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Conceptsof
Marketing
Production
concept
Product
concept
Selling
concept
Marketing
concept
Societal
marketing
concept
Marketingconcept
Production Concept
Consumers prefer products
that are widely available
and inexpensive. The
production concept is
more operations oriented
than any other concept.
“
“
Product Concept
Consumers favor products that
offer the most quality,
performance, or innovative
features. The product concept
believes in the consumer and
it says the consumers are
more likely to be loyal if
they have more options of
products or they get more
benefits from the product of
the company.
“
“
Selling Concept
Focuses on needs / wants
of target markets &
delivering value better
than competitors that
preserves the consumer’s
and society’s well-being.
“
“
Marketing Concept
Focuses on needs/wants of target
markets & delivering value
better than competitors. The
marketing concept believes in
the pull strategy and says that
you need to make your brand so
strong that customers themselves
prefer your brand over every
other competitor. This can be
achieved through marketing.
“
“
Social Marketing Concept
Focuses on needs / wants
of target markets &
delivering value better
than competitors that
preserves the consumer’s
and society’s well-being.
“
“

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Marketing concepts