Demand States –Negative Demand – Dislike ProductNo Demand – Unaware or uninterested in the productLatent Demand – Strong need which cannot be satisfied by existing productsDeclining Demand – Experiences by all organizations.Irregular Demand – Season demandFull Demand – Firms are pleased with the volume of businessOverfull Demand – Demand higher than what can be handled De Marketing – Reducing demand temporarily or permanently - Can be reduced by increasing prices, or reducing promotion and services.Unwholesome Demand – Products that attract organized effort to discourage consumption
MetaMarket-- Cluster of complementary products which are closely related in the minds of the consumer but spread across industries.
Philip Kotler Chapter 1
CHAPTER 1 :<br />DEFINING MARKETING FOR THE 21st CENTURY<br />MARKETING MANAGEMENT<br />Nataraj Pangal | Shreya Rana<br />
Social Definition<br />Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others<br />MARKETING DEFINITION<br />AMA Definition<br />Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.<br />
Kotler Definition<br />Marketing Management is the Art and Science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.<br />MARKETING DEFINITION<br />