The document discusses how culture is the key accelerator for growth in today's digital world. It argues that speed, agility, and a culture focused on customers are critical for businesses to survive disruption. Technology alone is not enough to transform culture; the culture must be rapidly changed to implement new technologies. The secret formula for success is that culture (C1), culture (C2), culture (C3), culture (C4) combined equals growth.

1. Culture as the Accelerator for
Growth
Ulrik Nehammer, Global SVP, Salesforce
E: unehammer@salesforce.com, M: +49 171 959 7292

2. Any industry can and
will be Uberized or
Amazonized.
Every business will
be disrupted.

3. We are the Future

4. Speed is becoming more and
more important.
In the past, the big outcompeted
the small – today, the fast out
competes the slow.

5. Consumers’ best experience anywhere
sets their expectation everywhere.

6. Consumers will not make choices based
on the benefit of a brand, but from the
character of the company.

7. Classic Marketing is
dead.

8. Start to collect the dots.
AI will soon connect the dots for you.

9. “Half the money I spend on advertising is
wasted; the trouble is I don't know which
half” – John Wanamarker
This is now history.

10. In today's world, digital transformation is not
only about improving the business.
It is about survival.

11. The most dangerous place to make a
decision is in the office.
Decisions need to be made where it
matters.

12. You should not try to prepare the
organisational culture for technology...
You need to implement technology to
rapidly transform the culture

13. Go with the flow. Do not force it.
There are different levels of
readiness.
Align with the speed of the
customers.

14. The traditional organisation is on its
last breath..

15. From all the tech giants, Salesforce has
the best rating on company culture.

16. 3,000+ Companies Pledged 1% | pledge1percent.org
1% Time 1% Equity 1% Product
2.3M+Volunteer
hours Grants$160M+ 31K+Nonprofits
& Education
Philanthropy brings out the best in us

17. Speed is the new currency,
Agility is the new strategy,
Culture is the infrastructure.

18. The secret formula to success:

20. The secret formula to success:
C1+C2+C3+C4 = GROWTH