus on customer service. It then presents a case study of Burberry and its strategic service innovations under CEO Angela Ahrendts from 2005-2014. These included developing an end-to-end digital enterprise, personalized customer experiences using new technologies, and transforming stores into digital brand experiences. Lessons highlight the importance of institutionalizing service innovation and using technology to enhance customer personalization and service delivery.
Insight Fuelled Shopper Marketing - Engage Shopper MarketingMerlien Institute
This document provides information about the Insight Valley Asia 2013 conference on May 16-17 in Bangkok, Thailand. It discusses topics that will be covered at the conference including understanding shopper behavior, integrating marketing approaches, defining consumption opportunities, and promoting brands effectively in stores. The conference aims to help consumer goods companies identify growth opportunities and savings through the application of shopper marketing insights.
The document discusses trueAnthem's social media marketing strategy. It focuses on identifying influential consumers through social networks, engaging them using branded music and video content, and tracking their influence over marketing campaigns. trueAnthem aims to establish these consumers as brand advocates to authentically promote products through word-of-mouth recommendations. The strategy aims to be more effective than traditional online advertising by integrating branded content into social networks and conversations.
The document discusses how culture is the key accelerator for growth in today's digital world. It argues that speed, agility, and a culture focused on customers are critical for businesses to survive disruption. Technology alone is not enough to transform culture; the culture must be rapidly changed to implement new technologies. The secret formula for success is that culture (C1), culture (C2), culture (C3), culture (C4) combined equals growth.
This document summarizes a dental advertising workshop that provides strategies for attracting new patients. It discusses how consumers now have many moments on their smartphones where they search for information and how dental practices can be there in these moments. The summary recommends that practices be there, be useful, and be quick by creating educational content, using location signals, providing how-to videos, empowering purchases across devices, understanding consumer needs in moments, optimizing site speed, and measuring engagement across screens and channels.
Experience is Everything: What's the Future of Business by Brian SolisBrian Solis
The document summarizes key points from business leaders on the importance of connecting with customers through new technologies. It discusses how successful future businesses will engage customers in new ways using social and mobile platforms. It also notes that consumers now expect companies to innovate and keep up with rapid technology adoption in order to provide engaging experiences across multiple devices. The document introduces Brian Solis as a thought leader in digital transformation and new media who has influenced how emerging technologies impact business and culture.
Two Secret Weapons Most Companies Fail to DeployPeopleMetrics
Inside every organization is a hidden advantage that if used right will result in a tremendous competitive edge. Most organizations don’t understand how to deploy this secret weapon so they carry on doing what they’ve always done wasting a precious resource.
This presentation covers why it is imperative for you to uncover and deploy your Secret Weapons and how to do it.
Enhance Your Customer Service With Social MediaChristina Adams
The document outlines best practices for customer service on social media. It discusses examples of both good and poor customer service responses on social platforms. It recommends constantly monitoring for brand mentions to enable fast resolution of issues. It also suggests providing timely responses to customer questions and concerns in order to build community and loyalty. The key lessons are to listen on social media, respond to feedback publicly and authentically, and occasionally go above and beyond for customers.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Our 12 Truths of Digital Marketing book was published in late 2014. Although the physical book is now out-of-print, you can get an electronic copy by subscribing to the Bam Digital monthly newsletter. To find out more about the 12 Truths book, we've written about it on this post: The Making of 12 Truths https://www.bam.com.au/blog/behind-the-scenes/the-making-of-12-truths/
Peter Schwartz gave a presentation on innovation and survival in the age of disruption. He discussed how technology is accelerating change and discussed examples like smartphones and AI. Schwartz said the future will include more connected devices and digital assistants. Machines will continue to take over more tasks but humans will focus on skills like learning and problem solving. The rise of technologies like AI and blockchain will create new types of jobs and industries but could also displace many existing jobs, so strategies for retraining workers will be important.
Why brands should focus on working with brand ambassadors in stead of investi...Ambassify
The document discusses social media marketing and brand ambassadorship. It emphasizes that trust and recommendations from friends are more influential than traditional advertising. The ideal process for brand ambassador programs outlined involves identifying promoters through surveys, building relationships, activating ambassadors with incentives and stories, and analyzing results. Brands should focus on advocates who love the brand rather than just transactions.
Marketing is getting tougher day by day. Traditional Ways seem way out of context.
In this day and age of competence and choice-overload, marketers have to be innovative in their approach to acquire users.
We at Smartican have come with a new method to gain more traction. Its called the "Customer Engagement Model". Lets share and discuss possibilities in this kind of marketing model.
And thank you for looking at this presentation. :)
The document discusses smarter approaches to closed loop customer feedback. It summarizes a study that found 30% of customers reported negative critical incidents, and 50% of those were dissatisfied with how issues were resolved. It argues that companies need to optimize feedback investments by targeting responses based on incident type and customer profiles/histories. Algorithms can help suggest appropriate responses to maximize return on feedback program investments.
Presented at the Business Marketing Association of Kansas City on Wednesday, July 17, 2013.
Vanessa Zambo, Vice President/Principal and Director of Marketing Communications at Terracon discusses their successes and lessons learned in using video, content, and employees to drive their corporate social media.
In this presentation, Vanessa shares how Terracon has not only structured their social media strategy, but their entire online strategy and how all of their sites (YouTube, Facebook, LinkedIn, Terracon.com, and Terracon App) work together.
This document summarizes a presentation about emerging trends in marketing, communications, and media. It discusses the rise of social media and word-of-mouth marketing. Key trends include growing social network marketing, mobile marketing, and user-generated content. It also addresses challenges like measuring effectiveness and integrating new approaches into company culture. The presentation provides advice on implementing successful social media strategies and building brand communities.
Winds of change: The shifting face of leadership in business is an Audi report, written by The Economist Intelligence Unit. It delves into the attributes that business leaders need, the factors that influence them and how they can lead most effectively.
The document outlines five trends that can boost one's career: 1) Marketing is becoming a technology-powered discipline and marketers must develop technical skills, 2) It is important to deeply understand customers through personas and behavior, not just demographics, 3) Inbound marketing focuses on customer pain points through educational content rather than sales, 4) Products and brands are shaped by consumers through mobile and experiences rather than traditional control, and 5) A modern marketing approach embraces teams, tools, data and customers rather than being tactical.
This document provides an overview of Emerson, a global technology and engineering company. It discusses Emerson's financial performance, geographic presence, business segments, and product portfolio. It also analyzes Emerson's brand and recommends ways to strengthen marketing strategies. This includes increasing collaboration between marketing and other functions, leveraging digital platforms, and focusing on integrated solutions and customer-centric approaches to drive growth.
This document discusses strategies for marketing LASIK vision correction surgery to different types of prospective patients. It notes that while around 15-40% of corrective lens wearers are actively investigating vision correction options, 60-80% are "not interested" due to factors like cost, fear of the procedure, lack of time, or not understanding the technology. The document recommends targeting this larger segment by addressing their specific concerns in marketing messages, such as explaining how LASIK saves money long-term compared to lenses, emphasizing a doctor's high success rates, or detailing how quick the procedure and recovery are. It also stresses using follow-up communication techniques like drip marketing emails to continue educating prospects over time and keep the practice top
Similar to Evolution or Revolution of the Store & Store Associate Nikki Brain, Client Solutions Director, Managed Services, & Ben Searls, Managing Director, Exsurgo
Technology, Service Innovation and Intrapreneurship in the Retail IndustryJvrena Whitehall
The document discusses technology and innovation in the retail industry. It provides an overview of trends in retail and the increased focus on customer service. It then presents a case study of Burberry and its strategic service innovations under CEO Angela Ahrendts from 2005-2014. These included developing an end-to-end digital enterprise, personalized customer experiences using new technologies, and transforming stores into digital brand experiences. Lessons highlight the importance of institutionalizing service innovation and using technology to enhance customer personalization and service delivery.
Insight Fuelled Shopper Marketing - Engage Shopper MarketingMerlien Institute
This document provides information about the Insight Valley Asia 2013 conference on May 16-17 in Bangkok, Thailand. It discusses topics that will be covered at the conference including understanding shopper behavior, integrating marketing approaches, defining consumption opportunities, and promoting brands effectively in stores. The conference aims to help consumer goods companies identify growth opportunities and savings through the application of shopper marketing insights.
The document discusses several key trends in marketing for the future including:
1) Marketing will increasingly focus on dialogue and conversations with customers rather than one-way broadcasts.
2) Brand reputation and customer experience will become more important as information spreads quickly online.
3) New technologies like social media, mobile apps, and location-based services will open new opportunities for targeted marketing but also require adaptation.
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
Inside Retail Academy: Managing Marketing in a Multi Channel Retail EnvironmentACRSMonash
The document summarizes highlights from an event hosted by Inside Retail Academy on managing marketing in a multi-channel retail environment. Key speakers and their presentations are summarized, including discussions of trends shaping the future of retail like disruptors in the industry and the changing customer shopping journey. Presenters also covered topics like leveraging sponsorship assets, using technology to enhance in-store experiences, the importance of authenticity and evidence-based marketing. The event provided insights into challenges and opportunities retailers face from new technologies and shifting customer expectations.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
The Indian retail sector has traditionally consisted of small neighborhood stores but is now undergoing rapid transformation and growth. Modern retail formats like supermarkets and malls are expanding rapidly due to factors like liberalization of the economy, rising incomes, and changing consumer preferences. Organized retail makes up only 3% of an estimated $200 billion retail market in India, indicating huge growth potential. Major domestic and global retailers are looking to expand in India through various strategies like foreign direct investment or franchising.
Consumer Insight 2014 Shopper centricity conference keyslidesKantar TNS Finland
Consumer trends are reshaping the retail industry in unprecedented ways. 12 key shifts are impacting how brands reach consumers, including rising inequality, an aging population, urbanization, ecommerce growth, and overreliance on promotions. To succeed, brands must put shoppers first by gaining insights along their entire purchase journey and adapting strategies to new retail and consumer realities. This includes tailoring assortments, packaging, pricing, and promotions for different demographic groups and channels to ensure brands remain relevant as the industry continues to evolve rapidly.
2015 EMERGING TOP TEN TRENDS
Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia
ZenithOptimedia's selection of the most important changes in technology, communications and consumer behaviour. The report is designed to help brands apply the learnings from our trends in order to enhance consumer experience and drive ROI.
Managing The Future Expectations Of The Hyper-Connected ConsumerMiel Van Opstal
This was a keynote I gave for Colruyt Group, about the future of retail POS interaction opportunities and behavioral consumer trends. The talk focuses on contextually relevant content delivery, defined by Google as micro-moments.
A presentation on the latest concepts and trends and how the affect consumer behavior and marketing strategy. References to interesting examples and sources.
This presentation expresses our view on the long term effects of the recession on consumer attitudes and behaviors, and introduces our concept of the M-Powered Era - the next generation of consumers.
Michelle Bacharach's startup, FindMine, uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors like electronics, cosmetics, and grocery. FindMine aims to expand into new sectors and grow its team to achieve a Series A funding round in 2017.
The document provides an overview of Acxiom Corporation and its services in online marketing. It discusses Acxiom's data collection and analysis capabilities to help clients better understand customers. It also covers various digital marketing channels and how an integrated approach can optimize the customer experience across multiple touchpoints.
1. Omni-channel retail strategies that seamlessly integrate online and offline shopping channels are becoming essential as customers browse and shop across different channels. Marketers need hybrid models to meet customer expectations of convenience. Smaller cities are seeing growth in niche product categories available online but not in local stores.
2. Malls are struggling as key customer groups like women and teens are visiting less frequently and choosing alternative shopping options like discount and specialty stores or restaurants. Over 2 dozen malls have closed in the last 4 years.
3. Reaching rural customers for financial services presents challenges like infrastructure needs and income volatility. Banks are using vernacular language audio-visual campaigns, local entertainment, and group meetings instead of
More consumer data - but less insight? How to leverage consumer data and insi...Drthomasbrand Limited
This document summarizes a seminar on leveraging data insights to grow brands in the digital era. It discusses how consumers now generate vast amounts of data but many marketers fail to use this data effectively. While digital technologies create opportunities, they also leave many marketers uncomfortable and unsure how to adapt. The key is aligning marketing efforts with consumer needs, behaviors, and touchpoints across online and offline channels. With the right data framework and analytics, marketers can better understand customers and engage them with relevant messages at the right time. This level of personalized, real-time marketing can improve customer retention and lifetime value, driving greater business results and return on investment.
Retailing in India - retailing revolution in India.pptxAsha Dhilip
The document discusses the Indian retail market, which is experiencing rapid growth and transformation as India's economy grows. The retail market is expected to reach $1.75 trillion by 2026, growing at a CAGR of 10.5%. It describes the key segments, formats, trends, opportunities, and challenges of the Indian retail industry. The main retail formats discussed are traditional (mom-and-pop stores), modern (supermarkets, hypermarkets), and e-commerce. Omni-channel retailing, experiential retail, and personalization are trends gaining popularity in India.
Similar to Evolution or Revolution of the Store & Store Associate Nikki Brain, Client Solutions Director, Managed Services, & Ben Searls, Managing Director, Exsurgo (20)
Clair Bush, Marketing Consultant & Cofounder at Talent Stories presented at Recruitment Leaders Connect: The Year Ahead on 8th March covering the following.
Artificial Intelligence, machine learning and automation feature heavily in the headlines. It’s been reported that corporate spend on AI will grow to $47 billion by 2020, but what does this mean for recruitment agencies, and how can you compete?
Discover how machine learning and automation can create efficiencies for recruiters
Deploy Artificial Intelligence to increase client and candidate engagement
Understand how you can apply AI and automation to increase profitability
First Universal Solution for Hirers, Agencies, Workers and Payroll CompaniesTALiNT Partners
Drey Francis, Commercial Director at Engage Technology Partners presented at Recruitment Leaders Connect: The Year Ahead on 8th March with his innovation spotlight on Connecting up the Supply Chain
JobDiva's Innovations in Intelligent RecruitmentTALiNT Partners
Daniel Zetazate, Director - Client Success EMEA at JobDiva presented at Recruitment Leaders Connect: The Year Ahead on 8th March covering the latest innovations in intelligent recruitment.
John Wallace, Author of "Hire Power" presented at Recruitment Leaders Connect: The Year Ahead on 8th March covering the following.
Why companies will direct source
What the issues are and why does it succeed or fail
Where does that leave agency suppliers?
Leveraging Communications Technology in Recruitment & StaffingTALiNT Partners
Simon Cleaver, CEO at Cloudcall presented at Recruitment Leaders Connect: The Year Ahead on 8th March covering the following.
With 52% of recruitment businesses predicting an increase in tech investments in 2018, this session highlights how to use communications technology solutions to boost results, drive productivity and enhance candidate experience.
The role of technology and its impact on the candidate’s experience.
The ‘robots are coming’. The communications technology that will impact recruiter processes in the future.
GDPR without tears – how you can ease GDPR compliance with communications technology.
PR – Why it’s an Investment Rather than a CostTALiNT Partners
Tracey Barett, Managing Director at BlueSky PR presented at Recruitment Leaders Connect: The Year Ahead on 8th March covering the following.
“It’s expensive…it’s a cost…we can’t measure it “ Three things I hear a lot of from recruitment leaders. This presentation will show you how to set measurable KPIs that will deliver inbound leads for your agency:
Setting objectives
Promoting yourselves as subject matter experts
Measuring outcomes
Talent Leaders Connect, The Year Ahead and Candidate Experience 2018 - Welcom...TALiNT Partners
Ken Brotherston, Managing Director at TALiNT Partners hosted our annual Talent Leaders Connect conference where he introduced the events upcoming for 2018, The New Talent Acquisition Reality and the Good Recruitment Benchmark & Awards
The Impact of Informed Candidates on Your BusinessTALiNT Partners
Joe Wiggins, Head of Communications at Glassdoor presented at Talent Leaders Connect - The Year Ahead and Candidate Experience 2018. He covered the characteristics of informed candidates and what they are looking for,
the benefits of interviewing and hiring informed candidates
and the challenges in attracting informed candidates plus tips for recruiters.
Flex or Break - How to Engage the New Talent EconomyTALiNT Partners
James Bridgland, Head of Product Development at Reed Talent Solutions presented at Talent Leaders Connect The Year Ahead and Candidate Experience 2018. In his talk, he dispenses the myths of AI, Gig Economy, IR35 and Millenials!
Drey Francis, Commercial Director of Engage Technology Partners presented an innovation spotlight on the First Universal Solution for Hirers, Agencies, Workers and Payroll Companies
Setting the scene on the ever-changing times we operate in, Ken presents a view of the key, current market trends and drivers affecting the industry. He will talk to what the implications are for recruitment business owners and leaders, noting potential strategies and tactics which you can adopt to be successful in such a rapidly changing market.
Keep a Pulse: Turning Data into Relationship Insights and (Automated) ActionTALiNT Partners
Sinéad Daly, Regional Manager for UK & Ireland, Bullhorn
- Are you working harder OR smarter? The technology and subsequent data at our fingertips creates boundless opportunities and valuable insights if harnessed properly
- However, with endless requests from clients, candidates, and internal employees, it’s difficult to slow down to evaluate, set strategy and execute. In this session
-We will share tips on leveraging the data from your ATS and CRM to drive (and potentially automate) activity to increase both efficiency and results.
Matt Alder, Recruitment Marketing Expert and Author 'Exceptional Talent'
- Cutting through the noise to reach outstanding candidates
- Using technology to persuade at scale
- What does good look like and which organisations are getting it right
WHY – A Sense of Purpose and the Positive Impact That This Can Have on Perfor...TALiNT Partners
Derek May, CEO, Brightwork
- Why companies need to make sure their sense of purpose is clear and aligned with expectations of their staff
- It’s not all about KPI’s and hitting target but more about relationship building and solving client problems
- Passion and purpose are the key ingredients for long term success
Innovation Spotlight: The First Universal Solution for Hirers, Agencies, Wor...TALiNT Partners
Drey Francis, Director, Engage
The powerful new platform that’s changing the way hirers and recruitment agencies work. Engage enables the entire supply chain to work together seamlessly without duplication and inefficient process. Engage removes the need for multiple expensive back office solutions and instead replaces them with cutting edge technology that will streamline the entire recruitment process
Russell Dalgleish, Managing Partner & Founder, Exolta Capital Partners
Creating value in our businesses is the core purpose. Placing candidates has traditionally been viewed as the way to achieve this but in this age of networks and communities there is much, much more we can do!
- Russell will cover some of these new value creation channels and share some of his experience of over twenty five years in the recruitment sector in the UK and US
The document discusses the evolution of talent acquisition and recruitment technologies over three generations from the 1990s to present. The first generation in the 1990s included the introduction of job boards and early applicant tracking systems. The second generation from the 2000s brought improvements like professional networks, video interviewing, and applicant tracking systems 2.0. The third generation from 2010 onward includes new innovations such as chatbots, skills assessments, and analytics tools to help optimize recruitment and talent strategies.
Finding Your Fit: Using Company Culture to Hire the Right TalentTALiNT Partners
Lynn Cahillane, Marketing Manager, Totaljobs
- How to use company culture in your candidate attraction
- Learn why an employee’s cultural fit helps improve productivity
- Why company culture is key to retention
09:15-09:35 The New Talent Journey
Matt Alder, Talent Acquisition & Innovation Consultant & Author 'Exceptional Talent, MetaShift'
- How the relationship between people and the organisations they work for has fundamentally changed
- What is a joined up "talent journey" and why is it important?
- Which Employers are doing great work in this area
The Rules Do Apply: Navigating HR ComplianceAggregage
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
Objectives:
• Understand the regulatory landscape, including labor laws at the local, state, and federal levels
• Best practices for developing, implementing, and maintaining effective compliance programs
• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements
Evolution or Revolution of the Store & Store Associate Nikki Brain, Client Solutions Director, Managed Services, & Ben Searls, Managing Director, Exsurgo
2. Specialist Fashion, Retail & Consumer Recruitment
EXSURGO OVERVIEW
Exsurgo is a boutique fashion, retail and FMCG recruitment company. We
specialise in these core areas: International Fashion, Retail Operations, Buying &
Merchandising, Procurement & Supply Chain, Consumer Sales & Marketing,
Technology & Transformation, Finance, & Executive Search.
We pride ourselves on matching the best brands with the best people. Recruiting
within the most exciting sectors in the UK and internationally, Exsurgo has grown
to become a true specialist within the Retail, Fashion and Consumer markets.
Ben Searls
Managing Director
Nikki Brain
Client Solutions Director
4. Specialist Fashion, Retail & Consumer Recruitment
UK RETAIL STATS AND FACTS
Here are some key stats and facts about the UK retail sector.
£358 billion
Total value of UK retail sales in 2016
192,000
Total number of VAT-registered retailers in the UK
2.8 million
People employed in UK retail in 2015
290,315
Total number of retail outlets in the UK
1/3
Proportion of consumer spending that goes through retail
5%
Amount retail generates of total GDP (GVA)
12%
Proportion of retail sales made online
10%
Average annual growth of online retail sales
3.4%
Rise in UK retail sales in December 2016, year-on-year
5.7%
Rise in Health and Beauty sales in December 2016, year-on-year - the fastest growing category
5. Specialist Fashion, Retail & Consumer Recruitment
WHAT’S ON THE AGENDA?
Mobile Technology
H2H
Artificial
Intelligence
Big Data
Digital & Physical –
Best Practise
Portable CRMS
Bricks & Clicks –
Partnership
Up Stream / Down
Stream
End to End
Approach
Experiential
Product Knowledge
Sales to Service
Educated
Consumer
6. Specialist Fashion, Retail & Consumer Recruitment
CURRENT MARKET
Retail Vacancies
Over 160,000
Hospitality Vacancies
Over 50,000
7. Specialist Fashion, Retail & Consumer Recruitment
QUOTE…
‘Consumer spending remains resilient post the EU Referendum, with a large number of
shoppers wanting to make purchases in person or visit stores to pick up items they
have ordered online – resulting in 90% of sales continuing to involve a physical shop in
some way, even if the way retailers sell from stores is changing’
Edward Cooke Chief Executive, Revo
8. Specialist Fashion, Retail & Consumer Recruitment
WHAT’S ON THE AGENDA?
Mobile Technology
H2H
Artificial
Intelligence
Big Data
Digital & Physical –
Best Practise
Portable CRMS
Bricks & Clicks –
Partnership
Up Stream / Down
Stream
End to End
Approach
Experiential
Product Knowledge
Sales to Service
Educated
Consumer
9. Specialist Fashion, Retail & Consumer Recruitment
THE FUTURE STORE ASSOCIATE (DELIVERY OF SALES THROUGH SERVICE)
Specialist Fashion, Retail & Consumer Recruitment
Customer Service
Customer Experience
Create Excitement
Deliver Solutions
Discovery Customer Needs
Turn a visitor into a customer
Passionate
Good Listeners
Specialists
Technical
Product Experts
“I like the top, but let me do a little bit of
comparison shopping on the internet first.”
10. Specialist Fashion, Retail & Consumer Recruitment
REVOLUTION or EVOLUTION ?
Candidate Brand aligned to Consumer Brand..?
Role Profiles ? Reward & Recognition ?
Diverse Candidate Attraction Strategy ?
Assessment & Selection Techniques ?
Talent Pool / Talent Management ?
Specialist Fashion, Retail & Consumer Recruitment
WHAT DOES THIS MEAN FOR HR & RECRUITMENT… ?
11. Specialist Fashion, Retail & Consumer Recruitment
Traditionalists Baby Boomers Generation X
Generation Y
MILLENIALS
Generation Z
Hard work
Formal Letter
Face to Face
Job is for Life
Loyalty
Telephone
Face to Face
Telephone
Organisational Led Loyal to Profession
Email & Text
Email & Text
Work life Balance
Innovation &
Change
Text &
Social Media
Online & Mobile
Work with, not for
Self Reliance &
Activity
Orientation
Mobile & Handheld
Career
Multitaskers
Face Time
5 GENERATIONS IN WORKPLACE
13. Specialist Fashion, Retail & Consumer Recruitment
Generations Existing Groups Blind Hiring
New Groups
DIVERSITY
14. Specialist Fashion, Retail & Consumer Recruitment
New / Updated
Technology
Diversity
Talent Pool
Management
3rd Party Websites /
Job Boards
Referrals
Social Professional
Networks
Recruitment Trends
Talent Attraction
WE ALL HAVE ACCESS TO THE SAME PEOPLE
TOP 3 - 2017
NB Slide… setting the scene.
Need to change, when presentation is done we can sort then.
Need to add corporate intro and Ben . Nikki
BS SLIDE: DON’T NEED ALL THESE STATS, BUT SOME ARE KEY / INTERESTING
BS Slide – this slide is to show that with the relevant cleints, as a collective these are some of the strategic objectvies that are on their ‘to do list’.
The paler blue ones (need to sort color / format) are the ones that we are focussing on as key for the presentation (and links back to the topic agenda)
BS SLIDE: DONE NEED FULL BREAKDOWN, CAN JUST ADD THINK ITS KEY THAT THERE ARE SO MANY VACANCIES, HIGHLIGHTS THE COMPETION FOR SAME STAFF ECT. Salary Estimate
£15,000+ (65772)
£20,000+ (38705)
£25,000+ (26441)
£30,000+ (19392)
£35,000+ (14906)
Job Type
Permanent (25786)
Full-time (23063)
Part-time (11869)
Temporary (4087)
Contract (2261)
Salary Estimate
£15,000+ (22858)
£20,000+ (12237)
£25,000+ (6999)
£30,000+ (4411)
£35,000+ (2856)
Job Type
Full-time (8249)
Permanent (6548)
Part-time (2449)
Apprenticeship (2025)
Temporary (1497)
BS. THIS IS A QUOPTE FROM THE RETAIL ECONONMICS PAPER – HAVE SENT YOU A COPY – SETS UP OOUR NEXT BIT WELL….DELIVERING SALES THROUGH SERVICE….
Salary Estimate
£15,000+ (65772)
£20,000+ (38705)
£25,000+ (26441)
£30,000+ (19392)
£35,000+ (14906)
Job Type
Permanent (25786)
Full-time (23063)
Part-time (11869)
Temporary (4087)
Contract (2261)
BS Slide – this slide is to show that with the relevant cleints, as a collective these are some of the strategic objectvies that are on their ‘to do list’.
The paler blue ones (need to sort color / format) are the ones that we are focussing on as key for the presentation (and links back to the topic agenda)
Business issues
Talent Branding
What is Employer Value Proposition (EVP)
Talent Brand VS. EVP
Talent Acquisition
Keeping Employees Engaged
Technologies & Techniques Working Together
Example
Q&A
Business issues
Talent Branding
What is Employer Value Proposition (EVP)
Talent Brand VS. EVP
Talent Acquisition
Keeping Employees Engaged
Technologies & Techniques Working Together
Example
Q&A