At the Advertising Research Foundation’s 2011 Annual re:think convention, Stan Sthanunathan VP, Marketing Strategy & Insights for The Coca-Cola Company gives a presentation on how research must change to promote growth. The presentation shows how CEOs and companies can embody creative leadership, build operating dexterity, and reinvent customer relationships. The presentation discusses the implications of doing the above mentioned.
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
In celebration of International Women's Day, we dug into some of our most interesting interviews with women in marketing and have put together the following slideshow highlighting some words of wisdom. Happy Women's Day!
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Corporate Innovation - Silicon Valley - Intrapreneurship. By corpor8Tommaso Di Bartolo
Aviation Industry, Healthcare, Automotive, Education, Finance, Insurance and other traditional businesses are disrupted by innovative startups. Tommaso Di Bartolo, a serial entrepreneur himself, put together a Silicon Valley network to transform business threads into business opportunities and help corporates shape their future.
At the Advertising Research Foundation’s 2011 Annual re:think convention, Stan Sthanunathan VP, Marketing Strategy & Insights for The Coca-Cola Company gives a presentation on how research must change to promote growth. The presentation shows how CEOs and companies can embody creative leadership, build operating dexterity, and reinvent customer relationships. The presentation discusses the implications of doing the above mentioned.
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
In celebration of International Women's Day, we dug into some of our most interesting interviews with women in marketing and have put together the following slideshow highlighting some words of wisdom. Happy Women's Day!
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Corporate Innovation - Silicon Valley - Intrapreneurship. By corpor8Tommaso Di Bartolo
Aviation Industry, Healthcare, Automotive, Education, Finance, Insurance and other traditional businesses are disrupted by innovative startups. Tommaso Di Bartolo, a serial entrepreneur himself, put together a Silicon Valley network to transform business threads into business opportunities and help corporates shape their future.
17 trends in and around small businesses, especially second stage companies. Full trend report, with strategy recommendations, is available as part of our Stage 2 Owner's Manual (see www.s2om.com).
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Remember Marc Andreesens famous quote "Software is eating the world"? You can see it happening in many industries: Startups are innovating at a rapid pace and are often disrupting established companies. Eventually every industry will be disrupted by digital technology.
Here is what is fascinating:
1. Big corporates have plenty of resources, a huge customer base, experts in market research etc. Why is it that they fail to innovate?
2. Startups most of the time lack resources, a customer base, experts in market research etc. How do they come up with innovative, disruptive and eventually successful business models?
Luckily both questions have been answered. Clay Christensen has described the answer to the first question in his book The Innovator’s Dilemma. Go read it, it is really good.
Steve Blank and Eric Ries have built a framework called The Lean Startup to answer the second question.
This slide deck explains the innovators dilemma, how startups build businesses and what corporates can learn from them. It merely scratches the surface but it is a start for now. Tell me what you think in the comments.
Technological infrastructure affect the efficiency, quality and culture of business. It has both factual and intangible benefits in concern of business growth. And top of the most, everyone’s world nowadays deficient if stand out of a technology’s door. Here are few crucial reasons why businesses should invest in technology if really they want to be
[Webinar slides] A Holistic Approach to Digital TransformationAIIM International
Learn the approaches you can take towards digital transformation with a holistic view of your information environments to transform how you work.
For more information on the holistic approach to Digital Transformation, check out our FREE white paper: http://info.aiim.org/a-holistic-approach-to-digital-transformation
A significant brand is a rare breed. Not many of them exist in this world, but when you meet one you soon know about it. Becoming one does not require luck, timing or large advertising budgets. Significant brands simply value their customers more than themselves, and they are willing to do the things that other brands don't do.
I didn’t actually create this list of "Significant Brands” to produce a ranking table, but to spark a debate. These brands are significant to me because of what they stand for, not how much money they have made. After all, isn’t that the real purpose of business… To not just make a profit, but to make a profit that has a purpose?
Significant brands are run by companies who's intentions lie beyond profits. They want to make profits with purpose.
Significant brands stand for something larger than themselves. They inspire and add value to the lives of everyone they touch.
So, these are my top 25 most #SignificantBrands. I've tried to include a few stories around why I think they are significant, and a couple of words from one of their founders or executives. I hope you like them. If you don't, even better... create your own list and post it on slideshare ~ because we don't have deep conversations about brand purpose often enough.
What are your most significant brands?
Adometry CEO Paul Pellman kicked off the inaugural XCMO Summit with a challenge to attendees to aggressively move cross-channel marketing and optimization to the forefront of their strategic agenda.
WTF - What's The Future Impact of Disruptive Technology on Communications?Stephenie Rodriguez
Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication
Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
By input variables I mean the information, data and experiences we put into our organizations to make them tick. I will argue that there is a gap between what we want our organizations to become and what we put into them to get there.
The pace of change is accelerating. Organizations must continually revisit the question, "What businesses are we in, and how can we organize to maximize our long-term potential?"
Barry O’Reilly and Joanne Molesky share actionable insights on how you can innovate at scale, create high performance organization, and lead in the era of disruption.
Gain insights into processes, portfolio and financial management practices, and organizational design and culture that will help you unleash innovation.
Digital Transformation is disrupting your business. If you go no further than "uber-ing" a ride to airport, ordering a product from Amazon, you'll know that business as usual doesn't apply.
74% of executives believe that digital transformation is about improving value for customers. Volker Hildebrand of SAP Hybris explains what it means and how going Beyond CRM enables you to engage better with customers - in his Keynote from #CRM2016 - CRM Insider.
For more about CRM see: http://www.sap.com/beyondCRM
[Webinar Slides] The Less Paper Businesses Use, the More Problematic It BecomesAIIM International
Learn ways to address and resolve the paper paradox so that you can benefit from reduced operating costs, improved information quality, accelerated business processes, and ensured compliance.
For more information on Business Process Management, visit our resource center: http://www.aiim.org/Resource-Centers/Business-Process-Management
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
17 trends in and around small businesses, especially second stage companies. Full trend report, with strategy recommendations, is available as part of our Stage 2 Owner's Manual (see www.s2om.com).
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Remember Marc Andreesens famous quote "Software is eating the world"? You can see it happening in many industries: Startups are innovating at a rapid pace and are often disrupting established companies. Eventually every industry will be disrupted by digital technology.
Here is what is fascinating:
1. Big corporates have plenty of resources, a huge customer base, experts in market research etc. Why is it that they fail to innovate?
2. Startups most of the time lack resources, a customer base, experts in market research etc. How do they come up with innovative, disruptive and eventually successful business models?
Luckily both questions have been answered. Clay Christensen has described the answer to the first question in his book The Innovator’s Dilemma. Go read it, it is really good.
Steve Blank and Eric Ries have built a framework called The Lean Startup to answer the second question.
This slide deck explains the innovators dilemma, how startups build businesses and what corporates can learn from them. It merely scratches the surface but it is a start for now. Tell me what you think in the comments.
Technological infrastructure affect the efficiency, quality and culture of business. It has both factual and intangible benefits in concern of business growth. And top of the most, everyone’s world nowadays deficient if stand out of a technology’s door. Here are few crucial reasons why businesses should invest in technology if really they want to be
[Webinar slides] A Holistic Approach to Digital TransformationAIIM International
Learn the approaches you can take towards digital transformation with a holistic view of your information environments to transform how you work.
For more information on the holistic approach to Digital Transformation, check out our FREE white paper: http://info.aiim.org/a-holistic-approach-to-digital-transformation
A significant brand is a rare breed. Not many of them exist in this world, but when you meet one you soon know about it. Becoming one does not require luck, timing or large advertising budgets. Significant brands simply value their customers more than themselves, and they are willing to do the things that other brands don't do.
I didn’t actually create this list of "Significant Brands” to produce a ranking table, but to spark a debate. These brands are significant to me because of what they stand for, not how much money they have made. After all, isn’t that the real purpose of business… To not just make a profit, but to make a profit that has a purpose?
Significant brands are run by companies who's intentions lie beyond profits. They want to make profits with purpose.
Significant brands stand for something larger than themselves. They inspire and add value to the lives of everyone they touch.
So, these are my top 25 most #SignificantBrands. I've tried to include a few stories around why I think they are significant, and a couple of words from one of their founders or executives. I hope you like them. If you don't, even better... create your own list and post it on slideshare ~ because we don't have deep conversations about brand purpose often enough.
What are your most significant brands?
Adometry CEO Paul Pellman kicked off the inaugural XCMO Summit with a challenge to attendees to aggressively move cross-channel marketing and optimization to the forefront of their strategic agenda.
WTF - What's The Future Impact of Disruptive Technology on Communications?Stephenie Rodriguez
Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication
Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
By input variables I mean the information, data and experiences we put into our organizations to make them tick. I will argue that there is a gap between what we want our organizations to become and what we put into them to get there.
The pace of change is accelerating. Organizations must continually revisit the question, "What businesses are we in, and how can we organize to maximize our long-term potential?"
Barry O’Reilly and Joanne Molesky share actionable insights on how you can innovate at scale, create high performance organization, and lead in the era of disruption.
Gain insights into processes, portfolio and financial management practices, and organizational design and culture that will help you unleash innovation.
Digital Transformation is disrupting your business. If you go no further than "uber-ing" a ride to airport, ordering a product from Amazon, you'll know that business as usual doesn't apply.
74% of executives believe that digital transformation is about improving value for customers. Volker Hildebrand of SAP Hybris explains what it means and how going Beyond CRM enables you to engage better with customers - in his Keynote from #CRM2016 - CRM Insider.
For more about CRM see: http://www.sap.com/beyondCRM
[Webinar Slides] The Less Paper Businesses Use, the More Problematic It BecomesAIIM International
Learn ways to address and resolve the paper paradox so that you can benefit from reduced operating costs, improved information quality, accelerated business processes, and ensured compliance.
For more information on Business Process Management, visit our resource center: http://www.aiim.org/Resource-Centers/Business-Process-Management
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Unleash innovation on the Customer Success PlatformPeter Coffee
It's not about being just an "implementation partner." What the customer wants is a transformation advisor. On an enterprise cloud platform, the tech is part of the service -- which makes more time for more interesting things.
The Evolution of Cloud Computing - Sydney Social Enterprise BreakfastDerek Laney
you cant just put social in front of business activities, you need to embed social processes and technology in your business - Kate Carruthers
#socentanz
Related presentation http://www.slideshare.net/carruthk/the-power-of-social-business
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Salesforce for Nonprofits: Turn Big Data into Social ChangeSalesforce.org
Salesforce Analytics Cloud is Analytics for the Rest of Us and leading nonprofits are already showing how big data can help solve the world’s complex problems. Learn how Project 8 is using Analytics Cloud to help ensure that the 8 billion people that will live on this earth in 15 years will have the food, water, and energy they need.
Social Enterprise: Trust; Vision; RevolutionPeter Coffee
Becoming a social enterprise is not a technical evolution, but a business transformation. Technologies enable it, but only a cultural commitment will achieve it. Doing it is not optional, unless going out of business is also considered an OK option.
Big Data Goes to Work - Liberating Latent Value in a Connected World - P.CoffeePeter Coffee
Material presented to a session of the Mathematical Sciences Colloquium series at University of Montana - Missoula on 7 December 2015: opportunities, challenges, enabling technologies, practices and impacts of "big data" strategies
Similar to BASECAMP CPH: Peter Schwartz, Salesforce (20)
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
María Carolina Martínez - eCommerce Day Colombia 2024
BASECAMP CPH: Peter Schwartz, Salesforce
1. Peter Schwartz
SVP, Strategic Planning
Salesforce
pschwartz@salesforce.com
@peterschwartz2
Innovation and Survival: How to
avoid getting Ubered
Basecamp, Copenhagen, 11/10/17
2. Forward-Looking Statements
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays
in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth,
new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form
10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Statement under the Private Securities Litigation Reform Act of 1995
8. Technology revolutions: accelerating the pace of change
Converging tech means a new age of discontinuity
Source: WEF - Digital Transformation, Jan 2016
15. The Age of the Customer
Connect to your customers in a whole new way
Predictive
Marketin
g
Guided
Sales
Connected
Products
Conversational
Service
Actionable
Analytics
Intelligent
Communitie
s
Smart
Apps
Unified
Commerc
e
Customer
Single view
of the
16. Intelligent Customer Success Platform
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT Quip
force.com
Heroku
Component
Exchange
Data Management
Platform
CRM Data
IoT & Social
Data
Platform
Applications
AppExchange
Predictive
Analytics
Machine &
Deep Learning
Natural Language
Processing
20. Here One combines the
latest in speaker tech with
augmented auditory
capabilities
AR Round 2
Autism Glass uses AR to
teach children how to
identify emotion
Therapy Glasses Hearables
ODG, ASUS, Sony,
Samsung, Google,
Microsoft, etc. 11+
releasing 2018
The Growing Set of Wearables
23. From personal to intimate computing
You know your
computer
Your computer knows
you
24. Service Sector Revolution: Digital Assistants for All
Prioritize & optimize
Prompt, as well as respond
Span personal & professional lives
Continuously learn
41. Data is the New Oil...We are the Wells
1.5k+
On over 200MM
Americans
Pieces of info
per consumer
While beneficial to both parties, there is
increasingly an imbalance of power.
Powerful ML algorithms are using our data
to make decisions about us and for us
43. Industries and jobs will always evolve
Source: U.S. Bureau of Labor Statistics, Sep 2016
44. Job activities, not entire occupations, will be automated
Source: McKinsey Global Institute, Jul 2016
v
45. New industries will continue
to emerge
AI will make this reality more likely
46. The rise of the independent workforce
Sources: MBO Partners: State of Independence in America – Jun 2016; Upwork: Freelancing in America – Oct 2015
‘11-‘16 < ‘16-‘21
2X growth rate
47. Drivers of the Independent Workforce
Business
Increasingly
competitive global
economy
Looking for
increased
flexibility
More cost efficient
to hire project
basis only
Workers
Jaded after
layoffs/pay cuts
Increasing workloads
and decreasing job
security
Greater work/life
balance; be your own
boss flexibility
Enablers
Cheaper, more
powerful/accessible
technology
Vastly improved
networks driven by
social platforms
55. The most important skill:
How to learn (and relearn)
“The illiterate of the 21st
Century will not be those who
cannot read and write, but
those who cannot learn,
unlearn, and relearn”
— Alvin Toffler
57. Fun and easy way to learn to be your best
New Learning Model
Product
Knowledge
HR &
Culture
Leadership &
Management
2.5M+ Badges
completed 200+ Badges
available
Visit trailhead.salesforce.com
and get started today
59. Future of Work Scenarios
Current Jobs
Displaced Quickly
Current Jobs
Displaced Slowly
60. Future of Work Scenarios
Current Jobs
Displaced Quickly
Current Jobs
Displaced Slowly
New Jobs
Emerge Quickly
New Jobs
Emerge Slowly
61. Future of Work Scenarios
Current Jobs
Displaced Quickly
Current Jobs
Displaced Slowly
New Jobs
Emerge Quickly
New Jobs
Emerge Slowly
Jobs Crisis
Focused investment in
training/re-training
Public sector intervention, UBI;
private sector automation tax
62. Future of Work Scenarios
Current Jobs
Displaced Quickly
Current Jobs
Displaced Slowly
New Jobs
Emerge Quickly
New Jobs
Emerge Slowly
False Alarm
Jobs Crisis
Slow, manageable
change; non-urgent
Focused investment in
training/re-training
Public sector intervention, UBI;
private sector automation tax
63. Future of Work Scenarios
Current Jobs
Displaced Quickly
Current Jobs
Displaced Slowly
New Jobs
Emerge Quickly
New Jobs
Emerge Slowly
False Alarm Labor Shortage
Jobs Crisis
Slow, manageable
change; non-urgent
Training investment & public-
private sector collaboration
on incentives
Focused investment in
training/re-training
Public sector intervention, UBI;
private sector automation tax
64. Future of Work Scenarios
Current Jobs
Displaced Quickly
Current Jobs
Displaced Slowly
New Jobs
Emerge Quickly
New Jobs
Emerge Slowly
New Economy
False Alarm Labor Shortage
Jobs Crisis
Slow, manageable
change; non-urgent
Training investment & public-
private sector collaboration
on incentives
Focused investment in
training/re-training
Public sector intervention, UBI;
private sector automation tax
65. “…not just number of jobs lost to more efficient
machines, but automation may prevent the
economy from creating enough new
jobs…automation is beginning to move in
and eliminate service and office jobs too”
The Automation Jobless
66. “…not just number of jobs lost to more efficient
machines, but automation may prevent the
economy from creating enough new
jobs…automation is beginning to move in
and eliminate service and office jobs too”
The Automation Jobless
- February 24, 1961