The document discusses how digital business models must adapt to rising customer expectations in the age of the customer. Customers now expect flexibility, convenience, personalized experiences, and value from both digital and physical offerings. Companies must use technology and data to deliver intelligent, seamless experiences across platforms. By focusing on customer centricity, companies can turn their brands into ecosystems that attract, acquire, retain, and co-create value with customers.
Vestas is a wind turbine manufacturer offering a broad range of onshore and offshore wind turbines from 850 kW to 3 MW models. The company started in the wind industry in 1979 and has installed over 41,000 turbines across 63 countries. Vestas aims to make wind power comparable to oil and gas in terms of scale. While growing globally and ramping up its workforce, Vestas faces challenges around employee growth and globalization but addresses these through open innovation and standard processes. The company works with futurists to develop future scenarios and brings in top innovators to create new wind power concepts like micro wind flow systems as wind power becomes more decentralized.
The document discusses a two-day IT workshop held in May 2009. It summarizes a development project being implemented from 2009-2012 by the Municipality of Aarhus, Denmark to expand digital interpretation services. This includes incorporating video relay services for citizens with hearing or visual impairments and implementing digital language interpretation for the healthcare sector and occupational centers. It outlines the current MMX technology platform used, including VPN connections between users like occupational centers, healthcare partners, and general practitioners.
The document discusses different aspects of digital tourism marketing and communication. It provides data on tourists' use of online and offline information sources when planning trips, as well as their preferences for sharing travel experiences. Some key findings include that Google is the most important information source for booking trips, 77.1% of tourists research destinations online rather than through print media, and social media is the most popular way to share travel experiences.
The Center for Digital Urban Living is located at Aarhus University in Denmark and focuses on research related to digital technologies and urban environments. It has 15 senior researchers, 7 PhD students, and a total budget of 7 million Euro from 2008-2011. The Center collaborates with Aarhus Municipality, Central Region Denmark, and several private companies. Its research examines how to design engaging digital experiences in urban settings and support innovation through the integration of interactive displays, content, architecture, and new display technologies.
The document discusses how digital business models must adapt to rising customer expectations in the age of the customer. Customers now expect flexibility, convenience, personalized experiences, and value from both digital and physical offerings. Companies must use technology and data to deliver intelligent, seamless experiences across platforms. By focusing on customer centricity, companies can turn their brands into ecosystems that attract, acquire, retain, and co-create value with customers.
Vestas is a wind turbine manufacturer offering a broad range of onshore and offshore wind turbines from 850 kW to 3 MW models. The company started in the wind industry in 1979 and has installed over 41,000 turbines across 63 countries. Vestas aims to make wind power comparable to oil and gas in terms of scale. While growing globally and ramping up its workforce, Vestas faces challenges around employee growth and globalization but addresses these through open innovation and standard processes. The company works with futurists to develop future scenarios and brings in top innovators to create new wind power concepts like micro wind flow systems as wind power becomes more decentralized.
The document discusses a two-day IT workshop held in May 2009. It summarizes a development project being implemented from 2009-2012 by the Municipality of Aarhus, Denmark to expand digital interpretation services. This includes incorporating video relay services for citizens with hearing or visual impairments and implementing digital language interpretation for the healthcare sector and occupational centers. It outlines the current MMX technology platform used, including VPN connections between users like occupational centers, healthcare partners, and general practitioners.
The document discusses different aspects of digital tourism marketing and communication. It provides data on tourists' use of online and offline information sources when planning trips, as well as their preferences for sharing travel experiences. Some key findings include that Google is the most important information source for booking trips, 77.1% of tourists research destinations online rather than through print media, and social media is the most popular way to share travel experiences.
The Center for Digital Urban Living is located at Aarhus University in Denmark and focuses on research related to digital technologies and urban environments. It has 15 senior researchers, 7 PhD students, and a total budget of 7 million Euro from 2008-2011. The Center collaborates with Aarhus Municipality, Central Region Denmark, and several private companies. Its research examines how to design engaging digital experiences in urban settings and support innovation through the integration of interactive displays, content, architecture, and new display technologies.
Social Media Club Hamburg - headstart new media networkSeismonaut
The document discusses the need for leadership in online communities. It notes that only 1% of users are creators who generate content, while 9% are editors who evaluate, curate and organize content, and the remaining 90% are passive audience members. Examples are provided of successful organizations in Germany that started as small networks or partnerships and grew to have thousands of members by connecting groups in their industries. The conclusion is that for online communities to thrive, the members themselves need to take a leadership role in contributing content and helping shape the direction of the community.
Den 3. februar, 2015, afholdt Seismonaut morgenseminar i Aarhus omkring kommuner på sociale medier. I denne præsentation ser vi på sociale medier i et offentlige perspektiv, samt dos and don'ts for offentligt ansatte.
Lila King discusses CNN's iReport, a platform that allows the public to participate in reporting the news. iReport has over 1 million registered users who can post stories in video, photo, or text formats. CNN's team of 10 reviews the best iReports and features them on CNN networks and websites. King outlines lessons learned from iReport, including being specific in directions, making and keeping promises to contributors, creating multiple submission methods, providing a framework for creativity while allowing flexibility, and being prepared to adapt quickly. The goal is collaborative news reporting and storytelling with the public.
The document discusses Activities on Facebook, a proposed service that would aggregate fitness and location data from various sources and devices in one place. It would allow users to share and compare data with friends, set goals, and find popular nearby tracks. The service is currently in closed beta and has over 1 million user tracks. It aims to provide a unified view of user data and make collaboration and insights easier, while giving users control over their private information.
The document discusses rethinking tourism marketing strategies with social media. It notes that most travelers use search engines like Google to find travel information online and that 60-70% of marketing budgets in Denmark are still spent on traditional channels. It suggests tourism marketers should plan how they will spend their 2011 marketing budgets and allocate more funds to social media strategies.
New Media and Governance Conference, Abuja 2012Seismonaut
The first conference in Africa on New Media and Governance. This keynoted deals with transparency, public participation and collaboration, government 2.0 and how to engage citizens in decision making processes.
Kim Jong, DDB, Headstart morgenseminar 7. dec '11Seismonaut
Wieden & Kennedy was named Agency of the Year for embracing digital as a new way to build relationships rather than just a broadcast medium. Forsman & Bodenfors was named Best Interactive Agency in the World for its work on social media. In 2012, bureaus will focus less on always being social and more on engaging in a 365-day dialogue to build brands over time through both paid and owned media. They will also focus on being genuinely social rather than just talking about social media.
Michelle Ha fra IDEO ved Headstart Bonusseminar d. 30. oktober 2013Seismonaut
Onsdag d. 30. oktober 2013 afholdte Headstart et bonusseminar om emnet "Design Thinking". Vi var utrolig heldige at have Michelle Ha fra det berømte designbureau IDEO til at tale om netop Design Thinking.
Vancouver insights from the Olympic winter gamesSeismonaut
Vancouver 2010 hosted a successful Olympic and Paralympic Winter Games through strategic planning around tourism, media relations, digital marketing, and community engagement. Key initiatives included the Joint Tourism Olympic Strategy, digital platforms like Destination2010.ca and 2010destinationplanner.com, and post-games consumer marketing campaigns to continue promoting Vancouver and British Columbia as tourist destinations. Comprehensive strategies helped ensure the Games achieved their goals and provided lasting benefits to the region.
Uffe Kjems Hansen, Community Conference 2012Seismonaut
1) TC Electronic is an international music and audio equipment manufacturer based in Denmark, with 40% of sales in the US, 40% in Europe, and 20% in the rest of the world.
2) They focus on serving recording and performing musicians, including major artists like U2, Prince, and Michael Jackson.
3) Their social media presence is significant, with over 220,000 monthly visitors to their website, 235,000 Facebook fans, 7.8 million video views, and 13,000 Instagram followers.
Martin Buck er direktør på bandbase.dk (tidligere mymusic), som er Danmarks største online community for upcoming bands og originalmusik. Med Bandbase har Martin skabt en platform, hvor alle bands kan blive set og hørt - af hinanden og af den etablerede branche.
Dermed er bandbase et skoleeksempel på, hvordan de digitale medier har ændret musikbranchen og affødt nye muligheder for musikalske samarbejder, eksponering og forretning.
Community conference 2013 - PODIO, Jon FrodaSeismonaut
The document discusses how tools shape culture and behaviors. It notes that tools are not value neutral, as they shape how users engage. One conversation discusses creating a user profile for clients that allows comments but not task creation. Another quotes Marshall McLuhan saying "First we shape our tools and thereafter our tools shape us." The document advocates working in a way that suits yourself.
How Ben & Jerry’s translate brand values into social content - Community Conf...Seismonaut
Mike Hayes and Jay Curley from the global marketing team at Ben & Jerry's spoke at Community Conference in Copenhagen April 3rd 2014 about how Ben & Jerry's use their core brand values to produce great content for their social channels.
Community Conference is organised by Seismonaut. www.communityconference.dk
Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015Seismonaut
Made by Many has offices in both London and New York, and they will let us in on their way of working in the intersection between business strategy, product design and user insights with global customers like Skype and Universal to ensure the best end result.
The document provides tips and guidance for preparing for a job interview. It discusses the importance of self-reflection to understand one's goals, values, strengths, experiences and skills. Other preparation steps include researching the employer, industry and job description, organizing relevant documents like a resume and references, and ensuring a professional appearance and image through appropriate attire, grooming and hygiene. The next session will focus on understanding the interview process itself and how to handle different types of questions effectively.
Social Media Club Hamburg - headstart new media networkSeismonaut
The document discusses the need for leadership in online communities. It notes that only 1% of users are creators who generate content, while 9% are editors who evaluate, curate and organize content, and the remaining 90% are passive audience members. Examples are provided of successful organizations in Germany that started as small networks or partnerships and grew to have thousands of members by connecting groups in their industries. The conclusion is that for online communities to thrive, the members themselves need to take a leadership role in contributing content and helping shape the direction of the community.
Den 3. februar, 2015, afholdt Seismonaut morgenseminar i Aarhus omkring kommuner på sociale medier. I denne præsentation ser vi på sociale medier i et offentlige perspektiv, samt dos and don'ts for offentligt ansatte.
Lila King discusses CNN's iReport, a platform that allows the public to participate in reporting the news. iReport has over 1 million registered users who can post stories in video, photo, or text formats. CNN's team of 10 reviews the best iReports and features them on CNN networks and websites. King outlines lessons learned from iReport, including being specific in directions, making and keeping promises to contributors, creating multiple submission methods, providing a framework for creativity while allowing flexibility, and being prepared to adapt quickly. The goal is collaborative news reporting and storytelling with the public.
The document discusses Activities on Facebook, a proposed service that would aggregate fitness and location data from various sources and devices in one place. It would allow users to share and compare data with friends, set goals, and find popular nearby tracks. The service is currently in closed beta and has over 1 million user tracks. It aims to provide a unified view of user data and make collaboration and insights easier, while giving users control over their private information.
The document discusses rethinking tourism marketing strategies with social media. It notes that most travelers use search engines like Google to find travel information online and that 60-70% of marketing budgets in Denmark are still spent on traditional channels. It suggests tourism marketers should plan how they will spend their 2011 marketing budgets and allocate more funds to social media strategies.
New Media and Governance Conference, Abuja 2012Seismonaut
The first conference in Africa on New Media and Governance. This keynoted deals with transparency, public participation and collaboration, government 2.0 and how to engage citizens in decision making processes.
Kim Jong, DDB, Headstart morgenseminar 7. dec '11Seismonaut
Wieden & Kennedy was named Agency of the Year for embracing digital as a new way to build relationships rather than just a broadcast medium. Forsman & Bodenfors was named Best Interactive Agency in the World for its work on social media. In 2012, bureaus will focus less on always being social and more on engaging in a 365-day dialogue to build brands over time through both paid and owned media. They will also focus on being genuinely social rather than just talking about social media.
Michelle Ha fra IDEO ved Headstart Bonusseminar d. 30. oktober 2013Seismonaut
Onsdag d. 30. oktober 2013 afholdte Headstart et bonusseminar om emnet "Design Thinking". Vi var utrolig heldige at have Michelle Ha fra det berømte designbureau IDEO til at tale om netop Design Thinking.
Vancouver insights from the Olympic winter gamesSeismonaut
Vancouver 2010 hosted a successful Olympic and Paralympic Winter Games through strategic planning around tourism, media relations, digital marketing, and community engagement. Key initiatives included the Joint Tourism Olympic Strategy, digital platforms like Destination2010.ca and 2010destinationplanner.com, and post-games consumer marketing campaigns to continue promoting Vancouver and British Columbia as tourist destinations. Comprehensive strategies helped ensure the Games achieved their goals and provided lasting benefits to the region.
Uffe Kjems Hansen, Community Conference 2012Seismonaut
1) TC Electronic is an international music and audio equipment manufacturer based in Denmark, with 40% of sales in the US, 40% in Europe, and 20% in the rest of the world.
2) They focus on serving recording and performing musicians, including major artists like U2, Prince, and Michael Jackson.
3) Their social media presence is significant, with over 220,000 monthly visitors to their website, 235,000 Facebook fans, 7.8 million video views, and 13,000 Instagram followers.
Martin Buck er direktør på bandbase.dk (tidligere mymusic), som er Danmarks største online community for upcoming bands og originalmusik. Med Bandbase har Martin skabt en platform, hvor alle bands kan blive set og hørt - af hinanden og af den etablerede branche.
Dermed er bandbase et skoleeksempel på, hvordan de digitale medier har ændret musikbranchen og affødt nye muligheder for musikalske samarbejder, eksponering og forretning.
Community conference 2013 - PODIO, Jon FrodaSeismonaut
The document discusses how tools shape culture and behaviors. It notes that tools are not value neutral, as they shape how users engage. One conversation discusses creating a user profile for clients that allows comments but not task creation. Another quotes Marshall McLuhan saying "First we shape our tools and thereafter our tools shape us." The document advocates working in a way that suits yourself.
How Ben & Jerry’s translate brand values into social content - Community Conf...Seismonaut
Mike Hayes and Jay Curley from the global marketing team at Ben & Jerry's spoke at Community Conference in Copenhagen April 3rd 2014 about how Ben & Jerry's use their core brand values to produce great content for their social channels.
Community Conference is organised by Seismonaut. www.communityconference.dk
Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015Seismonaut
Made by Many has offices in both London and New York, and they will let us in on their way of working in the intersection between business strategy, product design and user insights with global customers like Skype and Universal to ensure the best end result.
The document provides tips and guidance for preparing for a job interview. It discusses the importance of self-reflection to understand one's goals, values, strengths, experiences and skills. Other preparation steps include researching the employer, industry and job description, organizing relevant documents like a resume and references, and ensuring a professional appearance and image through appropriate attire, grooming and hygiene. The next session will focus on understanding the interview process itself and how to handle different types of questions effectively.
Nicherne Kommer: Sociale medie-platforme, som ikke er Facebook (Opdateret Maj...Daniel Ord Rasmussen
Opdateret november 2014
Sociale medier er gode til nicher og interessefællesskaber. Præsentationen er en gennemgang af, hvad du kan bruge de "andre" til.
- LinkedIn
- Twitter
- Google+
- Instagram
Salgskursus afholdt for primært iværksættere tilknyttet Middelfart Erhvervscenter.
Fokus på, hvorledes brugen af sociale medier kan fremme salget.
HUSK: Der gemmer sig links i mange af billederne
Hvordan sælger man kreativitet uden for vores egne cirkler?Seismonaut
Direktør Anna Porse Nielsens oplæg for DMJX den 2. oktober 2017 om, hvordan man formidler værdien af kreativitet til dem, som ikke nødvendigvis jubler over den.
Christian Erfurt holdt oplæg om growth hacking hos Be My Eyes til Headstart Morgenseminar d. 20. april 2017.
Christian Erfurt er CEO hos Be My Eyes - en app, der hjælper blinde ved at sætte dem i forbindelse med seende, der via appen kan hjælpe med hverdagens store og små udfordringer.
Claus Hovge Andersen talte om growth hacking i NORDJYSKE medier til Headstarts morgenseminar d. 20. april 2017.
Claus Hovge Andersen har arbejdet med digitale medier de sidste 18 år, og har blandt andet arbejdet med ecommerce, mobil teknologi og de sidste ti år med digitale forretningsmodeller hos blandt andet Bilbasen.dk, dba.dk, eBay Classifieds. De seneste 6 år har Claus Hovge Andersen arbejdet med digital transformation i mediebranchen, herunder tidligere Jyllands-Posten og nu i NORDJYSKE Medier. Og udover dette har Claus Hovge Andersen siddet i bestyrelsen for flere digitale virksomheder som jobzonen.dk, bilzonen.dk og Watch Medier. Er p.t. aktiv i bestyrelser for flere internetvirksomheder.
Serieiværksætter Thomas Madsen-Mygdal fortalte om vækst til Headstarts morgenseminar d. 20. april 2017.
Thomas Madsen-Mygdal er en dansk designer og iværksætter med en lang og imponerende historik. Thomas var frontløber for internettet, hvor han som medstifter af den første kommercielle danske internetvirksomhed, Mondo, var med til at bringe internettet til Danmark. Senere var Thomas med til at lave virksomheden Podio, som forandrede måden folk arbejder på.
I dag står Thomas i spidsen for TwentyThree, som arbejder med at ændre måden virksomheder kommunikerer via video. Thomas er ligeledes igangsætter og bestyrelsesformand for startup organisationen #CPHFTW. Derudover har han også modtaget IT-Branchens og FDIHs ærespriser.
Headstart Morgenseminar: Working as a NetworkSeismonaut
Thomas Asger Hansen, Head of Global Working Culture hos Grundfos, har de sidste 5 år har han arbejdet med at implementere konceptet "digital workplace". I dette oplæg til Headstart Networks morgenseminar om "Netværk i organisationer" fortæller han hvordan en global virksomhed skaber bedre rammer for at arbejde sammen på tværs af afdelinger og tidszoner gennem en intern netværksplatform.
Sælg en oplevelse - om markedsføring af NorthSide på sociale medierSeismonaut
Anne Jensen fra NorthSide fortalte om hvordan de bruger sociale medier som en central del af deres salgsstrategi, og hvor de forsøger at være relevante året rundt - på trods af at de er en festival, der kun sker en gang om året.
Headstart Network morgenseminar 13/9 2016: Hvad er tillid?Seismonaut
I den digitale tidsalder er anmeldelser, reviews, likes og kommentarer med til at skabe en ny form for økonomi, hvor tillid er den valuta vi sparer op, rejser rundt på nettet med og betaler for vores ydelser med. Har man kun dårlige anmeldelser med i bagagen, er der ingen der vil handle, men har folk udtalt sig rosende om en, er det nemt at bruge nettets mange sociale platforme.
Den transparente virkelighed, som alle uundgåeligt er en del af, skaber nye konsekvenser for både virksomheder og individer. Og det handler ikke bare om deleøkonomi - nej, tænk meget større - det er på mange måder den digitale fremtid for os alle, der er i spil.
Men tillid som fænomen er ikke nyt. Så hvad er tillid egentlig? Hvilken betydning har det for vores samfund og økonomi? Og er tilliden i samfundet i forfald eller på vej op? Disse spørgsmål svarede Christian Bjørnskov, professor i økonomi ved Aarhus Universitet, på til Headstarts morgenseminar.
This document discusses transforming marketing from campaign-driven push marketing to "always on" marketing. It summarizes that consumers find commercials annoying and are using adblockers more. The document proposes that marketers 1) understand consumers deeper through customer journeys and micro-moments, 2) build a framework around hero, hub and help content, and 3) think and work more like a publisher with editorial meetings and a focus on quality, community-building and helpful content.
Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015Seismonaut
The advertising business is changing vastly at the moment as programmatic advertisement is increasingly on companies radar. Kasper will enlightens us about this new trend, and what the advantage there are to combine creativity and advertisement with real time data.
We all know that the world is changing quicker than ever before, and that businesses are always looking for new ways to create advantages for themselves. Cerys will explore the market dynamics that are combining to create a volatile, uncertain, complex and ambiguous operating environment for businesses and the new types of organisational risk that these are creating. Then, looking at some of the most innovative businesses in the world, highlight some of the new business models, organisational structures and ways of working that are coming together to help transform companies for the 21st century.
Creative Executive Club - Johanne Bruun Sørensen, Hello MondaySeismonaut
Johanne Bruun Sørensen fra Hello Monday holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar i Aarhus onsdag d. 15. april 2015.
Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.
Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.
Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.
Creative Executive Club - Stephen Burrell, Kopenhagen FurSeismonaut
Stephen Burrell fra Kopenhagen Fur holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar onsdag d. 15. april 2015.
Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.
Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.
Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.
Digitalisering handler om mennesker - ikke mindst i den offentlige sektor, hvor digitaliseringsstrategier hos både kommuner og stat rulles ud i disse år. Sociale medier er med til at understøtte digitaliseringen på en borgernær måde.
En del af Flokken: Horsens Kommune på FacebookSeismonaut
Den 3. februar, 2015, afholdt Seismonaut morgenseminar i Aarhus omkring kommuner på sociale medier. Til morgenseminaret præsenterede Anja Flebbe fra Horsens Kommune konceptet, strategien og tankerne bag Facebook-siden "En del af flokken".
Digitalisering handler om mennesker 3.2.2015Seismonaut
Den 3. februar, 2015, afholdt Seismonaut morgenseminar i Aarhus omkring kommuner på sociale medier. I denne præsentation giver vi en introduktion til digitalisering og dens konsekvenser for virksomheder.
Daniel Laursen - Headstart Trendseminar Seismonaut
Fredag d. 23. januar afholdte vi Headstart Trendseminar, hvor blandt andet Daniel Laursen fra Trendsonline.dk holdt oplæg om digitale tendenser inden for iværksætteri.
47. Læg en strategi for hvilke nye medier
bruges hvornår og til hvad?
ANBEFALINGER
Editor's Notes
1. Det er denne slags konferencer jeg deltager på, arrangerer og tager udgangspunkt i.
2. Stor forskel på interne corp. konferencer og off. konferencer. Ved mest om de off. tilgængelige.