Se r e ndi pi t ous
v s . St r a t e gi c
I nnov a t i on
Serendipitous Innovation

Comes from the
word “Serendipity”
Serendipitous Innovation
falls into two categories:
-Personal discoveries that eventually
become a marketing or business
s...
How Do Companies Promote
Serendipitous Innovation (and Ideas)?
• To generate innovative interactions,
organizations must b...
Lounges
Eliminating cubicle work spaces
Idea Rooms
Strategic Innovation
A plan made by an
organization to encourage
advancements in technology,
product or services, usually
...
Strategic Innovation
“Accidents happen. There’s nothing
mystical about them—but it’s a
marketer’s practical ability to take
advantage of the be...
Serendipitous vs Strategic Innovation
Serendipitous vs Strategic Innovation
Serendipitous vs Strategic Innovation
Serendipitous vs Strategic Innovation
Serendipitous vs Strategic Innovation
Serendipitous vs Strategic Innovation
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Serendipitous vs Strategic Innovation

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Comparison between two innovation approaches.

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Serendipitous vs Strategic Innovation

  1. 1. Se r e ndi pi t ous v s . St r a t e gi c I nnov a t i on
  2. 2. Serendipitous Innovation Comes from the word “Serendipity”
  3. 3. Serendipitous Innovation falls into two categories: -Personal discoveries that eventually become a marketing or business success - Established companies seeking for serendipitous ideas
  4. 4. How Do Companies Promote Serendipitous Innovation (and Ideas)? • To generate innovative interactions, organizations must be sufficiently perceptive to ensure their agents of creativity – regardless of their fields of expertise or activity – have the opportunity to meet on occasion throughout the course of the day
  5. 5. Lounges
  6. 6. Eliminating cubicle work spaces
  7. 7. Idea Rooms
  8. 8. Strategic Innovation A plan made by an organization to encourage advancements in technology, product or services, usually by investing in R&D activities.
  9. 9. Strategic Innovation
  10. 10. “Accidents happen. There’s nothing mystical about them—but it’s a marketer’s practical ability to take advantage of the best accidents and transform them into opportunities, and eventually, a marketing success.” -Matthew E. May, EDIT Innovation

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