The document discusses dotSearch, a search engine marketing company that provides SEO and PPC services. It has over 100 clients spanning B2B and B2C industries. dotSearch uses a proven methodology focused on building quality content and links to improve search engine rankings and positions over time. The company is part of the larger digital marketing agency dotDigitalGroup, which has over 3,500 clients.
DomainAdvertising.com is a domain media business, led by industry leading executives, that caters to serious advertisers and publishers.
DomainAdvertising.com is backed by leading investors including the Ashmore Group (www.ashmoregroup.com) and the Directi Group (www.directi.com). Ashmore manages US$31.1 billion (at 30 September 2009) in pooled funds, segregated accounts and structured products. Directi is a US$300+ million group of businesses that develops innovative mass-market web products for global customers.
DomainAdvertising.com is a domain media business, led by industry leading executives, that caters to serious advertisers and publishers.
DomainAdvertising.com is backed by leading investors including the Ashmore Group (www.ashmoregroup.com) and the Directi Group (www.directi.com). Ashmore manages US$31.1 billion (at 30 September 2009) in pooled funds, segregated accounts and structured products. Directi is a US$300+ million group of businesses that develops innovative mass-market web products for global customers.
I den här studien presenterar vi ett analytiskt ramverk för att utvärdera graden
av patientcentrerad vård i Sverige. Ramverket består av följande fem dimensioner:
- Patienter som medaktörer i vården genom information och utbildning
- Respekt för patienters individuella behov, preferenser och värderingar
- Samordning och kontinuitet såväl inom som mellan vård och omsorg
- Helhetssyn på patienter som människor med både medicinska och ickemedicinska (ex. sociala, emotionella och andliga) behov
- Involvering av familj och närstående i vården enligt patienters önskemål
Die 8. Auflage erscheint zum 20-jährigen Bestehen des Managementklassikers, welcher heute zu den unverzichtbaren und zeitlosen Standardwerken der Managementliteratur zählt.
In dieser Jubiläums-Neuauflage erwartet Sie ein neues Vorwort mit Ratschlägen an Führungskräfte von Knut Bleicher, ein Geleitwort über die Weiterentwicklung der St. Galler Managementlehre in der Praxis sowie ein zusätzliches, neues Kapitel zur praktischen Umsetzung des Konzepts verfasst von Dr. Christian Abegglen, Geschäftsführender Direktor der St. Galler Business School.
De una conferencia que dí en la ciudad de Santa Cruz, Bolivia. Sobre la seguridad y precauciones que debemos tener al momento de escanear un código QR.
Infographic: What Inc. 5000 Companies Spend On AdWords Semrush
PPC Nation: What America’s Fastest-Growing Companies Spend On Google AdWords Each Year.
Equipped with SEMrush data, Hanapin Marketing looked at yearly PPC spend for companies on the annual Inc. 5000 list. Hanapin did some analysis based on Inc. 5000 and our data, and created the infographic.
A Day In The Life Of A Linux AdministratorEdureka!
Linux is everywhere. In your daily life, you are communicating with Linux servers, major internet sites such as Facebook and Google are using Linux servers. In addition, most modern televisions and Android mobiles run on Linux. At the root of it, Linux is free software used to control desktop, laptop, supercomputers, mobile devices, networking equipment, airplanes and automobiles and so on. With Linux knowledge and an inexpensive computer you can create tiny gadgets at home, making it a widely acclaimed weapon in your skills' armour.
SharePointfest Denver - A jQuery Primer for SharePointMarc D Anderson
These slides are from my session at SharePointFest Denver on 25 June 2012.
If you've been meaning to learn jQuery but haven't found the time, come to this introductory session where we'll cover all of the important basics of jQuery in a SharePoint context. By the end of the workshop, you'll be ready to start adding jQuery customizations to your SharePoint pages.
We'll cover Selectors, Traversing, Manipulation, Events and Effects as I cover in my article series at SharePoint Magazine.
SDL BeGlobal The SDL Platform for Automated TranslationSDL Trados
Post edited machine translation as a skill and as an addition to the professional translators’ toolkit is now becoming widely accepted. Here you can see why...
¿Qué es el marketing experiencial? Como aplicar la gestión de la experiencia del cliente en Banca Privada, para diferenciarte de la competencia y conseguir clientes más satisfechos y leales. Esta ponencia se dió en el evento de Banca Privada organizado por IIR España el 28 feb 2012 en Madrid
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology.
I den här studien presenterar vi ett analytiskt ramverk för att utvärdera graden
av patientcentrerad vård i Sverige. Ramverket består av följande fem dimensioner:
- Patienter som medaktörer i vården genom information och utbildning
- Respekt för patienters individuella behov, preferenser och värderingar
- Samordning och kontinuitet såväl inom som mellan vård och omsorg
- Helhetssyn på patienter som människor med både medicinska och ickemedicinska (ex. sociala, emotionella och andliga) behov
- Involvering av familj och närstående i vården enligt patienters önskemål
Die 8. Auflage erscheint zum 20-jährigen Bestehen des Managementklassikers, welcher heute zu den unverzichtbaren und zeitlosen Standardwerken der Managementliteratur zählt.
In dieser Jubiläums-Neuauflage erwartet Sie ein neues Vorwort mit Ratschlägen an Führungskräfte von Knut Bleicher, ein Geleitwort über die Weiterentwicklung der St. Galler Managementlehre in der Praxis sowie ein zusätzliches, neues Kapitel zur praktischen Umsetzung des Konzepts verfasst von Dr. Christian Abegglen, Geschäftsführender Direktor der St. Galler Business School.
De una conferencia que dí en la ciudad de Santa Cruz, Bolivia. Sobre la seguridad y precauciones que debemos tener al momento de escanear un código QR.
Infographic: What Inc. 5000 Companies Spend On AdWords Semrush
PPC Nation: What America’s Fastest-Growing Companies Spend On Google AdWords Each Year.
Equipped with SEMrush data, Hanapin Marketing looked at yearly PPC spend for companies on the annual Inc. 5000 list. Hanapin did some analysis based on Inc. 5000 and our data, and created the infographic.
A Day In The Life Of A Linux AdministratorEdureka!
Linux is everywhere. In your daily life, you are communicating with Linux servers, major internet sites such as Facebook and Google are using Linux servers. In addition, most modern televisions and Android mobiles run on Linux. At the root of it, Linux is free software used to control desktop, laptop, supercomputers, mobile devices, networking equipment, airplanes and automobiles and so on. With Linux knowledge and an inexpensive computer you can create tiny gadgets at home, making it a widely acclaimed weapon in your skills' armour.
SharePointfest Denver - A jQuery Primer for SharePointMarc D Anderson
These slides are from my session at SharePointFest Denver on 25 June 2012.
If you've been meaning to learn jQuery but haven't found the time, come to this introductory session where we'll cover all of the important basics of jQuery in a SharePoint context. By the end of the workshop, you'll be ready to start adding jQuery customizations to your SharePoint pages.
We'll cover Selectors, Traversing, Manipulation, Events and Effects as I cover in my article series at SharePoint Magazine.
SDL BeGlobal The SDL Platform for Automated TranslationSDL Trados
Post edited machine translation as a skill and as an addition to the professional translators’ toolkit is now becoming widely accepted. Here you can see why...
¿Qué es el marketing experiencial? Como aplicar la gestión de la experiencia del cliente en Banca Privada, para diferenciarte de la competencia y conseguir clientes más satisfechos y leales. Esta ponencia se dió en el evento de Banca Privada organizado por IIR España el 28 feb 2012 en Madrid
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology.
Deal Effect Business Presentation 30 Jan 13DealEffect
Deal Effect will be a commercially trading company which has as its purpose, raising funds for charities in Ireland. Deal Effect’s commercial business will be to supply quality deals at discounts greater than 50% of their recommended retail value. Deal Effect aims to raise over €2.1 million in the next three years for charities participating in the venture. This concept is being proposed by The Wheel, a registered charity.
The Wheel will establish a company limited by guarantee without share capital to run a daily deals website on a commercial basis. This company, Deal Effect, will source deals and promote them through a web platform and via email and social media. Deal Effect will partner with Irish charities to promote Deals to their donor/supporter groups. Purchases that signed-up consumers make through the site will remit an 11% of the purchase price to the charities which are part of Deal Effect. The service is opt-in and subscribers receive an email each day with a promotional offer for that day.
SAScon inspired overview of the Social Local and Mobile trends and how they might impact professional service...
...plus a little future gazing at Google TV and Project Glass
Presentation given to the 2012 I-COM conference in Rome demonstrating how it is possible to link social media conversation data to sales and therefore demonstrate the business value of social media.
Travel - Presentation by Tetyana Hrekh, Co-Founder & CEO of Traveltipz at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Intuit relies on deep analysis to measure and optimize online campaign effectiveness, improve user experience, and increase customer retention. However, it was spending millions of dollars on multichannel marketing campaigns without knowing which elements of those campaigns were contributing to the bottom line. By analyzing cookie and website data, Intuit was able to conduct better ad targeting and price/volume analysis, understand customer behavior, customize offerings, increase customer satisfaction, and maximize revenue.
Brad Terrell, VP & General Manager, Digital Media at Netezza, and Arup Ray, Director, Data Warehousing & Business Intelligence Development and Architecture at Intuit, present on:
- Using advanced analytics to drive better decisions for multichannel marketing campaigns.
- Learning the benefits of more precise, targeted marketing.
- Discovering where customers are in the ad funnel and how to target them appropriately.
1. The proven search marketing experts PART OF THE
The proven search marketing experts PART OF THE
2. ABOUT US
• dotSearch provides search engine marketing services to start-ups, SMEs and enterprises
• Since 2002
• Proven methodology & reputation
• Ethical and transparent approach to SEO
• Part of the dotDigital Group plc
• Over 100 SEO and PPC clients
• B2B and B2C
• No revolving door: an enviably low client churn rate
• Offices in Central London, East Croydon, Manchester, Northampton and Minsk
The proven search marketing experts PART OF THE
3. WE’VE HELPED A LOT OF GREAT BUSINESSES TO GROW.
LOOK AT THE KIND OF B2C CLIENTS WE WORK WITH.
The proven search marketing experts PART OF THE
4. SEO HAS DELIVERED IMPRESSIVE RESULTS FOR OUR B2B
CLIENTS TOO. HERE’S A SAMPLE OF THE KIND WE WORK WITH.
The proven search marketing experts PART OF THE
5. ABOUT dotDigitalGroup
• Full service digital marketing agency
• B2B digital marketing products and services
• Established 1999
• 130+ staff
• 3,500+ clients
• Winner of National Business Awards
• Wide regional presence - offices nationwide
The proven search marketing experts PART OF THE
6. SOME OF OUR GROUP’S DIGITAL MARKETING CLIENTS
The proven search marketing experts PART OF THE
7. dotSearch CLIENT PERFORMANCE
Chart comparing client traffic / revenue 2 years pre dotSEARCH and 2 years during campaigns
SitE ViSitORS Period before using dotSearch With dotSearch Average Turnover
Average Traffic
£250,000 50,000
£200,000 40,000
Average traffic
Site Visitors
£150,000 30,000
Revenue
Average turnover £100,000 20,000
£50,000 10,000
£- -
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47
Months
Source – independent data source Google Analytics Pre dotSearch With dotSearch
live pre joining/post campaign
Data sample 37 campaigns.
Average traffic 8,525 21,957 158%
Average turnover £50,662 £141,263 179%
The proven search marketing experts PART OF THE
8. GIVING GOOGLE WHAT IT NEEDS
WHAT GOOGLE LIKES WHAT IT BOILS DOWN TO
1 is your site built “correctly” - can it be read by Google?
P CORRECtLy BuiLt SitES
2 Do your pages respect Google guidelines?
P DyNAMiC CONtENt 3 is your site changing frequently?
P POPuLAR SitES 4 is your site growing over time?
P BiG SitES 5
And most importantly, is you site referenced and
linked to by authority websites?
The proven search marketing experts PART OF THE
9. PAGE 1 NOT ENOUGH
WHAt’S A NUMBER 1 POSitiON WORtH tO yOuR BuSiNESS*?
50% OF ViSitORS tO A GOOGLE SEARCH RESuLtS PAGE WiLL LEAVE WitHOut CLiCkiNG
25% of visitors will
click on a paid for link
20% will click on the number 1 ranked
natural (non-paid) listing
4% will click on the number 2
ranked natural listing
1% or less will click on any of the
remaining natural listings
*dotSearch proprietary research.
The proven search marketing experts PART OF THE
10. THE dotSearch APPROACH TO SEO
A detailed profile is built of the time is taken to understand the customer’s
customers’ needs and is then CuStOMER PROFiLE need and a detailed profile of their business is
implemented using a highly developed built up
methodology.
dotSEARCH focus on building an ON OFF Effective implementation of bespoke SEO
PPC
increased profile which helps to PAGE PAGE campaign using developed methodology
improve search engine rankings – this is
done by disseminating quality content.
it is a highly cost effective and safe way uk monitoring and Account Management
MONitOR QA & ACCOuNt
to achieve great Google positions. MANAGEMENt
ensures that our customers understand the
value added
Over time dotSEARCH, in effect, build
a mini wiki around the customer’s
website fulfilling the main requirements Results are delivered with a direct correlation
RESuLtS to profile and client Return on investment
of search.
SuCCESSFuL SEO iS DERiVED FROM A BESPOkE StRAtEGy
The proven search marketing experts PART OF THE
11. THE dotSEARCH CLIENT EXPERIENCE
Standard SEO Suite Professional SEO Suite Enterprise SEO Suite
Fee £1k month £2k month £4k+ month
Research and implementation £1.5k Research and implementation £2k Research and implementation £2.5k
SEO Scoping Service. £500 (redeemable) SEO Scoping Service. £500 (redeemable) SEO Scoping Service. £500 (redeemable)
Month 1 Website Analysis Review Meeting Review Meeting
keyword Research Website Analysis Website Analysis
Competitor Analysis keyword Research keyword Research
Competitor Analysis Competitor Analysis
Strategic Development
Month 2 Bulk Link Building Bulk Link Building Bulk Link Building
Write test articles for approval Write test articles for approval Write test articles for approval
Recommend meta / site changes Recommend meta / site changes Recommend meta / site changes
internal strategy review internal strategy review
Benchmarking
Month 3 Link strategy first results Link strategy first results Link strategy first results
Article creation Article creation Article creation
Articles added to site Articles added to site Articles added to site
Directories Directories Directories
Written Report useability review useability review
telephone Briefing Manual link building Manual link building
inbound Social Media Set up Outbound Social Media
Written Report inbound Social Media
telephone Briefing Forums
Written Report
Onsite Meetings
The proven search marketing experts PART OF THE
12. OUR SEO SCOPING SERVICE
The first and most critical step to effective SEO is indepth research into your
market, your keywords, your competitors, and your website.
the dotSearch Scoping Service and 70+ page report include in depth analysis of over
30 key areas affecting your website’s search marketing performance, including:
• your website’s technical specificiation
• your website content
• Competitor analysis
• A change implementation plan target results
• A costed, tailored search marketing strategy for your business
The proven search marketing experts PART OF THE
13. PROVEN SEO CATEGORY KILLERS
Category: Gifts Category: Dance
TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION
gifts 3350000 1 dancewear 550000 1
personalised gifs 135000 1 dance shoes 301000 1
xmas gifts 22200 1 ballet shoes 246000 1
christmas presents 74000 2 tap shoes 165000 2
wedding gifts 201000 3 dance sneakers 18100 2
Category: Holidays Category: Claims
TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION
iceland holidays 12100 2 motorcycle claim 2400 1
see the northern lights 9900 2 office accident claim 2400 1
holiday in new zealand 18100 2 whiplash claims 5400 2
holidays in iceland 12100 3 personal injury claims 18100 2
northern lights iceland 5400 3 whiplash compensation 14800 2
The proven search marketing experts PART OF THE
14. PROVEN LONG TAIL CATEGORY KILLERS
Category: Jewellery (www.steffans.co.uk) Category: Safety Boots (www.safetybootsuk.co.uk)
TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION
sterling silver enamel charms 73 2 steel toe safety boot 880 1
links sweetie bracelet 9900 2 dr martens safety shoes 480 4
georg jensen pendant 320 1 caterpillar steel toe boots 390 1
thomas sabo necklace 1300 3 dr martens safety boot 1300 5
stephen webster rings 590 3 steel toe cap boot 8100 2
Category: Sports Equipment (www.morrant.com) Category: Maternity Clothing (www.cravematernity.co.uk)
TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION
rugby kicking tees 880 1 evening maternity dresses 4400 4
mini cricket bats 320 1 pregnancy maternity clothes 320 2
kooga rugby clothing 320 2 maternity wholesale clothes 320 2
cheap cricket equipment 720 3 pregnancy clothes online 880 2
adidas hockey shoes 720 3 fashionable maternity clothes 390 2
The proven search marketing experts PART OF THE
15. SEO BEGINS AT HOME
dotSearch manages all WEBSITE TERM POSITION
the SEO for the dotDigital dotMailer.co.uk email marketing 1
Group’s websites, with dotMailer.co.uk email marketing software 1
dotMailer.co.uk email marketing templates 1
category-killing results. dotMailer.co.uk bulk email marketing 1
dotMailer.co.uk email marketing solutions 1
dotSearch.co.uk seo agency London 1
dotSearch.co.uk best SEO agency 1
dotSearch.co.uk SEO agencies 1
netcallidus.co.uk strategic internet marketing 1
netcallidus.co.uk strategic search engine marketing 1
dotAgency.co.uk website design agency 1
dotAgency.co.uk web design agency 1
dotCommerce.co.uk ecommerce solutions 1
dotCommerce.co.uk bespoke ecommerce 1
dotCommerce.co.uk ecommerce business solutions 1
The proven search marketing experts PART OF THE
16. OK, BUT HOW LONG DOES IT TAKE?
• Starting position
SEO TAKES FROM 1 TO 9
MONTHS DEPENDING ON
» • Competition
• Age of the website
• Budget (proportional to man hours)
We tailor each campaign to fit your specific
AT dotSearch EVERY
CAMPAIGN IS BESPOKE » model, but we ask clients to allow six months
for results.
PPC CAN BE USED AS immediate results but less cost effective
PART OF THE STRATEGY » long-term as competitors drive up bids.
The proven search marketing experts PART OF THE
17. FOR FURTHER ENqUIRIES…
Call or email your local LONDON
dotSEARCH office: » 020 7654 8675
MANCHEStER
0161 6181 070
EDiNBuRGH:
0131 718 6037
EMAiL
info@dotSEO.co.uk
ViSit
www.dotSEO.co.uk
The proven search marketing experts PART OF THE