Growing Your WordPress Site Business

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Looking for ways to grow your small business WordPress Agency? Here are the slides from the 2017 Lehigh Valley WordCamp by Paul B. Taubman of http://DigitalMaestro.com

Business

http://DigitalMaestro.com
Twitter
Remember to tweet:
#WCLVPA
@WPSiteHelp & @WCLVPA
@WPSiteHelp 2

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Question #1?
If you could work from home and have a successful
business…
…would you want that?
@WPSiteHelp 3

http://DigitalMaestro.com
Question #2?
If you are going to start your own
full-time business…
@WPSiteHelp 4

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Question #2?
If you are going to start your own
successful, full-time business…
…would you want to know?
@WPSiteHelp 5

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Topics
This afternoon:
• My Story
• Fact or Fiction?
• Services
• Ideal Customers
• Business Entities
• Your Business Team
• Tools
• Words of Wisdom… @WPSiteHelp 6

http://DigitalMaestro.com
Who Am I?
An International Speaker / Trainer
Website & Online Strategy
Published Author
Founder of:
– http://DigitalMaestro.com
@WPSiteHelp 7
Paul B. Taubman, II

http://DigitalMaestro.com
About Me
@WPSiteHelp 8

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About Me
@WPSiteHelp 9

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Entrepreneurs: Defined
“Entrepreneurs are willing to work 80 hours a week to
avoid working 40 hours a week.”
@WPSiteHelp 10

http://DigitalMaestro.com
Important!
This presentation is based on Me.
My Path.
What I did/Am doing.
It does not mean it is right or best for you.
Your mileage may vary.
Dealer Contribution may affect final price.
You better think... Think about what you’re trying to do…
@WPSiteHelp 11

http://DigitalMaestro.com
Fact or Fiction?
1. Laptop Lifestyle – I can work anywhere…
2. Working from home is awesome…
3. I get to work with people I want to work with…
4. I can go on vacation anytime I want…
5. “The plumber is going to come tomorrow since you
will be home…”
6. I can work in my PJs…
@WPSiteHelp 12

http://DigitalMaestro.com
Services
My Main Service started as:
Website Builds using WordPress
@WPSiteHelp 13

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Services
Other Services you can offer:
Security
Social Media
Email marketing
Training
Other Things you can do
@WPSiteHelp 14

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Services
• If you don’t do web services, what else can do offer
to clients?
• What services do you offer/do your clients need that
you can get some extra $$ (affiliate commissions)
@WPSiteHelp 15

http://DigitalMaestro.com
Services
Why me?
Why should people trust me with their money?
Why you?
@WPSiteHelp 16

http://DigitalMaestro.com
Ideal Customer
• Who specifically buys your product/service? Who do you
like to work with?
• What do you help your customers avoid?
• What do you help your customers achieve?
• Value Proposition (What do you offer that others don’t?)
• Why do customers buy from you instead of an
alternative?
@WPSiteHelp 17

http://DigitalMaestro.com
Ideal Customer – Finding Them
• Speaking Events / Sponsorships
• Trainings
• Webinars
• Associations / Memberships
• MeetUps
• Referrals
• Opt-ins / Freebies / Ethical Bribes / Lead Magnets
– Traffic / Marketing / FB Ads
• Print advertising
@WPSiteHelp 18

http://DigitalMaestro.com
Business Entities
Sole Proprietor
LLC
S-Corp
C-Corp
@WPSiteHelp 19

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Team
Surround yourself with GOOD People:
Attorney
Accountant / CPA
Banker
Coach (Business, Mindset, Technical)
Associations / Groups (iThemes, WPMU Dev, etc.)
@WPSiteHelp 20

http://DigitalMaestro.com
Tools
Tools I use:
• TimeTrade
• “Theme Subscriptions”
• ESP – Email Service providers
– AWeber, Constant Contact, iContact, Infusionsoft, etc.
• DropBox
@WPSiteHelp 21

http://DigitalMaestro.com
More Tools
More Tools I use:
• Evernote
• PicUp
• Plugins, Themes, etc. (BoldGrid, WooCommerce, etc.)
• TeamWorks
• HipChat & Slack
• GoToWebinar / Zoom
• Send Out Cards
• ZenDesk
@WPSiteHelp 22

http://DigitalMaestro.com
Words o’Widsom & Pitfalls
• 9-5 job is EASY
• Attrition will happen
• Keep the funnel full – always be on the look out
• Routine is good
• Get family buy-in
• Always keep learning
• Stay Positive
@WPSiteHelp 23

http://DigitalMaestro.com
You Are Better Than You Think
4 SEO Tips Every Entrepreneur Should Follow
@WPSiteHelp 24

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Thank You!
@WPSiteHelp 25
Hopefully You got a lot out of this discussion!
Now, GO OUT AND IMPLEMENT THESE THINGS!

http://DigitalMaestro.com
Let’s Do This!
@WPSiteHelp 26
• If you have questions…
• Still Unsure of what to do or how to do it...
http://DigitalMaestro.com/15mins

http://DigitalMaestro.com
Questions?
Get your One-On-One
Business Chat
Paul B. Taubman, II
http://DigitalMaestro.com/15mins

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