This document discusses strategies for marketing LASIK vision correction surgery to different types of prospective patients. It notes that while around 15-40% of corrective lens wearers are actively investigating vision correction options, 60-80% are "not interested" due to factors like cost, fear of the procedure, lack of time, or not understanding the technology. The document recommends targeting this larger segment by addressing their specific concerns in marketing messages, such as explaining how LASIK saves money long-term compared to lenses, emphasizing a doctor's high success rates, or detailing how quick the procedure and recovery are. It also stresses using follow-up communication techniques like drip marketing emails to continue educating prospects over time and keep the practice top
Strategically embedding patient testimonials into your website and other promotional materials harnesses the power of word-of-mouth marketing to your benefit, allowing you to amplify your message and reach audiences that were largely inaccessible in the recent past. Learn how you can amplify your testimonials.
Evolution or Revolution of the Store & Store Associate Nikki Brain, Client So...TALiNT Partners
Evolution or Revolution of the Store & Store Associate
Nikki Brain, Client Solutions Director, Managed Services, & Ben Searls, Managing Director, Exsurgo
Strategically embedding patient testimonials into your website and other promotional materials harnesses the power of word-of-mouth marketing to your benefit, allowing you to amplify your message and reach audiences that were largely inaccessible in the recent past. Learn how you can amplify your testimonials.
Evolution or Revolution of the Store & Store Associate Nikki Brain, Client So...TALiNT Partners
Evolution or Revolution of the Store & Store Associate
Nikki Brain, Client Solutions Director, Managed Services, & Ben Searls, Managing Director, Exsurgo
Deacon Michael Ebong admonished the brethren on the importance of making godly choices such as: what to do for a living? Whom to marry? Where to live? What Car to buy? What Clothes to wear? Coming to Church today? etc.
Based on the case study of the choices made by Lot, we are advised to be selfless, patient and considerate with one another.
Read the slides for more!
March 1, 2016, El Dorado Hills, CA – Right on time for the 180th Anniversary of the Alamo’s fall on March 6, 1836, Savas Beatie announced the release of Dr. Phillip Thomas Tucker’s new book, The Alamo’s Forgotten Defenders: The Remarkable Story of the Irish During the Texas Revolution, which brings to light the vital role of the Irish in the war for Texas’ independence.
How to reduce customer attrition during a crisisQuekelsBaro
Crises bring a number of challenges that require businesses to reevaluate their strategies. If left unchecked, customer attrition can have a drastic impact on a company.
Spotlight On... The Pharma Customer ExperienceCOUCH Health
In this edition, we’re shining our spotlight on the pharma customer experience. We discuss what customer experience really means in pharma, how it’s developing, who your audience is and why measuring emotion is vital.
Read online or download your free copy now! Then be sure to get in touch with us with any feedback or insights you have too – we’d love to continue the discussion…
Deacon Michael Ebong admonished the brethren on the importance of making godly choices such as: what to do for a living? Whom to marry? Where to live? What Car to buy? What Clothes to wear? Coming to Church today? etc.
Based on the case study of the choices made by Lot, we are advised to be selfless, patient and considerate with one another.
Read the slides for more!
March 1, 2016, El Dorado Hills, CA – Right on time for the 180th Anniversary of the Alamo’s fall on March 6, 1836, Savas Beatie announced the release of Dr. Phillip Thomas Tucker’s new book, The Alamo’s Forgotten Defenders: The Remarkable Story of the Irish During the Texas Revolution, which brings to light the vital role of the Irish in the war for Texas’ independence.
How to reduce customer attrition during a crisisQuekelsBaro
Crises bring a number of challenges that require businesses to reevaluate their strategies. If left unchecked, customer attrition can have a drastic impact on a company.
Spotlight On... The Pharma Customer ExperienceCOUCH Health
In this edition, we’re shining our spotlight on the pharma customer experience. We discuss what customer experience really means in pharma, how it’s developing, who your audience is and why measuring emotion is vital.
Read online or download your free copy now! Then be sure to get in touch with us with any feedback or insights you have too – we’d love to continue the discussion…
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When interacting with your patients at appointments, it's a limited experience in that they only are there for their scheduled visit. But, this doesn't have to be the only moment you can build your relationship with them. Instead of only contacting them for reminders about an upcoming six-month appointment or bill, create a more meaningful connection through dental email marketing.
If you spend money on marketing your practice every month, do you know your average cost-per-lead and cost-per-surgery? Tracking these numbers are crucial to your success OR failure.
In order to have a success elective surgery practice, it is essential to evaluate your practice periodically. Knowing how to evaluate and what criteria to look at are part of the keys to leading your practice to success. Here we show you the key areas to analyze and what benchmarks to compare against.
For a free practice analysis, contact Brandi Musgrave at 303-731-2634 or brandi@fast-trackmarketing.com.
How to engage patients to use the patient portal to meet meaningful useFast Track Marketing
Getting patients to engage fully with your patient portal can be hard work but it is a must for meaningful use. If done properly, your portal can not only decrease the time your staff has to spend scheduling appointments, processing paperwork and calling in prescriptions but will give your patients the ability to have some control over their healthcare.
Fast Track Marketing works with practices across the U.S. helping them grow, meet goals and gain efficiency to name a few. One of the areas is this topic: helping them to engage more of their patients with their patient portal.
What are your cataract patients thinking: 2 Types of PatientsFast Track Marketing
There are 2 types of patients, those that know they have cataracts and those that know their vision isn't great. There is a strategy to increasing both into your practice.
How to Effectively Evaluate and Promote New Physicians to Your Practice Fast Track Marketing
This presentation will outline the most effective ways to 1) evaluate new physicians joining your practice, and 2) promote their specialties within your practice. Methods taught will shorten the learning curve and jump-start the new physician’s patient base.
Event/Sponsorship Marketing: Tips to Make Your Sponsorship Dollars Equate to ...Fast Track Marketing
This presentation will teach how to choose events to sponsor that not only advocate community support but will also promote your practice to your target audiences. Gain tips to make event sponsorship a lucrative endeavor.
This presentation will illustrate how marketing your whole practice requires more than just having a good website or placing an effective advertisement. By taking advantage of internal, external, virtual and traditional methods, your entire practice will thrive across all specialties.
This presentation will share effective ways to launch and promote new technologies or treatments in your practice. Focus will be on identifying the right target audience and using a variety of budget levels and marketing methods to achieve success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
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>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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How To Convert Not Interested Into Now Buyers
1. 14 AE // Sept/Oct 15
I
t has been estimated that more
than 150 million Americans
use glasses or contact lenses to
compensate for refractive errors.1
There are undoubtedly thousands
of people in your geographical area
who could benefit from LASIK
vision correction.
SO WHY ISN’T YOUR SURGERY
SCHEDULE COMPLETELY BOOKED
EVERY DAY?
Just because people wear corrective
lenses doesn’t mean that they are
interested in LASIK vision correction.
In fact, an estimated 60–80% of lens
wearers are not currently investigat-
ing vision correction options. They
may know how LASIK could provide
them 20/20 vision…they may even
have friends or family members who
have had a successful procedure and a
positive experience. But something is
holding them back.
People with nearsightedness, farsight-
edness, and astigmatism can have any
variety of objections that may preclude
them from becoming interested in an
elective procedure:
• Cost: LASIK may seem too
expensive.
• Fear: The horror stories of LASIK
are easy to find.
• Time: Busy schedules can make
the procedure too hard to fit in.
• Confusion: Understanding
LASIK technologies can seem
impossible.
These are the “not interested” LASIK
prospects in your area. So how do
you reach these people and help break
through the barriers and misconceptions?
COURTING YOUR PROSPECTS
Sometimes prospects come around on
their own due to a life-changing event
or frustration with the hassles, perfor-
mance, or appearance of lenses:
• The desire to excel at sports
requires better vision.
• A lens-free appearance is preferred
for a special event such as a
wedding.
• A monetary windfall makes the
procedure attainable.
But you shouldn’t wait for prospects
to decide on their own. If you do, the
growth of your practice will stagnate
or even decline. Sometimes prospects
need a little extra push to understand
the benefits of this life-changing
procedure. This means writing your
marketing messages to appeal not only
to the people who are investigating
LASIK (approximately 15–40% of lens
wearers) but also those who need to be
sold … without feeling like they are
being sold.
People today are inundated with an
estimated 5,000 marketing messages
every day.2
To break through this
clutter and get your message seen, you
RUNNING THE PRACTICE // MARKETING MINUTE
HOW TO CONVERT “NOT INTERESTED”
INTO “NOW BUYERS”
Cuinn Merrigan
2. 15www.asoa.org // AE
By updating
your
messages,
you should
see a much
greater
return
on your
marketing
investments.
“
must speak to their hot buttons. You
must set off their reticular activator—
something that hits home with their
own personal life to make them take
notice of your message.
• Cost: Explain how the one-time
cost of LASIK can be cheaper in
the long run than the ongoing
expenses of contacts and glass-
es. Discuss financing options
and other ways to make LASIK
affordable.
• Fear: Share your doctor’s 20/20
vision success rates.
• Time: Explain how quick the
procedure and recovery are for
LASIK.
• Confusion: Don’t overwhelm
prospects with technology talk or
doctor-speak; help educate pros-
pects on LASIK in layman’s terms.
Notice that these hot buttons did not
include mention of specific technolo-
gies. People who are not interested in
LASIK will not be impressed or enticed
by the type of blade-free or custom
wavefront technology you use; this type
of message will get pushed into the
background or lost completely.
GET THEIR ATTENTION, KEEP THEIR
ATTENTION
When the hot button messages work,
you will have their attention for a short
time. In your messages, provide simple,
risk-free calls-to-action to take the pros-
pect to the next step. Your goal should
be to gather their contact information
so you can begin to communicate with
them regularly—via emails or phone
calls—to reinforce your message and
keep your practice top-of-mind.
It may seem that when people have
requested information about your prac-
tice, they are sold. But the nurturing
process is far from over. It can take
prospects 2–3 years to decide to have an
elective surgery – even after they have
contacted your office.
The most efficient and effective
way to communicate with prospects
is through drip marketing techniques
—a series of emails delivered over
the course of months or years to the
prospects in their specific investigation
phase with your practice. Through
this “drip” marketing process, you can
provide the education they need about
LASIK, as well as differentiating factors
about your practice, to make your prac-
tice the obvious choice for LASIK.
MATCH YOUR MESSAGE ONLINE
Your online presence, including your
website, social media presence, and
online reviews, must complement the
marketing messages you are putting
out in the world. For example, if you
advertise that your doctor has a 99%
success rate, but several past patients
have posted negative reviews online,
those investigating your practice will
sense the disconnect and view you as
untrustworthy.
“NOW BUYERS” STILL NEED
ATTENTION
Only when prospects are actually in
your doors for a consultation can you
begin to treat those people as “now
buyers.” This is when it becomes
your staff’s job to effectively sell your
services and break through the obstacles
that probably still exist. Those “now
buyers” make up only 1–5% of the
total lens-wearing population, so it’s
important to convert as many of these
prospects as possible. A unique series
of drip marketing emails can help these
patients make the leap of faith to sched-
ule surgery with you.
In summary, you may need to
re-evaluate your marketing techniques
to determine the effectiveness of your
messages. Are you only speaking to
the small percentage of “now buyers”?
Or are your messages appealing to the
much larger segment of “not interested”
lens wearers who could greatly benefit
from LASIK?
By updating your messages, you
should see a much greater return on
your marketing investments. AE
NOTES
1. American Academy of Ophthalmology.
(April 2011). Eye Health Statistics at
a Glance. Source: Prevent Blindness
America and the National Eye
Institute (2008). Vision Problems in
the U.S.: Prevalence of Adult Vision
Impairment and Age-Related Eye
Disease in America. http://www.aao.
org/newsroom/upload/Eye-Health-
Statistics-April-2011.pdf
2. Jay Walker-Smith, Yankelovich
Consumer Research. Source: How
to Cut Through Marketing Clutter.
http://www.marketing-made-simple.
com/articles/promotional-clutter.
htm#.VTZm1pM905Y
Cuinn Merrigan (cuinn@
fast-trackmarketing.com) is
the chief operating officer at
Fast Track Marketing in
Broomfield, Colo.
INABLINK
• It can take prospects 2–3 years
to decide to have an elective
surgery.
• To break through marketing
clutter, you must speak to pros-
pects’ hot buttons.
• “Drip” marketing emails keep
your practice top-of-mind.