The document discusses Eventure Interactive, a company developing a social calendaring application. It notes the large market opportunity given the billions of users of social and calendar applications. Eventure aims to transform how people plan, invite, capture and share events through its dynamic calendar, designer invitations, local check-in features, and photo/video sharing capabilities. The company expects to generate revenue through various sources including digital invitations, ad suppression subscriptions, and targeted listings. Eventure believes its solution and first-mover advantage can make it a leader in the new category of social calendaring.

2. “Safe Harbor” Statement
Forward-Looking Statements:
This presentation contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform
Act of 1995. These statements are based on management’s current expectations and beliefs and are subject to a number of factors and
uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Words such as “expects”,
“intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes” and words of similar import also identify forward-looking statements.
The forward-looking statements contained in this presentation include statements regarding the ability of our technical team to execute, the
continued growth and adoption of applications geared toward the social networking marketplace, demand for our overall service offering, our ability
to properly support our paying customers, our ability to continue to attract and retain leading talent, and a favorable market demand for our equity.
These statements are no guarantee of future performance, involve risks, uncertainties and assumptions that are difficult to predict, and are based
upon assumptions as to future events that may not prove accurate. Therefore, actual outcomes and results may differ materially from what is
expressed herein. In any forward-looking statement in which the Company expresses an expectation or belief as to future results, such expectation
or belief is expressed in good faith and believed to have a reasonable basis, but there can be no assurance that the statement or expectation or
belief will result or be achieved or accomplished. Information concerning risk factors will be detailed in the Company's SEC reports, including the
Annual Report on Form 10-K for the year ended December 31, 2012.
THESE MATERIALS DO NOT CONSTITUTE AN OFFER TO SELL, OR THE SOLICITATION OF ANY OFFER TO BUY, ANY SECURITIES OF EVENTURE INTERACTIVE, INC. OR
ANY ENTITY WHATSOEVER. ANY REPRESENTATION TO THE CONTRARY BY ANY PARTY SHOULD BE IGNORED.
Generally Accepted Accounting Principles:
This presentation includes non-GAAP financial measures where indicated. The Company reports its financial results in accordance with GAAP.
Additionally, the Company supplements reported GAAP financials with non-GAAP measures which are included in related press releases and reports
furnished to the SEC, copies of which are available at the SEC’s website at: http://www.sec.gov. These non-GAAP financial measures complement
the Company’s consolidated financial statements presented in accordance with GAAP. However, these non-GAAP financial measures are not
intended to supersede or replace the Company’s US GAAP results. These non-GAAP measures are presented in part to enhance the understanding of
the Company’s historical financial performance and comparability between reporting periods. The Company believes the non-GAAP presentation,
when shown in conjunction with the corresponding GAAP measures, provide relevant and useful information to analysts, investors, management
and other interested parties. These non-GAAP measures are not in accordance with, or an alternative for measures prepared in accordance with
GAAP, and may be different from non-GAAP measures used by other companies. In addition, these non-GAAP measures are not based on any
comprehensive set of accounting rules or principles. The Company believes that non-GAAP measures have limitations in that they do not reflect all
of the amounts associated with the Company’s results of operations as determined in accordance with GAAP. These measures should only be used
to evaluate the Company’s results of operations in conjunction with the corresponding GAAP measures.
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3. Qualifying Questions
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What problem does your service solve?
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What is your addressable market size?
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What is unique about your solution?
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How technically scalable is the company?
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What is a reasonable use-case of the service?
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How did you develop this premise?
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What diverse sources of revenue exist?
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What is the executive team’s experience? How is this competency relevant?
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Who are management’s independent advisors?
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Are you first to market and can you thwart competition?
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In summary, can you review the highlights of Eventure?
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4. The “Problem”
Everyday, millions of people are forced to use multiple applications to plan, invite, navigate,
capture, organize & share social and/or business events.
Currently, most approaches utilize methods of content sharing that is person-to-person and not
people-to-event.
Similar to the manner in which Facebook brought a person’s contacts to life, Eventure brings
one’s ordinary calendar to life by transitioning it from a utilitarian tool into an interactive
scrapboarding application, spanning:
Social Calendaring
Ad hock Networking for
Content Capturing
Rich Invitations
Organized Camera Roll
Local Check-in/Out
Full-featured Camera
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5. Addressable Market
1 Billion+ Social Application Users in 20121
Contacts
~ 1 Billion
Facebook
Users In 20122
Invitations
~ 22 Million
Evite Users
In 20103
Arrival
Camera
Organization
~ 20 Million
foursquare
Users In 20124
~ 90 Million
Instragam
Users In 20125
~ 51 Million
Registered
Members6
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6. Unique Solution
PLAN IT.
LIVE IT.
SHARE IT.
• Creates “Memory Timeline” - transforms how plans are calendared, events captured,
pictures/videos/comments shared, and online boards organized
• Creates NEW untethered “Many-to-Many” experience – Empowers users to share all
aspects of events to defined audiences
• NEW advertiser targeting system – “Event Push”
• Unique event content sharing (ECS) system provides new method of “Event Graphing”
(challenges FB Social Graphing in dynamically changing Search landscape)
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7. Technical Platform - Scalability
•
•
3 Tier Architecture
– Web Layer
– Application Layer
– Data Layer
Network Physical Design
DMZ
Web Layer
Technology Used in Each Tier Layer
– Web Tier Layer
•
Web Server
Web Server
Apache
Apache
Web Server
Web Server
Apache
Apache
Apache Twitter Bootstrap Framework
– Application Tier Layer
• Python App Web2Py Framework
Apps
Apps
– Data Tier Layer
• MySQL Static Account Data
• Cassandra Cluster Active Data
• Solr Search & Lucene Index for Archive
Data
• Hadoop Map Reduce for Building of
Archive Data Stores
•
Each Layer Scales horizontally
– Amazon Data Centers
– Data Center Sync and Failover
Auto Roll Over
Provided By Data
Center
HAPoxy
HAPoxy
App Layer
Apps
Apps
HAPoxy
HAPoxy
Data Layer
Cassandra Cluster
Cassandra Cluster
Cassandra Cluster
Cassandra Cluster
MySQL
MySQL
DB Master (Write)
DB Master (Write)
MySQL
MySQL
DB Slave (Read)
DB Slave (Read)
Cassandra Cluster
Cassandra Cluster
Solr Search Server
Solr Search Server
Map Reduction
Map Reduction
Server (Hadoop)
Server (Hadoop)
Workers
Workers
Cluster Search
Cluster Search
Index Server
Index Server
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8. Use-Case
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9. Premise Development
Culmination of analysis performed over the last 18 months on Yet To
Know (www.yettoknow.com).
Yet To Know was developed as a beta test site by Eventure’s CEO to
evaluate the gaps in the social networking landscape.
With no real marketing (targeted keyword buys only), organic SEO
traffic, and guerilla-marketing tactics, Yet to Know accomplished:
• Registered users peaked @ 1 million: US, India, China & UK
• Over 21 million business listings
• Over 30 million informational pieces
• Peaked @ 5+ million active discussion topics among members
• Developed 1,000+ creative templates - made Yet To Know one of the largest online peer-topeer memory creation applications
 These accomplishments allowed us to identify key gaps in the social networking model &
a roadmap for Eventure Interactive, Inc.
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10. Diverse Revenue Sources
The uniqueness of Eventure’s Social Calendaring application appeals to both social and work
events, facilitating a comprehensive business model including:
• Digital Invitation Sales
• Ad Suppression Subscription
• Media Cloud Storage
• Event Ticket Sales
• Sponsored Content
• Targeted Listings
• Promotional Offers
Eventure plans to generate multiple revenue streams from each user, as well as from
professional event organizations and eventually project management professionals.
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11. Executive Team
Gannon Giguiere – CEO/Founder
Steve Cranston – Global Sales
Alan Johnson – President/Founder
Gannon Giguiere, entrepreneur, technologist, and operator; along with entrepreneur, socialite
and global connector Alan Johnson, have pulled together a team of technologists, product
marketers, sales leaders and operators, many of which have worked together since the late
1990s.
Eventure’s diverse, yet complimentary management team has an experience base derived
from some of the largest, technical/online, branded and financial names including: Compaq,
Cisco, GTE, Gateway, Shopping.com, AltaVista, CMGI, Yahoo, Move.com, Realtor.com,
Cendant/NRT, Relsys/Oracle, Oakley, Virgin Records, Games Spy, Bankers Trust, and various
other notable companies.
Tim Lyons – CTO
Ryan Fuller – Creative
Kelle Cohen – HR
Gerry Kuse – Financial Operations
Toan Bui – Strategy
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12. Sound Advice
Eventure has assembled a first-class Advisory Board to help it orientate and navigate through challenges and
opportunities:
Bruce Hallett is a co-founder of Miramar Venture Partners and brings his enthusiasm for
innovation, product strategy and team building to Miramar’s portfolio of tech start-up
companies. With over two decades of collaborations with technology entrepreneurs, Bruce leads
Miramar investments in mobile Internet solutions and software.
Bob Holmen is a co-founder of Miramar Venture Partners. Bob has spent his career building
technology companies in diverse roles, from hardware and software engineering, to senior
management, to venture investor. Bob leads Miramar investments in advanced technology
projects focused on his Southern California roots.
Patrick Whelan is President of Declan, LTD. an investment and consulting company. Pat has over
two decades of large-scale operational, financial and executive leadership experience both in
publicly traded and privately held companies, bringing a global perspective to Sr. Management
teams.
Allan Knepper is currently COO of Emerging Market Access Group where his responsibilities
include operational and strategy analysis. He spent 30+ years at Dunavant Enterprises, Inc. where
he was an operations, finance and technology officer.
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13. Securing First-to-Market Advantage
First-to-Market strategy based on 3 proven tactics used by other “social” focused
applications:
• Crowdsourcing: new users through Facebook,
Linkedin & Twitter
• Early adoption of highly targeted mavens and
social influencer segments
• Traditional online traffic sourcing
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14. Competition
Perception = social media is “crowded”
Reality = holes exist = Eventure creates new sub-category, “Social Calendaring”, to exist on
beach-heads & not compete with established networks
• Following successful roadmap - Instagram,
Pintrest, Waze, etc., integrate utility
application into calendaring gaps found on
Facebook, Google, Twitter & LinkedIn
• Many interesting distribution opportunities
exist at carrier level
• Approach provides ability to scale quickly into
defined traffic marketplaces
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15. Feature : Feature
Joint Account Creation
Facebook
Linkedin
Google+
Views
Mobile-to-Web
Calendar
Events
Planning
Invitation
Collaboration
Reminders
Check-in
Social
Uploads
Scrapboarding
Access
Synching
Facebook
Twitter
Google Cal
iCal
Exchange
Outlook
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16. Highlight Summary
Large, Uninspired Market
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Market = billions of underwhelmed &
fragmented users
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Solution = Dynamic calendar, designer invitations,
local check-in/out, world class camera, photo/video
streaming, scrapboarding via ad hoc networking
Market Opportunity
Product Features
•
New Ad Targeting System = various consumer-direct
offerings, sponsored content, targeted business
listings, local promotional offers
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Proven crowdsourcing tactics - Facebook, Linkedin & widelyused, but stale, calendar applications, i.e. Outlook
Go-toMarket
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Capital is currently being deployed to further market penetration,
expansion of user base, operations, revenue growth
Capital
Business Model
Category Leadership
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