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Beltron strategy

This presentation summarizes key marketing strategies for technology companies to promote their solutions to enterprise decision makers. It recommends original video content, influencer marketing, high-value educational content, integrating marketing with live events, using marketing automation tools, and re-marketing to existing customers. The strategies aim to engage buyers by understanding their challenges and proving the company's thought leadership and unique solutions.

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PRESENTATION FOR SELECTION OF CREATIVE AND MEDIA AGENCY FOR PROMOTING IT ITES AND ESDM IN BIHAR BY Saurabh Sharma, President- Goldmine Advertising Ltd. +91-9811090404
mineAD minePRO mineSWEEPER mineTL mineOOH D-Crypt mineRAL
MUMBAI DELHI CHENNAI BANGALORE HYDERABAD AHMEDABAD BARODA LUCKNOW PUNE NAGPUR PATNA 11 creative hubs across India
INDIAN NEWSPAPER SOCIETY ALL INDIA RADIO DOORDARSHAN DIRECTORATE OF ADVERTISING & VISUAL PUBLICITY AUDIT BUREAU OF CIRCULATIONS THE ADVERTISING STANDARDS COUNCIL OF INDIA ADVERTISING AGENCIES ASSOCIATION OF INDIA INDIAN BROADCASTING FOUNDATION INTERNATIONAL ADVERTISING ASSOCIATION CRISIL RATING
YOUNG LOTUS WORKSHOP – AAAI OLIVE CROWN – IAA EARTH DAY – FREE PRESS DRY HOLI – DAINIK BHASKAR PRSI NATIONAL AWARD – PUBLIC RELATION SOCIETY OF INDIA
MOEFCC MoAFW MoFPI MoSJE MoTextiles
Life Insurance Corporation
Print Campaign
Case Study on India Handloom
#MyDiwaliAttire Contest ❖ India Handloom Brand launched in October 2015. ❖ To Increase the user engagement with the audience, we decided to come up with the contest taking the advantage of Diwali, during November. ❖ We asked users to share their pictures with diwali attire on Facebook and Twitter with #MyDiwaliAttire ❖ The contest was held during 10th Nov 2015 to 12th Nov 2015
Contest Highlight
Entry Level Likes: - 5599 Exit Level Likes: -7392 Post Likes: - 25 Comments: - 61
Entry Level Follower: - 308 Exit Level Follower: - 814 Tweets Sent: - 25 Mentions Received: - 2,651 Retweets: - 877 Favourites: - 289 Impressions: - 24,816,728 Reach: - 2,522,934 We got 24,816,728 impressions on our #MyDiwaliAttire contest posts
Twitter Trending #MyDiwaliAttire was trending throughout India from 7:00 p.m. to 9:15 p.m. on 10th Nov. This exposed brand & its contest to people outside of its fan follower.
Twitter Handle Followed by Hon’ble Prime Minister of India - Sh. Narendra Modi
Tweet on receipt of Prize by India Handloom
Response Management ❖ Due to large number of followership, Ms. Temsutula Imsong’s tweet about #MyDiwaliAttire contest created buzz about the contest among new audience. ❖ Ms. Imsong’s tweet about the prize further helped the brand reach a wider audience.
Creative Showcase
Ministry of Agriculture
PRINT CREATIVE
CREATIVE- PRIVATE BRANDS
NOW TASK IN HAND
Strong growth opportunities The IT sector in India expanded at a CAGR of 11.14 per cent to US$ 155 billion in FY17 from US$ 74 billion in FY10, which is 3–4 times higher than the global IT-BPM growth. It is estimated that the size of the industry will grow to US$ 350 billion by 2025. Leading sourcing destination • India is a prominent sourcing destination across the world, accounting for approximately 55 per cent market share. • India acquired a share of around 38 per cent in the overall Business Process Management (BPM) sourcing market. Largest pool of ready to hire talent India’s highly qualified talent pool of technical graduates is one of the largest in the world, facilitating its emergence as a preferred destination for outsourcing. EXECUTIVE SUMMARY
Most lucrative sector for investments The sector ranks 3rd in India’s total FDI share and accounts for approximately 37 per cent of total Private Equity and Venture investments in the country. The computer software and hardware sector in India attracted cumulative Foreign Direct Investment (FDI) inflows worth US$ 27.72 billion between April 2000 and September 2017, according to data released by the Department of Industrial Policy and Promotion (DIPP). Export and employment growth Indian IT exports are projected to grow at 7-8 per cent in 2017-18. IT- BPM sector accounts for largest share in total Indian services export, which is 45 per cent. Large contribution to the Indian economy • India’s IT industry contributed around 7.7 per cent to the country’s GDP. IT industry employs nearly 3.9 million people in India of which more than 170,000 were added in FY17. • IT industry is fueling the growth of startups in India, with the presence of more than 4,750 startups in India.
Growing Demands • Strong growth in demand for exports from new verticals. • Rapidly growing urban infrastructure has fostered several IT centre’s in the country. • Expanding economy to propel growth in local demand. Global Foot Prints • Indian IT firms have delivery centre’s across the world. • IT & ITeS industry is well diversified across verticals such as BFSI, telecom and retail. • Increasing strategic alliance between domestic and international players to deliver solutions across the globe. Competitive Advantage • Cost savings of 60–70 per cent over source countries. • A preferred destination for IT & ITeS in the world; continues to be a leader in the global sourcing industry with 55 per cent market share. • The Indian IT industry has saved clients US$ 200 billion in the past 5 years. Policy Support • Tax exemption of three years in a block of seven years to start-ups under ‘Startup India’. • More liberal system for raising global capital, funding for seed capital and growth and ease of doing business, etc. have been addressed. • Cumulative FDI inflow in computer software and hardware is US$ 27.72 billion from April 2000 to September 2017. ADVANTAGE BIHAR ADVANTAGE INDIA
- India’s IT Industry amounts to 12.3% of the Total Global Market Share. - India’s technology and BPM sector (including hardware) is estimated to have generated US$ 146 billion in revenue during FY16 compared to US$ 118 billion in FY15, implying a growth rate of23.72percent. The top six firms contribute around 36 per cent to the total industry revenue, indicating the market is fairly competitive, with TCS being the leader accounting for about 10.1 per cent . SNAPSHOT INTRODUCTION OF THE INDUSTRY
THE EVIDENT VALUE CHAIN OF THE INDUSTRY Final Product (i.e. Software or and Integrated Product having both Software and Hardware) Research and Development (In both spheres of software and hardware including integrated development ) ITES (IT Enabled Services like BPO, KBO, LPO and Transcription Services) Body Shopping both Onshore and Offshore Training (i.e. Formatted Education Providers and Certification agencies)
SWOT ANALYSIS OF THE INDUSTRY
STRENGTH • Large, Trained and Young Population. • Availability of skilled English speaking workforce. • Growing talent pool of Bihar has the ability to drive the R&D and innovation business in the IT-BPM space • Tax Holiday and Freedom to raise global capital. • Easy processing of SEZ applications for IT Industry • Specific amendments in FEMA for supporting the transactions of FEMA • Infrastructure Priority
WEAKNESS • Infrastructure • Even though availability of trained English speaking population exists but the quality of manpower is still an issue in Bihar • Labour Laws still are more designed for manufacturing setup in Bihar • Safety and security • Indian Visa Norms
OPPORTUNITY • Africa, South America • Frontier applications in the field of Medical Sciences, Nuclear and Space Technology • With Opening up of Defense Sector in India and even in some curtained countries this is an area with immense opportunities • Digital Governance
THREAT • Slowing Chinese Economy shall try to move and establish itself in the services sector. IT being an area closely understood by them shall be the first choice . • Pakistan even though has a naughty reputation in terms of the support to cross border terrorism and previously a lead professor of Muslim Bomb has recently seen the populations diversion towards IT and ITES industry • Philippines is a natural substitute to India for services. Currency is around the same and influence and penetration of English is even better. Being a South East Asian country which already has a giant footprint in the global workforce shall soon be knocking doors. • Thailand another south Asian country and home of more than 10 Million Tourist every year provides a very conducive environment. Thailand is already a major hub for consumer electronics manufacturing which can easily be supplemented with development of IT and ITES sector the only issue pushing them backwards in their proficiency with English language. • As Bihar has limited IT resources, so techies prefer to stay in other places…
INDIA VALUE PROPOSITION With customers increasingly engaging with Indian service providers as a ‘strategic partner’, rather than just a pure ‘technology service provider’, key players in the Indian sourcing industry have re-aligned and capitalized on the following four areas – 1.Continued focus on optimal cost-efficiency: Service providers are mitigating cost escalations by adopting various strategic imperatives including agile delivery models, automation and standardization of business processes, etc 2.India has the world’s largest employable talent pool and every year it churns out a huge number of technical and non-technical pool of graduates and post graduates Specially Bihar. 3.Unique customer centricity: Indian service providers are focusing on three main imperatives: business outcome solutions + non-linearity + transforming customer businesses 4.Scalable and secure environment: The sheer size of the Indian market provides a high level of stability in terms of managing concentricity risk as compared to other sourcing markets
TALENT POOL READY TO TAKE IT SECTOR TO THE NEXT LEVEL • During FY10-17, number of graduates addition to talent pool in India grew at a CAGR of 7.15 per cent. India added more than 6 million graduates to the talent pool during FY17. • The office space absorption by the information technology (IT) and IT-enabled services (ITeS) companies increased by 10% to 16.81 million square feet (sq. ft.) in 2016 over the previous year, • About 2 per cent of the industry revenue is spent on training employees in the IT-BPM sector • US$ 1.6 billion is spent annually on training workforce and growing R&D spend • Forty per cent of total spend on training is spent on training new employees • Employment from BPO/ITeS sector reached 3.86 million in 2016-17. An addition of around 130,000 – 150,000 new jobs is expected in FY18. • India BPO promotion scheme was approved under Digital India programme. It aims to create employment opportunities for the youth and promote investments in the IT & ITeS industry. Under the scheme employment has already been created for more than 10,000 individuals.
SEZ’S TO DRIVE IT SECTOR; TIER II CITIES EMERGE AS NEW CENTERS • IT-SEZs have been initiated with an aim to create zones that lead to infrastructural development, exports and employment • As on 1st December 2017, there were 222 exporting SEZs across the country • Over 50 cities already have basic infrastructure and human resource to support the global sourcing and business services industry. Some cities are expected to emerge as regional hubs supporting domestic companies • Odisha Government signed a MoU with Software Technology Parks of India (STPI) for setting up 4 software technology centres • In February 2017, Persistent Systems, a Pune-based company, secured development rights to a number of patented innovations for enhancing security of financial services from The United Services Automobile Association (USAA) • Software Technology Parks of India (STPI) has set up 56 centres across the country which provide single window clearance and infrastructure facilities. Under STP scheme, STP units can avail Excise Duty exemptions on procurement of indigenously manufactured goods.
IT – ITES & ESDM: BIHAR SCENARIO In FY 2016-17, the size of ICT industry in Bihar was estimated around US$1,147 including exports worth USD 121 million Where as ESDM (Electronic System Design & Manufacturing) market size is US$ 305 billion in 2018 and our supply is only US$ 85 billion only. So we have a huge gap.
Key Highlights • Propagate that IT units in Bihar are spreading their markets from the US to other regions like Europe, Middle East and Africa in soft way. • Infrastructure available at Patna in Bihar as Hub. • Land has been allotted and several IT parks and centre's of excellence are taking shape here • Nasscom delegates are in talks with the state government to develop an environment conducive for IT and ITeS firms in the state. • Global Talent Track (GTT) Private Limited, would create an educational framework. Aspiring students would be trained on vocational skills that would help them get ready for the industry. Similar initiatives in Jammu and Kashmir and Assam had been highly successful.
KEY 
 

It’s 2017, and the way enterprise technology and software companies market themselves is evolving. In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision makers on the right channels to increase their sales funnel. The ability to connect with these decision makers about an important issue, goal or challenge to their business can have a dramatic impact. So what’s a technology company to do? To maximize their investment in marketing initiatives, organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they’re a thought leader and have a unique solution that can provide substantial ROI.
ORIGINAL VIDEO CONTENT
 Video content as a marketing tool is becoming extremely prevalent with technologies to introduce their solutions to target companies and individuals. While someone might now have the time to go through a product or company datasheet, almost everyone has the time to watch an entertaining, engaging two or three-minute video about a solution that might be of value to them. • Great Stories • Fun Videos • Useful Content • Client Testimonials • Animated Infographics • Animated Explainers
INFLUENCER MARKETING Business leaders and enterprise decision makers often look to others who are experts in their field when evaluating new technologies to purchase and implement. Technology companies are increasingly partnering with influencers to up their credibility and social •Identify Target Buyers •Determine Industry Influencers •Build Social Credibility •Bridge the Gap to In-person
HIGH VALUE CONTENT The amount of digital content being generated today is astounding. And it ranges from high-quality, unique content all the way down to content mills and “click bait” that people don’t necessarily get much out of. The same is true for content in the B2B technology marketing space. •Tell Better Stories •Personalize for each stakeholder •Make content extremely Unique
LIVE EVENT INTEGRATION It might seem counterintuitive, but with so much emphasis being placed on digital marketing, face-to-face interactions are becoming that much more important. While much of the time enterprise solutions can build a case for themselves solely via digital channels, many tech buyers want to get to know their partners in person. Depending on where your solution, and organization, stands in the marketplace you’ll likely have a different focus when attending live events. Here are four reasons to integrate live events with your digital marketing efforts, depending on your core marketing needs at any given time: •Branding and Awareness •Lead Generation •Customer Engagement •Education
MARKETING AUTOMATION TOOLS A critical part of staying on top of contacting, and nurturing leads for enterprise tech companies is employing marketing automation tool. To build a sustainable, and predictable, revenue model you’ll need to have automated systems for collecting leads, building a marketing pipeline, segmenting contacts, and marketing to them on a consistent (and intelligent) basis. Marketing automation helps B2B enterprise companies nurture, qualify and pass leads over to sales when they’re finally ready.
EXISTING CUSTOMER RE-MARKETING One of the best, and often most overlooked, ways that enterprise technology companies can increase revenue through marketing efforts is their current customers. By having systems, processes and programs in place to re-market to active customers, you’ll be able to build out an infrastructure that facilitates consistent retention, upsell and cross-sell of additional products, features and services. •Customer Portals •Customer Communities •Nurturing Programs
INTERACTIVE TOOLS & EXPERIENCES Interactive content has been an emerging trend in enterprise technology marketing for some years, and it’s evolving in many interesting ways. Things like calculators, assessment and other tools lend to deeper engagement and higher quality lead generation because prospects are more invested in the outcome. Here’s a breakdown of some of the different kinds of interaction content you should consider: •Interactive Infographics •Product Tours
Through the use of our promotion tactics, we can speak your language and take it to the mass so that your audience get to know you. We create your identity, your USP. Our promotion tools help you to develop long lasting relationship with your customer and engage them in new projects. Result is: Retention and word of mouth promotion of your activity. The goal is to be consistent and communicate a consistent message across all mediums. Through consistency, trust is established. Our Brand Promotion • Promotion via International -Newspapers, Magazines. • Events and Conferences, Participation in international summits • Direct Mailers • Seminars • Test/Sample Marketing • School/College Activities • Promotion Through Kiosks and Signages • Social Media & Blogging • Website Design & Content Management PROPOSAL
Based on findings we came with our Creative brain child… on the given topic
Campaign - 1
MNEMONIC
Campaign - 2
MNEMONIC
Campaign - 3
BROCHURE
OUTDOOR
RADIO & TVC
Medium: Radio
 Duration: 25 Seconds With resources Bihar is filled a huge IT manpower skilled Leadership which is intelligent and able provides business conditions ideal and stable Bihar is blessed with good connectivity to ensure growth and productivity So invest now and profit forever MVO: Invest in IT, Invest in Bihar
TVC - Scratch
SOCIAL MEDIA STRATEGY
Reach out the online audience and increase visibility through social media Enhance awareness and recognition in the online space Drive citizens inputs to establish promotion of education industry, development & policies Influence online sentiment around the industry and raise awareness Engage potential influencers, and motivate them to participate in promotion of initiatives What is to be achieved?
Social Media Strategy
WhatHowKPIs Content Posting Page Promotion Live & 360 degree Interest Level Social Updates Information Reach & Engagement Tweet Live Tweeting during event Trending Hashtag Strategy Influencer Reach Hashtag trending Reach & Engagement Insta Stories Promotion Hashtag strategy Native ads Visibility & impressions Revamp the Videos Success Stories Reach & Engagement * Cost towards influencer activity and ads would be additional as per approved plan Whatsapp push messaging Google plus page creation Linked page creation/
 Promotion Social Media Strategy
Communication Strategy Listen Engage Measure & Refine ● Identify Problem ● Learn what people are saying ● Discover market trend ● Find influencers ● Enter conversation ● Provide relevant content ● Engage with influencers ● Provide positive response ● Monitor measures ● Capture success stories ● Build community
Changing the look of current pages ● Posting engaging content, resulting increased engagement & page likes/ followers ● Content with animated format such as GIFs & Videos ● Frequent indirect posts to avoid monotonous phase ● Executing updated social media features like 360 degree posts, carousel, Facebook live, Instagram stories etc. ● Using relevant hashtags associated with education industry to increase brand image
Changing the look of current pages ● We would post more engaging posts such as quiz & contest to increase the engagement ● There should be uniformity between posts & singularity with theme in posts ● Adding logos in creatives for brand identity on social media platform ● Should use bitly link to redirect users on landing page or website
● To attract users it is necessary to highlight BSEDC through social media communication ● We should start with awareness activities & talk to audience with engaging posts ● Image based + appealing illustrated posts What should we talk to our audience?
Outline Communication Strategy Plan of Action Minister’s Social Media management
Thank You

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Beltron strategy

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    PRESENTATION FOR SELECTION OFCREATIVE AND MEDIA AGENCY FOR PROMOTING IT ITES AND ESDM IN BIHAR BY Saurabh Sharma, President- Goldmine Advertising Ltd. +91-9811090404
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    INDIAN NEWSPAPER SOCIETY ALLINDIA RADIO DOORDARSHAN DIRECTORATE OF ADVERTISING & VISUAL PUBLICITY AUDIT BUREAU OF CIRCULATIONS THE ADVERTISING STANDARDS COUNCIL OF INDIA ADVERTISING AGENCIES ASSOCIATION OF INDIA INDIAN BROADCASTING FOUNDATION INTERNATIONAL ADVERTISING ASSOCIATION CRISIL RATING
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    YOUNG LOTUS WORKSHOP– AAAI OLIVE CROWN – IAA EARTH DAY – FREE PRESS DRY HOLI – DAINIK BHASKAR PRSI NATIONAL AWARD – PUBLIC RELATION SOCIETY OF INDIA
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    Case Study onIndia Handloom
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    #MyDiwaliAttire Contest ❖ IndiaHandloom Brand launched in October 2015. ❖ To Increase the user engagement with the audience, we decided to come up with the contest taking the advantage of Diwali, during November. ❖ We asked users to share their pictures with diwali attire on Facebook and Twitter with #MyDiwaliAttire ❖ The contest was held during 10th Nov 2015 to 12th Nov 2015
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    Entry Level Likes:- 5599 Exit Level Likes: -7392 Post Likes: - 25 Comments: - 61
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    Entry Level Follower:- 308 Exit Level Follower: - 814 Tweets Sent: - 25 Mentions Received: - 2,651 Retweets: - 877 Favourites: - 289 Impressions: - 24,816,728 Reach: - 2,522,934 We got 24,816,728 impressions on our #MyDiwaliAttire contest posts
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    Twitter Trending #MyDiwaliAttire wastrending throughout India from 7:00 p.m. to 9:15 p.m. on 10th Nov. This exposed brand & its contest to people outside of its fan follower.
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    Twitter Handle Followed by Hon’blePrime Minister of India - Sh. Narendra Modi
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    Tweet on receiptof Prize by India Handloom
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    Response Management ❖ Dueto large number of followership, Ms. Temsutula Imsong’s tweet about #MyDiwaliAttire contest created buzz about the contest among new audience. ❖ Ms. Imsong’s tweet about the prize further helped the brand reach a wider audience.
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    Strong growth opportunities The ITsector in India expanded at a CAGR of 11.14 per cent to US$ 155 billion in FY17 from US$ 74 billion in FY10, which is 3–4 times higher than the global IT-BPM growth. It is estimated that the size of the industry will grow to US$ 350 billion by 2025. Leading sourcing destination • India is a prominent sourcing destination across the world, accounting for approximately 55 per cent market share. • India acquired a share of around 38 per cent in the overall Business Process Management (BPM) sourcing market. Largest pool of ready to hire talent India’s highly qualified talent pool of technical graduates is one of the largest in the world, facilitating its emergence as a preferred destination for outsourcing. EXECUTIVE SUMMARY
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    Most lucrative sector for investments Thesector ranks 3rd in India’s total FDI share and accounts for approximately 37 per cent of total Private Equity and Venture investments in the country. The computer software and hardware sector in India attracted cumulative Foreign Direct Investment (FDI) inflows worth US$ 27.72 billion between April 2000 and September 2017, according to data released by the Department of Industrial Policy and Promotion (DIPP). Export and employment growth Indian IT exports are projected to grow at 7-8 per cent in 2017-18. IT- BPM sector accounts for largest share in total Indian services export, which is 45 per cent. Large contribution to the Indian economy • India’s IT industry contributed around 7.7 per cent to the country’s GDP. IT industry employs nearly 3.9 million people in India of which more than 170,000 were added in FY17. • IT industry is fueling the growth of startups in India, with the presence of more than 4,750 startups in India.
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    Growing Demands • Stronggrowth in demand for exports from new verticals. • Rapidly growing urban infrastructure has fostered several IT centre’s in the country. • Expanding economy to propel growth in local demand. Global Foot Prints • Indian IT firms have delivery centre’s across the world. • IT & ITeS industry is well diversified across verticals such as BFSI, telecom and retail. • Increasing strategic alliance between domestic and international players to deliver solutions across the globe. Competitive Advantage • Cost savings of 60–70 per cent over source countries. • A preferred destination for IT & ITeS in the world; continues to be a leader in the global sourcing industry with 55 per cent market share. • The Indian IT industry has saved clients US$ 200 billion in the past 5 years. Policy Support • Tax exemption of three years in a block of seven years to start-ups under ‘Startup India’. • More liberal system for raising global capital, funding for seed capital and growth and ease of doing business, etc. have been addressed. • Cumulative FDI inflow in computer software and hardware is US$ 27.72 billion from April 2000 to September 2017. ADVANTAGE BIHAR ADVANTAGE INDIA
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    - India’s ITIndustry amounts to 12.3% of the Total Global Market Share. - India’s technology and BPM sector (including hardware) is estimated to have generated US$ 146 billion in revenue during FY16 compared to US$ 118 billion in FY15, implying a growth rate of23.72percent. The top six firms contribute around 36 per cent to the total industry revenue, indicating the market is fairly competitive, with TCS being the leader accounting for about 10.1 per cent . SNAPSHOT INTRODUCTION OF THE INDUSTRY
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    THE EVIDENT VALUECHAIN OF THE INDUSTRY Final Product (i.e. Software or and Integrated Product having both Software and Hardware) Research and Development (In both spheres of software and hardware including integrated development ) ITES (IT Enabled Services like BPO, KBO, LPO and Transcription Services) Body Shopping both Onshore and Offshore Training (i.e. Formatted Education Providers and Certification agencies)
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    STRENGTH • Large, Trainedand Young Population. • Availability of skilled English speaking workforce. • Growing talent pool of Bihar has the ability to drive the R&D and innovation business in the IT-BPM space • Tax Holiday and Freedom to raise global capital. • Easy processing of SEZ applications for IT Industry • Specific amendments in FEMA for supporting the transactions of FEMA • Infrastructure Priority
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    WEAKNESS • Infrastructure • Eventhough availability of trained English speaking population exists but the quality of manpower is still an issue in Bihar • Labour Laws still are more designed for manufacturing setup in Bihar • Safety and security • Indian Visa Norms
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    OPPORTUNITY • Africa, SouthAmerica • Frontier applications in the field of Medical Sciences, Nuclear and Space Technology • With Opening up of Defense Sector in India and even in some curtained countries this is an area with immense opportunities • Digital Governance
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    THREAT • Slowing ChineseEconomy shall try to move and establish itself in the services sector. IT being an area closely understood by them shall be the first choice . • Pakistan even though has a naughty reputation in terms of the support to cross border terrorism and previously a lead professor of Muslim Bomb has recently seen the populations diversion towards IT and ITES industry • Philippines is a natural substitute to India for services. Currency is around the same and influence and penetration of English is even better. Being a South East Asian country which already has a giant footprint in the global workforce shall soon be knocking doors. • Thailand another south Asian country and home of more than 10 Million Tourist every year provides a very conducive environment. Thailand is already a major hub for consumer electronics manufacturing which can easily be supplemented with development of IT and ITES sector the only issue pushing them backwards in their proficiency with English language. • As Bihar has limited IT resources, so techies prefer to stay in other places…
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    INDIA VALUE PROPOSITION Withcustomers increasingly engaging with Indian service providers as a ‘strategic partner’, rather than just a pure ‘technology service provider’, key players in the Indian sourcing industry have re-aligned and capitalized on the following four areas – 1.Continued focus on optimal cost-efficiency: Service providers are mitigating cost escalations by adopting various strategic imperatives including agile delivery models, automation and standardization of business processes, etc 2.India has the world’s largest employable talent pool and every year it churns out a huge number of technical and non-technical pool of graduates and post graduates Specially Bihar. 3.Unique customer centricity: Indian service providers are focusing on three main imperatives: business outcome solutions + non-linearity + transforming customer businesses 4.Scalable and secure environment: The sheer size of the Indian market provides a high level of stability in terms of managing concentricity risk as compared to other sourcing markets
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    TALENT POOL READYTO TAKE IT SECTOR TO THE NEXT LEVEL • During FY10-17, number of graduates addition to talent pool in India grew at a CAGR of 7.15 per cent. India added more than 6 million graduates to the talent pool during FY17. • The office space absorption by the information technology (IT) and IT-enabled services (ITeS) companies increased by 10% to 16.81 million square feet (sq. ft.) in 2016 over the previous year, • About 2 per cent of the industry revenue is spent on training employees in the IT-BPM sector • US$ 1.6 billion is spent annually on training workforce and growing R&D spend • Forty per cent of total spend on training is spent on training new employees • Employment from BPO/ITeS sector reached 3.86 million in 2016-17. An addition of around 130,000 – 150,000 new jobs is expected in FY18. • India BPO promotion scheme was approved under Digital India programme. It aims to create employment opportunities for the youth and promote investments in the IT & ITeS industry. Under the scheme employment has already been created for more than 10,000 individuals.
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    SEZ’S TO DRIVEIT SECTOR; TIER II CITIES EMERGE AS NEW CENTERS • IT-SEZs have been initiated with an aim to create zones that lead to infrastructural development, exports and employment • As on 1st December 2017, there were 222 exporting SEZs across the country • Over 50 cities already have basic infrastructure and human resource to support the global sourcing and business services industry. Some cities are expected to emerge as regional hubs supporting domestic companies • Odisha Government signed a MoU with Software Technology Parks of India (STPI) for setting up 4 software technology centres • In February 2017, Persistent Systems, a Pune-based company, secured development rights to a number of patented innovations for enhancing security of financial services from The United Services Automobile Association (USAA) • Software Technology Parks of India (STPI) has set up 56 centres across the country which provide single window clearance and infrastructure facilities. Under STP scheme, STP units can avail Excise Duty exemptions on procurement of indigenously manufactured goods.
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    IT – ITES& ESDM: BIHAR SCENARIO In FY 2016-17, the size of ICT industry in Bihar was estimated around US$1,147 including exports worth USD 121 million Where as ESDM (Electronic System Design & Manufacturing) market size is US$ 305 billion in 2018 and our supply is only US$ 85 billion only. So we have a huge gap.
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    Key Highlights • Propagatethat IT units in Bihar are spreading their markets from the US to other regions like Europe, Middle East and Africa in soft way. • Infrastructure available at Patna in Bihar as Hub. • Land has been allotted and several IT parks and centre's of excellence are taking shape here • Nasscom delegates are in talks with the state government to develop an environment conducive for IT and ITeS firms in the state. • Global Talent Track (GTT) Private Limited, would create an educational framework. Aspiring students would be trained on vocational skills that would help them get ready for the industry. Similar initiatives in Jammu and Kashmir and Assam had been highly successful.
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    It’s 2017, andthe way enterprise technology and software companies market themselves is evolving. In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision makers on the right channels to increase their sales funnel. The ability to connect with these decision makers about an important issue, goal or challenge to their business can have a dramatic impact. So what’s a technology company to do? To maximize their investment in marketing initiatives, organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they’re a thought leader and have a unique solution that can provide substantial ROI.
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    ORIGINAL VIDEO CONTENT
 Videocontent as a marketing tool is becoming extremely prevalent with technologies to introduce their solutions to target companies and individuals. While someone might now have the time to go through a product or company datasheet, almost everyone has the time to watch an entertaining, engaging two or three-minute video about a solution that might be of value to them. • Great Stories • Fun Videos • Useful Content • Client Testimonials • Animated Infographics • Animated Explainers
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    INFLUENCER MARKETING Business leadersand enterprise decision makers often look to others who are experts in their field when evaluating new technologies to purchase and implement. Technology companies are increasingly partnering with influencers to up their credibility and social •Identify Target Buyers •Determine Industry Influencers •Build Social Credibility •Bridge the Gap to In-person
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    HIGH VALUE CONTENT Theamount of digital content being generated today is astounding. And it ranges from high-quality, unique content all the way down to content mills and “click bait” that people don’t necessarily get much out of. The same is true for content in the B2B technology marketing space. •Tell Better Stories •Personalize for each stakeholder •Make content extremely Unique
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    LIVE EVENT INTEGRATION Itmight seem counterintuitive, but with so much emphasis being placed on digital marketing, face-to-face interactions are becoming that much more important. While much of the time enterprise solutions can build a case for themselves solely via digital channels, many tech buyers want to get to know their partners in person. Depending on where your solution, and organization, stands in the marketplace you’ll likely have a different focus when attending live events. Here are four reasons to integrate live events with your digital marketing efforts, depending on your core marketing needs at any given time: •Branding and Awareness •Lead Generation •Customer Engagement •Education
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    MARKETING AUTOMATION TOOLS Acritical part of staying on top of contacting, and nurturing leads for enterprise tech companies is employing marketing automation tool. To build a sustainable, and predictable, revenue model you’ll need to have automated systems for collecting leads, building a marketing pipeline, segmenting contacts, and marketing to them on a consistent (and intelligent) basis. Marketing automation helps B2B enterprise companies nurture, qualify and pass leads over to sales when they’re finally ready.
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    EXISTING CUSTOMER RE-MARKETING Oneof the best, and often most overlooked, ways that enterprise technology companies can increase revenue through marketing efforts is their current customers. By having systems, processes and programs in place to re-market to active customers, you’ll be able to build out an infrastructure that facilitates consistent retention, upsell and cross-sell of additional products, features and services. •Customer Portals •Customer Communities •Nurturing Programs
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    INTERACTIVE TOOLS &EXPERIENCES Interactive content has been an emerging trend in enterprise technology marketing for some years, and it’s evolving in many interesting ways. Things like calculators, assessment and other tools lend to deeper engagement and higher quality lead generation because prospects are more invested in the outcome. Here’s a breakdown of some of the different kinds of interaction content you should consider: •Interactive Infographics •Product Tours
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    Through the useof our promotion tactics, we can speak your language and take it to the mass so that your audience get to know you. We create your identity, your USP. Our promotion tools help you to develop long lasting relationship with your customer and engage them in new projects. Result is: Retention and word of mouth promotion of your activity. The goal is to be consistent and communicate a consistent message across all mediums. Through consistency, trust is established. Our Brand Promotion • Promotion via International -Newspapers, Magazines. • Events and Conferences, Participation in international summits • Direct Mailers • Seminars • Test/Sample Marketing • School/College Activities • Promotion Through Kiosks and Signages • Social Media & Blogging • Website Design & Content Management PROPOSAL
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    Based on findingswe came with our Creative brain child… on the given topic
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    Medium: Radio
 Duration: 25Seconds With resources Bihar is filled a huge IT manpower skilled Leadership which is intelligent and able provides business conditions ideal and stable Bihar is blessed with good connectivity to ensure growth and productivity So invest now and profit forever MVO: Invest in IT, Invest in Bihar
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    Reach out theonline audience and increase visibility through social media Enhance awareness and recognition in the online space Drive citizens inputs to establish promotion of education industry, development & policies Influence online sentiment around the industry and raise awareness Engage potential influencers, and motivate them to participate in promotion of initiatives What is to be achieved?
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    WhatHowKPIs Content Posting Page Promotion Live& 360 degree Interest Level Social Updates Information Reach & Engagement Tweet Live Tweeting during event Trending Hashtag Strategy Influencer Reach Hashtag trending Reach & Engagement Insta Stories Promotion Hashtag strategy Native ads Visibility & impressions Revamp the Videos Success Stories Reach & Engagement * Cost towards influencer activity and ads would be additional as per approved plan Whatsapp push messaging Google plus page creation Linked page creation/
 Promotion Social Media Strategy
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    Communication Strategy Listen Engage Measure &Refine ● Identify Problem ● Learn what people are saying ● Discover market trend ● Find influencers ● Enter conversation ● Provide relevant content ● Engage with influencers ● Provide positive response ● Monitor measures ● Capture success stories ● Build community
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    Changing the lookof current pages ● Posting engaging content, resulting increased engagement & page likes/ followers ● Content with animated format such as GIFs & Videos ● Frequent indirect posts to avoid monotonous phase ● Executing updated social media features like 360 degree posts, carousel, Facebook live, Instagram stories etc. ● Using relevant hashtags associated with education industry to increase brand image
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    Changing the lookof current pages ● We would post more engaging posts such as quiz & contest to increase the engagement ● There should be uniformity between posts & singularity with theme in posts ● Adding logos in creatives for brand identity on social media platform ● Should use bitly link to redirect users on landing page or website
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    ● To attractusers it is necessary to highlight BSEDC through social media communication ● We should start with awareness activities & talk to audience with engaging posts ● Image based + appealing illustrated posts What should we talk to our audience?
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    Outline Communication Strategy Plan ofAction Minister’s Social Media management
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