Using a private cloud powers analytics for Everyclick, a UK charity that generates donations for charities through online retail sales. Everyclick has grown 15.8% monthly and retained 56% of customers. The Kognitio cloud provides flexible analytics capabilities allowing Everyclick to gain insights like high spenders spending for multiple months, retention of long-term customers, and where customers are spending. This has enabled Everyclick to have instant data access and train-of-thought analysis to support growth while avoiding large infrastructure investments.

1. Using the Cloud…
for Good
Private Cloud powers analytics at Everyclick
The story
Polly Gowers, OBE
Founder and CEO

2. Creating new revenue stream for the UK charity sector
through your existing online spend

3. Who are we
• A team of 20 UK
• A team of 5 in China
• All tech built in house
by UK team
• Experienced Board and
investors including
Geoff Squire OBE and
Dr. Steve Garnett

4. How we are growing
Retail sales through Give as you Live

5. Everyclick and Give as you Live
Give as you Live voted “Best
Giving Platform” 2013
by Institute of Fundraising
members
• 200,000 UK charities
• Over 2000 leading merchants
• 15.8% monthly growth
• 56% customer retention

6. Everyclick: How it works

7. I searched for my holiday …

8. I went to Expedia
Cost Donation
£2,441 £61.34

9. The donations add up …
£85.00 £49.00
£2,411
£61.37 £0.85 £1.26

10. The new challenges

11. No time to invest

12. Changing needs in technology investment
Infrastructure
investment
Sales Growth
Outsource Capacity
Value/Demand/Capacity
BI demand
Internal Resources
Time

13. Kognitio Cloud
First Shopped
Order Value Total Order Value
£1,400,000
£1,200,000
Portal
£1,000,000 Freq Year
0 months
£800,000 1 month
Axis Title
2 months
£600,000 3‐6 months
7‐11 months
£400,000 >11 months
£200,000
£0
201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211
Order Date 2011 2012
Users
DBA
Windstream VPN

14. What this means for my operation is…
Business Users
Specialist Skills
Growing data
Flexible capacity
Train of thought
Thousands of questions analysis

15. How many months have my customers spent
in?
First Shopped
Order Value Total Order Value Number of months shopped in
last 12 months
High Proportion of spend by
£1,400,000
people spending in only 1 month
of last 12
£1,200,000
Higher value of spend by 3+
month spenders means
£1,000,000 Freq Year
Everyclick has loyal customers
0 months
£800,000 1 month
Axis Title
2 months
£600,000 3‐6 months
7‐11 months
£400,000 >11 months
£200,000 Order value by shoppers who
have spent 3-6 times in last 12
months
£0
201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211
Order Date 2011 2012

16. How many of the “only in 1 month” spenders
are new?
Good news! All one month
This means Everyclick can
spend disappears when we
anticipate Dec sales being good
remove first month shoppers.
as November First time
shoppers follow pattern of
others in previous months.

17. How much of the is spent each month by loyal
customers?
Month in which shopper first
shopped
New shoppers continuein spend
Good news, reduction to spend
almostfirst month of the initial
after at the rate is low and
spend month in following months
sustained
£106,360
£96,991
£80,543
£91,518
£77,621
£75,567

18. Am I retaining the longer term customers?
Month in which shopper first
shopped
Good news,: Of 3,877 Shoppers
who started in 2011….
2,232 of them are still spending in
2012 (an attrition rate of only
33%!!!)

19. How much of each month’s spend is by high
value customers?

20. But how frequently do my good customers
spend?

21. Where are they spending?

22. How is the spend changing?

23. What has this enabled in my business?
• Instant access
• A view of Granular data
• Train of thought analysis
• The why and the how answered
• Budget that grows with our success and not before
• An easy system to handover to my technicians
• New data sources easily loaded (e.g. facebook, email)
• No capital investment

24. End slide
Knowledge is power
With knowledge we are growing
faster and doing more GOOD!