The document proposes an SMS-based CRM tool called SmakujeMi for restaurants to help with loyalty problems, promote quick promotions and deals during slow hours, and provide an easy way for customers to find out daily specials and deals. It would allow restaurants to send bulk promotional SMS messages to subscribed customers and customers to ask questions by SMS like "What are the daily specials at restaurant xyz?". The business model would involve a flat monthly fee and/or usage-related fees based on number of SMS messages, size of customer database, and margin.