Social media is transforming communications and the way information is shared, creating both opportunities and risks for government agencies. It allows for continuous, interactive discussions among many voices and is changing how people receive information from traditional media and authority figures. Government agencies must adapt to this new environment by becoming more social online, engaging citizens through multiple channels, and exploring new types of reporting like data and citizen journalism.

3. The social media premise
national security rests on community support
community support rests on communications
social media is transforming communications
risk versus reward

5. new communications environment
information tsunami
command and control communications
every issue is complex

6. Social conversations are different
beyond media, election, funding etc cycles
continuous
interactive
You are one voice among many

7. how social is your agency?

8. Who do you trust?

9. Decline of authority figures

10. Australians are busier than ever

11. Social impact on traditional media

12. Print & social media

13. TV & social media

14. Radio & social media

15. Online reporting

17. How social media impacts reporting
data journalism
fact checking
citizen reporting

18. Data journalism

19. Fact checking

20. Citizen journalism

23. Over 1,500 online consultations in last four years
Over 880Twitter accounts
Over 120 agency blogs
Over 350 Facebook pages
Over 300 agency mobile apps
Over 200 agencyYouTube channels
Held 13 data competitions
Now 7 open data sites
Social in AUS governments
Source: CraigThomler: July 2013

32. 73 600 videos
73600 videos

33. @IDFspokespersonWe recommend that no
Hamas operatives, whether low level or senior
leaders, show their faces above ground in the
days ahead
@hamas Our blessed hands will reach your leaders
and soldiers wherever they are (You Opened Hell
Gates onYourselves)

34. Blogging

35. Implications

36. Multispeed communications economy

37. Implication for the citizen
publisher
critic, supporter, advocate
expert
intelligence role?
now Mr Smith tweets

38. Implication for
public servants

39. For agency communicators
multi-skilled
professional development
strategic adviser
generational vortex

40. is the policy model busted?
invest in capability
crowd source
working though others
For agency policy makers