You’ve mastered the Facebook post, but you’re ready to increase your reach. Facebook advertising is a sure-fire method to get your message in front of a new audience. Our social media experts have put together a guide that will help you reach people on Facebook who are actually interested in your message! Access to Polk’s data allows you to target your message to local users who are in-market for a new car or interested in your brand!

1. Everything You Need To Know About
Facebook Power Editor
ll You must be logged into Google Chrome as Power Editor is not supported with other
browsers.
ll Make sure you have your image ready to go with 20% or less text.
ll Go to Ads Manager and select “Power Editor” from the left side menu or visit
https://www.facebook.com/ads/manage/powereditor/
ll Select the client’s account from the drop down menu at the top left of the page.
Before You Begin
ll Select the proper campaign for the ad to be part of. If you are making an ad for a new
campaign, click “Campaigns” and then “Create Campaign.”
ll Type in the name of the campaign and select the proper objective for the campaign
(most times you will select Clicks to Website).
Step 1: Campaigns
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2. Step 2: Create An Ad Set
ll Pick the campaign you want and create an Ad Set. You can create multiple Ad Sets to
target different groups or run during time frames all in the same campaign.
ll Once you have an Ad Set, you can set the budget and time frame you want your ad to
run.
ll This is also where you can specify if you’re running a lifetime or daily budget.
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3. 3
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ll Once a campaign has been created and selected, it’s time to create an ad. Select “Ads”
on the top followed by “Create Ad.” You will now go through the three sections: Creative,
Audience and Optimization & Pricing.
ll Make sure you select the correct Facebook page
ll There are two options: choose an existing page post or “Create New Unpublished Post.”
ll Choosing an existing post will drive extra engagement to that post on the
Newsfeed. This post should use an ad-friendly image and be formatted
the same as an Unpublished Post.
Step 3: Ads
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Use CTA buttons sparingly. Using them too often will make all ads seem very spammy.
Options include Shop Now, Learn More, Sign Up, Book Now, and Download.
!
ll Once the Unpublished Page Post has been created, ensure the placement of the ad is
correct. Select “News Feed (Desktop and Mobile).”
ll Creating an Unpublished Page Post
means that the post does not show
up on the Facebook page, which is
important if you are creating multiple
ads at a time.
URL = bit.ly link to the landing page
Post Text = Catchy ad copy between
one or two sentences
Call to Action = One of five buttons !
Link Headline = Link copy
Display Link = What the URL will look
like within the ad
Description = Link description with
additional details
Picture = Upload the image that has
20% text or less
Step 4: Unpublished Post
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Step 5: Audience
ll Select “Audience” to configure who the ad will target. In addition to targeting by age
and location, more specific targeting should be used to ensure businesses are reaching
people who are likely to engage with the business and brand.
ll Select cities to target and the mile radius the ad will target, 10, 25, or 50 miles. You may
enter multiple cities, which will broaden the reach.
ll Minimum age should never be less than 18. For certain campaigns, the age minimum
may be 21 or 25. You may change the age depending on who you are targeting, for
example 25-any while targeting parents.
ll Once the audience has been determined, select English under Languages.
ll Though it’s not a requirement, you can also choose a demographic to promote to, such
as Major in School, School or Workplace.
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ll You may also select from the pool of Interests, which is varied from anything related to
entertainment to hobbies to family to technology and more. Interests can be general,
such as “Cats” as well as more specific, such as “Quaker Oats Company.”
If you are creating an ad using advanced targeting from Polk, see below.!
Step 6: Optimization & Pricing
ll We recommend optimizing the ad as Cost Per Click, or CPC. While a suggested bid is
given, we recommend no more than $1.
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Step 7: Upload
ll Once everything is ready to be published, click the green “Upload Changes” button on
the top of the page. This will upload the ad to await approval from Facebook.
ll All ads should be approved within 24 hours if all of the guidelines are met.
Polk Data
ll If you are running an ad using targeting options from Broad or Partner categories, follow
these steps after completing Step 4.
ll Polk is specifically for the automotive industry and allows dealerships to target Facebook
users based on their status of in/near/after market, the brand of car they own, how old
the car is, and the car’s body style.
ll Under Audience, scroll to Categories and click “Partner Categories” to access Polk’s data,
listed as “DLX Auto powered by Polk” under the “Datalogix” category.
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ll Choose your specific targeting options:
ll Ensure target is the same for all ads in an Ad Set. You can house multiple Ad Sets under
one Campaign, but targeting for all ads in one Ad Set must be identical. If you wish to
target Chevrolet owners with one ad and those in market for a Chevrolet in another, they
must be within their own Ad Sets.
Need More Help With Power Editor?
If you have any additional questions about using Facebook’s Power
Editor, contact PCG to chat with a social media expert today.
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