The document provides guidance on writing effective ad copy for search engine marketing campaigns. It discusses the key components of search ads, including headlines that grab attention, descriptions that demonstrate relevance, and calls to action that promote conversions. Specific techniques are presented for each component, such as using keywords and imperative verbs in headlines. The goal is to translate the searcher's query into a clear, compelling answer that drives high-quality traffic to the landing page.
How to optimize b2 b facebook advertising costsMurtaza Amin
In this BizProspex guide, learn how B2B Facebook Advertising can benefit your organization, and how you can optimize advertising costs.
visit www.bizprospex.com to know more
How to optimize b2 b facebook advertising costsMurtaza Amin
In this BizProspex guide, learn how B2B Facebook Advertising can benefit your organization, and how you can optimize advertising costs.
visit www.bizprospex.com to know more
A review of how to set up, create, target, and measure advertising on Facebook, including targeting, pricing, and bidding strategies to optimize performance and ROI.
Proposal for Web Advertising Solutions for the Bangladeshi Market in Google A...Grameen Solutions
Proposal for Web Advertising Solutions for the Bangladeshi Market in Google AdWords, Facebook, Display Ads, and Social Media by Web Marketing Solutions of Grameen Solutions.
The presentation includes:
- Facts about Web Advertising in Google AdWords for the Bangladeshi Market
- Facts about Web Advertising in Facebook for the Bangladeshi Market
- Facts about Web Advertising with Display Banner Ads in Popular Bangladeshi sites
- Facts about Web Advertising in the Social Media with Rich Content Ads.
The days of organic growth on social or over. But a small investment on the right platform can go a long way. Facebook provided a good case study here for this startup
What we do is, we help your plans for Online Marketing and Digital Promotions, by creating excellent Digital Marketing Strategies based on knowledge, foresight, intuitiveness, research, digital trends and an most importantly open mind with future digital visions.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
Boosting profit by matching agency reporting to the client's bottom lineDemandSphere
Understanding how to match client goals to your agency's reporting back to them will not only make you more successful in your strategy but will also get you more referrals.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
Use the Facebook Pixel to track conversions, retarget website visitors and find new audiences. This workshop will explain how understanding advanced Facebook ad tools will help your overall ad strategy.
In today's digital landscape, Pay-Per-Click (PPC) advertising has become a crucial strategy for businesses to increase their online visibility and drive targeted traffic to their websites. PPC offers a highly effective way to reach potential customers by displaying ads on search engines and other online platforms.
A review of how to set up, create, target, and measure advertising on Facebook, including targeting, pricing, and bidding strategies to optimize performance and ROI.
Proposal for Web Advertising Solutions for the Bangladeshi Market in Google A...Grameen Solutions
Proposal for Web Advertising Solutions for the Bangladeshi Market in Google AdWords, Facebook, Display Ads, and Social Media by Web Marketing Solutions of Grameen Solutions.
The presentation includes:
- Facts about Web Advertising in Google AdWords for the Bangladeshi Market
- Facts about Web Advertising in Facebook for the Bangladeshi Market
- Facts about Web Advertising with Display Banner Ads in Popular Bangladeshi sites
- Facts about Web Advertising in the Social Media with Rich Content Ads.
The days of organic growth on social or over. But a small investment on the right platform can go a long way. Facebook provided a good case study here for this startup
What we do is, we help your plans for Online Marketing and Digital Promotions, by creating excellent Digital Marketing Strategies based on knowledge, foresight, intuitiveness, research, digital trends and an most importantly open mind with future digital visions.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
Boosting profit by matching agency reporting to the client's bottom lineDemandSphere
Understanding how to match client goals to your agency's reporting back to them will not only make you more successful in your strategy but will also get you more referrals.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
Use the Facebook Pixel to track conversions, retarget website visitors and find new audiences. This workshop will explain how understanding advanced Facebook ad tools will help your overall ad strategy.
In today's digital landscape, Pay-Per-Click (PPC) advertising has become a crucial strategy for businesses to increase their online visibility and drive targeted traffic to their websites. PPC offers a highly effective way to reach potential customers by displaying ads on search engines and other online platforms.
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
The Latest PPC Updates to Catapult Campaigns in 2019Hanapin Marketing
In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
What do you know about search engine marketing (SEO)jishavijayan70
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
2. Who We Are Introduction Clickable is a platform that makes online advertising simple, instant and profitable. Our purpose is to help businesses survive and thrive by simplifying online advertising success. Hanny Hindi Clickable Search Marketing Guru Max Kalehoff Clickable Search Marketing Guru & Vice President of Marketing 6/24/10 2
4. Agenda Agenda Our Goal Today: To discuss one system for writing ad copy that drives high-quality traffic. The role of ad creatives in SEM campaigns. The components of a search ad. Writing attention-grabbing headlines. Describing the relevance and value of your offer. Making a conversion-based call to action. 6/24/10 4
7. Keywords, Ad Copy, & Landing Pages Ad Copy: The main text of a clickable search or context-served ad. (SEMPO) 6/24/10 6
8. The Components of an SEM Ad Every SEM ad has three major components: Headline: Grab the user’s attention (25 char.) Description: Describe your offer (35 char.) Call to Action: Tell users what to do next (35 char.) Some networks have a single 90 character description field, but you should still treat it as two separate elements. 6/24/10 7
10. Translating Queries into Questions Users Conduct Searches to Ask Questions The first step of search advertising is to determine which questions you can answer. The second step is to translate those questions into keyword lists, ads—and landing pages. To write effective ad copy, you need to know what question your users are asking, and provide a clear and compelling answer. 6/24/10 9
11. Keywords and Ad Copy Using keywords in your ad copy will improve your click-through rates (CTRs). Ads with keywords are more relevant to searchers. Keywords in ad copy appear in bold, making them more prominent on search engine results pages (SERPs). Keywords should be distributed throughout an ad (especially in the Headline and Description). For a perfect match between keywords and ads, use Dynamic Keyword Insertion (DKI). 6/24/10 10
13. Headlines and Click-Through Rates Your headline is the component of an ad that will have the greatest effect on CTR. Ads compete for attention against other ads on the page, as well as organic results. Headlines are the first thing users will read. If they are too snazzy and vague, you will draw unwanted traffic to your site. Your goal is not to grab everybody’s attention; your goal is to grab the attention of your potential customers. 6/24/10 12
14. Attention-Grabbing Headlines Headlines should be simple and direct answers to user questions. Techniques include: Straight Description Imperative Verb Headlines Restatement of the Question Whatever you do, don’t right a headline that suggest a product or service you don’t offer. 6/24/10 13
16. Making an Offer: Relevance After you have captured a user’s attention, describe the relevance of your offer. Headlines only suggest relevance; your description should clearly demonstrate it. Whatever isn’t described in the headline should be described in the description line. A clear description will drive away some traffic, but that just saves you the cost of irrelevant clicks. Just clearly state what you have to offer, in as much detail as 35 characters allows. 6/24/10 15
17. Making an Offer: Value It’s time to state your “value proposition” So you have a relevant offer. What sets it apart? The most effective search marketing ads include clear demonstrations of unique value. Look at competing ads and find something they’re not including. This is your last chance to convince a user to take your offer. 6/24/10 16
19. What is Your Conversion Event? Every search ad has a different purpose. What’s the purpose of yours? In order to implement conversion tracking on your landing pages, you need define success criteria. Are you trying to drive sales? page views? newsletter sign-ups? Ads drive clicks, but they can also improve conversion rates. P.S.: If you haven’t implemented conversion tracking, do it right now! 6/24/10 18
20. Conversions & The “Call to Action” The final step is to tell users what to do after they click on your ad. The “call to action” should be directly related to your desired conversion. An ad that describes an action that can’t be taken on a conversion page will produce a poor user experience. Decide what you want users to do on your site, and let them know. 6/24/10 19
23. Using Clickable Pro to Simplify SEM Clickable Pro is an online tool that makes search advertising Simple, Instant and Profitable. Manage all of your campaigns, across all search networks, in a single, intuitive interface. Take action based on recommendations generated by Clickable’s ActEngine™ (for everything from best practices to bids and budgets). Create white-label, customized reports. 6/24/10 22
24. How to Sign Up for Clickable How to Sign Up Simply go to www.clickable.com/signup and try the product free for 15 days. If you want more support getting started with search marketing, consider Clickable Assist, our fully-managed solution: www.clickable.com/assist Or email us: editor@clickable.com 6/24/10 23